The Bismarck Tribune Newspaper, March 26, 1932, Page 8

THE BISMARCK TRIBUNE. SATURDAY, MARCH 26, 1932 ing of Body Lines Makes New Refinement Even a hasty examination of the shown by Dodge Brothers reveals the fact that this 17-year old manufac- turer has cast aside some of its re- Nowned conservatism and called up- on the genius of its famous engineer- els for 1932 of which the founders themselves could only be proud. , The M. B. Gilman company, Bis marek, is distributors for Dodge and Plymouth motor cars in this area. The new beauty which Dodge in- troduced so successfully into their line a year ago shows the effects of a great deal of refinement in the new factors which more than any others for which the Corporation's _ en neers are largely or wholly respons- ible, are the automatic clutch, float- ing power, free wheeling, silent gear selector, double-drop __bridge-type frame, oilite squeak-proof springs, Si- lent-second gear. mono-piece sites! bodies, new brake drums and hydrau lie four-wheel brakes. ‘The automatic clutch is vacuum: operated through a control valve at- tached to the intake manifold and governed by the movement of the ac- celerator pedal. ‘The instant the accelerator pedal is released the clutch disengages ahead of the transmission and the free wheeling unit functions at the rear of the transmission. One of the most basic and funda mental developments in automotivi each end of the natural passing through its center of y. Never before had the vibrations and torque imptilses of an engine been absorbed before they reached the cha: body and the passengers the! S. ‘A year ago Dodge engineers intro- duced a new and improved type of double-drop frame which contributed immensely to riding safety by lower- ing the center of gravity The low center of gravity double- drop frame is retained. Mono-piece bodies of unit steel con- struction, which Dodge pioneered five ant feature of the new Sixes and Eights, have become with Dodge safety and quict opera- tion. Brakes Insure Safety ‘The weatherproof, internal-expand- 4ng, hydraulic four-wheel brakes re-} main one of the greatest factors for safety when called upon to act in stantly. or in an emergency. To assist the hydraulic brakes in performing their function, Dodge a combination of a double steel spider and rim with a cast iron and graph- ite liner. With the rush toward in: vention, Dodge Brothers engineers have kept well in advance with new and new designs. In creating the four body styles of the new Eight—five-passenger se- dan, five-passenger coupe, convertibl coupe, and two-passenger coupe with rumble seat—Dodge stylists and en- gineers have attained an excellent sense of proportion, symmetry of line, and harmony of color and appoint- ments. A wheelbase of 122 inches and an overall length of 194 inches supplies the necessary length for the graceful curve of fender and body line, and for the roominess that makes for com- fortable riding. The longer and more graceful hood, the new sweep of the one piece front fenders, the large-section tires with small wheels and short stubby spokes, | d the big hubs, the perfect blend of the cowl into the sloping visorless wind- | shield, the eas; veep that tapers off into the top, the curve of the back, the distinctiveness of the bumper de- | sign, the deep moulded radiator shell narrowing in profile thickness from} bottom to top. the silvery bullet-ty headlights and cowl lamps, and fin- ally the dash of the mountain sheep radiator ornament portray a silent flashing speed, a smoothness andj lightning quick responsivenes Five | wire or demountable wood wheels are | standard equipment at no extra cost. Interiors Are Complete A close inspection of the interiors | shows them to be equally complete in | every detail, with an exceptional amount of thought and foresight on the part of the designers in antici- pating practically every require-| ment of the most exacting motorist. | Many of the most. attractive pe terns and shades of Bedford Cord or | is Mohair have been selected for the| upholstering and trim of the new] Dodge Eights. Seat cushions are of the Turkish pleated type. Seat backs are a pleated bolster design. There are side arm rests on each side of the rear seat of the sedan and five-pas- senger coupe. The domelight is con- | trolled by a switch on the right door pillar. Two attractive ash receivers for the sedan and five-passenger coupe are located ahead of cach rear eat arm rest. The sedan has a car- pet covered foot rest and robe cord in the rear compartment. Silk roller curtains are provided at th? rear and rear quarter windows of the sedan and five-passenger coupe and at the rear window of the two- passenger coupe. Instrument board panels are a walnut finish as well as the garnish’ mouldings at the doors and windows. The sedan front seat is instantly adjustable, as is the driver's seat of the five-passenger coupe. Ventilation is by two top cowl gereened ventliators. ‘fhe windshield is of the swinging out type. Completely Insulated All bodies of the new Dodge Eight models are completely insulated throughout asa protection against sound, heat, cold, odors, and road vi- ~ brations, and a contributing factor to comfort of Passengers. has fundamental _ Dodge Drops Conservatism and Exhibits Genius in New Models Graceful Blending and Soften- !od of mounting in the frame. Cylin- new Sixes and Eights that are being | ing staff to produce a series of mod- | softening of !is of semi-floating type. cars with a modern conception of | graceful blending and ! body lines, Longer whcelbases and Jewer centers of gravity are the two the! Years ago, and which are an import-/} synonymous | Brothers engineers have adopted the | iron spun brake drum. This drum isjof appeasing this yearning and it is ideas, new mechanical developments, pe | ness is available in a low-priced car ders are of the L-head type, cast en bloc and integral with the crankcase. With an increase in actual brake | jhorsepower up to 90 at 3400 r.pm.,! all Dodge Eight models are capable jof higher speeds and better all-arcund | performance on the road. Fuel mixture is supplied by a 1% linch down-draft carburetor. The bal- anced crankshaft is counter-weighed at eight points and drilled to permit jthe forcing of lubricating ofl to all bearings at 50° pounds pressure. Pistons are of light aluminum alloy of the slotted skirt ventilated bridge pe. | Spark advance is fully automatic, | land spark plugs are metric type with! {heavy electrodes. {| | Front Axle 1-Beam | The front axle is the I-Beam type | |with stecring knuckles of chrome- jnickel stecl. Road clearance of the} vont axle is 8 3-4 inches. Rear axle | Parking brake is the hand lever,! nal contracting type, located at ‘The | {the rear of the transmission, Studebaker President Eight St. Regis Brougham : | ts 122 horsepower, Wheelbase The New Studebaker President Eight St. person—beautiful, graceful, smarty” and wi is Regis’ “Brougham for Five'is ith all the comfort that Toi is 135 inches. wide uld possibly be desired, Power an ideal car for the discriminating Safety, Comfort, and Ap- furnished the medium through which | drum is 7 inches in diameter. The in- to express this delightful motif of new | ternal-expandin hydraulic — four~ beauty. | wheel brake drums have ‘ven increased Dodge Brothers officials say the) in diameter to 13 inches. new Sixes and Eights represent the} A cooling capacity is pro-} greatest strides in engineering de- |vided to take care of the additional, velopment ever made in a single yea} power and performance requirements by Dodge engincers of the new Dodge Eights. The radi-/ Features Are Listed r core is cellular, 3% inches in! 'The outstanding mechanical fea- ‘kness. Shutters are automatic! tures found on the new Dodge ¢ars)and controlled by a thermostat in the| cylinder head. The maximum depth of the double- drop bridge-type frame described | carlier is 7 inches. Two exhaust mufflers are placed Jin. series or in tandem, thus com- | {pletely silencing all engine exhaust | ithout increasing the power loss. | Double acting shock absorbers are| provided. { lave Oilite Springs H | All new Dodge Eights are equipped | {with a newly developed oilite spring | which insures quiet spring action, Steering is of the worm and sector | ‘type, the ratio being 17 to 1. i | The engineers have followed close- | {ly in letter and spirit the new Dodge |Eight in almost every detail of the new Six. IMPROVE AUTOS AT | | DEMAND OF WOMEN i! engineering in recent years is floating ; power—the method of supporting an{ engine in a live rubber mounting at} { Easier Driving, Simplicity, and| Safety Necessary, M. B. Gilman Says reir By M. B. GILMAN M. B. Gilman Company | Distributor of Dodge and Plymouth Automobiles accomplishment on the jPart of one woman has always won the admiration of other women. There } is scarcely a woman in the world who ‘does not admire—if perhaps secretly |—our various feminine air pilots, mo- tor-boat racers and big-game hunt- e Unusual This admiration so universally ac- icepted is proof that women have al craving for the thrill that goes with | {the spectacular. The automobile provides the means the only means within the reach of every woman. Not so many years ago it was con- sidered spectacular to see a woman {motor car driver. Husbands looked askance when their wives demanded driving lessons. And the husbands !were more right than wrong, for the {automobile of the past was essential- ly a man’s mechanism. It required strength to start, to steer, to stop, | and in fact, even to get into the ton- neau. But that day is past. Today's mo- itor car is ideal for the ladies. | It is not idle talk to say that more | than 75 per cent of automobile pur- jchases are swayed by the women. ; Neither is it idle talk to say that more {than 75 per cent of the fair sex have j been influenced by the incorporation jof three factors in an automobile. i These factors are: (1) Freedom from effort in driving and ease in hand- \ling; (2) Simplicity of engineering ign with the resulting excellent performance; (3) Safety in the con- ruction and operation of the car. It is with these three factors in mind that the new Floating Power Plymouth was designed. Floating Power itself has a direct appeal to women because it means that smooth- Executives of the Plymouth Motor corporation attribute the tremendous success of the new Floating Power Piymouth during the first six months of its existence, to its incorporation of the three important factors men- tioned above with its perfect exempli- fication of the modern spirit of the motor car—within the reach of every- | one. Plymouth, they feel, set the! style — especially for all women mo-/ torists | How It’s Grown . 1925 26 '27 "28 ‘29 ‘30 ‘3% € 3 $ 881,023,041 aa 830,384,260 pany We A 559,899,945 Y Zonet $408,977,700 With the probability of increased auto and gasoline taxes, it is inter- esting to note just how much of the tax burden automobile drivers al- ready bear. A recent report of the census bureau says autoists in 1930 paid 31 per cent of the total revenues of the country, an increase of 143 per cent since 1925. The above chart shows the climb of the combined reg- pearance Made New Studebaker models represent a far-reaching advance in automotive progress. Having successfully pio- neered the way to a new conception of motoring thrill and thrift with i perfection of free wheeling, Stude- baker has devoted its entire research and engineering facilities to the de- velopment of additional improv ments in performance, safety, com- fort and appearance. Sandin-Wilde Motors, Inc., handle Studebakers in Bismarck. Last year, President Albert Russel Erskine of Studebaker forecast that all cars would adopt free wheeling. | Events have shown how well founded was his conviction and how accurate his prophecy. Not content to rest on its laurels, however, Studebaker has carried its engineering innovation to a new height of perfection—free wheeling in all forward speeds plus synchronized shifting—representing the very apex of scientific transmission develop- ment, according to the manufacturer. In addition, the new Studebaker cars offer other refinements which in- clude increased wheelbases, increased body dimensions, new convertible Phone 808 gasoline tax since 1925. | Improvements in Performance, | Studebaker Models Represent Far-Reaching Advance In Auto body types, safety plate glass stand- ard throughout, cushioned power, au- tomatic starting, automatic ride con- trol, full automatic spark control, ef- ficieht silencing of engine, chassis and body, new “aircurve” body design, and new Empire colors. 22 Smart Models Twenty-two smart new models, completely redesigned as to appear- ance, are offered on four wheelbases —President Eight, Commander Eight, Dictator Eight and Studebaker Six. Among these are eight of the new convertible body types—a sedan and a roadster on each wheelbase. In addition, there are five passenger se- !dans, St. Regis broughams, two- and |four-passenger coupes, and a seven- passenger sedan and_seven-pasren- ger limousine on The President Eight chassis only. There is a State or Re- gal model with extra equipment for !each body type on all wheelbases. With the exception of The Presi- dent Eight, wheelbases have been in- creased. These are 135 inches in The President, 125 inches in The Com- mander, and 117 inches in The Dic- tator and Studebaker Six. Body lines, while in no way radi- cal, follow the aero-dynamic prin- ciples of the raindrop. The improved free wheeling of the new Studebakers opetates in all for- ward speeds, making use of the clutch necessary only in starting and stop- en oe DOUGBE PATENTEBD— ANA | ‘ for Philco-Transitone. M. B. GILMAN Co. Bismarck, N. Dak. Broadway at Second ping. A hand lever protruding from beneath the instrument board, and ‘conveniently located below the steer- ing wheel and slightly to the right of it, provides positive control instantly. A dial on the dash indicates clearly whether you are in free wheeling or conventional. Automatic Starting interest in the new models is auto- matic starting. A turn of the switch key instantly starts the engine, and keeps it rufning. An important new contribution to comfort is automatic ride control. This feature is the function of an en- tirely new type of shock absorber with which all President and Commander Eights are equipped. These new ab- sorbers are thermostatically _con- trolled, and automatically adjust themselves for maximum riding com- fort regardless of temperature, speed, or road surface. “The same championship perform- lance which has won for Studebaker more official stock car records for speed and endurance than all other makes of cars combined, is provided in even greater measure in the new models. Horsepower is 122 in The (President, 101 in ‘The Commander, and 85 in The Dictator. In the Stude- baker Six, power has been increased to 80 horsepower. Bohnalite aluminum alloy pistons are used in President and Com- mander Eights. Crankshaft Is Heavy A_ heavy, drop-forged, counter- weighed crankshaft, balanced both Statically and dynamically, and equipped with an improved type of 433 Powe r FULLY PROTECTED with AUTOMATIC CLUTCH with Silent Gear Selector and Free Wheeling.... 7! | new achievement in effortless action HYDRAULIC BRAKES .. SECOND GEAR .. LOW CENTER OF GRAVITY DOUBLE-DROP BRIDGE-TYPE FRAME MONO-PIECE STEEL BODIES .... New Dodge Six, $795 to $895. New Dodge Fight, $1115 to $1185. F. O. B. Factory. Low delivered prices. «Convenient terms. Five wire or demountable wood wheels, no extra cost. Duplate safety plate glass at new low price. Automatic Clutch only $8 additional on all Sixes. . Closed models factory - wired . SILENT The new Dedge Six and Eight are on exhibit at the Automobile Show and in all dealer’s showrooms listed below . The new Dodge Eight five-passenger sedan is one of the smartest of today’s motor cars,.as its body has becn redesigned eo that it is streamlined from the curved front bumper to the new chromium-plated license bracket mounted on the fender. The Mono-Piece All-Steel body is longer and lower, but the lowness is achieved at no sacrifice of head-room and general comfort. A new radiator emblem—a Mountain Sheep—graces the new Dodge Eight sedan. vibration damper, is used through- out. The smaothness of Studebaker's engine design has been bettered in the new models by “cushioned power.” Another new feature of particular; Heavy live rubber mountings at all four points of suspension effectively absorb engine vibration throughout the entire speed range. Non-resonant ‘body construction is obtained by thorough insulation for noise as well as temperature. Maximum driving safety and steer- ing ease are assured by an improved cam-and-lever type steering mechan- ism, which provides a marked ad- vance in responsiveness, ease, and steering sense, and which, Stude- baker engineers claim, is unsur- passed by any other car. Improved brakes are of the two- shoe Duo-Servo single-anchor type equipped with long-life molded lin- One of the greatest improvements in the new Studebaker line has been made in appearance. Entirely new body lines which sweep back in a’ new “Aircurve” streamline effect. Sloping windshields melt into the new roof line which curves back gracefully. Sloping front doors and concealed hood latches add to style. Fenders Distinctive One-piece front fenders, carried back in a long easy sweep, are par- ticularly distinctive and of striking appeal. The new radiator design has @ more. wedge-shaped appearance, 85 well as a sharper degree of slant to- wards the bottom where it merges in- to the splashapron. Headlamps are of the large Ovaloid type, and are matched by trim fender lights of complimentary design. Heavy, single- bar, center-drop bumpers are em- ployed throughout. All exterior bright work is chrome-plated. Wheels have new drop center rims which make for better balance and truer running. Interior appointments are luxur- fous, - Upholstery is fine broadcloth or mohair, with leather in all con- vertible models. Heavily padded arm rests are provided in all rear-seat closed models. All closed mogels are wired for quick, economical and leak- proof radio installation. USING MORE GAS Gasoline consumption in 46 states and the District of Columbia for Au- gust, 1931, was 1,423,243.000 gallons, as compared with 1,350,000,000 gallons during August, 1930. wee MODEL DRIVERS Bus drivers in Georgia must meas: ure up to a strict standard as the re- sult of a recent state regulation, No one can be employed as a driver un- der 18 years of age and each appli- cant must show a doctor's certificate ie ee good mental and physical ealth, . OTHERS BENEFIT The U. 8. Bureau of Public Roads shows that $27,378,000 in taxes raised on levies on motor fuel were diverted from the highway purposes to other uses—schools, reduction of general tax and other channels. QUICK, A DOCTOR! At high speeds some automobile tires develop a temperature of more than 200 degrees Fahrenheit, rubber engineers have found. BLUE LEADS COLORS Blue has again gained the lead aa the most popular color used on auto- mobile bodies. It is followed by green, black, brown, gray and maroon. Why wait for other cars to STUDEBAKER WHEN you go to the Show and see car after car featuring Free Wheeling, remember that Stude- baker introduced it on July 10, 1930. Remember, too, that the Triumphant New Stude- bakers give you Free Wheeling at a new peak of perfec- tion—plus Synchronized Shifting and Automatic Starting. The Studebakers at the. Show offer you today a total of 32 startling betterments, many of which will be spoken of as “new” by other cars a year or two from now. Safety Plate Glass—at no extra charge—in all windows and all windshields of all models is only one example of this year’s Studebaker pioneering. Why wait for other cars to follow. Studebaker? To get the major advances—in advance—get a Triumphant New Studebaker. 32 STUDEBAKER BETTERMENT for 32 follow 1932 Free Wheeling plus Synchronized Shifting Safety Glass All Around at no extra charge Armor-Plated Bodies = Automatic Starting Automatic Ride Control—Full-Cushioned Power Closed Bodies Wired for Redio Improved Brakes . . Greater Cooling Capecity New Airplane Type Instruments on Desh Free Wheeling Diel—Blectrio Gasoline Gauge Metal Spring Covers : New Airplane Type Steel-Backed Engine Full Automatic Spark Adjustment Bearings Longer Bodies—Wider Seats Finer Body Herdware Air-Curved Coecheraft Concealed Hood Latches New Convertible Body Styles Chromium-Plated Steel Spoke Wheels New Inside Sun Vieor—Refiex Tail Light One-Piece Fenders . . Steel Running Boards No-Glere Sloping Windshield Improved Rim Assembly Heat Resisting Sponge Rubber Fisor Mate Air Cleaner, Carburetor Silencer, and Full All Bodies Insulated Against Heat, Cold end Power Muffler Noise ' New Service Policy DRASTICALLY LOWER PRICES Commanver Eicut ‘125 inch wheelbase— 101 horsepower Coupe, for four®. St. Regig Brougbem, for five*t. Sedan, for five*. ee Convertible Roadster, for fou: Convertible Sedan, for five... Presipent E1icut 135 such wheelbase— 122 horsepower Coupes for four' St. Regis Brougham, for five*t.. Sedan, for five*. » Convertible Roadster for four.. Convertible Seden, for fiv: Limousine, for seven' 3 ee Srupesaxer Six LIT inch wheelbase insted. a borupoer Anpod of Coupe, for two' Coupe, for four’ on St.-Regis Brougham, for five*t . . Sedan, for five* Convertible Roadster, for four... Convertible Sedan, for five .. Safety glass, automatic starting and metal spring covers standard equipment on all models at ne extra cest. *Wired { rd equipment. All prices at the factory. Bumpers and spare tires extra. State or Re; Dicrator Eicut 117 tach whesthese—85 horsepower, Coupe, for two®, Coupe, for four® St. Regis Brougham, for five*t Sedan, for five’ Convertible Roadster, for four ase See the Triumphant New Studebakers at the Show in the Memorial Bldg. Sandin-Wilde Motors, Inc. 304-306 Fourth Street Distributors Bismarck, N. Dak