The Bismarck Tribune Newspaper, April 10, 1930, Page 5

THE BISMARCK THURSDAY, ‘APRIL 10, 1930 street. ‘& paper given by Mrs. W. EB. Cole} A. O. U...W. party and/% the meeting of the Wednesday neering 10th, at Club yesterday afternoon at the | the A. O. U. W. Public in- of Mrs, L. W. Larson. The club | vited, admission 35c. "PALamou. Niky my ta Be Home of Paramount Pictures eisetass te 7 Fee Last Showing Today B.: Laughs you've been crying { for. Romance you've been sighing for. With the New Sweetheart of the Screen. All in: Natural Color, from Ziegfeld’s Musical Comedy. Alexander Gray Joe E. Brown 2 Pert Kelton The way of a maid with a man—in 1930! MISSES’ SIZES — 14 - 20 i] 5 46 Deorethy Mackaill —a $15.00 $24.75 They’re replicas of the pictures you’ve lingered over in the smartest Fashion books. There's a little of Patou and Paquin, Chanel and Maggy and all the other highlights in the world of Fashion, Colors as.gay as the happiest rainbow, styles as fresh as a summer breeze. Just a few of the new features are clever inserted bands, dainty - ‘vestees, tabs and bows, and of course, flares reign supreme. You can select solid colors, pastel or dark, and prints that are quite unusual. The Newest Ensembles $15.00 | $24.75 Each one is a prize, really. We think we have the loveliest collee- tion of prints in town. They're used for both coat and dress some- times, but more frequently the coats are solid colors that harmonize. And in the dreases, the important factors are capes, flares, tabs, in- tricate inserts, tuck-in effects, high waistlines, and fitted lines. \ Some of the important colors and fabrics for the ensembles and eee dresses mentioned above include: ? - clothes are more nis | J ch ORANGE | _ TAFFETA } | alluring now... - CAPUCINE RED CHIFFONNE , ae ae CHARTRUESE CREPE ROMA i H : BLUE E complexions must be too’! fre rae % ROSE-BEIGE RINTS and TWIN \ ee a Bac 1 f fucbomal Back to lscons curves BLACK, WHITE, BROWN SUMMER TWEED to.make themselves utterly irresistible! Novel Accessories " ‘When you've selected your coats, suits and dresses for: your pipet heoye iy Then you're == =/A. W. LUCAS CO. Locally Controlled---Locally Owned ---Bismarck’s Busiest Store €d/Te wt When Fashion | Reigns Supreme EVERYTHING you choose will be the last word in Fashion. Your suit will fall in line as a perfect harmony of jacket, blouse and skirt; your coat will be youthfully debonair; and your dresses varied —from the simple tailored daytime frock, to the formal afternoon - gown that graces matinee and dinner. Your accessories, too, will be in accord with the newest Style developments, and helping you with your wardrobe from beginning to end will, indeed, be a pleasure for us. ‘The Occasion Suits $24.75 $54.00 We call them that because they suit every occasion. - They’re tailored on the newest lines, and flare gaily. They feature pephums, and pleats, belts and tucks, and clever collars, Some of them are man- nishly simple, some have capes: there are brief jackets and 7-8 coats, from which you may select the mode! best suited to your taste and figure. Z es Important Coats $18.00 $24.75 Your coats will play a more signified role this year than ever before, because they’re not only considered for themselves, but as factors in completing your ensemble. There’s a smart tweed coat with a carefree cape collar, that you'll choose for daytime wear and town shopping, or spectator sports. ‘There’s the dark bolero or pep- lum coat that you’H wear with your favorite furs, and there's the luxuriously collared coat that you'll want for “best.” These coats come jn all the new pastel and dark shades, in broadcloth, suede cloth, wool romaine, etc., and the furred ones are trimmed with lapin, squir- rel, galyak, caracul and kidskin.