Bemidji Daily Pioneer Newspaper, November 19, 1920, Page 16

. IW® WORE G0DD OLD GHOSTS lnu!m Substitate; ¢ Must Be Admit: ! ‘tad, lls More or. Less Flabby and LY H& Iong 1s 1t since you shivered at 'm gost story? You have read scores of them in thq last few years, stories impances and trances, of cross mes- |' and, spirits _tryln to“break’ 1g) t did 4 s gle one have| . . hairrdising, . marrow-chilling lquillty we are justified fn demanding ifrom a real ghost story? ‘What tsthe | - ‘ynattel” with our modern spirits, any: |, jway?_ In a day when the ‘world has '(,'ane mad on'the subject of efficiency, ‘why/do we find our ghosts so utterly lnc petent, 8o unequal to their jobs? elr great trouble is their lack of .doflnlte purpose. There is no reason ? .whatever for their being, and conse- quenny they are Insipid; puerile, an- | lmeresnng things. _They don't even’ ‘ca'll themselves ghost.! ‘they are spir- 1ts, a'much flabbler tefm, and the same 'zeneral debility runs through their en- tire make-up. They have mo wills of their own. They wait’ respecmmy tn they are summoned by the very mor- tals they ought to terrify. They an- swer, like bell boys, to the call of such silly devices as oulja boards: Can you imagine a Shakespearean ghost waiting to be summoned? Those were specters with minds of their! own. They appeared when it pleased them' to appear, uninvited and more often than not undesired. You might shout “Avaunt thee!” till you were hoarse; you might call them *foul spirits” or any’ other uncomplimentary terms you could think of, but until their job was done not one inch would they budge. The modern spirit vanishes if you give him half a chance; but then he only came in the first place to oblige you, out of politeness and - weakmindedness.—Margaret L. Ferrand in the New York Evening Post. —— Defects Never Long Hidden. . 1t takes but little fallen fruit to discount the value of the whole barrel. Purchasers are always looking for ev- idence of fallen fruit o they can have argument for” lowering the price. Wise dealers see to it that no fallen fruit is found in their products. Un- serupulous people take delight in put- ting all the fallen stuff they can among the good. It may work for a time. Some of the fallen may even be so much Mke the picked fruit that you can't te}) the difference ‘at fir But in the the fallen stuft wil be its own advettisement. It's the same with ij8ople. Discounted chai- acters try to mingle with the hest folks because they hope to be rated among the ‘best. And 1t often works for a time, but In the end®there Is sure to be rgyelations that show the picked and the fallen product—Ex- change. dif- ference between umet " andallother Baking Powders. First—you see it e cost. Ca!umet?s sold. ata m%dx}eglte price, Then-— ou e;t in use, {as more the usual F znally—what a dlfference i the taste. Thereis a dehcmusness, a goodness that can be had in'no other mianner. ‘Biscuits,pies, cakes, muffins, doughnuts—never were: so tasty—so all satisfying. And then there i 1s the satls- faction- of knowing 'that Calumet is made in the World’s largest, best equippad and cleanest Baking Powder Factories~ Apound: can of Calumet contains full R 16 0z, Somé me bakifg powders come in | 12,02. cans instead of 16.0z. cans. ‘B: shre youget ougetapound w Columet Biscult ' Recipe - & cups of sifted pas- try flour, 4 level ns. Calumet Baking Powder, -1 level teaspoon of . salt, 2 rounding tablespoons of but- lard, 1; cup. EDISUM WAS RIGHT AGAIN % THE prices_of “Edison 'Phonogtaphs hfiye increased less than 15 per cent since 1914, \ .and a substantial part of this dncrease is thy '5 per cent tax, which the Edigon Laboratories -/ pay to the Government.” The Edlu)n Phonograph of today is a {xet- ter .phonognph and.a better value than the Edisen honogrnph of 1914. On the other hand, the dollar of today u worth, in. pur- chasing power,’ only a: little more than hnl! as much as the dollar-of 1914. Thhrefore, if you buy an‘ Edison_ Phonograph at 'this” time, you are virtually buying a before-the- - war 'value, with an’ after-the-war dollar. 21t Why was it that Edison did mot increase his ‘prices and 1ot did he avoid the necessity of doing so? Any commercial agency and practically any investment banker can ascer- tain for you that the Edison Phonograph Laboratories were doing business, in 1914; on a narrower margin of profit than was true of any of the other established phonograph > talking machine, manufacturers. ow, then, did Edison manage to avoid an increase in his selling prices? Phe story is dramatically mtereshng The following is only the essence .of it: When ' the 'United States of America en- tered the Great War,” Mr. Edison “dropped all his: work ‘at ‘the Edigon Laboratories and enlisted in the army of American men of science, who pitted themselves so successfully against the world-famed German scientists./ Cardinal Mercier, on his recent visit to America, credited Mr. Edlmn with & large l?are in winning the war for the Allies. The ew York American of Septembcr 5th de- scribes,” at length, some of - the inyentions, xv%ch -Mr. Edison developed and plaeed at che disposal of the -Government. In this ' artwle, the New York American states that Mr. p {son appears to have begn the moving spirit of the Naval Consulting Board of the | United States. % When Mr. Edison gave llp his own biisi- ness for the business of the Nation, a very critical -sitbation existéd in “his Manufactur- ing’ Laboratories, due-to their inabilty to obtain various materials, and the necessity of findihg satisfactory s\bflltutes for_such materials., If there was ever a time in 'Mr. Edison’s career, when his personal attention to his business was required, it was when jie _ went to war. Thomas A. Edisonhad reason to believe that he was risking enormous losses, by deserting his business, at the particular time in question, but heidid not hesitate, and his example had a remarkable influence on the men @nd wofnen, who remnmed behmd From the humblest ‘worknian to the. highest paid -executive in ‘the Edison organiza on, everyone_seemed, delermmed “to make good, while the- Old Man ag’, away.” Vacati ns were passed up and* doctors’ orders were ig- \nnred by ‘zealous elnployees, and, as l-res\llt, the Edison Manufacturing “Laborato; one of the few manufactqrmg conc the- United States, where there was™ no o\u of emeteney, during the warg and where there was, " faeg,]an increase _int efficiency. During the war, Mr. Eaxson spént’ most ‘of his time ¢n the sea ‘coust or at sea. ~On those rare occasions, ‘when he vmiteg tha Edison 'Laboratories, it was difficult to gain~ his attention;” for more than a few minutes, with reference to business matters. HeH did, however, state that/ the Edison Phonograph™ was his pet invention and he_ hoped that his b business associates wotild be able xm somé way or other, to avm\'l any increase jn price, . and that, if there must be \an _inel , he i wantedNguch, increase to be ]ust as smpll as > JFcou posslbly be made.. Mr. Edison said: “f am willing to stand the gaff. Mugic is, *an important thing: Let us make it af’ easy as possible-for people to have music in their homes in these nerve-racking days.” ‘What was the result? The wonderful real- fsm of ‘the New 'Edison, “The Phonograph with 2 Soul,” made it desired above all other ~ phnnographs, and its sale was shmulated by the fuct that the increase in price was ny gli- gible.: The demand soon far out«utflppa the” supply. Overhead and ‘salées expense were: re- duced ‘to, the minimum - and, thanks to. Mr." Edison’s "willingness ' to absorb“a large share of the increased cost of manufacture, it was possible for the Edison Laboratories, by ac- cepting a merely norhmal profit, to-avoid any “substantial increase in the selling price ‘ot the Edison Phonograph. It will be many years before the genenl level of commodity prices is as_low as the + present’ pspe of ' the Edison Phonognph Leading” bankers have expremd themselves as willing to lend money on Edison Phono-* graphs, ‘because they know the selling prices of Edison Phonographs are no§gnxng to_be reduced. Let us reiterate that when you lmy an # Edison Phonograph today you buy a before- the-war value with an after-the-war dollar. 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