The Bismarck Tribune Newspaper, March 26, 1930, Page 4

he Bismarck Tribune per and fea) news of spontaneous origin published herein. Al) } of republication of al) other matter herein are reserved. (Official City, State and County Newspaper) Foreign Representatives ( Incorporated) Formerly G. Logan Payne Co. CHICAGO NEW YORK BOSTON Production, Buying and Depression fall’s stock market crash has not been a very pleas- sequel to the period of high prosperity that preceded Efforts to place the blame are nearly as plentiful, ‘as contradictory, as efforts to find a remedy; but a it article by Walter J. Munro, Cleveland advertising * Man, seems to us to be worth much consideration. < Mr. Munro begins by remarking that there is no greater »%© more common fallacy than the notion that business < ‘tcessions are the result of overproduction in industry— ‘since such a notion implies that everyone in the country " was all the necessaries and comforts of life that he needs oor wants. 8a PEPER LEC E TE CSET ESET ISOS ROTOR TER, R°EE “sloyed in the country. Obviously these people and their tamilies are not enjoying an overabundance of goods. y “Recessions do not come from general industrial over- ‘production, although the economic structure sometimes ~i@ thrown out of balance by the temporarily excessive “Toutputs in particular lines, Actually the most charac- sterigtic symptom of a business decline is underconsump- jtion. People from necessity or from reasons of caution {and restraint reduce their purchases. . © “It is the curtailment of normal buying by those whose purchasing power is unimpaired that tends to stretch out the period of slump and unemployment in times of reces- sion, In advertising, business has an effective remedy “for this condition. \ “By working together, the newspapers, the merchants gand the manufacturers of any city have the means at + “By increasing their newspaper advertising manufact- durers and merchants can do much to stimulate sales. In this way dealers’ stocks will be diminished and factories twill be called upon at least to fill current orders. + | “Men will be called back to work and once back at work }they will enter the market as buyers, first at the grocer’s / jand eventually at the jeweler's. When a fair percentage {of people who can afford new cars, new radio sets and jnew clothes are led to decide to buy, sales in 1930 can be _ feaused to equal or surpass sales in 1929. } strong transmission lines over which we can transmit } ‘messages concerning the merits of a product. If the ‘manufacturer who has a truthful story fo tell concern- ing worthy product will bring it to the attention of | @mough people through adequate advertising, the public will respond. “Additional newspaper advertising is the one tug best Qualified to break the present ice jam. It is the one tug that can be:depended upon to pull people away from their Jack of disposition to buy and induce them to enter the _ market as buyers. * “When 100 national advertisers put 100 tugs to work they will break through the jam in no time and a re- vival in buying will put to work a great many, who at the present time are unemployed in all large cities in j » An Industrial Museum ‘The industrial depression that seems to date back to; of the rival positions, for ever since the time of Adam men have been living their lves by such contraries and Growing to old age by opposite practices that their cases will convince any human disposition of what's safe and healthy living. Character as Loan Collateral | One of the amazing features of banking is the extent to which character’ loans have attained in New York, where the world’s bank, the $2,000,000,000 Na- tional City, has into the experiment of making ex- tensions of credit from $100 to $1,000 without collateral, in cases where working people are pressed for cash to tide over needs. ‘These loans totaled $16,000,000 last year. It was the first year of the experiment and proved a reassuring test of the honesty of the plain and poor, for losses were negligible. More than 50,000 families were aided. Sample instances of how the loans were used show that many hard-up borrowers were rescued from the clutches of loan sharks or they financed surgical operations and in one case permitted a waitress the means of bringing her brother from Germany. A third of the loans were made for medical and dental service; 15 per cent were for payment of debts; 1¢ per cent for home conveniences; 8 per cent for payments on homes; & per cent for educa- tion. All of this was splendid. Besides, the experiment was good business, as business done with people of character and honor, though not well off in the world’s goods, al- ways is. In fact, character often stands behind col- lateral, and now it has proved itself a very desirable form of collateral in itself. In the old and simple life days it occupied that place in business confidence, as is illustrated by an old Pennsylvania German legend of the making of a promi- sory note by two farmers. When it was made, the ques- tion of who was to retain it came up. The lender pro- posed that the borrower keep it, then he would be sure to know when it was due. There are still many people as trustful, or to be trusted, as that, though the world has become more familiar than then with business prac- tices. Prineiples of physiology and hygiene or the tenela or $$ - - er mlhnfeerly singel een fineede Fishing on the Rapidan Was Never Like This! we Public School Whippings An Elyria (O.) achool teacher faces a court charge of assault and battery because she whipped a school girl in her class; and the girl's parents are refusing to send their children to school until the case is disposed of. This sort of thing pops up every so often, at one place or another. It very likely would have astounded our grandparents, who could not conceive of a school func- tioning without a good supply of birch rods; and yet, despite the old adage about the rod and the child, public sentiment no longer supports corporal punishment as strongly as it once did. ‘When a parent has to resort to whipping a child to get obedience it generally means that there is something wrong with the parents. The same is not quite true of school teachers, since they fall heir to problems that arise out of the pupils’ faulty home training. Nevertheless, we are slowly working away from the idea of schcol-room whippings, and it is just as well. The Mail Pilot’s Skill ‘The skill and hardihood of the pilots who fly the air mail are almost beyond belief, sometimes. Not long ago Pilot Robert P. Hopkins flying a Na- tional Air Transport plane from Chicago to Cleveland with a heavy cargo, met a heavy fog bank when he ar- rived over Cleveland. The fog was so dense that he could not find the airport, and he circled helplessly for an hour and a half. At last he made out @ bit of the lakefront. Circling low, he spied a city park, with a little open space in the center. Down he came—to make a safe landing on a ‘The plan for erecting a huge industrial museum in |Woncelved by the secretary of the Smithsonian museum, | fhe project has gained the support of scientists, busi- Mess men and public officials. A huge structure is con- ) templated in which would be housed exhibits represent- dng the step-by-step progress of transportation, industry obtain therefrom a clear understanding of the steps through which the material development of the country pas gone. . Ample material is immediately available with which to | form the nucleus of an industrial museum. A great deal | More can be obtained with ease. Today such relics of early American industry as are not contained in the collection or in private museums are dis- #® museum ultimately will be worth, the cost of the pro- ‘posed structure is of minor importance. oda leat le |Bhe national capital is worthy of the most consideration, | * } nd science in such a way that the casual visitor would] other ial ih = é i Hf tr Bitty r He i | int He E erelties el Gael 3 t z Hi t u gtk | 8 g ° 3 t i il i trol. yourself!” Strawn commanded “Who do you mean, harshly, for be knew how to deal : pa someone of murder!” THE BISMARCK TRIBUNE, WEDNESDAY, MARCH 26, 1980 He studied a year at Dartmouth, SORT Oe reg SS RIE a er eel two Today Is the more at Harvard, and | ‘Anniversary of ees in Tey aempee Ieee this period haere FROST'S BIRTH poetry seriously. American poet , noted for his poems of New England life, was born in San Francisco, ‘When he was 10 he moved with by ANNE: anyway, to sell!” Mrs. Berkeley cried “Just & moment, Mrs. Berkeley,” Strawn interrupted. “Mr. Dundee writes shorthand, and I want bim a etd 8 g5 3 ln ie Hy bls HA rite - g SHE 2 Ez ! i fe of Ha ac AUSTIN 28 Mrs. Berkeley? Remember, you are accusing é euRis i he Ra intls } tf E g i 5 il 5 | il F i il ag he lt ue 5a i ES it : a Ff f Rake i E ii i is i i FF 4 Rms i E «+ » That's exactly he Mr. Dundee!” she concluded tri- “And did you discharge Arnold for bis insolence to your son?’ Dun- When Dundee relayed the news Flt ae r if Ee { i ii Hi i Bi i LS e iH 4 pial i eel : bi Ie : i i fl Er if i i ge il ! aeF g He gis & g s 3 ° ae pid al Fea 3 § ag I i | | ti : I if e 2 aT li | li spine for nerve impingement. He should also examine you for any heart, dloorder, and stiold be able | exactly the cause your Chayotes : J. L. asks: “Where can T get chayotes?” 3 of non-starchy squash family and are a very addition to the ”