Casper Daily Tribune Newspaper, August 12, 1919, Page 5

Say about this Cord lew Dailp Cribune ECAUSE—it’s the first of the new standard oversize cords—so big that it leaves no room for comparison. You get a lot more tire, which means much more mileage. The cross-section is wider, the air capacity is greater, there is much more material—rubber and cord. And all these extras don’t appear in the price. See why below. The new extra heavy non-skid tread is another feature that makes this tire “sell on\sight.’’ You can see and feel the extra volume of choice rubber. And if you are something of an engineer you can tell on sight that the tread angles wi// prevent skid, slide or spin. Whether you are an engineer or not, you will know as soon as you drive these tires that they have real traction, that they do hold the roa And this cord is as much better inside as it is outside. Firestone builders soak the cords in rubber so they become saturated. ‘Then they put an extra coat of gum between the layers of cord. It not only ‘sells on sight’’ but it delivers mileage and the kind of service that wins permanent users. How Can Firestone Give So Much More for the Money? BECAUSE—Firestone is building more mileage per dollar ‘into tires than other makers. - And that is be- cause Firestone has done big, prac- tical things in the way of organizing man power and capital. The 16,000 Firestone workers are doing more per man than the work- ers in any other organization, so far -as we can determife. They are put- ting more into their work because they are getting more out of it—the things that make for happiness, effi- ciency. Over 90% of them own stock. in the Company. Thousands own their homes; Firestone “Park is the ‘‘fireside’’ of Akron. So, whether it is the Firestone man _ in Singapore buying rubber and ship- ping it direct, whether it is the tire builders in. the great Firestone fac- tories at Akron or the men in the field serving you through your dealer, you can count on it that they. are giving car-owners most miles per dollar—bigger value this year than it has ever been possible to deliver before. Let your dealer show you this Firestone Cord. TAhis is the EARI. Cc. BOYLE WYOMING -DISTRIBUTOR ee ewer