The Bismarck Tribune Newspaper, December 17, 1928, Page 3

a +e MONDAY, UECKMBEK 11, 1923 Maxe it better—make it simpler” has always been the keynote of Ford engineering and manufacturing methods. This policy has been carried forward to its highest, fullest ex- pression in the new Ford. You see evidence of a carefully planned sim- plicity of design the instant you lift the hood. Its value becomes increasingly apparent when you drive the new Ford. Smoothness, quick acceleration, remarkable hill-climbing ability, speed of 55 to 65 miles an hour—all these are brought to you in the new Ford without sacrificing economy and relia- bility. The whole tendency is to give you the most performance with the least machinery. This applies not only to the engine but to every detail of the electrical, ignition, cooling, lubrication and fuel systems. The engine itself is but one part of 2 motor car. An example of Ford simplicity of design Take the engine lubrication system. It is a combination of pump, splash and gravity feed and is unusually reliable and effective. There is but one movable part — the pump. FEATURES OF THE NEW FORD CAR Beautiful low lines Choice of colors Remarkable acceleration ' Smoothness at all speeds 55 to 6S miles an hour Silent, mechanical internal-expanding six- brake system, with all braking surfaces fully enclosed Houdaille hydraulic shock absorbers Triplex shatterproof glass windshield Reliability and economy Prices of the new Ford—Roadster, $450; Phaeton, $460; Tudor Sedan, $495; Business Coupe, $4953, Coupe, $550; Sport Coupe, with rumble seat, $550; Fordor Sedan, $625. (All prices F. O. B. Detroit.) From valve chamber down, the entire flow of oil is as simple in principle as water running downhill. Ford design and Ford manufacturing methods have made it trouble-free. The only thing for you to do is to see that the oil level never falls below low (L). Only one high-tension cable in ignition system This same trouble-saving simplicity of de- signis shownalso in the Ford ignitionsystem, which reflects much that is new in me- chanical design. ; A particularly unique feature is the elimi- nation of high-tension cables from the distributor to the spark-plugs, these con- nections being made by means of thin bronze springs. There is but one high- tension cable and this connects the coil on the dash with the distributor. The distributor head itself is water-proof and has been specially designed to prevent ~ short circuits from rain, snow, etc. Another exclusive Ford development is shown in the construction of the housing of the steering gear mechanism. This is made of three steel forgings, electrically welded together. The housing is then electrically welded to the steering column, thus making a one- piece steel unit. f “IHEK BISMARUK ‘TRIBUNE Simplicity of design means better PERrorMANcE Many other vital parts of the new Ford are also electrically welded, permitting the use of steel forg- ings instead of stampings or cast- ings and giving greater simplicity and strength than if several parts were riveted or bolted together. More steel forgings, in fact, are used in the new Ford than in almost any other car, regardless of price. All'six brakes ave silent and fully enclosed Equally important to good performance is the design of the brakes on the new Ford. The six- brake system is unusually safe, reliable and ef- fective because boththe four-wheel servicebrakes and the separate emergency or parking brakes are of the mechanical, internal-expanding type, with all braking surfaces fully enclosed for protection against water, sand, dirt and grease. For many years this has been recognized as the ideal combination. It is now brought to you on the new Ford because a simple, casy way has been found to accommodate two sets of full internal brakes in a two-in-one brake drum of great strength on the rear wheels, A further improvement is effected by the self-centering feature of the four- wheel brakes—an exclusive Ford devel- opment. Through this construction, Detroit, Michigan Se The new Ford Coupe is distinguished by the trim sturd}- ness of its lines and beautiful colors. An unusually good choice for the woman driver because it is so reliable, safe and easy to control. The Triplex shatter-proof &lass windshield is an important safety feature. Everywhere you go, you note the smooth speed, power and acceleration of the new Ford—its alert, capable performance in traffic, on bills and on the open road. It bas set a new standard for a low-priced car, the entire surface of the shoe is brought in . contact with the drum the instant you press your foot on the brake pedal. This prevents screeching and howling and makes the Ford brakes unusually silent. Such simplicity of design is not easy to achieve. Yet it is the first essential of good performance in a low-priced car. ; It is made possible only through Ford manu- facturing and production methods and the ex- perience gained in making more than fifteen million automobiles. Back of the new Ford is a larger purpose than the making or selling of a motor car. It is to bring the benefits of modern, economical transportation to all the people and to help every motorist get the greatest possible use from his car over the longest period of time at a. minimum of trouble and expense. That is the reason for the value that has been tinct put into the new Ford. That is the rea son for its outstanding performance. FORD MOTOR COMPANY