The Bismarck Tribune Newspaper, December 20, 1928, Page 12

seannee pRrasteao BF mee wa PBREEE By ALLENE SUMNER (NEA Service Writer) Washington, Dec. 20.—Mrs. Herbs: Hoover, First Lady-elect, does not go now, and never has gone, say those “in the know,” to a beauty parlor for a shampoo and cur! and all the hir- sutic what-have-yous that beauty parlors proffer. But if Mrs. Herbert Hoover, First Lady in facto, leaves the White House without knowing just what beauty parlors can do, it'll not be the fault of the parlors. The fight is on. It's such an open secret in the Washington hairdress- ing trade that someone must capture the good will and work of the next First Lady that the matter has even been brought up in closed sessions of beauty parlor associations in solemn convention assembled. eee “The entire beauty business the country over will suffer if it is learned that Mrs. Hoover does her own hair and rarely, if ever, has a professional “facial,” is the word which has seeped out through authen- tic but unquotable channels. “She must be made to see that not only can she personally profit by swinging into line with all modern women and having professional beauty work done, but she must be made to see that it is her duty as America’s First Woman to bolster up this great industry.” One speaker in such a gathering rose to his feet to remind the cause that Mrs. Coolidge never had per- mitted herself to buy or wear im- ported clothes, and that what she had done to strengthen the cause of American designing, so Mrs. Hoover must do for the American beauty shop. It is an open secret, too, that, de- spite the various shop associations which say that it is enough to make Mrs. Hoover begin in the regular sys- tematic practice of beautification in ‘any shop and so help all of them, the biggest beauty parlors of the city are out hammer and tongs to procure the next First Lady for their own prey. *e@ A girl in a shop where Mrs. Cool- idge has gone for special tonic and scalp massage treatments throughout her residence in the White House, outlined the situation like this: - “About half a dozen beauty par- Jors in this city are lying awake nights trying to dope out a plan to get Mrs. Hoover as a customer. Our shop is working by approach through several of her close friends who have been our customers for years. They have promised to do everything pos- sible to bring her to us.” | Most of the other shops are using the same tactics. The Hoovers are sufficiently well known in Washing- ton for the shops to know that the | approach simply cannot be through graft or bribery. Queen Marie might | accept a set of hand-engraved toilet receptacles filled with a certain brand of toilet preparations and per- mit the manufacturer to say that she used them exclusively. But this would only antagonize Mrs. Hoover. A friend may be able to persuade her that as First Lady she must de- vote more time to the business of be- ing beautiful, and if she is so per- suaded she will naturally go to the shop which her friend recommends. The winning place will be the one with the customers nearest to the! coveted customer. | eee | No outsider can appreciate the gory battle which not only beauty shops, but local dressmaking establishments, are waging to get the First Lady's trade. | It is not generally known that the secret service forbids the commercial | exploitation of either the president or | his wife. No store may advertise the | fact publicly that it serves the occu- | pants of the White House. But these is no law against word of mouth ad- vertising—no law forbidding the mar- celer to observe as her iron twirls| her customer's tresses, | “You know your hair is very much | the same texture as Mrs. Hoover's. | I dressed hers this morning and—” ‘There is no law which forbids the hanging of pictures of the First Lady about the shop. Probably such pic- | tures will be autographed, for if a | First Lady likes her work, and the shop will see to it that she gets all that the market affords, she'll not be chary with her favors. ‘Autographed pictures bring forth comments from other customers, and the casual, “yes, we do her hair every Wednesday,” means quadrupled busi- ness—even if nothing but the sort brought by curiosity and a hope to see the First Lady with her hair sopping wet and looking like a drowned mon- goose. see Tactics subtle and tactics crude are used. The Hoover mail box has been flooded with commercial requests that such and such a shop be permitted to supply a complete White House trous- seau, the inaugural gown, a year's wardrobe, etc. It is openly said that Mrs. Hoover decided to go to South America when this deluge began, hoping that the fight might have simmered down a little upon her return. °F New York, Dec. 20.—Notes on noth- ing in particular and everything in general: Peggy Joyce, the blonde who prefers gentlemen, surprised the Broadwayites the other night by turn- ing out to be a praiseworthy actress. . .. Which reminds me that Billy Dove is said to be a blond just now. ... And after all these years... . Owen Davis, Jr., is appearing in his | sels printed in Manhattan—writers, daddy's latest play and says he can | artists, actors, songsters and notables recite the names of all the Davis, Sr. writings. ... Which is more than wi can do. And Claudette Colbert, who re-| And while going in for things that ally has million-dollar legs, has bee signed by the talking pictures. . . there. ‘The staff of Life will have to shift| Also, M. Ziegfeld’s new music show, ‘elsewhere for its bread . . .. Which | “Whoopee,” is the season's perform- means that Robert Sherwood, the| ance most likely to be showing on movie critic, has left. ... And Bob| Broadway next Fourth of July. Benchley, they say, is going ... and os * Norman Anthony, the editor of Judge,| One of my favorite characters has 4s going to move in. And they say that Paul Whiteman | of the Pennsylvania railroad stations. fs all hot and bothered because some- | He's the negro porter who goes about one asked him to play the pound of | with a well-edged scraper, removing flesh in a@ revival of “Merchant of | gum from the floors. When I in- Venice.” . . . Which reminds me that | quired about his absence, I was told Richard Mansfield’s widow has or-| that fewer people chew gum in win-j ganized a company to take Shakes- | ter than in summer—a bit of inform- perean productions on the road. . . And Alexander Woollcott, the ex-crit- | something or other—and that the ic who was going to stay in South| scraper is needed only in the late France for three years, is back again | morning—an hour when I seldom visit in first-night seats for a monthly | the station. His all-day activities are magazine. oe Which reminds me that gossip has become quite as marketable a com-| (Copyright, 1928, NEA Service, Inc.) | «| that Hope Williams is the cute little Greta Garbo ordered a hundred pair | actress upon whom the “cognoscenti” of Fifth avenue stockings sent out to | have decided to smile this season. . .. Hollywood just before she took ship} Thanks to the unceasing comments of for Europe. .. . Which should kick | the fame-makers, Miss Williams is to out the rumors that she isn’t coming | be included hereafter in the “who's back. ... Any time a woman doesn't | Who” of the Broadway stage. . . A come back to claim a hundred pairs| year ago she appeared in “Paris of hose we'll go to Europe and stay| Bound,” and her reappearance this modity in New York as in the country | Weeklies. Four out of five New York newspapers now run departments de- voted to gossip, after the fashion of the small town “personal columns. The chief difference lies in the fact that New York cannot be as gen- eral in its gossip as the lesser com- munities. There are too many Joneses and Smiths to give them even passing heed, unless they par- | ticipated in a murder or a startling | breach of promise. People in the | public eye are selected for the mor- or near-notables. Many of these are national as well as local figures. “+ * | are largely of New York, I might add season was closely watched. disappeared from the waiting room +] ation which should be included in; necessary only in gum-chewing sea- son, GILBERT SWAN. Huge Plant Packs Millions of Eggs) 2ravity runway takes them to operat- Cheltenham, Eng., Dec. 20.—(P)— ‘The most up-to-date egg packing piace in Europe, saneine. pf handing none Weights, and pack them in dt ae : -returnable cases. Spemminibter of agriculture, Te ia the|, Each Srade of eggs standards property of the Gloucestershire Fruit loaded on a power conveyor and carried to the second floor. There a ors who test them while they pass over a strong electric light, grade them in an apparatus of 600-egg ca- pacity, grading by size to give the specials, pullet, and small—is packed they are closed and sealed, and placed ‘and Vegetable Cooperative Marketing separately. When the cases are filled BSociet; ae collected from farms over | °" another runway which carries Eggs & 30-mile radius by the society's mo- them to a table to be labeled. In 1927 the Gloucestershire marketing tor trucks, and arrive in 30-dozen| society handled more than 3,000,000 boxes. At the station these boxes are USBANDS SOME= l LITTLE JOE eggs. | Brazilians Study Abuse of Alcohol Rio de Janeiro, Dec. 20.—(/?)—Bra- WHERE 1S “Tom CARR . Fort WORTH, TEXAS ENTERTAINS THE EAGLE UNBE KNOWN SHAT BLAZING BROODING BLOOD SHOT EYE NARROWS INTO A SQUINT= AS \F THE BRAIN BACK OF IT WERE DRAWING CERTAIN DEDUCTIONS = THERES A SIGNIFICANCE Yo EACH FURTIVE SLA GEE IF OSCAR DOESN’ HURRY UP AND COME HOME, HELL MISS OUT ON CHRISTMAS, AN' I WOULDN'T MISS TLAT MOM’N POP Yes, TAM WORRIED, GRANDMA, “CAUSE MOM SAID I WAS A NAUGHTY GIRL 'CAUSE I \ PUT MY FINGER IN THE AND NON SANTA CLAUS WONT COME TO Ou HOUSE. SPecjacs— —e— Music STAND witTie EVERN SHOE HORN-| ? NCE THE BISMARCK TRIBUNE ONE HUNDRED= ONE HUNDRED AND FIFTY= THOSE COUPONS CAME DUE JUST WELL = SHAT GRAND = NOW TL KEEP HIS FROM THERE, THERE, NOW. GRANNY NNILL CALL SANTA CLANS ON ‘THE FROSTING ON THE CAKE, / PHONE SND TELL HIM HOW SORRY YOU ARI ND FIR IT ALL UP jomacnnouneans | SALESMAN SAM ; C'MON HELP Wait ) SuRE! AN’ DON'T On'y START Now, DO URE = aR fp JU ‘NAVE: THAT MONEY YOU KNOW WHAT L WISH FOR CHRISTMAS? ANICE PAIR OF BALL BEARING ROLLER SKATES.” \NHY—YOU GOT THOSE ON .AST CHRISTMAS! Xmas Worries BABY! .TLL BE GLAD WHEN ‘THIS THING IS ALL OVER AND CHRISTMAS MORNING COMES -MOM WILL HARDLY SPEAK TO ME NOW.ON ACCOUNT OF MY SNEAKING OFF NIGHTS TO LOOK AT CARS ———- SHE UP UNTIL SHE FINDS THAT NEW SEDAN MOURE NEXT, SIR! HOW ABOUT & FORGET, Sem, THAT |] PAIR OF OUR CHRISTMAS SUS— WERE TRYIN, TA SHOW PENDERS? e@ @ PROFIT OF $400 OY cHRISTMAS So We CAN Pex CFE WHAT OWE ON TH’ BLIMP- Make EVERY beer a Possiaty nt We AGE OF HOLIDAY NO ~anoy- WE'LL PUY THIS MAKE Can “ea BEAT That? de GWES Me & $50 BILL EOR| | "TA GIVE Ye ALL CHANGE- Ce pumeninse: t} Vor ST FOOL THAT CABY! NEVER Wear'em! ALL, : \ WeNT 1S & DIME PACK (2 KROWN=BUT L WISHED FoR ( An ‘A FOOTBALL SO TIS YEAR ERA TM WISHING FOR SOME: @ sf iu HEAVENS,I HOPE NO ONE DISTURBS, ANYTHING IN THIS CLOSET- THEY'D FIND THE PLACE PACKED WITH CHRISTMAS PRESENTS - LET ME THINIGNO THERE ISN'T ANOTHER PLACE I COULD HIDE ANY OF THEM - He'll Need ’Em All Right : WHAT WOULD YOU Do witn IT? : YOU WAVE PLENTY OF CIGARS — You'Re WALKING TO WORK You SAY- AND YOU'RE, COMING H MAN CAME UP AND Sailp MONEY OR YOUR LIFE:!! AND! HADNT ANY=- TA GOING TO WISH © FoR ROLLER SILATES:** IN NOT GOING TO ORDER A TREE AND GET ALL THE TRIMMINGS AND FI¥ IT WITH ELECTRIC LIGHTS.IM AT CANDLES WILL 1'M SORRY, SIR, BUT I'LL H JOvd! 00 Ya “THINK, (TS SAE GON’ OUT ON “W’ STREET WiCTH $50 Worth OF SILVER, iy} oa ANTS