Subscribers enjoy higher page view limit, downloads, and exclusive features.
ya We find ourselves, like the falrer sex, on the verge of a new era in etylesfor ‘spring and summer clothes. Responsible fo'irthis isthe recent lifting of, the strict censorship estab- lished lastyear by ‘the Economy Board of. thé National Defense Com- mittee... This rigorous ruling reach- ed its high mark last fall, when we had to forego pockets almost, as well as cuffs on trousers, extra belts, pleats lot _in the lookS of a suit, and the bits of classwhich mean a It has always m conceded that fashions depend for their innovations on the trend of current. events. If we take that for a fact, itis reason- able suppose. ‘that’ we will have a Nheterogenuous~- array of styles: to choose from. It is so with women’s apparel, and with matters of decora- tion; that we are in rather a muddle otsa what we do want as to clothes as well os government and silhouettes. But man-like, ouf tailors decided on one thing for us’early in the spring, and to that edict: We shall stick, thru The Slonderd of Americe Triple Service Suit ae SIRES, 7,70 18 YEARS the summer, months. at least, and 3 leave it to, the fall to bring a brand 3 our : new set Of rules for cutting cloth According to this early detision of tists, the outline of the male figure is to be définitely, discernable in the styles ‘for the next few — months. Form (fitting is the rote, and trom - some of the samples, it is reason- = able to fear that mature men with a decided tendency to plumpness will have to wear stays to get away the last word ‘in masculine decora- tion. The idea is to have the clothes dashing and youthful without. being extreme, Classy in cut but-nuot con- spicuous. they had in ante-war days, and they are allowing for the breadth of chest and muscular de- velopment of legs. The shouldered effect will be taboo, and 2 in their stead will be coats atrifle but. still fitting not_quite so Jonger and _ looser, the figure, trousers To the Mother who: buys it; to the Boy-who wears it and to the Father who pays for it our TRIPPLE-SERVICE Suit makes a three- fold appeal—Durability, Pride; Thrift: : Extra-sewn pockets, re-inforced wearproof seat and knee and iti- terlocking se: . Bergeson’s . - s, together with the encouragement of ‘‘correct pos- 4 ture,’’ which adds so much to your boy’s appearance. a Ne ith. Tailors. realize. that they. = have not the same figures to fit that = increased = stoop- = most popular the unfinished wool- note, in suits and overcoats, and we on sleeves and none at all on pock- ens, cheviot, homespun. and cash- sega lot of brown, tan and gray ets. It is°very evident that we can- mere for early.wear. For sports and represented in all the patterns. uot ‘recover all dt once from. the. summer uses there,are flanpels, light There are a few shades of blue, embargo ‘on such luxuries. Double weight serges, garbadines and. mo- which is always good;~but the two breasted models are seen also, and hairs.’ -There.:is: already: a tendency first named colors- will have prefer; there are plenty of discernable tricks toward recreational garments to bg ence over others for every day wear. to their fashioning whic hmakes them made of silk, linen or other delicate Materials of @ very dark foundation as popular with’ those ‘who prefer materials. have over treatments of a salt and them as the single breasted. All In patterns, stripes will be the pepper efefct in reds and greens which of the swits’ reflect the military. in- vogue, wtih a second in overplaid are quite snappy for the young man. suit id the fa- fluence in ‘a géneral way, by. the effects. Narrow stripes will prevail. .‘Top coats; for spring are practical- and exceedingly widening ‘of thé “shoulders: as men- while those of the shadow type will ly the same as they were in the win- the lines developed in these tioned above, and almost without fail also be good. Checks will not be ter, when it comes to lines, except Shoulders a’ lightly wider, they ate all’ showing the new waist used with as great prodigality as like the suits they are more form and the, seams are accorded treat- line which is very’much used. Even in former seasons, though there are fitting. The knee length style is ment which add to the total of good ‘plain, prosaic business suits will have men who cannot live through a the best buy, and the skirts flare a are both geen a lot, but there is still this nipped-in effect- imparted to it spring tra-la, without their gambler’s bit more this season. Few pockets looks. Crescent and slash pockets by,the high waist and a long vent back. pincheck suit. are seen. MTeversible motor coats of no tendency to fancy effects in flaps. In. material we will have as the ‘Green is the predominant color leo’ on one side and garbadine on sconamnuntesan a ReMNMNIAT Le ven There are’ no buttons to speak of skimpy, and plenty of room for the new strong backs which military ex- ri has ¢ ngs t ' of Value Giving Our GreatBusiness has attained it 's present size by being built ona Solid Fa ERGESON’S Clothes are Clothes of the better sort for ) Men and Young Men of all ages. They prochaim alert- ness, good taste and care for detail; yet they are never extreme in style or pattern. Our selections of standard merchandise. are so_varied in patterns, colorings and styles, and the price range so wide, that Men and Young Men with the most positive tastes and style preferences can make immediate selections. - ..,.° Men’s Furnishings ~ We can't remember ever having had a better showing ‘of new Spring Shirts and Neckties than those now on display. They’re smart, they're good and they’re durable. They breathe the Ze wonderful spirit of the new season. New Hose, Underwear, Pajamas, etc., for Spring wear. the Clothes of th ebest dressers. Woolens in which common as any that leave the loom. for Men who like the new things. shapes. a HAND PRESSING DRY CLEANING CUSTOM TAILORING “EXPERT REPAIRING. / -S.E.BeRseSON 6 50N pring’s Snappiest Clothes : The designers have caught the spirit and in cutting and tailor- ing have brought out the well defined lines that so distinguish The models feature a wealth of original style touches. they are tailored are in colorings as un- The New Hats for Spring New arrivals make this pre-spring showing an interesting one Many new shades. interesting display of new colors in our windows now. Hats are from ‘famous makers in a great variety of Spring patch pockets | and plain with only a. belt. three-quarter or full le Heather brown’ and predominant notes in / new sports toggery. the former fabric: have * a_back vent running to the ipevitable Waist line, diagonal pockets, and on some of the swagger ones ‘we find an extra outside fla Docket which to. carry Suan Golf aie show practically the same lines, with a little additional strapping and probably another tab or two for good measure. It was sports cloth. ing that missed the extras most when we had to forego them. a rs vam un The An The