The Bismarck Tribune Newspaper, March 9, 1931, Page 10

Re a package of Camels with any other cigarette and note the difference in the technique of packing. Note that Camels are completely enclosed in an outer transparent cover of moisture-proof cellophane and sealed air-tight at every point. We call this outer shell the Humidor Pack. It differs from the ordinary cellophane pack and while it is egg-shell thin, it means a lot in 25 DAY CHART OF CIGARETTE MOISTURE LOSS rag 0 packages terms of cigarette en- joyment. It means, for instance, that evaporation is checkmated and that Salt Lake City can now: have as good Camels as Winston-Salem. The Pittsburgh Te While Camels are made of a blend of the choicest Turkish and mellowest domestic tobaccos, it is highly im- portant, if you are to get full benefit of this qual- ity, that these cigarettes come to you with their natural moisture content still intact. The Humidor Pack insures that. It prevents Pittsburgh Testing Laboratory Report N°150473-Jan12.1931 What the NEW whe UMIDOR PACK means to Camel Smokers* the fine tobaccos of Camels from drying ow _and losing any of their delightful flavor.. <3 Aside from cheap tobacco, two factors in a cigarette can mar the smoker’s pleasure: Fine particles of peppery dust if left in the tobacco by inefficient cleaning methods sting and irritate delicate throat membrane. Dry tobacco, robbed of its natural moisture by scorching or by evapora- tion givesoffahotsmoke that burns the throat with every inhalation. We take every pre caution against these factors here at Winston- Salem. A special vacuum ly shows you that cleaning apparatus re- ‘esting Laboratory chart above _only the Camel Humidor Pack delivers cigarettes to you in prime condition moves dust and now.. the new Humidor Pack prevents dryness. Cheek the difference yourself It is a very simple matter to check the differ- ence between Humidor Packed Camels and other ordinary dry cigarettes. First of all you can feel the difference as you THE BISMARCK TRIBUNE, MONDAY, MARCH 9, 1931 _ roll the cigarettes between your fingers. Camels are full-bodied and pliable. A dry cigarette crumbles under pressure and sheds tobacco. If you will hold a cigarette to each ear and ‘roll them with your fingers. you can actually hear the difference. The real test of course is to smoke them. And here’s where the new Humidor Pack proves a real blessing to the smoker. _ As you inhale the cool, fragrant emoke from a Camel you get all the mildness and magic of the fine tobaccos of which it is blended. But when you draw in the hot smoke from a dried cigarette see how flat and brackish it is by "comparison and how harsh it is to your throat., ~ Ef you are a regular Camel smoker you have already noticed what proper condition of the cigarette means. But if you haven't tried Camels in the new: Humidor Pack you have a new adventure with Lady Nicotine in store. Switch your affections for just one day, then go back to your old love tomorrow if you can. 8. J. REYNOLDS TOBACCO COMPANY, Winston-Selem, N.C. *smoke a Fresh cigarette! 7