Bemidji Daily Pioneer Newspaper, May 9, 1922, Page 4

romrey ! | PAGE FOUR |, A R e T A A e e BEMIDJI DAILY, PIONEER PUBLISHED DAILY EXCEPT SUNDAY BY THE BEMIDJI PIONEER PUBLISHING COMPANY G, E. CARSON, President E. H, DENU, Secy-Mgr, J. D. WINTER, News Editor t—: TELEPHONE 922923 1—3 Tntered at the Postoffice at Bemidji, Minnesota, as Becond-class Matter, under Act ef Congress of March 8, 1879, MEMBER, NATIONAL EDITORIAL ASSOCIATION Forelgn Advertising Representatives 8,°C. Thels Co., Chicago, Ill, and New York, N. ¥, No attention pald to anonymous contributiens. Writer's name must be known to the editor, but not ecessarily for publication. Communications for the Weekly Ploneer must reach this office not later tham each week to insure publication in the un‘ ne Tuesday of t 1ssue, One Month .. One Week .. % > HE WEEKLY PIONEER—Twelve pages published SVorLThursduy and sent postage pald to any address €or, in advance, $2.00. Unless credit is given this paper, only the United Press is entitled to the use for re-publication of ell news dispatches credited to it, or otherwise credited, and also the local news published herein. OFFICIAL COUNTY AND CITY PROCEEDINGS ————————— JF WE WANT BETTER BUSINESS, WE MUST MAKE IT BETTER By Chacles Henry Mackintosh, Pres., Associated Advertising Clubs of the World, Advertising, as an Ethical Force, is not yet fully appreciated by many of those who employ it con- stantly even in its higher manifestations. The ‘business-building power of honest advertising has long been recognized by forward-looking merchants @nd manufacturers, but not all have come to see advertising as the creator of a new sense of the es- sentiality for honesty in business. It was seen some years ago that advertising must be true if it is to be trusted, and that it must be trusted if it is to be productive of profitable results—and from that thought-seed has sprung the present tree of Truth-in-Advertising, Advertising, however, * is merely the reflection of the thing advertised in terms of the sense and morality of the advertiser. Back of honest advertising there must be honest business, and so the Truth-in-Advertising move- ment was, in reality, a foreshadowing, or mirroring, of a new conception of Honesty-in-Business based upon a s\cale of ethical values never before gen- erally applied in the processes of trade. “Caveat emptor!” let the buyer beware, has been the rule of trade throughout the centuries. It might continue to be the rule today, were it not that advertising, with its indefinite multiplication of the power and responsibility ¢f the individual trader, acted as a mental microscope on the rela- tions between buyer and seller; revealing the fact that the continuity of these relations, under con- ditions of aggressive competition for -the-purchas- ing power of the buyer, must always rest upon the determining factor of his Good-Will. Wherever his good-will goes, there will his trade go also; and the good-will of the buyer waits upon the service and the truthfulness of the seller. Men do not continue to trade with those who have tried to cheat them if there are others whose desire is to give honest and friendly service, and who make that desire known through the medium of adver- tising. Advertising has not created the need for honesty in business; it has merely brought more people to realize the inevitable nature of that need. Now it is a fundamental fact in human nature that people do not take important action except upon personal conviction of the need for such action. Philosophers and teachers may recite the rules of cthics indefinitely, and we may nod our heads and murmur “That’s so!’; but it takes the shock of personal experience before most of us will change the emphasis upon that phrase of acquiescence and say instead “That’s so!” with the force of absolute . conviction. Personal experience with the destructive force of misused advertising, and with the constructive force of advertising intelligently employed perhaps by competitors, has brought thousands to believe what has hitherto been only a copy-book maxim to them—that, in business, and. in advertising, which is the reflection of business, absolute honesty is the only successful policy. And so we are entitled to recognize in advertising perhaps the greatest mod- ern force making towards practical and applied ethics. During the past ten months I have traveled over a greater part of these United States and into Can- ada and have addressed a total audience of nearly 50,000 business men- and women, talking on “Ad- vertising as an Ethical Force” and “Better Busi- ness;"” and I have told these men and women that if they want business to be better, théy must make it better; that if they sit with folded hands, waiting for conditions to improve and for business to get better of its own accord; that the responsibility for the return of prosperity rests upon cvery individual engaged in business. Thirty-five thousand of my audiences have been retailers, who control the tap at the end of the pipe-line of business. I have urged them to turn on that tap by adopting new progressive and aggressive tactics of a sound and permanent business-building character, and I have placed these tactics fully at their disposal through the Educational and Better Business departments of our great Association, for the Association has recognized the need for increased efficiency in ad- vertising and in retail selling and in its endeavor to help meet this need is trying to do its part to make business better. The inauguration of a Better Advertising Week by our Educational Department is indeed most timely. We are all looking for Better business and better advertising backed up by better selling should indeed make for better business and a bet- ter understanding of this advertising on the part of the public will be a great help toward that end. In meeting these new business conditions, it is essential that every part of business become more efficient. Let us make Better Advertising Week a starting point along these lines. § THE LADY PAYS UP Not long ago, the auditor of one of the big rail- road companies received a letter from a woman who wrote: “One day while in one of your depots, I had two cents in change, and four people were weighed on that two cents, and I am sorry that 1 did such a wrong. Will you please see that this money (two-cent postage stamp) gets to the right person.” Conscience is a spur that can not be withstood when once it gets into good working order. Another woman sent in $1 to “reimburse the company for some coal that I induced my, husband to steal.” It “wasn’t very much” and she thought the dollar would be about right. “God has just saved me,” she wrote, “and has told me to send you this money.” A man enclosed a $10 bill which he said was for certain articles that he had stolen at various times. He did not say what they werc, but added that they were taken from an immigrant car. He said he was anxious to get the matter straightened up as he recently was converted at a Holiness meeting. He added: “And everyone must take the same ac- tion to get to heaven.” Still another man was remorseful to the extent of 38 gents for having redeemed a ticket that the conductor inadvertently failed to collect. “To cleanse my soul and make your books bal- ance, take this money,” he wrote. Such instances are common. Persons who, on the spur of the moment, do something which in their heart they feel is wrong may struggle along for months or years only to at last yield to the promptings of the “still, small voice.” Every public service corporation has its never- idle conscience fund while public officials are con- tinually receiving remittances from unknown men and women who have decided to get “matters straightened out.” §—§ At Winona a few days ago, government agents found a melancholy looking brewery a very beer- ful place. § $ “Try walking 10 miles a day once,” urges Dr. Evans, a health expert. Yes, “once” will be about right, dec. —3 Harry S. New, Indiana standpatter, is still stand- ing while A. J. Beveridge is on his way to the sen- ate. RESTORING “DEAD” TO LIFEI Remarkable Effects of Substance Which the Medical Fraternity Knows as Adrenalin. ‘of persons, who were to all intents and purposes dead, belng restored to lfe. The Instance which occurred in Yorkshire, when a woman, sald by her doctor to be dead, showed signs Jof returning life within a quarter of an hour, is a case in point, writes the medical correspondent of London Tit- Bits, eleven months old, who apparently dled while undergolng an operation, and could not be revived even by mas- sage of the heart. The little one's body had actually become cold when the doctor made an injectlon of a sub- ! stance called adrenalin. The result of this treatment on the child's heart, which had ceased to beat for: four;minutes, was that it' imme- diately -began to beat agaln and the patient made a perfect recovery. There Is also on record the sudden dropping dead of a woman of thirty; :4n other words, she would have been Bt for dead by the ordi ‘Htioner, for she was pulseless, her iheart had stopped beating, her jaws were set and her eves glazed. For- ‘tunately she was seen by a doctor who had had experience in the use of adrenalin. He injected a dose and soon the woman was sitting up and talking to her friends. ! In cases where there IS no disease ‘or damage of any of the vital bodily organs, restoration to life is quite pos- sible I the appropriate remedy can be ’applied 1n good time, ; .DELICIOUS: 1 ‘Within the last few months quite a 4 number of cases have been reported —takes the Gamble out of Coffee-making There was also the case of a child, IS the water you use hard or alkaline? Then you can’t make good coffee un- less the brand you use is selected, blended and roasted to neutralize it and bring out the true coffee flavor. : Nas's Delicious Coffeo is blended to bring out the true coffee flavor no matter what the water. If you want an_unusually smooth, satisfying and refreshing cup of «<offee—use Nash’s Delicious. En Try it—notice its prescrved “hot roasted” freshness, ) It’s aircleaned—no chaff or dust. - Pac three pound moisture-proof containe! . Your Grocer Sells It evellenNeveenesNe)| ked:in one and a4 Retains its fresh flavor in this moisture-proof container. Cures of Early Days. Some idea of.the.state of the medi- eal profession in the early colonial‘pe- riod of America can be gained by read- ing a prescription recommended by Sir Kenelm Digby, an eminent Eng- Obeservance of Arbor Day in | lish writer, to John Winthrop, Jr., in MoRntana. 5 i 1656, The medicine was for “miracu- t. Rev. John J. Monaghan, Catho- | lous cures in all serts of vicers, and lic bishop of Wilmington, Del., today | by ‘knitting soddainly broken bones.” celebrates his silver episopal jubilee. | Here is the prescription: & The visit -of the Prince of Wales “Beate to subtle pouder one ounce to ‘Japan is scheduled to conclude | of crabbes eyes, then putt upon it todayy W;th fhhehdegm“re of the | in a high glass (because of .the Ebulli- °¥‘ parsy- Tor-Mantay tlon)" four ounces of strong vinegar. . lhesfln,mtml c%nvt%nh«gl of }t&w Genf- It ‘will Instantly .boyle up extreniely’;' b e R Mo B 9’51d9 let it stand till all be quiett; then Philadelphia during . the three days | 5070 16.through o fine linon; fid of béginnig today: - © ¥S | this liquor (which will then taste like The ~Brotherhood of Railroad | d¢ad beere without amy sharpness) Trainmen, the largest of the railroad | 8ive two spoonfuls att a time to unions, meets at Toronto today for | drink three times; and 'you ‘shall see itsThhird triennial convention. a strange effect in'a weeke or two.” e marriage of Miss Sall Beecher, niece gf the former Ambas}: sador and Mrs. Hugh C. Wallace and granddaughter of the late |’ Chief Justice Fuller, to Count Jean Bertrand de Luppe, is to take place today in Paris. In The Day’s News —— TODAY’S EVENTS 7] Admiral Joseph Strauss, com- manding the Asiatic Spuadron, upon whom rests the chief responsibility’ of protecting Americans and Amer- icans in China during the civil war now raging in that country, was for many years chief of the Ordnance Bureau of the U. S. Navy. He is an authority recognized throughout the world on all theories and practi- cal details of explosive and ordnance mianufacture, and for this reason he has been kept on land during the greater portion of his naval car- eer. At his own request he was re- leased for sea duty in order that he might qualify for promotion un- der the new rules of the service. Admiral Strauss invented the super- |/ imposed turret system of mounting guns on battleships. He is a native of New York State and was grad- | uated from Annapolis in 1885, Much of his earlier service in the navy was in tonnection with the hydrographic surveys. In 1898 he served as a member of the commis- wsion that finally passed upon the ex- losion of the battleship "Maine in Havana harbor. FORBETTER BAKINGS Bovcr Thato e o tasty, sweet andwhnlesuuxanz‘bwnutsye CALUMET BAKING POWDER neyer variesin its leav- ening & —never fails to luce pure, Millions of women, hotels, railroads, Dom- estic e Teachers, have been relying on it for over 30 Made in the world’s largest factories, Chinese Have Leaning Buddha. The Leaning Buddha is a Chinese rival of the tower of' Pisa. This Twelfth century : pagoda, near Nan- king, is 100 feet high, of thirteen storles, and Inclines twelve feet from | Ji the perpendicular. B e tellyou thereal - Corn Flake story Of all the good things to eat, not one will afford you - more delight than Kellogg’s Corn Flakes! In flavor and crispness, Kellogg’s are the most fascinating cereal food you ever put in your mouth! And, you’ll prove that to be a fact just as quickly as you try some! Children insist upon Kellogg’s, for Kellogg’s are never tough or leathery; they’re just like they come out of the Kellogg ovens! And, Kellogg flavor appeals to the little folks just as it does to every member of your family! Don’t put off this wonder-treat! Order Kellogg’s Corn Flakes for tomorrow’s breakfast! . Be certain you get KELLOGG!S— those delicious Corn'Flakes in the RED and GREEN package. It bears the signature of W. K. Kellogg, originator of Toasted Corn Flakes. NONE ARE GENUINE WITHOUT IT! ’ Alse makers of KELLOGG'S KRUMBLES and KELLOGG'S BRAN, cooked and krumbled TheRockiesbring the . Alps to you and more “In variety fof harmony and form, in effect against \the dark Hlue sky, in breadth and grandeur I know of nag external feature of the Alps that can compare with it,” wrote Bayard Taylor. More gemerous than the Alps, the Rockies wvelcome you with drier air— more enei'gizing — with more constant sunshine. They entertain you with a grander show of wild animals. “Cheir bighorn sheep leap as superbly as;ever chamois did. And the fair phlox <limbs higher than does the edelweiss:of the land of Tell. Mile-hizh golf. Tennis with a mountain thrill. Beckaning trails for horse-back rider or hiker. . Tyout-filledd streams. Ranches, camps, inns, luxurious hotels, See Denver’s splendid mountain parks. Visit Rocky Mountain National (Este;s) Park. Then go on to Salt Lake City and: Yellowstone National Park. Fares Greatly Reduced 72:55 Round trip only little more than the fare one way Write] Let us tell you how reasoaably you can make gor Free the trip and send you fllustrated booklets Booklets “Colorado’s Mountain 'Playgrounds” and “Rocky Mountain National (Estes) Park.” They are free. Yellowstone booklet, too, if you ask for it. For information, ask your Local "Ticket Agent, o E. H. Hawley, Gen'l Agent, U. P. System, 618 Metropolitan Life Bldg, 125 S. Third St, Minneapolis UNION PACIFIC FVYSTEM 2731 - Following he Floods THE excessive rains of the past month have seriously retarded farming operations. As soon as field work is possible farmers will be busy night and day preparing the ground and seeding the land that they may maintain an ade- quate food supply for the nation. This year, for the farmer, time is an imperative factor. More than 140,000 tractors are owned in the 11 Middle Western States served by the Standard Oil Company (Indiana). These tractors are being overhauled, f'ubriated, and put in condition to performi essential labor, for which horse power would be totally inadequate. The number of horse hours per day is limited by the strength of the horse, while the number of motor hours per day is limited only by the number of hours. During this rush the demand for gasoline will be heavy. The Standard Oil Company (Indiana) is prepared to supply this demand. Its storage tanks and bulk stations located at strategic points throughout the territory are full. Its supply de- pots, service stations, and tank wagons are pre- pared to make Red Crown gasoline instantly accessible to the farmer when his need arises. The Standard Oil Company (Indiana) may be depended upon to perform this service adequately — first, because it has provided sufficient field storage to take care of even an abnormal demand. Second, because it maintains distributing facilities which form the most perfect system of its kind. Only a big organization, big in spirit of enter- prise and social service and big in resources, can cope a.de(‘uately with the growing motor needs of the Middle West. In carrying on its business the Standard Oil Company (?ndiana) operates 6 large refineries, 3821 bulk stations, 1521 filling stations, and a fleet of 6600 tank delivery trucks. Itis due to the efficiency of this vast organi- zation that the Standard Oil Company (Indiana) is able to guarantee that the needs of the farmer for petroleum products will be supplied. Standard Oil Company (Indiana). 910 S. Michigan Ave., Chicago DAILY PIONEER WANT ADS BRING RESULTS