Casper Daily Tribune Newspaper, June 2, 1920, Page 6

in es i) o} e 08 n al ot n re “er 4 DS HE BUSINESS &COLUMN #. and women in seneret Advertising Pays,” Admit , Neighborhood Grocers. The usual plaint of the neighborhood grocer is that “advertising wouldn't pay me. It's a good proposition for the big man, of course. But every time I sink a dollar in the purchase of news- paper space I lose ninety-five cents of it on account of the ‘waste’ cirrulation —the number of papers which are read by persons who don’t reside within my trading radius. Theoretically, it’s all right, but practically 1t's wrong. Guess I'll stick to what I've been doing and let the big fellows use the newspa pers.” But now a number of Philadelphia re- of ecent- tailers—including more the than sixty ‘neighborhood grocers" who ly co-operated in a full-page advertise-| parents in holding their child's left ment in a Philadelphia paper—realize) hand when walking, the child's young, fully’ the ising of this nature not! unformed muscles were raised, bring-| only pa well. They have ing the left shoulder up higher than seen the nd-cents proof of the|the right. It concluded with the ad-| value of this spa’ nd, what is even|vVice that, instead of alw holding | more valuable, thi have seen the/the child’s left hand, the child's right steady stream of new customers who| hand should be taken as often as his} Were attracted by the advertising. left, and uniform and symmetrical Thé page in question was devoted al most entirely to the sixty-five or more grocers who wished to inform the public that they wer participating in a “baked bean we The announcement, however, differed from the usual “dealer list” in that all space was paid for by the grocers themselves, ir order to inform the pub- lic where the_beans might be sampled and the displays inspected. state, but it remained for the Gantner “It would have been a si mat-/& Mattern Co. of San Francisco, to ter,” stated C, E. Miller, division man-/stage the best little advertisement of ager for the bean company “for us to|their climate that has been seen for insert a lengthy list of dealers. But) some time. this would have The occasion was a “bathing suit meant nothing to the woman who buys the groceries. She knows that she can purchase our goods in virtually any store in the city, so|tumes from 1900 to date. The first girl she would have glanced at the page| Wore a cloth suit, lined, and weighing and let it go at that. about ten pounds—the regulation ef- “What we wanted to do was to prove|fect twenty years ago. The second two things to the retailer: Fi that advertising does pay, and secondly, that it is distinctly to his advantage to co- pears lwice a week, will appe: to merehnnts, their salespeople announcements of| lar physical defect, arnong them these:/ “Violin playing. Bookkeeping at a| desk.” “Being in the advertising busi-| ness, my right shoulder is naturally |pulled out of place from carrying the loot to the bank.” “The Lord made man crooked.” “Carrying a sample case! on the road for twenty years.” i A month later Ovlen personally ad- dressed a letter to the same people and} enclosed a booklet, “For the Good of |the Child,” in which he gave his ver-| | sion of the answer to the question. This} pamphlet explained the tailor’s experi-| ence and observations of people, with| |the statement that he found that as a| |result of experiments his own baby was! thus afflicted and that the reason was} that, becduse of the habit of most| |shoulders would follow in consequence. | The booklet achieved wide circulation }and many orders came in to Ovlen, to say nothing of the goodwill-created by his stunt. But 1921 Was Barred By the Censor! | Native sons of California have long [been renowned for boosting their own jrevue,” in exhibited which six of the employes the styles in bathing co: girl's suit was the fashion in 1905. The! third was the regulation knitted suit introduced about 1910. Then came the operate with firms that are progress-|“flapper” or abbreyidted woman's knit ive enough to spend thousands of dol-|suit, followed by last year’s style in! = lars in increasing the sales of the]abbreviations. When the 1920 girl ap- goods which he stocks. After all, it is the dealer who receives the first ben- efits from the manufacturer's adver- tising, and we wanted his co-operation in the latter. We also wanted him to have a personal interest in the results of the ‘bean week.’ It was because of this that we determined to handle the matter differently—to secure the paid advertisements of the different stores, rather than to print a list of hundreds of grocers and let it go at_that. “Many of the grocers installed a win dow display of a full line of beans, placed a table in a prominent position in the store, placed the full-page ad- vertisement in the window, instructed their clerks to call custome attention to the fact that it was a ‘Bean Week’ and co-operated in every possible man- ner in making the entire affair the big success that it was."’ Store Can Make Its Rai A white-enameled front, on which the hose can be turned when the rains fail peared—arrayed, in spots, in the light- fest thing in water-wear, weighing one jounce—the spectators were unanimous in their decision not to miss the exhi- ‘tion next year! | JOHNSON WINS FIRST CONTEST (Continued from Page 1) today. Nominating speeches will be! made the previous day. Adoption of the platform will follow the selection of can- didates, ri WOOD MISSOURIANS SEATED BY COMMITTEE to appear at seasonable intervals andj do the work, has been installed on the} three-story building of H. E. Bohner,! in Allentown, Pa. The Bohner firm has} installed electric lamps of the 400-watt type in front of its establishment, so the whole place will stand out like a white monument at night, It can be] seen four blocks away. The new front attracts much attention. vien Knows Why Your Left Shoulder Is Higher. ; “Why is your right shoulder lower! than your left?” Apparently there's little connection between this question and the business of a merchant tailor, but B. Axel Ov- len of Oakland, Calif., who follow the tape and scissors craft, made it serve as an extremely ingenious piece of ad- vertising for him. Ovlen, through years’ observation some of the twenty-two anatomies which passed through his shop, discoy-| ered a physical peculiarity existing in 99 per cent of his customers. Their left shoulders were higher than their right. Whatever the physiologidal reason may be, Ovlen thought he had the right idea about it.. So, in order to make sure and, incidentally, obtain a little unselfish advertising, he sent out 350 letters to the same number of men in his locality, asking: “Why ‘is your right shoulder lower than your left?” Or isn’t it? If it is not, you are the one man in a thou- sand.” Included in the sixty-five replies CHICAGO, June 2.—The Republican committee voted to seat C. U. Philiey and L. C. Cotrill of the fourth Missouri district, whose seats were contested. They are unpledged but are counted among the forces of General Wood. ee SHANK SLAYER CONFESSES TO CRIME, REPORT (By Associated Press) | GREELEY, Colo. June 2.—F. J. Green, deputy district attorney of Weld \county, today asserted in his opening | statement to the jury trying Alex Miller for the murder of the family of Adam Shank that Miller had confessed. [POLISH TROOPS | ON OFFENSIVE | IN CENTER LINE (By Associated Press.) WARSAW, June 2.—Polish troops have turned to the offensive between Borisow and Bobruisk, on the center of the front, which was under attack by the Russian Bolsheviki and on May 27 which came in were a number of in- teresting reasons assigned for the popu Order Business, initiation an tendance is earnestly requ By order of the E. R. Benevolent and Protective There will be a regular session of this Lodge on Fri- day evening, June 4, at 8 o’clock at Odd Fellows Hall. Thermopolis delegation will be here. occupied the line of the Beresina River, said an official statement today. of Elks d entertainment. Your at- ested. ROBT. COHEN, Secy. WEDNESDAY, JUNE 2, 1920 The Washington team enjoys a mo opoly on base stealing in the Americ league, thanks to the fine pilfering of Sam Rice and Bobby ee Eddie Garner and Manuel Cueto, who deserted the Cincinnati Reds, are play- NEW YORK CELEBRATES CANNONIZATION OF JOAN OF ARC—Photo shows Virginia Madison of New York as Joan of Arc on the shoulders of the soldiers as she enters the city of Rheims, as the triumphant maid. One of the episodes in the magnificent pageant given by 10,000 school children before an audience of 25,000 on Fordham University campus. ing with the Franklin, Pa., team in the Steel league. Perhaps orge Gibson, the Pitts- burgh pilot, is out to duplicate ‘Kid Gleason's feat of winning a pennant in his first season as a big league man- ager. : No Bank Can Grow Without Giving The growth of the National Bank of Commerc dental. Steadily, since its inception, it has been building up on a solid foundation keeping pace with the financial re- quirements o quently its growth has been sound and normal banking world has been established on the basis tesy, co-operation and vision, con- trolled and directed by knowledge born of long experience, have en- abled this bank to become increas- ingly valuab lic of Wyomi age its growth depends. Casper, Wyoming 4 Per Cent Interest on Savings e has not been acci- of service rendered, f its clientele. Conse- and its position in the of achievement, cour- le to the business pub- ng, upon whose patron- Every Dancing Evening Excepting Sunday Union Orchestra lris Pavilion €be Casper Daily Eeibune FLOOD WATERS | FLOAT THIRTY HOMES, RECEDE HOMER, Neb., June 2.—Flood waters from Omaha creek, which yesterday moved ‘30 residences from their foun-| dations,. causing heavy losses to retail stores, have receded. A cloudburst near | here was responsible. Manager Hugh Jennings declares that the Detroit Tigers are far from being down-and-outers and that his boys will be up in the running and going strong by. July 4 Present indications point: to ‘Hap Felsch of the White Sox and “Till Walker of the Athletics to give “Babe"{ Ruth a run for the home run honors} | this year. payee He Either the Giants, the Braves or the Phillies will have to show some speed soon or Brooklyn will be making a lone | fight in trying to win National league honors for the eastern division. ie } The comeback of “Babe Adams ap- pears to be of the 18K variety. His} fine pitching has helped the Pirates in their great fight to keep up in the, N tional league r: | Buck A thrilling story, of the GaN, HOUSE ACCUSED OF BAD FAUTH (Continued from. Page 1) David Shoening of Lysite is said to} have met with similar treatment at the hands of Silbermann & Sons, after hav- ing contracted his clip for 60 cents a pound. Woolgrowers are faced with difficul- ties in the marketing of their clips, val- ues having declined during recent weeks, and no offers ate being made at present which they can accept. Many will be compelled to take heavy losses if compelled to sell at this time and those who contracted their clips while fair prices were quoted feel exceptional- ly fortunate. McCarthy and his asso- ciates naturally feel that they have been made the victims of unfair treat- ment, but helieve that the courts will sustain their claims. een Wilson’s Fiume plan has been adopt- ed by all of the great Powers except d’Annunzio,—Akron_ Préss. IXKILLEDIN - BLAST TODAY (By Associated Press.) PITTSBURGH, June 2.—At teast were killed by an explosion today i, coal shaft of the Ontario Gas and Go, Company of Cokesburg, aa ee Ix Pa. House Proposes Reveal of War ' Time Measures (By Associated Press.) WASHINGTON, June 2.—The hoyen Judiciary committee today ordered oct a resolution repealing all war-time emergency legislation excepting {he Lever food control act, the trading with the enemy law and the District of Columbia rent profiteering measure. _ —>—_— _ This would be a good +time to se! houses if the sellers had anywhere ejse to go.—Albany Journal. pe centse s.r icc Failure to hit cost the Braves many games after they had landed out. in front in the National league. The ep, tire outfit seemed to be affected hy a batting slump at the same time. — TODAY A rip-roaring tale of adventure and intrigue in the West, in which Jones’ World-famed horsemanship aids virtue to van- quish vice, in ‘Forbidden Trails’ West in the days when life and buckshot were cheap, and the sur- est shot was the man who won. ; TWO-REEL SUNSHINE COMEDY ‘PRIVATE HUSBANDS’ HARD TO FIND IRIS THEATER , TOMORROW Will Rogers —IN— JES’ CALL ME Ji A picture that will warm tthe cockles of your heart—and tickle the tips of your toes— with WILL ROGERS in the most delightful role he was ever blessed with. . —ALSO “MUTT AND JEFF” Children’s Every Child’s Hat in Dresses Below Cost- One lot priced $19.75 | Hats Black an White Straw LESS 50 Per Cent Sale of Last Week to Continue Until June 5th The ptices at which we offer this Merchandise are within reach of everyone and now is the time to grasp the opportunity Children’s Wash Suits LESS 20 Per Cent Millinery All Dark Hats, Straw and Trimmed, LESS 50 Per Cent “Wwe Ort Y Co~ 141 E. Second St, I. O. F. Bldg. The Store of Quality