The Bismarck Tribune Newspaper, September 14, 1923, Page 5

RIDAY, SEPTEMBER 14, 1923 This store was founded in Sep- tember, 1899, by Lucas & O’Hara , in the small building adjoining our present store. Since the ‘be- ginning, in a small way, twenty- four years ago, the progiess on bl growth of this store has bee rapid, until today our frontage ps the corner jot Broadway and Fourth St. measures one hundred ee nn a 0 ee = - - on Twenty-four Years of Service and Progress A. W. LUCAS COMPANY TWENTY-F OURTH S ° A ervice 2 The guiding star in our progress has been “Service” in the broad sense of the word. Service, real courteous friendly service at all times to our ever growing number of customers and to the city and community in which we live. Service in. and out of the store. The kind of service that goes after and gets what: you want if we have not already anticipated it. But our by about one hundred and thirty 0 feet. An increase in floor space from about 1500 square feet to about 25000 square feet. Never a year has past without improve- ments of some sort, for a bigger, and_better store. service does not stop after you have made the purchase. The merchandise you buy of us must prove espe eed to’ you or we consider it ane uty to make it right This a service we render. Will You Come to Our Birthday Party We’ re rather proud of being grown-ap. Twenty-four i is not very old but just think how we've grown in that time. So we’re going to have a reg- ular BIRTHDAY PARTY—cake ’n everything. Will you come? Can’t accept any regrets, you know, for, we want every lanly to come and help us celebrate. : The Party Begins , SATURDAY September . 15th Seven Days of ANNIVERSARY | Bargains Your New Dress No, don’t bring any presents, jun bring a smile, for we want oer : in a happy mood. . Is Here For You *Twill be a great Anniversary Sale with a feast of bargains in all esis é i ments. It commences SATURDAY, SEPT. 15th and last 7 days. Every- Specially Priced For This Sale body welcome—LET’S ALL GO! r Are Ideal For This Climate Here is a group containing all the new Brassiere$ A big variety of lovely: silk brassieres {in all styles and sizes. You’ll want one of a $2. 24 Corsets Here is a wonderful offer. Goséard, C/B, and Thomp- son’s Glove Fitting Cor- sets.' Front and back-lace’ model, at only oitiele $2.24 Infants Coats Cute little white Chinchilla Coats with quilted linings. Will keep ithe little ones meida : $3.24 ' FANCY. BROCADES '. Imported brocades and fancy high colored’ prints. Just the right fabric for 3 Coat. liniggs a6 6.8) pip Stok $ ] 45) Heavy twill, white only, ' 1212c Our watchword in "‘merchandis- ing has always been “Quality,” for without it any retail business will crumble as. will ‘ building on a foundatiod of sand. A very cheat merchant once» said “The recollection of is thing be truer? Our ‘first consideration in: buy- pe ae vacate can rien a8. e You can saa weak us is of good quality and buy. Buy Yours During This Sale. Especially for our Anniversary we offer this very special group of Coats, consisting of the new- est models in Chappie, Sports and Dress Coats. ular’ fabrics and colors. Fur trimmed and self trimmed. Full lined and ‘part lined. A won- e derful collection of styles at this special Birthday Party price of » LILLE BIRTHDAY ' BARGAINS } Outing Notions. at | Oc Patent Leather Belts. Children’; that any wetenantnn Gan a ¥C ergs ae All the pop- Aprons well made Roomy and 50c Silks Popular Canton Crepe in Cocoa, Tan, Brown, .Grey, Navy and Black. Plain Flannel tor yar... $2.95 Woolens wool mixed sackings for children’s school dresses. dark colrs,..... DDC Children’s Hats - pecial purchase of newest Hats for fitte ai girls Easy us to offer this assort- ment of styles and colors »of QUTING FLANNEL Fancy striped outing og in light ef- fects. Well fleeced quality, 1 4 DEP YOR oo. sve o ets ose erie Cc ? S@: BIRTHDAY ‘| BARGAINS Bungalow - and fancy weaves. An ex- — All wool serges .and wide The New Skirts § Novelty’ and pleated skirts of ‘Wool Canton Crepe in all the popular colors. They're lgnger and prettier. New Hats : pe so many new and pretty Hats ° be on sale in these three groups ‘at popular prices. $5 $7.50 $10 Have Some of Our BirthdayCake } : ' ae Of course, we'll have Bigthday Cake, to serve our guests. Every ‘Afternoon from.8: 30 to 5:80 we. will serve Coffee and Birthday Cake to our custom- ers and we want you to be sure and have some. it’s our party and we're “entertaining” our the ¥ou’re invited. Do come. styles of the season in Women’s and 4 sizes. Of wool and silk fabrics ool r sire $ 19-4 Choice _ for this sale 6 d080on A BIRTHDAY | BARGAINS Girls’ Oxfords Of brown calf for school wear Here is a Special of ; Wool Dresses Wool Canton Poiret Twill and Woo} Ve- lour in Nayy, Tan and Brown. In the accepted styles for street, business or school wear. You $ 1? 24 will like these ; Save on Shoes Boys’ brown and grey Elk schod! ‘for rough school wear. Sizes 6 to 2, at an amasialy ov $2.24 Rag Rugs: oN BIRTHDAY » F BARGAINS | Washable rag rugs in mat size. Hit and miss pattern. sah only....... be Women’s Sweaters Poys’ Tenni Gite: Soin Coys’ Tennis Many colors, ipo Shoes Soft Cotton Crepe for with sleeves _ night gowns and other un- : ; Ears, tha oor sees in . ite, pink wn white. For gym- ea Waite 1 9 $1 .00 emer work during the ‘ 8c term. Maize .......... Cc ‘A pair Sess ] { Nf MAMIE os ec dsin dn ce + chats Buy Blankets Now wor ¢ one Srey Sale we offer nice id colored bed blankets in pink — ora blue seiaids, at, . $2. 95 SCHOOL SUITING. Dark plaids for little girls school dresses. Nea‘ ft peeearne and ol ; “Women’s Syms Weight to 44, re oa f siglen Buy now and save - money. Per suit.. hie Boys Union Suits Here is a winter weight grey fleece at a special price in all sizes. Ages 2 to 1 Stock up now | 9 5 during this sale.............. Cc DRESS SATIN The most popular thing in Silks right now is black satin. We offer a 1. nice lustrous quality, at yd.. Toilet Articles | Womens Oxfords A na offering of Pumps and Oxfords lack and brown for women and 8 . $3.9 WOOL CREPE Very ps A ular for Belly Ideal for Coat-dress- © See Dark Fall poi ya $1 .98 It is. values, not prices alone, that establishes real leadership in dear, no matter how low the price. | . Dependable merchandise of high -| quality that gives you “value, | received” for the ‘money you spend is the kind that built ‘this = 2% to B. Choice: ,