The Bismarck Tribune Newspaper, August 24, 1918, Page 6

‘SHORTENING THE SUGAR SHORTAGE; ‘ are subject to. fine and other punish- | a, ae Trading Center of the Missouri Slope UNDERTAKERS AND EMBALMERS WEBB. BROS. Undertakers — Embalmers Funeral Directors A. W. LUCAS CO. UNDERTAKING PARLORS Day Phone 645 Night Phone 100 Licensed Embalmer in Charge Day Phone 50 Night Phone 687 A. W. CRAIG Licensed Embalmer in Charge at DAIRY—MILK—CREAM TRANSFER and STORAGE SAFETY FIRST TRANSFER AND STORAGE —Buy Only— | |] We have unequalled facili- PASTEURIZED ties for moving storage and MILK shipping of household goods, Careful, experienced BISMARCK DAIRY CO. men. We also handle ice. 210 Broadway WACHTER TRANSFER Phone 348 COMPANY 202 Fifth St. SUITS $20 up Expert Dry fae KLEIN TAILOR AND CLEANER Phone 62 a ELECTRICAL Evelything Electrical Wiring Fixtures and Snpplies Delco Farm Light Plants Willard Service Battery Station 8 Broadway SHOE FITTERS == | afm MAIN STREET —THE— . ELECTRIC _SHOP Phone 370 Latest Music? i at— HEMSTITCHING ‘STEIN? Ss Folsom’ 's Jewelry Store 414 Main St. HEMSTITCHING AND PICOT- ING MRS. M. C. HUNT 114 Broadway. Phone 849. Have You Heard the Phone 562R WHERE TO DINE "CLEANING and DYING and DYING When thirsty drink— HAMM’S EXCELSO ° Nothing is more refreshing than a cold glass of good old Hamm’s Excelso on a hot day. ‘ BARBIE’S DRY CLEANING AND DYE WORKS Phone 394—109 Front St. C.M. Rosson C. R. Downing We call for and deliver. Mail Agents orders promptly filled. ( Phone 895 =—— eee 30WL RETIRES IN FAVOR OF TEASPOON | The individual sugar bowl is here! Ut holds. on€ teaspoonful and is filled three times a day. This lady has chosen to award sugar hon- ors to coffee. Below the artist has diagramed the answer to “What is a teaspoonful?” By BIDDY BYE SUGAR RATIONS! _ day For the first-time since war began, Therefore—exit the sugat bowl and American housewives are subject to’ ‘enter the individual sugar dish, ca- food ration comparable to those to| pacity, one teaspoonful! — I which the housekeepers of our allies! This plan of rationing the sugar ra- are long accustomed. | tion—dividing it in equal portions for The U. S. Food Administration has|each member of the family and for issued an ‘edict which restricts our|each meal is a time and trouble saver. use of sugar to two pounds per month | If the family allowance is Served, as per person. Dealers who sell more al, from the common: sugar bowl, here is apt to be a sugar feast the \aistributed, the two pounds allow us jeach a little over three teaspoontfuls a ment. A’ small amount additional is/ first weeks of the month anda dreary permittad_for_trnit canning purposes. | famine in-the last days. Also, there Two pounds of sugar a monthjis apt to be an unequal division of amounts to 100 teaspoonfuls-—-which | the sugar, wtih the family sweet-tooth | must stretch over’30-days. Evenly.|getting-more than his share—and oth- Mali Orders Filleg, i wocen nate nnnnnnennn nnn qeten sana anes, fi ~ HOW SHOULD AN ADVERTISEMENT BE WRITTEN ?— A Request From an Advertiser. \ A well-known advertiser has asked The Washington Times to publish “some ideas on style” and some suggestions as tO the most effective manner of writing advertisements. As to “style” we have very little to say. The man writes best who takes the Teast thought of style as he yrites. The striving for style usually reall in spoiling any natural jability that a writer may. possess. It results also, usually, in pro- ducing an affected, unpleasant,,and uncon- vincing method of expressing thought. Style in writing has no value unless it ex- presses the natural thinking process of a na- turally interesting mind, with concentration and care added. As to the writing of advertisements, we should give no advice other than that which we should give to the man who might want to write_a play, a-sermon, a legal argument, or a declaration of independence. ° The really successful writer of advertise- ments must be a very able writer—-BE- CAUSE HE CAN’T BE SUCCESSFUL UN: LESS HE CARRIES CONVICTION. The successful writer of advertisements, in addition to being CONVINCING, must be INTERESTING. He must begin’ his advertising statement in such a way as to interest the jaded reader, for whose attention thousands are clamor- ing. 4 And, having fixed that reader’s passing in- : terest, he’ must convince him of both the truth and the importance of what he has to \say. In addition to being interesting and con- vincing, the good writer of advertisements must be BUSINESSLIKE. There must be a sincere, practical ring to what he says. If a man is asked to spend money, he likes to feel that he is dealing with a practical, com- petent man. Therefore, the really good advertisement must be interesting, convincing, businesslike, and practical. In addition, the good writer of advertise- ments possesses, of course, the quality of terseness. He must yearn to be brief, with- out being dull and colorless. The man who writes advertisements spends his employer’s money with every word that he puts down. His words must each have a value—or, at least, not one of” them must be wasted. When we. consider the qualities which a good writer of advertisements must possess, it is very easy to understand that certain of these writers find their profession more profitable than that of the successful writer of fiction or plays. It may be said, in fact, that any writer, no matter what his ultimate literary ambi- tions might be, could.add to his equipment ” and his efficiency. by taking a course in the writing of advertisements under a good teacher. % Some of the cleverest writing that is done in the United States is done by advertise- ment ‘writers. The English is good, the thought is novel, the style is original, BE- CAUSE THE THINKING.PROCESSES ARE ORIGINAL. The literary person would be very foolish who should affect to consider the writer of advertisements as necessarily inferior to the writer of other literature. And any man would be doubly foolish it he 7 considereg. the use’ of literary skill’ MIS- PLACED in writing advertisements. The, writing of good, truthful advertise- ments results in the distribution of products on a large scale, in stimulating industry, and very often in a reduction of prices to the consumer — since successful advertising means an increased demand, enormous pro- _ duction, and therefore, smaller prices. Do not think that the successful writing of advertisements is an undertaking interesting to a small class only. If it were it would not attract attention in this column- Every business man is interested in the question. And every young man who hopes , for.business success is interested in the writ- ing ‘of advertisements. There are many chances for young men to make success as writers of advertisements. WITHOUT good advertising every man’s chance of success is slight in these days. To advertise well means to succeed i in AT- TRACTING ATTENTION. | To give adviée in regard to “judicious ad- vertising” is not easy. There are many lines of success in all undertakings, Per- haps a few maxims might be constructed that would be generally useful and true in writing advertisements. + First would come, in our opinions the very old advice from a great writer to “see a. thing clearly and describe it simply.” Clear VISION and SIMPLE description— — those are the essentials of good writing, in- cluding good advertisement writing. We should suggest diffidently, also, that too much effort at humor is not good in writ- ing advertisements: _If a man is in need of a pair of trousers or on overcoat, he is in earnest. -He wants TROUSERS and NOT a joke. , Y A light touch-is good in all writing. But with that general lightness of tone there must go solemn earnestness when the mo- ment comes to impress the reader. We are acquainted with a young man, a manufac- turer of pills, whose character is not at all romantic. His earnestness exceeds in depth the Atlantic Ocean.’ gold boxes as wedding presents. He dis- tributes them at banquets. His whole soul” is in those pills. Needless to say, he SUCCEEDS. “Extensive advertising is based upon the desire and extent to establish extensive and PERMANENT business relations with the public. “i |al With such-purpose in view, every adver= tising statement Should have for its founda- tion TRUTHFULNESS. Nothing will last that is not based on truth. The advertiser is shortsighted, a foolish investor, and a future failure if he begins an advertising campaign based on falsehood and’ exaggeration. Such a campaign may ‘do fora circus traveling from town tg town, or for a Barnum, whose theory was that the people Jove to be fooled. They’ do enjoy harmless “woolly horses,” but they do NOT-want. cotton in their woolly shirts. One ‘of this country’s most successful mer- chants has for his sole rules NEVER TO PERMIT AN ADVERTISING STATEMENT THAT IS NOT TRUE. SHOP IN BISMARCK Trading Conter of the Missouri Slope He gives his pills in, 1 ff Qthers write more brilliant advertisements ‘ than ‘his—but none succeed better. --*Which is all we have to say about adver- tising for the moment.—Washington Times, One teaspoonful of sugar at each place for each meal settles the matter once for al. What is a teaspoonful? It's a cross between level and a heaping, teaspoonful. Do not allow some members of the family to define it as “heaping”—or the two pounds al- lotted them will quickiy disappear. and “borrowing” from the “level”, teaspoonful advocates will be neces- sary. For cooking measurements use the level _teaspoonful—about the equivalent pf two level spoonfuls—and abandow the heaping spoonful: alto- gether.. The “heaping” spoontul PLANT 10 PUT OUT 900,000 - __ POUNDS-OF EXPLSIVES DAILY “By raeeigictad “KERBY: * (N. E, A. Staff Correspondent.) Jacksonville, Tenn., Aug. 24—Nine hundred thousand poukids of smoke- | being built. less cannon powder every day is going lands. and truck gardens, 27,000 men are There was no such place as Jacksonville; now it is a first class posto. .ce with. 33,000 houses built or | Where nothing was but 4s square to be the contribution to the war of| miles of corn fields, pasture lands the largest powder plant in the world. T have spent the day looking at-an at work making powder and _ building equals two ordinary spoonfuls and is not fair play with the sugar sration ideal. For serving individual sees por- tions use the small glass’ ‘salt dishes orice sp popular for celery and radish dipping. They are pretty ,convenient, and of the proper size. If another sweet besides sugar, such as‘ syrup, honey, or molasses, is used to ‘supple- ment the sugar, serve it in az usual bowl or pitcher—but to be truly wise and patriotic—do not serve both sugar and syrup at the same meal! Here are the best and latest sug- gestions on sugar saving issued by the U. S. Food ~Administration. Cut out candy. Use less sugar in beveraggs. Cook [cereals ‘with chopped: figs, dates, rai- industrial cOmmunity that six months ago was nothing but peaceful farm ARR sins, and serve without: other sweet- ening. Substitute honey, molasses, corn, maple, .and other syrups for sugar. Get the government directions for making ,apple ,syrup—Bulletin 639. Use “fresh fruit, without sugar) for dessert,’ instead. 96) pies and pudding. Bake apples and pears in aNittle waer .unil, a syrup” forms., If, more sweeening is necessary use honey. Sew’ dried: prunes itt waer wnil-ti- quid is almos boiled away. Long, Slow cooking”develops ric hsyrtp and flavor. Cu down use of cake, and serve alt-cake unfrosed. new units of the plant. Already 250,- 000 pounds of powder have been man- ufactured. Before January. 1, Jacksonville will have more than a hundred: thousand population’ everytné o fits workers engaged in making powder for the big guns, <a The “Old Hickory” plant, as it has been named, has been built by the government and is being operated by the DuPont Engineering company. At the end of the war the plant be- longs to the goveriiment. It is an amazing undertaking. It resembles. nothing so much as a mag- nified moving picture scenario. of a gala rush mining town, The countryside is gashed with lines of yellow, where plows, stump pullers, AUTOROHIES: ACCESSORIES AND SUPPLIES Western Sales Co. Distvibators of MAXWELL AND OLDSMOBILE MISSOURI VALLEY MOTOR CO. Factory Distributors of CHEVROLET AUTOMOBILES AUTOMOBILES Hl Smith Form-d-Trucks | PORTAGE TIRES ||| xeuzsorngtet and Fenton GREEN DRAGON ape Everything for the Automobile SPARK PLUGS Automobile Acces- ~ sories of All Kinds MOTOR’ GAR FILTERED , GASOLINE ||| SUPPLY COMPANY Free Air and Water Distributors “of Automobile . BATTERY peerage oe es sca SERVICE STATION [vars : 206 4th St. Phone: 765 BISMARCK MOTOR Automobile Trimming Sap rie hs ahd Top Work STUDEBAKER “i seca and _ CADILLAC Automobiles HARDWARE—IMPLEMENTS insane Fria Fer Aarti Prviecaered * BISMARCK -NowrH Dawora Bring or mail in your films for Expert Developing FINNEY’S DRUG STORE Bismarck, N. D. FINE BUGGIES If you are thinking of buying 3 new carriage or wagon it will pay ~ you to get our prices. FRENCH & WELCH Hardware — Tools — Implements Harness — Carriages — Wagons & BUSINESS TRAINING You Can Enroll at This MODEL OFFICE PRACTICE 1 4 school under guarantee of a sat- isfactory position a8 soon ¢s competent or your tuition re- funded. Send for particulars. When you know more about this college and what it has done for hundreds of the most successful business,men and women, you'll attend. Write G. M. LANGUM, Pres., Bismarck, N. Ds BISMARCK Mr. Business Man— i Are you aware that you and your business are judged by the kind of, stationery you use? If it is printed in The Tribune’s up-to-date Job Department you need have no fear of the judgment. ‘ If you are not in the habit of hav- ing us do your work, drop in and ‘let us talk the matter over With you. — Estimates cheerfully given on all by giving our printing from a business card to a men the 8-hour catalog, and our prices are right. © day. ; This .establish- ment is run un- der strict union conditions, there- eee steam shovels and road rollers have| firecrackers that hadn't exploded. In- constructed streets as yet unpaved. | stead, it looks like spaghetti—or mac- Rows and rows of frame houses, cov- |aroni. a it's macarons for ihe ne {guns; it’s spaghetti, it’s for the ered with tar paper, and tents, house | smalier sizes. Instead of being: hol- - the workers. Ree low, though, the’erd looks like a mitt- Saddled horses tied to posts make |iature honeycomb. The spaghetti js one think of a western mining town. j chopped of to make “grains” of But in place of “The Nugget Saloon.” smokeless powder. there is the Y. M. C. A, building; and|\ While the process requires great where the “Klondyke Dance Hall” |care, the operations are simple. The would be is “Virginia Mess No. 1’"and | ingredients are raw cotton, treated across from it the “Short Order Rest-j with a mixture of sulphuric and-nitric aurant.” acid, to make the explosive compound. Black, white and yellow men toil) This is ‘colloided”, with ether and al= together building streets, laying wa-!cohol. The mixture, in plastic form. ten mains and sewer pipes, putting/is put through a machine that forms up houses, hauling material, digging | it into the spaghetti-like form. -The ditches, hammering, sawing nailing. | wet mixture is then put, through three. Beyond the village lies the great | drying processes—hot ‘water, steam, barbed wire enclosure in which thejand hot air. When dry it is grained plants are located. The first thing) or chopped, blended so there will be one hears on entering the guarded | no variation in the quality, and then gate and the last on \leaving is—j;packed. It requires about‘15 days for MATCHES! It is a peniténtiary of-|the completed process from the raw fense to light a, match or smoke with-| cotton and acid stage to the completed in.the confines o fthe camp. product. There are to be nine units inthis] This is subjected ‘to a rigid nspec- toh, and a two to-three days test of actual firng in the guns for which it is intended. ‘he -Old- Hickory plant has its own proving ground. Some of the guns are of hand for testing; vast plant. ‘Three are complete. The plant is scheduled for completion on April 1, 1919. It will probably be in complete operation January 1. <Act- ual manufacture of powder started July 3,45 days ahead of sehedule. others of large caliber are on the way. T had an idea powder looked like| The first lot of 250,000 pounds will the stuff we used to squeeze out ef go to test September 1. ex “>