The Bismarck Tribune Newspaper, December 10, 1928, Page 3

18 MONDAY, DECEMBER 10, 1928 IHE NEW FORD € Value of simplicity of design shown daily in outstanding smoothness, acceleration, Speed, power, reliability Sn THE BISMAKCK TRIBUNE 4 HAS A and economy. Low-priced car should not be complicated. he engine of the new Ford represents a new development in modern automobile engineering. It is unique in design and performance, giving unusual smoothness, acceleration, speed and power without sac- rifice of reliability and economy. . Ford engincering has found the way to in- clude every essential feature of good perform- ance without the necessity of a high speed, complicated motor. The design of the cylinder head is just one factor in this performance. Others ave the direct gravity gasoline feed, the specially designed carburetor, the new hot-spot manifold, the care- " fully planned large valve diameter, the chrome silicon alloy valves, the aluminum pistons, the statically and dynamically balanced crankshaft and flywheel, and the simplicity of the electrical, ignition, cooling, lubrication and fuel systems. i Engine mounting reduces vibration Of special importance is the manner in which engine vibration is absorbed before it reaches the chassis of the car, thereby prevent- ing unpleasant vibration periods. This is done in the new Ford through the introduction of a flexible frogt end support that is both simple and practical—a truly remarkable improvement in engine mounting developed after ‘many months of testing and experimenting. Quality of materials and careful workman- ship also have a great deal to do with the con- ' tinuously good performance of the new Ford. " Detroit, Michigan \ In the new Ford, for instance, the diameter of the piston pin is held within three ten-thou- sandths (.0003) of an inch. An equally close limit is followed in the hole into which the piston pin is fitted. ? The weight of the aluminum alloy pistons is set at 17% ounces. No piston is permitted to come under this weight nor exceed it by more than 2 grams. In the piston assemblies, consisting of piston, connecting rod, pin and spring retainer, the four assemblies in each motor must match in weight within a limit of 3'/, grams. Every piston assembly must meet the weight of the other assemblies in the set within approximately % of an ounce. Main and connecting rod bearings on crankshaft are held true to within three ten-thousandths (.0003) of an inch. Unusual accuracy of manufacturing methods It is of course almost impossible to conceive of measurements as close as these. They are achieved only through the finest precision gages in the hands of expert workmen. The master blocks by which these gages are set are accurate to the almost incredible limit of a millionth of aninch. The new Ford is distinguished by the trim, graceful simplicity of its lines and the beauty of its colors. With- out being extreme, it has struck a new note in axtomobile designing. Shown bere is the new Sport Caxpe—one of the most pobular of the new Ford cars, Wide, comfortable ramble seat is included as standard equipment, ' FORD MOTOR COMPANY Keisnxanu Hyeuxe All of this care and accuracy is an in- dication of the fundamental thoroughness of Ford manufacturing methods. If a part should be made accurate to a limit of -0003 of an inch, it is made .0003 of an inch. Margin of profit is made secondary to service. Deep-seated therefore is the quality of the new Ford. You can see but a part of it with your eyes. Beneath the hood are countless invisible values. Summed up, they count for more than any one spectacular feature. : Because of the value that is in it, the new Ford is more than just a new automobile. It is a part of the life, the progress and the pros- perity of the country. Our policy has always been to see that you get the very best materials —the most careful workmanship—the sound- est design that can be built into a low-priced automobile. Today, more than ever, the new Ford is the fulfillment of that ideal. i FEATURES OF THE NEW FORD CAR Beautiful low lines Choice of colors Remarkable acceleration Smoothness at all speeds 55 to 65 miles an hour Silent, mechanical internal-expand- ing six-brake system, with all braking surfaces fully enclosed Houdaille hydraulic shock absorbers “ Triplex shatter-proof glass windshield Reliability and economy Prices of the new Ford—Roadster, $450; Phaeton, $460; Tudor Sedan, $495; Business Coupe, $495; Coupe, $550; Sport Coupe, with ramble seat, $550; Fordor Sedan, $625. (All prices F. O. B. Detroit.) PAGE THREE’ |