The Bismarck Tribune Newspaper, April 25, 1931, Page 8

JUST AS GOOD AND CHEAPER. HAVE YOU EVER IT TRUE FOUND For almost every well-known product today there is an unknown imitation. No line of business anywhere is without such substitutes. Daily, they are foisted upon unsuspecting shoppers in place of known, advertised brands. The clerk may say these imitations are “just as good” as regularly advertised products. Or cheaper because they give “a little more” for the money. But is it ever true? When a product is so/d cheaper than one of recognized quality, you may be sure it is made cheaper. Then how can it be just as good? Substitutes are business waifs. They have names, but their names mean nothing. Seldom, if ever, will the manufacturer admit their - parentage by advertising. The only kind words they ever receive are spoken to move them from the store—at more THE BISMARCK TRIBUNE APY ERT ISING OEPARTMENT - 1 in. profit than known, dependable products return! That is the only reason for substitution. The merchant who permits and encourages this practice is looking at today’s sales slips, Not at tomorrow’s loyal customers. Advertising can not create character for any product. But it does place on trial character already established. : Think of this whenever you buy. The advertised product has a reputation at stake. It must.a/ways make good to hold your confidence. But the substitute product—because it has gained no recognition—has nothing to Jose. Honest value is the only inlet to the columns of this newspaper. When you buy brands advertised here—when you are guided by names you know—you are safe. 2 But when you let “over-the-counter” claims prevail against your. own good judgment, you may be sorry. THE ANSWER TO SUBSTITUTION IS ALWAYS . ‘NO’ ‘