Bemidji Daily Pioneer Newspaper, June 30, 1922, Page 4

BEMIDJI DAILY, PIONEER PUBLISHED DAILY EXCEPT SUNDAY BY THE BEMIDJI PIONEER PUBLISHING COMPANY...... :ile‘,(", 0, B. CARSON, President E. H. DENU, Secy-Mgv, J. D. WINTER, News Editos. — TELEPHONE 92008 v . | — Entered at the Postoftice at Minneseta, 83 Sesond-slans Matter, under Osagress . MEMBER, NATIONAL EDITORIAL ASSOCIATION ‘ a lighthouse. Fovelgn Advertising Represeatatives ' 8. C. Theis Ce.. Chicago, Ill, and New York, N, ¥ No attention pald te anonym: ter’s name must Communications for be ly for publication. ‘eskly Pioneer must reach this office mot later wfl:«mmumm-hmm m‘m | WEEKLY rxomn—mmw / pabdiiatied Thursday and sent pestage axy address , in advance, $2.00. Trac e, T AL s perse gfii&m Fo] m sredited, - i it 4 mews dispatches credited to it, or o and also the local news published herein. | OFFICIAL COUNTY AND OITY m Jwii' © “ATIP FOR ADVERTISERS ' Why do so many well-written ldvértisemanh fail %o make a profit? They were not used to the full /by the advertiser himself. Often an advertisement, ptanding alone and without any follow-up, will do wonders; but it is too much to expect an advertise- AP ] Artigles you will probably use to help in making ;he Fourth of July a pleasant mem- ory this year— CAMPERS and PICNIC PARTIES i Will find many handy articles in our stock, ’_ at prices that are easy to pay. g - SE PAI P L. L L —%h | ¢ludirig Outside White, | ~next 10 days at, each— oy per. gal lng— 4] x b e real y Olive Dral £ This is the genuine Offi- Erlo.l::::-.f‘ul‘h::m}::; ':i:l: cers’ Tents and are made of 12-0z double filled duck canvas, with a four-foot « wall, special— $18.95 CANTEENS Made of solid aluminum. Will hold one quart, brand new, each— 39 satisfaction. lon— VARNISH Here is your chance to get a REAL Varnish at a real low price— Per gallon ........$298" Per half gallon . ...$1.60 Per quarter gallon.. 90c ARMY COTS 1616 TENTS This is the Army Squad Tent suitable for eight persons. These Tents are in firat-class shape, special ach— $24.50 MESS KITS Heavy aluminum with handle, regulation issue, each— 49c COTTON SOX Heavy and serviceable, will give extra good wear. Colors in brown, black, We have just received 500 Folding Canvas and Steel Cots and offer the above at, each— $2.95 blue and purple. Special, per pair— 12¢ you must treat it fairly. cago last year. 66x84 inches and all wool, Special, each— $2.98 BARN PAINT This is a.splendid Paint, and is guaranteed to give and 5-gallon cans, per gal- $1.49 ment to carcy the whole burden of salesmanship: Too of'en, a firm makes up its mind to spend $5,000 741 a big bang of 55 advertisenent. It does #80. Tere 1s a sudden loud noise and then—dead i Nothing much has happened. !/ferw-rdi that fitm says “Advertising is a failure.” G /,’ This'is not fair fo advertsiing, nor to advertising * / agencies. The firm itself was.to .blame, not’ the principle’ of publicity. o £ Many firms make this mistake for'the simple rea- son that it is easier-to spend than to plan.. They use their advertisement as a rocket, not as If you want advertising to do its best for you, You must do it well. You must prepare for the advertising: and you must complete the job—and make the most of it. Every full-pagé advertisement should have at least two quarter-pages as followlups, on the two asucceeding days. Many people need to be told a fact two or three times, before they act on it, After all, advertising is only sowing the: seed.’ After the soil and the sun and the rain have done their best, there is still the harvesting. reap and stack and thresh and bag and sell. Also, you must chase the birds off.—Herbert N. Casson, in Forbes Magazine. —t BRING EUROPE'S MARKETS TO CHICAGO One forceful reason for making Chicago a sea- port by means of the St. Lawrence Waterway, is that $1,280,000,000 worth of imports came to Chi- Another is that this ship canal ‘would bring Europe’s markets right to the Ameri- can farmer’s doorway, a tremendous advantage in these days of high freight charges by rail.—Topeka (Kans.) Capper’s Weekly. Sold in case CONDIMENT CANS Will hold rations for camping tripe, several compartments to put dif- ferent foods, special each, 12¢ ROOFING PAPER All rolls contain 108 sq. ft. and guarahteed to give satisfaction— 1-ply, per roll . ....$1.49 2.ply, per roll .. ..$1.89 3-ply, per roll . .$2.20 Slate Roofing . .$2.18 Made for the government. Ordinarily sell for about $6.00. Our price for 10 days only, each— $1.95 OVERSEAS CAPS Just the article for the kiddies. All brand new. Hundred have already been sold, each. .]10c THIRD STREET _* OFFICERS’ RAINCOATS Made of the same rubber that gas masks were made of. . Ab- . solutely guaranteed water- proof. Ordinarily sells for $15, Our Special ........... $4.95 U. S. Surolus Army Goods Store NEXT TO GRAND THEATRE And ever You- must “GAS, OIL_AND WATER" AT . REX THEATER 'TONIGHT NCh“lel Ray, whose latest First al - attraction, “Gas,’ Oil ‘and |* Water,” will be featured at the Rex theater is a screen actor who has the faculty of making every role in which he appears distinctive. From instant popularity a ite, to his more recent triumphs a: barnstormer, pug and artist, - his work has been characterized by in- dividuality that has had many im- itators but no equals. The young star has another un- usual part as George Olive Watson the “Gas, Oil and: Water” man who is doing the government's secret service work along the Mexican border in 'his latest picture, Young George has concealed his activities with a veil of gasoline, operating a broken down garage to provide some excuses for his appearance where every stranger nstantly tabulated and put through the third degree. jses a blend of comedy and melo- drama. The reversion to the = old type detective story is one that the star has often been urged to adopt; and a plot of - this nature combined with the usual Ray mannerisms and ‘| twists of humor gives every assur- ance of that this picture will rank high among the star’s recent pro- ductions, . Charolette Pierce, who has played opposite’ Ray in “The Barnstormer” is leading womar. and gives a cap- able performance as the daughter of a “booster” hotel proprietor. Like all the star’s recent pictures, “Gas, 0il and Water” was directed by Charles Ray himself. 3 “THE THREE BUCKAROOS” AT REX THEATER SATURDAY “The Three Buckaroos” Fred J. The developement of the plot prom-| i | INDIA'S RIGID CASTE Rejigious Laws, Handed enturies, Are Given M plicit Obedience. Rich: ; T] ne‘rdl.lon- laws of Bi AY ONL t | divide the Hindu people in/Ing 1 THE ELKO SAT! four principal hereditary, (clagses ot J.. Warren Kerrigan's latest' Bru; ton Production, “The.’ ‘House ' of Brahmans * i(pelesth), Whispers,” a. gripping mystery play know: novelist and: play- ston, has been 4 lodkinson: and Saturday at. the Elko . evening. telegram. to §:he manager: stated the film’ “Two \K\inds ‘of - Wonien,” -ad- d S vday ‘and “featuring’ Pauline Freditid 'k with Tom Santschi failed to reach\ Mirineapolis in time for shipment \t\» Mfrrive here . this: morning, but .t feature “Salvage” staring Pauline \ Rredrick with Mil- to Sills had be pn uqbntituted! also |& stating ‘that “Tw p Kinds/of ' Women*" 4 4 would be shippec\ to ‘arrive here at Kerr bas produced.in years and|six o'clock tonigl\t if [it came to is_excellently adapted to his virile, | Minneapolis in ti1\ie for this' morn- W"ll",fi“« ype, He®is ing’s train. The cc\nuridrum is what role of adventure loving young feature picture wil} patrons of. the clubman:‘who undertakes to ‘solve a tdnigm' (It is x-ctren Pauline baffling mystery _which “The ‘House of Whispers,” an ex-|Fredrick will appesr| in connection partment house. ;| with ‘Pathe News pidtures and a n is supported in this pic- [comedy, but the nam e of ‘the fea- ture inl which Miss { Fredrick / will ture’by .an unusually brilliant cast. Fritzi Brunette, who has played op- |pe starred at the Gratd theater to- night, will be in dowbt until after posite the ‘star in many of his suc- e past year, is again seen |the arrival of the six| o’clock train. g feminine role. - Dir- —— ection is'by. Ernest C. Warde and the play was adapted: to the screen by Jack Cunningham. “THE MAN UNCONQUERABLE" AT _ELKO AGAIN TONIGHT Jack Holt is, now a deep sea’div- ing .enthusiast! This new thrilling sport was add- ed to’the Paramount star’s polo and. other: gut-door diversions during the filming of “The Man Uncon- querable;”” in which he stars:at the Elko' theater tonight last times. The locale iof thé story is . the ese orlg! have . b great ¢dly ‘one of the finest makers und\the “caste’/of 80 that nowqidays the /Brahm are sald togee o5 a distin Aside from \all o main th; (or outcasts) w! ef C; the cl'lr cording tp “The eff that no ‘nyan¥may 1la any indivijua} of any el partake .ofjRood cool , marry into fanother cajte family; but he may befhis friend, ‘his master, h servant, partner.” / SUBSCRIBE FOR THHE . DAIL) | PIONEER S : P > York: ¢wner who goes to_ the isinds to investigate his interests and finds no end: of ‘graft, greed and conspir- acy, which he has to overcome by/| taking the law into his own hands. Balshofer’s production, a romantic comedy-melodrama of the west, will be shown at the Rex theater Satur- day. The -girl .in the story is played by. Peggy O'Dare and . the lad by “Buck” Humes. They are sup- ported by a_splendid, hand picked cast, There are many’ situations in this remarkable photoplay which will hold the -audience in intense inter- est. “THE GREAT ALONE” AT' REX THEATER SUNDAY Monroe Salisbury will be seen in “The Great Alone” his newest star- ring vehicle at- Rex theater com- mencing . Sunday. . In “The Great Alone,” a.West Coast Film. Corp. production, Jacques Jaccard, a play writing di- ion he injects” in provided an original story-for- Mon- roe Salisbury, a star noted for his vitile portrayals. And Isadore Bern- stein, producer of many’ big - pro- ductions in theme and in scope has personally supervised the making Salisbury’s supporting cast is one of exceptional merit. The leading lady is one of ‘the great “finds” ‘ol the year, Maria Draga not qtiite sixteen years of age, but.an’emo- tional actress par excellence. She plays the part of Mary McDonald. «THE TRAP” AT THE’ GRAND SUNDAY AND MONDAY If you are a lover of .drama— drama that holds<you in suspense and surprises yod, you will find this and several other heart throbs in addition in #The Trap” the Uni- versal-Jewel in which Lon Chaney makes bis own debut as a star in his own right. Chaney’s work in «The Miracle Man,” “The Penalty” and in support of Priscilla Dean in “Qutside the Law” made him a genuine favorite with theater-goers throughout the country and they are certain to welcome announce- ment of his elevation to the ranks of stardom. “The Trap” will play at ‘Auspices Armory Board DANCE st July I¢ NEW ARMORY - KAIPO’S NATIVE HAWAIIAN Novelty DANCE ORCHESTRA sl-'anuring i Blues, Syncopating Har- mony Trio—also Kaipo’s r{ec}or famous for fl\he lmfl\lntéo! hl:- 5 is picturés has of the picture.which was directed || by Jaccard. 0 When - the ‘company ‘went to & Southern California ‘beach location to ‘take .some of the pearl diving scenes; Mr. Holt -found that a num- ber -of ‘copper helmets‘ and rubber diving -suits had been. taken'slong for - the:"divers. ‘Although.the’ star was not-required in apy of . :the scénes, ’to - descend: into' the :water, the adventure of the thing fascinat- ed him .and-hv ‘donned one of-the [miu ‘ang helmets and -descended to the bottom of the ocean. Thereafter every ‘day. during_the atay on loca- tion, he_made the descent.into the (] '. ¢ 4 ¢ H N , 2 K3 Only the choicest of wholes terials are used in ‘the “Crushes”. ma Their superior quali d unusual . deliciousness h:ve g\da: them the ' Soid 1x bottles and alioat fountaine. The three “Crush” drinks get their flavors from the delicate fruit oils pressed from “"the fresh outér skins of oranges, lemons or limes, to which are added juices from these fruits, cane sugar, “Pure Végetable Color,” “‘carbonated water, and citric acid—the nat- ‘ural acid of oranges, lemons and ‘limes, THE LATEST POPULAR DANCE MUSIC and SONGS Dancing Starts at 8:30 COUPLES. . .$1.50 Extra Ladies. . .50c If you don’t dance—come and hear them. The only Hawaiian Dance Orches- BEMIDJI BOTTLING WORKS BEMIDJI, MINN, G 0 900IGI0I10 1000000 IVIGIGIPIGIGISISGI O e s S P e T Y YUY 2L 2 T T ey AL LI I 2L 24 L0 L tra on the Rostl.