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THE BISMARCK TRIBUNE, Walang WAM si MORE FOR YOUR MONEY": + -6u7% MORE WHAT ? How can any shopper know what she is getting when she accepts untried, unadvertised products? She can’t! In appearance, these substitutes may imitate products of recognized quality. But quality goes deeper than a pretty label! You may be told the imitation package “holds a little more” for the money. Usually, it holds little more than disappointment! Such substitutes are urged upon unsuspecting shoppers for just one reason. There is more profit in selling them. The merchant who tells you these imitations are “just as good” as brands you know, and commands his clerks to do likewise, is looking only at today’s sales slips. Not at tomorrow’s loyal patronage. When a product is sold cheaper than one of recognized quality, you may be sure it is made cheaper. Then how can it be “just as good?” Honest value is a product’s only inlet to the advertising columns of this newspaper. The packaged merchandise which you read of here has a reputation at stake. It must make good to hold your confidence, and ours. False claims would be fatal. Whenever you shop, ask for these standard, advertised brands. And get them. Always be warned by the words “just as good” that there is something better. - - - Let the names you know guide you to constant quality. To definite purity. To honest weight. To good products that give full value in return for the money you spend! THE BISMARCK TRIBUNE ADVERTISING DEPARTMENT THE ANSWER TO SUBSTITUTION Is ALWAYS “NO" a ® *