The Bismarck Tribune Newspaper, January 21, 1930, Page 7

i i - ~ ANNIVERSARY TODAY v and the company moved into the new * home. ‘about the Gilman company that is Te CELEBRATING 42TH Amazing Changes in Automo- bile Have Marked Span of Dodge Distributors OWNS OWN SALES HOME Has Local Record of Longest Continuous Handling of One Make of Cars The M, B, Gilman company, dis- tributor: of Dodge Brothers cars, trucks and motorbuses here, is cele- brating its twelfth anniversary, today. the standpoint of automobile evolution, changes out of Keeping with a mere span of 12 years have marked the existence of the Gil- man company. .In fact, the history of the company is an index of the swift development of the automobile in this intry. ‘When the Gilman company set up in business at 212 Main avenue Jan- uary 21, 1918, cars were confined to teuring and roadster types. Then trucks came along ani new types of automobiles were evolved year after year, until now models are so lux- urious and mechanically perfect it would scem the peak has been reached and that nothing better were left to be devised in the motor car- riage line. In 1918 the modern garage had not been Wrought to its present conven- jence gnd perfection either. The Gil- man company set up in a room 23 by 80 feq, and had but two cars on show there; Now it occupies a building of its I—50 by 140 feet—the only builgng owned by the occupant amopg the auto sales buildings in the city, len, too, there were but two as- sistpnts required and these were Har- Semling and George Brock. Sepiling now is vice president of the Métis Plan corporation at Trenton, State Banks Paying 10 P, C. in Dividends ‘Ten per cent dividends are being pald the depositors of the Farmers bank at Crary and of the Scandiaa- Vian-American bank of Grafton, L. R. Baird, receiver, announces. The pay- ments are being made through C. W. Conroy, district manager, Devils Lake. rary bank now has paid 20 per cent in dividends. STATE OWL DEALERS WILL TALK SHOP AT FORKS CONVENTION Eight Speakers Listed on Pro- gram of Two-Day Session, Januaty 30 and 31 Grand Forks, N. D., Jan, 21.—(7)}— Fight speakers will appear on the Program at the two-day convention of the North Dakota division, North- west Petroleum association, to be held in Grand Forks, January 30 and 1. All phases of the industry as they affect ‘the operations of Northwest oil dealers will be considered during the two-day session, according to the tentative program announced today by Secretary Paul E. Hadlick, Minne- Henry M. Wilson, Minot, vice presi- dent of the Northwest association and chairman of the North Dakota divi- sion, will pteside. E. C. shlis Minneapolis, president of the North- West association, will be one of the Principal speakers. Hadlick will present # report on the acceptance by the oil industry of & national code of practices for mar- keting refined petroleum products. The code is designed to discourage unfair practices on’ the part of per- sohs engaged in the oil business anu is proving successful, Hadlick said. C. C. Wagner, Madison, 8. D., will Present a paper on the relation of chemistry to the oil industry and salesmanship problems and methods will be discussed by J. B. Townsend, sales manager for the Westland Oil company, Minot. Colonel Theodore A. Peck, St. Louis, A Company of Permanency (he Gilman company operated at Main avenue until 1925, when it to the present location, south- West corner of Second and Broadway. These quarters were built by Nels Levin, the building contractor. The Jot had been bought three years bs- fore from C. B. Little, in anticipation + Of placing the present building on it. ‘When it was finished, the old loca- tion on: Main avenue was deserted There is an element of permanency expressed both in the line of cars it handles and -in the -staff employed. The original two assistants \are no longer with it, but the periods of con- nection with the company run up to 10 years: among those now on the Gilman staff. me As for the line of cars sold, the Gil- man company is the one distributor here longest handling one make of automobile and truck continuously, It opened with the Dodge Brothers Mo.. lubricating engineer for the Shell Petroleum corporation, will dis- cuss “automobile performance in 1939” and Mr. Wilson will lead a dis- cussion of freight ‘rates into North Dakota on petroleum products. C. D. Bruce, Minot, credit manager for the Westland Oil company, will lead a discussion on that subject. J. Oo. , Bismarck, deputy state auditor, will present the exper- iences of the state governmentin col- gasoline tax. Directors of the North Dakota di- vision of the Northwest Petroleum association are H. M. Wilson, Minot; H, A. Schmitt, Mandan; Elmer Ward- HONEST Buffalo—It took Dr. Robert S. Hambleton 58 years to pay off a lebt, but he finally did. When he visited his home town of Midway, Ky., he paid his old grocer $13.50, a cars and it has continued to handle that make. The company has also handled the same territory from the outset—the (Continue on page nine» —ee People’s Forum | ? o Walcott, N. Dak. Editor, Tribune: The following planks are submitted | for the consideration of platform makers and others interested in gov- ernmental affairs: its away from believe the county superintende: should be elected by the peme whose debt contracted 58 years ago, The grocer, according to Hambleton, transferred the money to the per- sons to whom he sold his bysiness some years ago, 'p: i jons More eee year since the HARDWARE DEALERS TO STUDY TYPICAL ~ BAILY OF BUYERS Mythical ‘Smiths’ Will Be ‘An- alyzed at Fargo Convention as Sales Guidance Targo,.N. D,, Jan. 21.—()—Discus- sions of how to keep up with the Smith family will occupy the time of North Dakota Retail Hardware deal- ers when they meet here from Feb- Truary 11 to 13. The Smith family, as conceived by the hardwaremen, is just the average American family Which buys hard- ware along with clothing, amuse- ments, furniture, food and other ne- cessaries of life. The specific pro- according’ to C. N. Barnes, Grand Forks, secretary of the North Dakota Retail Hardware association, is to find out what the Smiths think about hardware; what they want in the way of hardware and why. “Our association has been studying the problems of distribution at its conventions for the last several years, and as the hardware dealer's job is that of service to the consumer, it seemed that. ae re eae the analysis of retail Problems was the study of the consumer himself, and the influences which motivate his buying. Out of this idea was born the decision to give the Smith family careful consideration at the Fargo convention. Will Have Machine Exhibit An exhibit of machines and hard- ware will be offered during the con- vention in. the Fargo auditorium while the business sessions will be held ‘in Stone's hall. Among the ma- jor_items of business to.be consider- ed is the employment of afield man for 1930, Barnes said. The principal social event on the three-day convention program: is a banquet and dance, February 12 at at the Elks: club, fot hardware deal- ers and their families and exhibitors and their families. Presidedt John I. Rovig, Mandan, will preside at the convention ses- }Sions. He also will introduce the as- BISMARCK TRIBUNE, TUESDAY, JANUAR semblage to “Mr. Smith” whose ideas are of so much interest to the hard- ware dealer. Among others who will take part in the discussion are W. J. Gust, St. Thomds; A. F, Hoff, Wis-, hek;A. N, Eliason, Beach; Palzak, Wahpeton; Ben Madsen, Mo- hall; Carlisle and Bristol, Fargo; P. I. Dahlen, Williston, and H. M. Ulvick, Aneta. Will Dissect “Smith's” The discussion about “Mr. Smith” will be pertinent and searching. Among other’ things, the hardware men want to know into how many classes the “Smith family” is divid- ed; where it gets its money; how they can determine its buying power; what |influences the family to buy; the ef- fect of more leisure time, greater freedom, automobiles and changed living conditions upon the family’s buying habits; the reaction of the “Smiths” to quality, price and serv- ice; what they think of hardware stores generally and the store of each association member in particular and to what extent the Smith’s have what is known to retail merchants as “cus- tomer loyalty.” Second to consideratién of the my- thical Smiths is consideration of the opportunities open to hardware men Among subjects for discussion under this heading are methods of studying the farm market; ways of getting business from local industries, schools, hospitals and other institutions; methods of surveying town and city sales opportunities; of getting more business from old customers, finding [AT THE MOVIES | new customers and cultivating cus-| tomer loyalty. Whether it is advis- able to stock new lines of merchan- dise and if so, what.kind and when. O. L. Jarrell A Speaker Methods of meeting competition will be discussed by T. I. Strinden, Litchville; O. L. Jarrell, Bismarck, and A. O. Gunnerud, Silva. They will go into such ils of business administration as advertising and the planning of sales; methods of main- taining a proper stock; how to mod- ernize a hardware store; ways of keepir; in touch with the changing demand; how to cooperate with sup- Ply houses; the uses of “leaders” arid specials and ways of controlling oper- ating expenses. At the close of each convention session Rivers Peterson, Indianapolis, editor of the Hardware Dealer, offi- cial publication of the national asso- ciation, will summarize the points in the modern business scheme. | krcught out by the various speakers. darb, but her disposistion went sour about the time she was born. 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