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i m RTRSS “at 3lic Williai Clark home. - HED DAILY EXCEPT SUNDAY BY -m: 1 PIOIGIER WII.ISHING conrm T.II-EPHONB l!:-’fl —t 3, 1605, Y rxomn—'r “publiaed w%u!‘llw I’Id mt DQ.“‘. mm‘“ M‘ for, I In advance, 120 credit nul dl’l er:g:lod to {‘ uu fon u;{nhltuuon of lfl noW! 8] ua,.dn ";:. local novu pubUlhOd hersin. THE REMEDY FOR “HARD TIMES” Rlchnrd Lee, vice-president of the advi finn of Lord & 'Thomas, Chicago, has beer nesota making a few public talks and in'each he suggested a remedy for “hard times.” w'Says Mr. Lee, and he_has qualified as an expert whose. adVice is WOPEH having:” “A solution of our troubles of today is modern marketing carried on through advertising. There does not exist what ‘people choose to .call ‘hard times’—it is nnthmg but a lack of buy‘ing “spirit, and you owe it to yourself and your business to cor- | rect this.” 'Make people want to buy and they will buy, and we will have activity where before there was stag- Tintipn, was the thought put over by Mr. Lee, who cited many instances of how advertising has’ stnn- ulated tr. to the good' of 'all’ concerned. E . “Advertis as we know it,” said Mr. Lee, “is conparativ new, being but 26 years old.’ Ours is'the only nation in the world that knows how to advert It has mot come by accident but be- cause it is an absolute necessity. We’ believe in a lu‘h standard of living and to. cantinue we ‘must use advertising as an economic means of contact betwgen buyer and seller that we may continue to “kekp ahepd of other nations in production. “Advertising metbods have changed from the d‘y} ‘when every ad for saddlerly had to have the pq'ture of a horse. And those funny little men bu-once saw decorating the pages of the newspa- have gone! Instéad, we have' progressed in el fiverfiuing which aerves a real need fin the cum- ,mumty. : /(“There is nothing mysterious about ldvemsmz It is just plain salesmanship. Every newspaper copy is a salesman and just as the virile:salesman ~has an individuality, so has the copy of -a mews- "paper.” Advertising, Mr. Lee explained, saved flw raisin industry of the United States. to select a suitable swan song. At the meeting, someone suggested that perhaps ndverlning “would help.” The suggestion awakened interest and - "zue only $700 for advertising could be raiged,) |, t much was used in placing effective cbpy, with the result that the campaign grew and grew beyond - the most fervid hapes of the mast optimistic. . +'The slogan, “keep the school-girl complexian;” his resulted in one soap company selling ‘one of E three bars of the total toilet soap compump- %fl of the nation, according to figures pmented Mr. Lee. You simply can’t get away frem the' fact that’ elligent advertising, persistently placed, is g de generating force that pays dividends as few ‘oflier investments can be made to pay. The man in. business who is denying himself this assistance iis‘turning his back to a friend that he needs. GOQDLAND John. Blids went; rent. to- Bemidji Mans day on business. He returned home Tugsday. heo Gregerson was a Cass Lake| School bega chTir Thursday. closed fnrb:'f?w i Charlie Issensee_ entertaiined | sickness. h g’e_‘r'n}:nix;‘g;on me‘ei Ci;cle at her| C o uksday. ne dinner was B which all enjoyed. A last week “Trom u reported. few dates worth remeinbering |y, are Wednesday, April 5, Mrs. Richard Wednesday. Ciréle and Thursday, A nl Mrs. William Clark will enumin the Union Ladies’ Aid. ".520 K:fiicl}l& Fam:ierdM .club will meet wif T . Kitichi April 1st . - . ey g Mrs. Henry Sawyer last{baby boy, and baby are re nel Smith at- a)ong five upder. era Sundlfl: n{’ etent cm e .t Friday %o visit .hm vu?‘thvre umf d‘n The groweu, with ., | hmkruptcy starmg them in the face, held a meeting “[- - " these days. today? Levcn ‘were hauling logx to the Pen. Jgton saw mill last ‘week. ay Wélls drove Mrs. Coppernoll and son called at b the Clark ‘home Sunday evening. lumberof i onday after being % Mrs. Coppernoll’s son arrived heré lays on account of | the next meeting of the vmtlng relatives the pnt month, WHITE PI ’er and Mrs. Lester Kirkpatrick The Umrm Ladnel Aid was enterr |are the nts-of a ?-pound el b B Nbomw Hales CAPITAL PUNISHM AGAIN Several years ago Minnesota abolished capital panishment. ‘Up'to that-time persons convicted of first ‘degree murder were hanged., The legislature concluded that the old idea of an-eye-for-an-eye and a-tooth-for-a-tooth was obsolete and. that civ- ‘flization -had reached that stage when for even the state to take a human life was not the proper thing the, legislature sees a ir “restore capital pumshment in Minnesota, the thor and :his: MippaRtem sd@ntend- ing u}p%g‘k t deathrwill Keep abnifrgtd @om- mlttiu crimes) Penologufi\’iflfl emoe Forward ; na;l; ;C{ur:fi::‘:hfiht“lfl%lo & mafl %flh } /iders, has had the effect of startmg an ngltahon in that state to _have no more hangings. 'Not that Church didn't as Yichly deserve the most severe punishment possible, providing he was not men- *tally incompetent, as gny. pgiminal ever did, but because Church refused to eat and was so nearly dead on the day of execution that he had to be car- ried .to the gallows, being. hanged from a chair. The spectacle of choking to death a man already half dead apparently is hot relished by the public of Illineis. ’ Often the remark is made, “If, when a man is sent to prison for life, he is kept, there and is not pampered and petted and pardnned there ‘wouldn’t be such a demand for capital punishment.” It’s a poor argument. Becnuae some guilty men do get’ their freedom when they shouldn’t doesn’t - justify the greater wrong of dlng]mg a man on the end of a rope, burning him with electricity, smoth- ex*ng hlm with gas, or as theéy' do in France, chop- " ping his’ head off. That tnkmg a human life is a bad business is il- lustrated by the fact thaf always there, is an ‘effort to make “more humane the executions.’ ~Elec- trocution was regarded as a step in the right di- rection. Now Ne ~by-the -eondemned man is locked in & room and some time or other, when he may least expect it, the room is flooded with odorless lethal gas which: kills its victim without warning. Ralph Wheelock ‘of ‘the ‘Minsesota State Board of Control,. without énte_ring'into the argument for _or against capital’ pumshmerit, suggests that if a man is to be execited that a scheme be perfected whereby the condémned ‘man fumue'l! can, be made to bring about his own destruction. 8o it goes, and the more it is discussed, the more - apparent it bseomes that penal servitude, rigidly enforced, is a!ter,vill the most humane and effec- tive means for dealing with dangerous crumnals, giving greater insurance of geiting convictions where convictions are deserved and reducing to a minimum the success of: the ever-popular “insanity . dodge,” §—% Within a week Bemidji will be cleaned up, for the summer. Back. yards will be “brushed and combed” and all Lthe alleys will have their “necks and ears” flquugllly washed: Come on, you sum- mer tourists, Bemidji is ready. 3 The one disappointment to this section of the state is that Miss Eloise Caliban was not eudomd by the Repuhlican state conventmn. § § Can the United States mail be used to carry out April fool jokes? We received a check in the mail toduy, we weré not looking for. ti {Vite2 $———} A Dress wp. The price is reasonable in Bemidji Bemidji merchants are doing their part, let us do ours. 0 i — Kellogg went over the top as was expected. So did Preus; Collins and the rest of the ticket. § § “Good evening,” and you didn't get !ooled once Well, isn’t that just fine. ——y J And the robins have returned, this time to stay. Have you seen yours? § Who's going to play the first- game -of golf? Lakin or Torrance? to"Cass Lake|their destination. Rufus . Rylander purchased home Monday afternoon. Remember -A, society newspaper, _If’ newspaper. thuny & R which is‘located at the:C: place. 10me last ‘Sunday. died last week. ss Margaret Amold, Vera Ma! . A ‘were CII} h 28rd. Mother = Mrs.. Henry (:‘re‘erson ulled on .pl:.t Sumhy mmoou at the C. V Ol 7 Mn. arl Borgersun, Fri fi'&z ? ss’ droye tn Cau Lake 488 p n.-Brm ¥nd son came out ,Lake Thursday. 6liult was a Cas.: Lakel|il Monday. ‘was 'given in the Penning- turday night, in honor of Smng: "gixteenth mnh- Bmmd Bliss spent Sunday L- Gu:Kir! ? - Horace Lydick spent Frida; d 4 afternoon at the Clark home. 1% i Al rlnd crowd attende - o ¥ Miss Vera tfiény, ‘who téaches gsrs. Charley Foster and Gust|the Strand school, - nort! ‘Hai were Olu Lake callers Tues- | spent the week end with her parents A, Matheny. Her. er Ronald took her back to her huuding place: Sunday afternoon. in Mrs. C. gt Arnold was nmt s home Sunday, ul!hnd and 'soh Ro- ert, Houshards and. Mr. ovcrlng were callers SPECIALISTS EXAMINING EYES of Hines, Office, "First Floor 213 Third St. 5 Kexlry Momfl and Pete the Ford. E, C, Olmstead accompani- ed them on the trip.and proved him- self very useful before they reached some P. Aarnes and hauled it | toskey .is calling Manitowoc, ‘Signals ‘C. V. and E. C. Olmstead have has been | finished hlulmi their logs to the 3 pateiek .‘finflgly « o« o 'they’ won't give ‘up . . . FITTING GLASSES | .-(Continued . from last issue). CHAPTER XVi1 Mr. Spearman Gées North. upon the flimsy tissue paper of a car- bon copy—that message which had brought tension to. the offices of Cor- vet, Sherrill and Spearman and had called Constance ~Sherrill and her mother-downtown where further infor- .| She Mada No chly but Gazed at Him, Studying Hlm matiod could "Bé ‘more qulck y ob- tained—was handed'to Constance by a clerk as soon /A she entered her fa- ther’s office. She reread it; it already had been renea}pd t0 her over the tele- phone. Corvet, of. Chicago, aboard.’” “You've rece éd nothing later than this?” she aske "Nothlng reznrdlng Mr. Corvet, Miss he! “Yes; we h'uvcjust got the names of the crew.” He took another copied sheet from amohg-the pages and hand- ed:iit to her, dnd she looked swiftly that of Alan. Conrad. Her eyes filled, blinding her, as she put the paper déwn, and began to take off her things. sue had been clinging determinedly in. her thought to the belief that Alan might not have been aboard the ferry. Alan's ‘message, which had sent her father north to meet - the -ship, (had -fmplied plainly that some one whom Alan believed might be Uncle Benny was on Number 25; she had been fighting, these last few hou ‘against conviction that therefore Alan must be on the ferry, too. She stood by the desk, as"the clerk weht ont, looking through the papers which he had left with her. What she was reading was the carbon of the report-prepared that morning and sent, at his rooms, to Henry, who was not yet down. A The 'last: message read: “6:40, Pe- from Number 25, after becoming in- il 14 as the date of | distinct, failed entirely about 5:45, P. Liter-|probably by failure of ship's power ary Society: One of the'majn features|to supply current. of the program will be the reading|to have remained at key. From 5:25 A od Bemidji. He ex-lof the “White Pine 8094} pects to -spend the summer here. Mr. Copperholl and M. Dgley are Iding on the formers farm. Strong will eptertain the Pennin, n A:'nnkmflfirnn::l?fler:e rned from Operator appears Scoop,” the |, 5:43 we received disconnected mes- ou .don’t - 2 i think: that eggs are down g’omult the | #38€8, 28 follows: ‘Have cleared an other car . . . they are sticking to it down there . '. . -engineroom crew is also sticking . . hell on car deck ', . . everything smashed sloking “now ¢ . . we're going n was a uhlgr at the|s «+ 800dby . . . stuck to end « <o all they could . . . know valusble cow owned by Jack that . . . hand it to them . . . have cleared another car . . . siok irely ceased. Congtancehad not mllzed'mtfi'fi:e reports of & wireless messages. told E{ her that’ onship with Alan had come to: mean 0 her. . She had nccmmd g:- ways to be.g t, somenoy k[ plnlonuhlp might be luterrupted TJ often but &l ] It‘amazed her to And how firm & place ys to be formed again. he had found in her world of;those i l:loxe to her with whom she must al- Hways'bg intimately’ conterned. The telephone switchboard beside’ Constance suddenly buzzed, and the operator, plugging: in a connection, sald: “Yes, sir; at once,” and through the partitions of the private office on the other side, a man’s heavy tones came to Constance. That was Henry's office, and in timbre, the voice was his, but it was so strange in other charac- teristics of expression that she waited to the clerk, g Jesiant paters waving 10 the oPn The message, in blurred lettering and - down the list of-names-until she found- ~INDIAN DRUM 8 W illiam MacH farg and Ed perfluous: “Yes, Miss Sherrfl.” Constance went to Henry’s door and in Bemidji Thursday. rappéd. ' He made no answer and’no wint Balmer “M. Spearman has come in?”. .. The clerk hesitated, but® the con- tinuance of the tone from' the -other side of the partition made:reply: su- quite close to her now. As she stared at Rim, volce cawe: to her sulidenly“over th from the larger room ‘where the clerk was recelving ‘some message oyer the télephone. Henry straightened, lis- tened; as the voice stopped, his great, | 4ay, finely-shaped head sank between his «| for a cigar, and his big hands shook as he Hghted:it,” wit vx‘v‘) homeg, Tues roachlng_nnd vas ne Mids T Sss Inez of her presence. F visit with relatives in oux town. Mrs. Jens:Nelson, who visiting relatives and fnmdsdm}ml?ne; partition which separated the office ]t';ll;l]l‘atf:(!rl "pfi:";}‘:’ifi‘fi:&?e Mr. and Mrs, O; Wi; Olsen and children and Miss Inez ‘Butler visited at the B. N. Wentworth home Sun- fter a two. W ] been .’Iohn Walter transacted busmess shoulders;” he fumbled in his pocket |in Turtle River, Friday: Mrs. Veda Pepper spént the week end wnth relatives in N | Giise to ner. "A'stéanib ne to' and Mis, O "?flh‘%& sgfl:;tlehe félf what ‘lxe q,rg;\;ta n[: chxldrcn cpllgd emld]l hq:heard “footsteps in ithelarger Je%flei Law:eug ' rodutp rdomings :towatd- the office - door. H¥nPy [was d4n' {susperfse.’ A Tap came :t‘the-door He whitened, and wet his TURTLE LAKE ‘0. W. Olsen transacted b\lsmess‘ Mrs. George McTaggart returned miove to open the door; so, after wait- and ing a moment, she turned the kiiob went in. Henry was seated at his desk, fxlclug her, his big hands before him; of them held the telephone recelver. He lifted it slowly and put it upon the hook beside the transmitter as” he watched her with steady, silent;: ag- He -did not-rise; only after a moment he recollected that he had not done so and came to-hls feet. - “Good morning, Connie,” he said, gressive scrutiny. “Come in. \What's the mews?” into his office went from her. “Have you?” hind ‘her, moving closer to him. Connie?” ‘he asked. was trying to conceal was not entlirely |~ consequent to her coming in upon him; It had underlain the loudness and abuse’of his” words which she had overheard. That was no capricious outburst . ot temper or irritation ; it had come from something which had selzed apd held him in suspense, in dread—in dread; there was no other way to define her |-| impression to herself.. When she had | e opened the door and come in, he had looked up in dread, as though prepar- ing himself for whatever :she imight announce. Now that the door shut them in alone, he approached her with arms offered. She stepped back, in- it had been ruling him before. The impulse’ which had brought her She had not seen nor heard from Henry direct- 1y slnce before Alan’s telegram_ had | come "late yesterday nlternoon, she || hdd heard from her father only that he had informed Henry; that was all. “T've no news, Henry,” she said. She closed the deor be- “How did you happen to be here, She made no reply but gazed nt him, studying him. The agitation \uhlch he strong. Sy : DEMAND CERTAIN . when. having. your prescrip- tion filed. your physician’s written in- structions ‘aré carried out to the letter, - -used are" pute; service is second to.none. A. B NAHNSEN " MORA; MINN. - < - ESSENTIALS Make sure that “that"-all 'drugs fresh ‘and Our’'" prescription Phene 52 POLAR PIE ASK FOR IT stinctively avolding his embrace; | A Few Facts Had the Bemidji Civic and Commerce Association been asked to furnish a site for a new industry wishing to locate in.this city a few years ago, considerable effort and much money would have been ex- pended for the purpose. - and LALIBERTE & ERICKSON Made From Langdon’s Sunitlry Ice Cream The Popular Ice Cream Bar. Bemidji « » o Signals then en- gone, what pan- | as possible. £ pocketbooks '1%5’ i by it for several months. ' Admfiofial fast as the dema {j} i jA'm’l&gwse dé ll'il,l\_z r applications at onc & &7 FHau et éfinman%% , eveniiat c‘YbanestfueI to be The Bemidji Gas Company, originated at that time, did not ask or receive any consideration of that kind. And since that time it-has ex- pended over 580 000 in, plant, mams, service, motors, etc., and a great - part of it in. bonupes to those using gas for the first four years by ngmg e N them a rate at less than the cost of gas. Qf course, this was business—and done for the purpose and with _thee expectation of inducing a sufficient number of consumers and a com- - mensurate output of gas to warrant the low: rate. ¢ But the world was against us! War was declared. ‘Up went prices of material, freight rates, Tabor, etc.—and the Gas Rate.. But'not soon enough to prevent a heavy loss, or to make any dwldends on the money 4 mvested And the hlgher rate was no mducement for new business. iy But “what goes up must. come down,” is an old saying; and thce in the past year the gas rate has been lowered also another reduchon will' be made next month : B Not only. that ‘but Gas Applmnces have been reduced to such an extent that the amount saved on a gas range will pay for the gas used If these inducements will secure us a suffi- cient additional output of gas, other reductxons will follow as rapidly The Bemxdn Gss Company is a* local ‘eoncern, and should be and has been supported by those who can-use gas as a fuel, 3 svema¥ Gas is a necessity for many and a luxury w1thm the hmxts of all W,W ed at our offite.”™ " Bemidji Gas Company BEMIDJI' +— PHONE 76 —: MINN. are Iocated ofi’ of présent mai d select thexr apphances ;{;esent rates, is the most economlcal conveniem:e afld sed in Bemidji, taking everythmg into consideration. 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