The Bismarck Tribune Newspaper, October 21, 1937, Page 3

THE BISMARCK TRIBUNE, THURSDAY, OCTOBER 21, 1937 Birthday Sale of DRESSES To carry you successfully through every bright event on your autumn. calendar .. . sports costumes, street and afternoon frocks ... each with some subtle note of individuality or distinction. The variety will delight you ... the low price will astound. Sweet Sixteen feature. GREATEST-... Day by day ... month by month... year by year our business has grown... until it now represents a story of progress second to none in the entire northwest. More than $500,000.00 worth of new merchandise has been purchased for this single event. True, it is the greatest sale of the year and one that will long be remembered . »» for the sensational values and the tremendous stocks of merchandise featured ++. yet you cannot appreciate the tireless efforts of our sales staff in making this the greatest of all annual sales unless you attend this Sixteenth Anniversary Cele- bration of the S. & L, Co. Ladies’ Full Fashioned SILK HOSE First quality service or chiffon weight silk hose... newest Fall shades. You'll want several pair of these. Fur Trimmed COATS Combinations of furs and fabrics that are unbelievable values. Rich in texture and magnificently tailored. “Behold that Une” might well be the cheer thome for these value touchdowns.” SPORT COATS—Sturdy, swanky coliseiate fab- rics designed for the “sidelines” . "give 3 8, 16 11.16 19.16 24.16 39.16 Highly Flattering HATS 17 \s ‘ CALIFORNIA CLASSICS—Styled for Califor- nia, but tailored for North Dakota ... Smart fabrics . . . yet rugged enough to turn Ol'man Winter to ry ealenerieg breeze. A value scoop at 3 ELMBROOK SPORTS—Trim tight twisted tweeds .. in the very peak of the season you Poatured af oo... ‘ Zs’. Hundreds of e and no two alike... many of them impish- ly veiled in either wide or small brimmed styles. Brimless too . if you please. FUR-TRIMMED—The pelts are definitely more luxuriovs ; . . the styles decidedly more capti- vating .. the colors more exciting by far than we had ever hoped to offer in any single group at FURRED ELMBROOKS — Deep pile, rich, full, fine quality fur-trimmed coats of virgin wool fabrics. Every coat heavily interlined. Com- parable to coats for which you have been asked to pay up to $49.00 . Beautiful plaids and solid color combinations . . . all wool “Arctic” cloth fabrics .. . guaranteed Talon fasteners . . . Sno-tite cuff bot- toms. Banish the notion that a re Suit can’t be winsome oo. see these. “Sealine” FUR COATS If you can appreciate savings on splendor ... if you care to share the luxury that comes from owning a fur coat ... you will want to see these. Pencil-slim or princess lines . . ..new maneuverable collars .. . strong rip-resistant linings ... everything you have a right to expect of a $79.50 coat. Priced in two groups 57.16 67.16 “Certified Collingwoods” ‘We didn’t spend months preparing for this sale... in fact our buyers just returned from New York with sf trunks loaded with one-of-a-kind dresses... hand picked under the personal supervision of Collingwood’s in eee t Z bi ‘ace” designers. New penciled silhouettes ... demurely a Fos, yet boasting of a multitude of “sculptured” CHILDREN’S SKI SUITS With sheepskin lined jackets, wool plaids or plain colors. Sale price. 5 $8. 1 6 Ladies’ pull-over styles... gayer and brighter than ever «+» new novelty effects ... plain knit or fancy brushed wool, They're all here in this marvelous collection. “THE GOALIE” New Hollywood Football Version Graduates from the “Hollywood Charm School” 1938 Suedes For feet that hit the fashion trail ... they reach to new heights. 1! wi 3! Pumps, ties, straps or whatever you choose to dance in... walk in. Widths AAA to B. : Sets Conservative knits or novelty stitches in popue lar fall shades. Inner sweater of contrasting colors, Featured during this great celebration at 227 This is only one of the many smart styles that made this year’s team. Goodyear welt construction ... Contrasting Kiltie tongue. Four colors, four widths, all sizes. EXTRA SKI PANTS All colors, in girls’ and ladies’ $2.98 “Hollywood” Sport-Eze Leather soles, suedes and smooth 1% leathers in black or brown. New- est popular patterns featured in strap and tie models. Wool Knit. Mittens Again every bright color is called into being . .to be warm and very smart. Ladies’ Tuck-Stitch Pajamas A very attractive two-piece sleeping or lounging jama in several smart colors and styles. Specially priced for major event. “MAN TAILORED” PAJAMAS Bright prints, strictly man- tailored, in all colors and sizes. 187 NEW BLOUSES . Silk or satin, plain or printed, in all colors and sizes. Excep- tonal values at... 177 LADIES’ SKI BOOTS Entirely new and different, with double soles and reversi- ble cuffs. Sizes 4to8... $2.98 Dozens of other sale items— not advertised. Come Early! SKIRTS Wool flannels and many other serviceable fabrics . .. pleated, gored and tucked to look strictly 1988.