The Bismarck Tribune Newspaper, April 22, 1931, Page 6

OW CAN YOU JUDGE __THE BISMARCK ‘TRIBUNE. WEDNESDAY, APRIL 22, 1981 THE BEHIND AN UNKNOWN LABEL T IS EASY enough to buy wisely when you can see what you are getting. But how about those products that you can’t see? Foods, drugs, toilet necessities—all hidden by a bottle or a package. If you do not recognize the name on the label, how can you judge the value behind it? You can’t! Shopping experience has ptoved this to millions of women. But experience uses bitter methods. Costly methods. When you buy only those products which you see advertised regularly week after esas in newspapers and magazines—when you are guided by the names you know—you are safe. But when you experiment with untried brands—substitute products which you are told are “just as good” —you may be sorry. The manufacturer who knows the wisdom of advertising also knows the folly of false claims. : His integrity is the integrity of his product. Your good will is the rock on which he stands. If it crumbles, his success goes with it into dust. The truthful, consistent advertising of any manufacturer is proof of his pride in the merchandise he offers you. But it is even more than that. It is his promise of constant quality and definite purity. Of honest weight. Of full value in return for your money and your:-confidence. These facts are published by this newspaper in an earnest. attempt to help you buy more wisely. When you shop, accurate information is your best protection against the disappointment which, often hides behind an unknown label. THE BISMARCK TRIBUNE DVERTISING DEPARIMENT THE ANSWER TO. SUBSTITUTION 1S ALWAYS.... “NO”