The Bismarck Tribune Newspaper, March 26, 1932, Page 9

” Chrysler Is Almost Completely ‘Changed in Last Seven Seasons Despite This Fact, 1924 Model in Its Day Was Consid- ered a Leader ' By §. W. CORWIN Corwin-Churchill Motors, Inc. There is an old saying that every- thing changes every seven years. Ap- Plied to the automobile, it seems to have a certain amount of truth, for a check-up of the specifications of the new Chrysler models against those of the original Chrysler, which made its appearance in January, 1924, reveals that there has been progress amount- ing to almost a complete change, even in a fundamental principle. Corwin-Churchill Motors, Inc., is Chrysler dealer in Bismarek. _ The Chrysler of 1924 was accepted by the public as well in advance of its times. It was as near deserving the term “revolutionary” as any car ever prodiiced. Yet this now obsolete car lacked so many of the features since developed by Chrysler that by comparison with the new models, it seems almost a relic of the “covered wagon” era. There have been nearly 60 major improvements: and literally hundreds | . of detail changes in the Chrysler car since 1924. A large percentage of these major improvements might be listed as fundamental betterments. The change in fundamental prin- ciple is floating power. By this new method of engine suspension, abso- lutely no vibration reaches the driver or passengers in the car. That this change in fundamental principle is not only practical but the biggest step forward in motor car construc- tion in two decades, is proved by the more than 100,000 floating power Plymouth cars now in use throughout the world. Here are some of the really import- ant engineering advancements that have been made by this corporation since Walter P. Chrysler first put his name on a motor car: The silver dome high-compression. engine, which uses ordinary grades of fuel for greater acceleration. more power, increased climbing ability and Sreater economy. Internal-expanding, hydraulic brakes. The conventional rubber engine mounting—a forerunner of floating Power, Crankshaft torsional impulse neu- tralizer. High-frequency valve springs. A special design of unequal spring coil precing which eliminates spring flut- er. Invar Strut slotted skirt pistons. ‘These are made of a steel called “In- var” derived from the word invari- able. It retards passage of heat from four - wheel a Se i a ea piston head to skirt, limits expansion and contraction of.aluminum alloy skirt, permits closer fitting of piston. Tongue and groove piston rings. New. < double-drop - girder-truss ‘frame. This. frame‘ lowers the center +0f gravity and although it weighs but 17 pounds more than the conven- tional type frame, is 15 times more resistant to twisting strains. Exclusive multi-range transmis- sion with dual high gears and silent- gear selector, It gives the driver a choice of two high gears, one for quick’ pick-up and sprints in traffic and jquiet speed up steep hills, and another for the open highway where @ lower gear ratio permits higher car speeds at lower engine speed. A fea- ture of this transmission is the quick and easy shift, made triply efficient and convenient by the use of the new Chrysler developed automatic clutch and the improved Chrysler free wheeling unit. Ollite squeak-proof springs. ‘Striking a new note ia smartness the coupe and the sedan, this model as with all other 1932 Chrysler models, has Floating Power, Free Wheel- ing, automatic clatch and the many other outstanding at slight extra cost. is the new Chrysler Five-Passenger Coupe. features of the year. Shatterproof glass is available Combining the best features of PLYMOUTH SALES BOAST INCREASE Introduction of Floating Power Last July Is Declared - Responsible Public acceptance of the floating Power principle introduced last July in the new Plymouth is attested by the sale of 100,000 of these cars since the announcement, according to Cor- win-Churehill Motors, Inc., . local Plymouth distributors. “That the automobile public has recognized fully the creation of the vibrationless engine mounting as an outstanding contribution to motor car design’ and construction is readily seen by the sales record of the new Plymouth,” they declared. “Immediately following its an- nouncement the car captured first place in registrations in an imposing number of the largest cities and counties throughout the country. Its continued popularity is seen in the fact that we have shipped approxi- mately 100,000 in the six months since it appeared. “Plymouth topped the sales of all other makes of automobiles in San Francisco, Cincinnati, Pittsburgh, Cleveland and Detroit in September and in the latter city it met the most critical automobile public in the world. In fact, Detroit registrations put it in first place during July, Au- gust and September. In the majority 1932 Oldsmobile Six Two-Door Sedan CATEST VALUES Fleck Motor Sales, Inc. 100 West Broadway Bismarck, N. Dak. of counties in every state, it has been first, second or third practically since the announcement. x |fering the public the greatest auto- |motive achievement in years. That our’ hopes are justified and that the “The absorption for the first time | public was quick to recognize and en- of all vibration from a four-cylinder |thuse over the superiorities of this engine before it reaches the chassis! car, is very evident from the registra- and body gave us confidence that in {tion figures of every state,” the sales the new Plymouth we would be of- executive said. Style, Mechanism of Oldsmobile Models Catch Eye of Motor Fans Graceful Stream Lines and Many New Automobile Fea- tures Are Utilized Both the stylist and the mechan- ically minded will be equally inter- ested in the new Oldsmobile being ex- hibited at the automobile show this year. They will find that the design- ers and engineers have worked hand- in-hand in combining beauty and au- tomotive performance in both the larger, finer Oldsmobile Six and the new Oldsmobile Straight Eight. Fleck Motor Sales, Inc., handles the Oldsmobile in Bismarck. Graceful streamlines feature the new Oldsmobiles. The long oval rad- lator shell introduced last year by Oldsmobile has been retained with modifications, while new lines of hood and cowl accentuate the additional length of chassis and bodies. The profuse, but artistic, use of chrom- jum plating provides an exterior trim- ming in keeping with the luxurious finish of the interiors. Officials of the company state that never in the nearly 35 year history of the car has an Oldsmobile contained so many new features which improve driving ease, riding comfort and such Performance characteristics as accel- eration, speed, hill climbing and safety. Selective Ride Regulator Among the more important of these new features are a selective ride regulator with dash control and double-action hydraulic shock ab- sorbers; free wheeling with improved synchro-mesh transmission and silent second gear; an engine decarbonizer; full automatic choke; improved down-draft manifolding and carbure- tion on both the Six and the Eight, with dual carburetion and manifold- ing on the eight-cylinder engine; high compression cylinder head; automatic ‘heat control; oll temperature regula- tor; longer, 11612 inch wheel base; and complete rubber insulation between engine and chassis, and chassis and body. The six-cylinder engine has been given added power by increasing the bore and enlarging the valves. It develops 74 horse power at 3200 rev- olutions per minute. The new Oldsmobile Straight Eight has a 3-inch bore and a 4%-inch stroke with a 240.3 cubic inch dis- Placement. It dvelops 87 horse power at 3350 r.p.m. It is of L-head con- struction. The chief’ difference be- tween the two engines is in the car- buretion and manifolding. The Eight has a duplex carburetion and intake manifold with separate leads to two sets of four cylinders each, thus pro- viding equal fuel distribution to all cylinders, The decorbonizer unit enables an owner to remove carbon from com- bustion chamber and valve stems without effort and at a minimum cost. Just Presses Plunger When engine performance indicates the presence of carbon, an owner, on driving into his garage at night, simply speeds up the engine to ap- proximately 50 miles an hour, presses the plunger with his foot and shuts off his ignition. The following morn- ing he starts his engine as usual and the carbon, loosened by the action of the decarbonizer fluid on the gummy binder, is blown out through the ex- haust. The automatic choke is another jfeature that will be appreciated by automobile owners. A thermostatic coil located adjacent to the wall o fthe exhaust manifold joperates the automatic choke. When ; the engine is cold the choke is fully effective in starting. As the engine ;Warms the choking gradually dimin- jishes giving the proper mixture at ‘all times. Another automatic feature is the manifold heat control. The manifolds New Oldsmobile Six and Eight for the Latest Motoring Advancements... ‘Wien you visit the Automobile Show, be cure to inspect the modern features and advancements incorporated in the two great new Oldsmobiles for 1932. These cars—a larger, finer, faster Six and a brilliant new Straight . Eight—offer advantages never before provided in cars so moderately priced. See these features on the finer Oldsmobile Six and the new Straight Eight at the Show. Note, too, how complete these cars are, how well finished down to the very smallest detail, Compare them with other automobiles, regardless of price. Then come. take the wheel of either car and get a up . few. performance thrill, a new idea of what your 1932 dollar can buy. on ere Look for these FEATURES IN COMPARING CARS AT THE AUTO SHOW 74 HORSEPOWER 6 CYLINDER ENGINE 87 HORSEPOWER STRAIGHT ENGINE LONGER WHEELBASE NEW STREAM LINE TYLING ROOMIER AND MORE COMFORTAGLE FISHER BODIES SOUND-PROOFED BODY CONSTRUCTION F RIDE REGULATOR AND DOUBLE AC TION HYDRAULIC SHOCK ABSORBERS FREE WHEELING WITH THE IMPROVED. FU vow SHUENT PRE SYN MESH TRANSMISSION SECOND ENGINE DECARGONIZER LU AUTOMATIC CHOKE OIL TEMPERATURE REGULATOR URE LUBRIC PISTON PIN N-DRAPT CARBURF TION MOHAIR OR WHIPCORD The FIVE OEM WOOD WHEEL The HOLSTERY, OPTIONAL FIVE WIRE OR DUNTABLE STANDARD New Six 875 » New Eight 975 are of the down-draft type and are constructed with a heater body inter- connected between the intake and ex- haust so as to provide an automatic valve controlling the temperature of the intake mixture. This valve reg- ulates the amount of exhaust gas by- Passed through the heater body and is operated by a thermostatic ele- ment. A further provision for efficient en- gine operation is found in the oil temperature regulator. This is a small radiator element of the honey-| comb type located just above the oil} and water pumps. Effective All Year This regulator is equally effective in winter and summer, When the en- gine is cold most of the oil is by- Passed around the cooling radiator. As the engine temperature increases the by-pass valve gradually closes, sending the oil. Several improvements have been made in the cooling system. Starting ease has been increased through the automatic choke and a starter and throttle hookup. This lat- ter feature automatically advances the throttle to a fast “idle” when the starter pedal is depressed. In line with the many insulation features of the 1932 Oldsmobiles, a new type engine mounting has been designed to more thoroughly damp- en vibration. At the front end, the mountings are set in rubber-at a sci- entifically determined angle, while at the rear two “biscuit” type rubber mountings are used. A torque-reac- tion stabilizer to check any periodic vibrations at low speed is fastened, through rubber, to the frame and transmission housing. Transmission development has been as far reaching as have engine im- provements, Free wheeling and the improved syncro-mesh transmission simplify driving and make car oper- ation still quieter. Free wheeling control is through a4 button on the dash just below the in- strument panel. Improvements to the syncro-mesh transmission, such as the designing of new synchronizer springs, new heat treat processes and the exact match- ing of gears into sets provide a silent second gear, Chrysler Six Five -Passenger Sedan : | Longer and lower than any previous Chrysler Six is the 1932 sedan model pictured above. Featuring floating Power and free-wheeling, this car offers the automatic clutch and shatterproof glass at nominal extra cost. Five wire wheels are standard equipment with six wire or wood wheels optional at extra cost. The entire transmission unit has/ been designed for ease of operation,| quietness and safety. 4 Comfort Is Regulated Riding comfort in relation to load or road conditions is controllable by the driver through double-action hy- draulic shock absorbers and a ride regulator. From front, side or rear the lines of the 1932 Oldsmobiles reflect the ar- tistry of the designers. The deep, gracefully curved radiator shell has been retained and forms the center motif of the frontal design. On each side low, full crowned fenders spread out in distinctive curves and these are connected across the front of the radiator by a double chromium tie bar containing the Oldsmobile name- Plate in the center. Fastened above the tie rods on each side are new large diameter, bullet type, chromium head lamps. Directly beneath the head lamps are two matched tone, or synchronized horns of the latest style of trumpet type projectors, also chrome plated. At the top center of each fender are parking lights. A broad, single bar bumper, curv- ing forward in front of the radiator, and an ornamental radiator cap of bird design complete the front end appearance, : The hood is of new, modern design fitted with ventilation doors instead of louvers. All exterior enameled sheet metal work is made from heavy, one-piece stampings designed with contours to match the treatment of the body lines and to bring out the balanced, symmetrical effect of the whole as- sembly. : Has Sloping Windshield ‘The stream-lined appearance of the car is furthered by the sloping wind- shield and the absence of the conven- tional sun visor. The rear appearance of the 1932 Oldsmobile is particularly pleasing due in a great measure to the curves of roof and sides. The same type bumper as the one in front is used on the back whether or not a spare connection with the engine; rubber pads insulate the springs from the frame and the muffler and exhaust Pipe are similarly insulated. This year the door and side panels, where there is a possibility of vibra- tion and subsequent “drumming” sounds occurring are lined with a heavy insulating material. Bodies are of the well known Fish- er-built composite wood and metal construction, amply braced at points of stress and featuring “open joints” where squeaks might occur. The instrument panel is particular- ly striking in appearance as well as having easy visibility and handy op- erating controls. Instruments are grouped in a panel which bevels for- ward toward the driver. At the extreme left of the dash board is located the ride regulator control. wid The light control operates the tilt ray head lamps and the parking lights. The head lamps can be changed from touring to city driving range through a foot button located at the left of the steering wheel col- umn. Ventilation Is Complete Complete ventilation is provided through a cowl ventilator operated from under the instrument panel and the VV Fisher windshield. Body types of the standard Olds- mobile Six and Eight are: two-door sedan, business coupe, four-door se- dan, sport coupe, convertible road- ster and patrician four-door sedan. Six wheels, either painted wood, natural wood or wire, with fender wells, hold-down irons and locks; trunk platform, white side wall tires, chrome plated trim rings for the wheels and snap-on chrome plated spokes for wire whels may be secured at slight additional cost. A NICE CUT Motorists in the 27 states where gasoline taxes are collected will be entitled to a deduction of about $275,- 000,000 from their 1931 federal income taxes, the American Motorist Asso- ciation reports. wheel is carried. Every device known to modern en- gineering has been employed to pro-, vide quiet body interiors. The en- gine is entirely insulated from the frame by rubber; pedal controls now are mounted on the frame with no TIPSY DRIVERS HIT Massachusetts ruled off the road 5,535 drunken drivers during the fis- cal year ending December, 1931. These drivers had their licenses re- voked. 2 And Air Is Free! If you have a spot on your car’s fender or body that needs touch- ing up, all you need is one of the new miniature spray guns put on the market and a tire full of air. The fair motorist above is showing how the paint can be applied. Hook the hose to the air valve of your tire, press the trigger of the gun and pres- to!—the spray touch-up job is done. ACCIDENT ENEMIES The three fundamentals of traffic safety, as advanced by the National Safety Council, are engineering to design and plan highways in a safe way, education of the public in the dangers of driving and walking, and enforcement of traffic laws. CHRYSLER Harder than ever to follow —in engineering—in performance—in value Crmysurr has done things to modern Chrysleris unlike a ride in any other m car. It isn’t only the stirring motoring that will, now or all motor car engineering. For Chrysler, with Floating Power engine mountings—and with many other vitally important. engineering develop- ments—has inaugurated 2 sweeping change in the spirit, pace and “feel” of modern motor car performance. Chrysler has given performance a new glamour—a new sensation. CHRYSLER SIX SEDAN $ later, affect of Chrysler pick-up opinions about ease A ride in a 895 116-toch wheetbene 82 honepewer BRAKES . SPRINGS - - way it feels. It’s the smoothness of it, the silence of it—a sensation beyond words. One ride in a Chrysler and you'll never feel the same way about the performance of any other car. Changes your notions about ease of steering. Changes your ing gears. Changes your ideas about experience and speed—it's the and silence of shift- brakes—about spring action—about i roadability—about a lot of things. Ie’s all a matter of basic engineering — a matter of leading the way to sew value end new results. Step into a new Chrysler today and learn what has happened in F pesipers DUPLATE SAFETY PLATE GLASS standard on Custom Eig) Sedans, $17.50; on Imperial Sedans, $20; all a-pass. Coupes, $9.50, (Closed models wired for PHILCO-TRANSITONE RADIO With Patented FLOATING POWER *AUTOMATIC CLUTCH - FREE WHEELING + SILENT GEAR SELECTOR - HYDRAULIC CENTRIFUSE BRAKE DRUMS .- ALL-STEEL BODY - Peatares starred (te) optional ot slight exive cost on Cheysler Siz Corwin-Churchill Motors, 122 Main Ave. BISMARCK, N. DAK. ; *OILITE SQUEAK-PROOF DOUBLE-DROP GIRDER-TRUSS FRAME AU prices fb. ferrery Inc,