The Bismarck Tribune Newspaper, April 8, 1931, Page 6

THE ‘BISMARCK TRIBU NE. i THE ANSWER TO SUBSTITUTION 1S ALWAYS... : “ “ | NO iS YOUR HOME | TESTING GROUND #- UNTRIED PRODUCTS ? HAT CAN anyone gain by buying unknown products? And why should anyone buy them, when it is always safer to ask for brands of recognized The lure of unknown products is often a “bargain price.” The clerk may say they are ‘‘just as good” as the popular advertised brands. But isn’t the approval of millions of people worth more than the word of one? No amount of advertising will create character for a product. But constant advertising does place established character on trial. The advertised product has a reputation at stake, It must make good to hold your confidence. One false claim would be fatal. The substitute product is an unknown brand, with nothing to lose. ay In appearance, it may imitate a brand you know. Over the counter, any claim may be made for it. Only by sad experience can you prove that claim untrue! Think of this the next time anyone tries to neal you something ‘‘just as good.” Such ‘‘just as good” products are urged upon you _- for only one reason. .There is more nee in selling them. The merchant who permits and encourages such. ‘substitution is looking only at today’s sales ee é Not at tomorrow's loyal customers. : These facts are " published by this MeNapeDe, ay protect its readers. ‘ Whenever you shop, ask for standard advertised. products. Insist on getting them. Be warned by the words ‘‘just as good’’ that there is something better. When you are guided by names you bide ben can be sure of constant quality. Of definite purity, Of honest weight. Of full value in return for the _ money you spent. - ‘CK TRIBUNE CO. | ING DEPARTMENT —