The Bismarck Tribune Newspaper, August 27, 1918, Page 6

The Trading Center of SHOP! UNDERTAKERS AND EMBALMERS | the Missouri | the Missouri Slope | ie A. W. LUCAS CO. If UNDERTAKING li PARLORS i Day Phone 645 Night Phone 100 A. W. CRAIG Licensed Embalmer in Charge DAIRY—MILK—CREAM WEBB. BROS. Undertakers — Embalmers Funeral Directors — Licensed Embalmer in Charge Day Phone 50 \ Night Phone 687 TRANSFER and STORAGE SAFETY. FIRST —Buy Only— PASTEURIZED MILK BISMARCK DAIRY CO. , 210 Broadway Phone 348 ———————— ELECTRICAL —THE— ELECTRIC SHOP B. K. SEEELS Everything Electrical | Wiring Fixtures and Snpplies || Delco Farm Light Plants Willard Service Battery | Station | Phone 370 @8 Broadway | Have You Heard the Latest Music? at— STEIN’S Folsom’s Jewelry Store 414 Main St. Phone 562R CLEANING, and DYING BARBIE’S DRY CLEANING 4 AND DYE WORKS |! Phone 394—409 Front St. |; We call for and deliver. Mail || orders promptly filled, HEMSTITCHING AND PICOT- ING TRANSFER AND STORAGE We have unequalled: facili- ties for moving storage and shipping of household goods, Careful, experienced men. We also handle ice. WACHTER TRANSFER COMPANY 202 Fifth St. Phone 62 SUITS $29 up Expert Dry Cleaning KLEIN TAILOR AND -CLEANER SHOE FITTERS Richmond sMhitney ‘MAIN STREET HEMSTITCHING Mail Orders Filled, MRS. M. C. HUNT _ 114 Broadway. Phone. 849. WHERE TO DINE y HOW SHOULD pee-=-. A well-known advertiser effective manner of writing . The man writes best who may possess. _ presses the natural thinking and care added. to write a play, a sermon, a The really successful writ The. successful writer of, INTERESTING. in such a ‘way as to interest t! ing. terest, truth and the importance of say. In addition to being inter vincing, the good writer of a man is asked to spend moi petent man. and practical. In addition, the .good writ ments possesses, of course, terseness. out, being dull and. colorless. The man who writes When thirsty drink— HAMM’S EXCELSO Nothing is more refreshing than a cold glass of good old Hamm’s Excelso on a hot day. C.M. Rosson C. R. Downing Agents Phone 895 a A NEW RECORD SUN BRIAR AND ROAMER MAY GO AFTER NEW TIME FOR MILE RQAMER ~ By PAUL PURMAN. They say it’s the test in the world, this track at Saratoga. N. Y It's the same old track they've been running the Saratoga Handicap on for decades but it has a new surface, a short time ago. The only track in America com- parable to it is the lightning fast oval at Juarez, which won't be opened un-| til the United Staes and Mexico get! on_better relations. Except for the sprints that, is the i five alfd ‘six furlong_events, the re ods for which are*held by~Pan Zereta jed. which .has caused records to fall time |2 after time since the race meeting there |a practically every American record has been bumped a little at Saratoga. A new mark was hung up the other day for the seven furlong. ‘The mile and a sixteenth, mile and an eighth, and mile and a quarter records have been equalled or bettered, if the myth- ical two-minute record of Whisk Broom for the final event is eliminat- But perhaps the most sensational performance over the Spa track was the mile reeled off by Sun Briar in :36 1-5, which is a world record: ound the turns. Salvator holds the merican record on a straight track, -5, and the world record on raight track held by Caiman, an cen bred horse in England in e remarkable thing about Sun smile was that he won pulled W Now the racing bugs are trying to hatch mile race between Sun 1 the only horse who has a \ st word that he puts down. them must be wasted. When we consider ‘the qualities which a good writer of advertisements must possess, it is very easy to understand that certain of these writers find their profession more profitable than that of the,.successful writer of fiction or plays. It may be said, in fact, that any writer, no matter what his ultimate literary ambi- tions might'be, could add to his equipment and his efficiency by taking writing of advertisements teacher. ORIGINAL. The literary person would who should affect to consider the writer /of-: ‘advertisements as necessarily inferior to. the . writer of other literature. And any man would be dou! gether it is predicted that the new record will not bé-far ‘from 1:35. In case this pair get together,Roam- | : ero na ce ount ofhi, sag e,w ‘illbe er,.on account of his age, will be asked to carry 115 pounds against Sun Briar’s 108. The’ race should be the | greatest event in the bangtail game since Omar Khayyam and Hourless ran their match race at a mile and a Aone last year. BUY W, 8. 8. Height of Ignorance. A fond parent noticed his youngest, a boy, in very animated conference with a number of other boys and a young~ woman and that evening in- quired of the boy what all the éxcite- ment was about. “That was omy teacher,” said the boy, “and we were trying to explain the ball game to her. She couldn't’ understand a durned thing. I just don’t understand how she ever got to be a school teacher.” BUY W. S. 8.——— Panama's Great Lake. Gatun Inke, at the summit of the hill climbed by the Panama ‘cafal, is the most important feature ofthe great.waterwWay and:one of the largest artificial bodies of water in the world. This basin, dry land before the canal was built, extends two-thirds: of the distance between the oceans and in it e at the record, Roamer, the are stored fhe dangerous floods of and Iron Mask oii.the Juarez:track, |aged gelding, and if the two get. to- the Chagres-riyer. 7A Washington Times to publish “some ideas on style” and some suggestions aS to the most As to “style” we have very little to say. thought of style as he writes. f The striving for style usually results in spoiling any natural ability that a writer It results also, usually; in pro- ducing, an affected, unpleasant, and uncon- vincing method of expressing thought. Style in writing has no value unless it ex- turally interesting mind, with concentration As ‘to the writing of advertisements, we should give no advice other than that which we should give to the man who might want or a declaration of independence. ments must be a very able writer—-BE- . » CAUSE HE CAN’T BE SUCCESSFUL UN- \ LESS HE CARRIES CONVICTION. in addition to being CONVINCING, must-be He must begin his advertising statement for whose attention thousands are clamor. And, having fixed that reader’s passing in- he must convince him of both the must be BUSINESSLIKE. There must be a sincere, practical ring to what he says. If feel, that he is dealing with a practical, com- Therefore, the really good advertisenient must be interesting, convincing, businesslike, He must yearn to be brief, with- spends his ‘employer’s money with every His words must each have a value—or, at least, not one of Some of the cleverest wiitinig that is done in the United States is done by advertise- ment writers.. The English is-good, the thought is novel, the style is original, BE- CAUSE THE THINKING PROCESSES ARE Le HER OT : Trading Center'of the Missouri Slope | AN ADVERTISEMENT BE WRITTEN ? A Request From an Advertiser. Si considered the use of literary skill MIS- » PLACED in writing advertisements. The writing of good, truthful advertise- ments results in the distribution of products ° on a large scale, in stimulating industry, and “very often in a reduction of prices to the consumer — since successful advertising means an increased demand, enormous pro- duction, and therefore, smaller ptices. hag. asked The advertisements. takes the least Do not think that the successful writing of advertisements is an undertaking interesting to a small class only. If it were it would not attract attention in this column. Every business man is interested in the question.. And every young man.who hopes for business success is ihterested in the writ- ing of advertisements. There are many chances for young men to make success as -Writers of advertisements.’ WITHOUT good _ advertising every man’s chance of success is ‘slight in ‘these days. To advertise well means to succeed in AT- “TRACTING ATTENTION." - “To'give advice in regard to “judicious ad- vertising” is not easy. There are many »dineg! of success in all undertakings. Per- - haps'a few maxims might be constructed that would be generally useful and true in writing advertisements.” First would come, in-our opinion, the very old ‘advice from a great writer to “see a thing clearly and describe it simply.” Clear VISION and SIMPLE description— those are the essentials of good writing, in- what he has to. cluding good advertisement writing. We should suggest diffidently, also, that- too much effort at humor is not good in writ- ing’ advertisements. If a man is in need of a pair of ‘trousers or on overcoat, he is in earnest. He wants TROUSERS and NOT a joke. process of a na- legal. argument, ° er of advertise- ... -advertisements;** he jaded reader, esting and con- advertisements ney, he likes to —_—_— A light touch is ggod in all writing. But with that general lightness ‘of tone there must go solemn earnestness when the mo- ment comes to impress the reader. We are acquainted‘with a young man, a manufac- turer of pills, whose character is not at all romantic. His parnestness exceeds in depth the Atlantic Ocean. He gives his pills in _ gold boxes: as wedding presents. He dis- tributes’ them at banquets. His whole soul is’ in those’ pills. Needless to say, ‘he SUCCEEDS. A Extensive advertising is based upon the desire ahd extent to establish extensive and PERMANENT business relations with ‘the _ ~ public. y Bleed L. | With such purpose in view, every adver- tising statement should have for its founda- tion TRUTHFULNESS. ‘Nothing will last that is not based on truth. The advertiser is shortsighted, a foolish investor, and a future failure if he begins an advertising campaign based on falsehood and exaggeration. Such a ¢ampaign may do for a circus traveling from ‘town to town, or for a Barnum, whose theory was that the people love to be fooled. They do enjoy harmless “woolly horses,” but they do NOT want cotton in their woolly shirts. ‘One of this country’s most successful mer- chants has for-his sole rule, NEVER TO PERMIT AN ADVERTISING STATEMENT THAT IS NOT TRUE. Others write more brilliant advertisements than -his—but none succeed better. Which is all we have to say about adver- bly foolish if he tisi ing for the moment.—Washington Times. er of advertise- * the quality of _advertisements a course in the under a good be very foolish dering almost on humor. : Thus a recent copy of the German wireless report says: ..“Supefior meth- ods of flying and greater skill have ge- cured for the German air force suc- cesses on a scale such as were never known before.” The same statentept refers in glowing terms to the “rec- jess attacking, spirit” of the pilots ot the German chasing planes—a phrase which provoked. much merriment aniong the British, French and Amer- ican alrmen. / EXCEL ENEMY IN Al Supremacy of Allies Worrles Gere a! man High Command, 2 Boche Btorles of Expleits Cause Much Amusement Among Allied, "Flyers. British Air Force | Headquarters in France.—There have been mary signs recently of ‘extreme uneasine&s by the German high command regarding the increasing aScendancy of the allied air- men on*thé western front. This has been espécially evident since the Amer- ican airmen have begun to-appear in force ‘and have proved themselves of the same mettle as the French and British flyers. It has become: commonplace among British. airthen that their. opponents will not ‘face ‘combat in the ‘air unless in strength of three or four to one. Perhaps the: most stpikingyevidence of German official anxiety regarding the allied’superiority in the air is to be a aAberg Rein German, wireless we. In en effort to counteract the ing“ efféct of ‘the renl facts of i wireléss ed- tatements, bor- “If Germany: is really pleased with |: her air record . for- the “last few. months,” remarked a British squadron leader to the correspondent, “there 1s no reason for us to complain.» We ask nothing~ better’ than~ that Germany should go on-having the same kind of success in future. months.” “ He took as an example the report for May, which lay open on. bis desk. “This report,” he explained, “deals with the British air fighting alone,, and has no reference to the fine air work of the French, Italians and Americans,’ During the month the British brought down 398 German machines in serial combat, and-twenty by fire from thé ground, while 100 more were driven down dut of control and probably de- stroyed. British machines: falled to. retufm’ to. their ulrdromes," +g) idea SPEESSPRES AND SUPPLIES Sasson fT pe” tT MISSOURI: VALLEY MOTOR. CO. ee id ess alle PORTAGE, TIRES pba Firestone oes ee 5 Everything for. the Automobile FILTERED. «° is G ASOLINE BUPELY COMPANY Free Air. and. Water BATTERY , SERVICE STATION Distributors .of Automobile ] ‘Supplies, Federal Tires Veedol Oils. : 206 4th St. Phone 765 ial! BISMARCK MOTOR Autemobile Trimming COME ONY and Top‘ Work. STUDEBAKER i =, CADILLAC Se aes a ~” Ratomobiles | emacs HARDWARE—IMPLEMENTS | __PHOTO DEVELOPING .. : aa ra BISMARCK -Noxtir Oaxota Haase FINE: BUGGIES If you are thinking of buying a new carriage or wagon it will pay you to get our prices, FRENCH & WELCH Hardware — Tools'— Implements Harness — Carriages — Wagons Bring or mail in your films for «Expert Developing - FINNEY’S DRUG’ STORE Bismarck, N. D. ae BUSINESS TRAINING You Can Enroll at-This MODEL OFFICE PRACTICE school under guarantee of a sat- isfactory position as soon ‘as competefit or your tuition re- funded. ‘Send for . particulars. When you know more about this college.and what it has done for hundreds of the most successful business men and women, you'll attend. Write, G. M. LANGUM, Pres, Bismarck, N. D. 4 » Mr. Business Man— Are you aware that you and your business are ‘judged _ by the kind of stationery you use? If it is printed in The Tribune's ~ up-to-date Job Department you~ need have no fear of the judgment. If you, are not in the habit of hav- ing us do your work, drop in and let us talk the matter over with you. Estimates cheerfully given on all, printing“from a business card to a catalog, and our prices are right. This establish- ~. ment is..run, un-. der -strict, -union conditions, there-. by giving our men the 8-hour day. America the Old World. It has :been observed that, although this continent. is the .new. world ™ relation to its discovery, ft is an gid, world, much older than Europe, , in’ | relation: to the types of its antmal¢ j and plants, Forvexample,‘the big te of California are of older stock than any trees now, growing in Europe. ‘The question has been. raised whether some of the races of Siberia and east- ern Asia have not sprung from Amer- MENDED FOR. BRAVERY (IN ACTION. Noth, During the same period 128 |: | ican aborigines, rather than that our | Indians have come from that quar- | ter.” i BUY Ww. & 8 Expert, at Tribal Sport. One method the -Zuni practice tor ; keeping in trim is their tribal sport, | which was witnessed for the first time by a number of Americans at the re cent ceremoniés, The game.is known as “kick-the-stick,” and is a sort of hdckey played ayith the bare feet. ‘The Stick is a bit of wopd.three or four inches long, and ench- team. tries. to kick it down, a dong, course toa goal. So expert are the players and so fast do they travel, that a. number Of spec tutars wore out thei 1 horses trying to keep up wit the game. THE Reece FARMER, r MoRE POWER Te Poors) TUESDAY, AUGUST 27, 1918. ».