The Bismarck Tribune Newspaper, January 23, 1919, Page 3

THURSDAY, JAN. 28; 1919. x Dont blam for the shortage of y ‘ | bets ¢ BISMARCK DAILY. TRIBUNE ‘ To the thousands of people who have been temporarily inconvenienced through their ‘inability to get the Victrola and Victor Records they wanted; to Victc- dealers everywhere who in the face of this extreme shortage stood loyally by us and steadfastly refused to offer inferior substitutes, we feel that an explanation is due for this scarcity of Victor products. Upon the entrance of the United Statés into the great world war, the Victor Company. immediately decided to do its utmost in making war materials. It voluntarily offered its entire plant whole-heartedly to the Government, regardless of the fact that its regwer production would be seriously curtailed, regardless of the setback which would temporarily result to the business it took years to build up, regardless of the profits which would necessarily be sacrificed. i - It would have been possible to hold of—to keep right on with our regular work and let others do war work.’ But the Victor Company is a thoroughly American concern, and it does things in the big characteri tic American way. It chose-to help the Government to the very Emit of its resources. M e The Government recognized the high state of perfection and thoroughly modern equipment of the gigantic Victor factories, and made more and more use of them until as much as 90%. Bf the plant. was at one time engaged in,war work. ‘If it were possible to. disclose Govern- ment secrets and tell of the scientific\expetiments: which were conducted and of the devices and products which were \ manufactured, the public would appreciate what a valuable help the Victor plant was to the Govern- ment in winning the‘ war. . , Those parts of the Victor factories which continued to produce Vic- trolas and Victor Records could not, of course, supply even a reasonable ni amount of Victor products to the public, And the shortage was made even moxe pronounced because thousands of Victrolas and still more thousands of Victor Records were diverted to the use of America’s fighting forces on land and’ sea—to entertaining and inspiring them, as well! as to teaching them French and wireless telegraphy through the Victor special study courses. : : Great though the sacrifices were which the Victor Company willingly made to help its country in its hour of need, we would not have it other- ea And though the inability to get Victor products was exasperating , we do not believe they would have had us shirk our duty. 11 honor that we were able to scrve our country. We are gratified that the Government found our factories of such value. And with the coming of peace, we recognize the great task that de- volves upon us. It is imperative that we supply as quickly as possible those people who rather than accept inferior substitutes, decided to wait patiently until they could get the genuine Victor products they wanted. Added to this there is the increased demand that will come from new soutces, for thousands of our returning heroes have learned to appreciate what the Victrola ‘means in their daily lives. The demand upon our resources will be greater than ever, but we return to our chosen work with full confidence ‘in our ability to meet the needs of the future. aes So while the Victor plant did its full share in helping to win the war, it is now again bending its energies to supplying the musical needs of the nation—of the whole world. _ From a gigantic bee-hive of war-time activities, the Victor plant again resumes as the t ex greatest musical industry in the entire world. — - . ee Victor Talking Machine Company Camden,N. J. ‘Be ! ictor products: be the Government needed us ies