Bemidji Daily Pioneer Newspaper, February 1, 1917, Page 5

WISCONSIN BANKS NOW HAVE CHANGE OF HEART; FAVOR - BUYING OF AUTOS Country Bankers Used to View With Alarm Tendency of Patrons to Purchase Cars. “HAVE A CAR IF YOU CAN AFFORD IT,” ATTITUDE NOW Thrift is Needed; Brings Pleasure to Whole Family; Care in Car Upkeep. A decided change of heart in the attitude of Wisconsin bankers to- ward the motor car industry in one years’ time is indicated by the trend of thrift propaganda undertaken by the Wisconsin Bankers’ association. ‘Whereas as late as a year ago coun- try bankers viewed with considerable concern the enormous increase in the number of cars in Wisconsin, they are at this time not only accepting} the new order of things, but actually argue in favor of it. Favor Owning Car. The publicity department of the ‘Wisconsin Bankers’ association in its most recent bulletin, published gen- | erally in the daily and weekly pa- pers of the state, speaks as follows: “Have a car if you can afford it, and not because your neighbor has one; get all the pleasure out of it possible, but remember ‘Thrift’— those little economies in oil, tires, gas, electricity and the like. There will come a time, if not already here, when every man who earns $1,200 a year in small places and $1,800 a year in the larger towns can afford and should have a car. Brings Lastine Pleasure. “It brings more lasting and bene- ficial pleasures than any other medi- um yet devised as a pastime. It takes you out of doors. It gives you a chance to picnic with the family, see the country, save time, entertain as no other device ever can, and has its proper place in the scheme of life. By a little study of cars and their care and operation, thought for the little savings that are possible, will make what would seem to be a bur- densome tax a real and lasting bene- fit. Thrift is Needed. “If, out of the millions of car own- ers of this country, only a small per- centage were to practice thrift in the use of gasoline, the consumption would be greatly reduced and the cost cheapened accordingly; for the high prices must of necessity be traceable to the huge and insatiable demand that results from hundreds of thousands of cars used daily.” MOBERG GOING TO SHOW John Moberg expects to leave Mon- day night for Minneapolis where he will attend the auto show which will be held in the new Mazda Lamp building, from February 3 to Febru- ary 10. Series 18 Studebaker - Four Full 40 H. P. 7 Passenger $940 STUDEBAKERS ARE ALSO REPRESENTED IN AUTO CIRCLES AT FOLEY GARAGE Household Name Stands for Years as Guarantee of Quality and Fair Prices. ONE BASIC PRINCIPLE IS CENTER OF VAST RESOURCES Series 18 Leader; Foley’s Garage is Finely Equipped ; Built During Past Summer. ‘One thing about the line of auto- mobiles carried in Bemidji is that the big Studebaker line is represent- ed, William Foley being the agent. And to this celebrated line, Mr. Foley sticks. As every one knows, the name Studebaker has stood long in the an- nals of the United States. It has been spread broadcast for many years and when the name ‘‘Studebaker” appeared on_ anything no questions need be asked. One Basic Design. In the Studebaker cars, Studebaker has centered its great resources and ANNOUNCING | series 18 Studebaker-Six Full 40 H. P. 7 Passenger $1180 SERIES 18 CARS FOR 1917 These beautiful cars lack nothing that may be found in cars costing several Comfort, roominess, convenience and superb riding hundred dollars more. qualities win over the particular prospect, without the question of price. Then, when the price is mentioned, the deal closes automatically. Specifications---Series 18 Cars, “Four” and “Six” MOTOR—SIX Cylinders, 50-Horsepow Head, 40-Horsepower. stro cast en bloc: "OUR Cylinders, cast en bloc; “L” Both motors 37" Intake and exhaust manifolds at “L" Head, supports mounted bore, 5" left of HEAD LAMPS—Head lamps carried on graceful on fenders, which perfectly con- «ceals the electrical connection and holds the lamp in a ball and socket attachment permitting the widest motor. LUBRICATION—Circulating splash force pump. COOLING—Centrifugal force pump circulating sys- tem. 18" six-blade fan. GASOLINE SYSTEM—Vacuum feed from tank in rear. CARBURETOR—Model R Schebler. ELECTRIC SYSTEM — Separate-unit. Studebaker- Wagner system. Generator mounted vertically at front of motor driven from helical gear in mesh with crank-shaft gear. Automatic current control. STARTING UNIT—At right of motor, engaging crank shaft through chain drive with over-running clutch to prevent starter turning when engine is running. The power exerted by the Wagner-Self- Starter on the crankshaft is over 200 foot pounds, which is more than twice that exerted by the av- erage Self-Starter. STORAGE BATTERY—Three-cell, six-volt, 100-am- pere-hour: Willard Battery mounted under front seat. IGNITION—Generator-storage battery ignition, with Remy coil and distributor. ELECTRIC LIGHETS—Large head lights, can be fo: cused on any spot desired: dimmed from cowl board: speedometer light, tail light. All lights controlled by switch on cowl board. G—All wires carried on chassis and in flex- ible metal conduit: simplified one-wire system. CLUTCH—Cone type with pressed steel cone, the facing mounted on easy engaging flat springs, ball- bearing throw-out collar. TRANSMISSION—Three speeds forward and re- verse, mounted in unit with rear axle. Chrome nickel gears; Timken bearings at main shaft and pinion shaft. GEAR RATIO—3.7 to 1 on SIX; 4 to 1 on FOUR. REAR AXLE—Studebaker full-floating rear axle, with complete Timken bearing equipment. WHEEL BASE— on SIX; 112" on FOUR. TIRES—Goodrich 3 4" straight side, safety tread on rear wheels. Tire carrier at rear of bedy with locking devic Extra demountable rim. COLOR—Eody. Hood and Wheels, gun metal finish with fine white stripe. Fenders and aprons rich black enamel. The rich finish and deep luster on body is applied in 25 operations. FENDERS—Heavy pressed steel, crowned. Run- ning boards clear, covered with corrugated rolled aluminuam. BRAXKES—Service brake operating from foot pedal and contracting on brake drum, 2" wide. Emer- gency brake operating from hand lever and expand- ing internally in brake drum 1%” wide. Drum 15" diameter. Improved equalizer mounted on trans- mission housing. system; gear possible range of focus and adjustment. SPRINGB—Underslung %-elliptic on rear axle, 51" long, 2" wide, shackled at both ends. Front spring semi-elliptic 38" long, 2" wide, shackled at rear hanger. All Spring bolt eyes bushed with bronze, lubricated by nickel-plated grease cups; springs re- lieved of all driving and torsional strain by two ra- dius rods and torque arm. UPHOLSTERING—The upholstering in the Touring and Roadster models is semi-glazed, straight grain, genuine leather, made to special Studebaker forms with the best curled hair and long coil springs. The Sedan, Limousine and Coupe can be finished in many different shades and patterns with Bedford Cord and cloth upholstering, side seats and back of the same quality and workmanship as cushions. Ton- neau carpet all wool, bound with leather. Carpet in sedan, limousine and coupe matches the uphol- stering. Front seats divided and shaped to fit back. REVERSIBLE FRONT SEAT—The front passenger seat is reversible so that passengers can sit facing the tonneau, or forward. The front seats are re- movable or adjustable to all leg lengths. Robe strap at back of. seats. Al JIARY CHAIRS—Arm-chairs, original and ex- clusive with Studebaker. (Patent applied for). These large, roomy and comfortable chairs fold up and slide under the rear seat when not in use, leav- ing the tonneau absolutely unobstructed, the same as a b-passenger car. TOP—The top is made of the finest grade silk mo- hair, bound with leather edging. Close-fitting back. NEW STORM I TAINS—Of the recent Blackmore design and patent, opening with the doors and per- mitting unobstructed entrance to and exit from the tonneau and driver's compartment. Studebaker, we believe, is the first maker to offer this improvement as standard equipment. WINDSHEIELD—Special adjustable windshield built built for body. Overlapping design of upper glass protects front-seat passengers from rain and storm. CONTROL—Left drive, center control, 18" steering wheel. Long pedals provide great leverage and con- sequent ease in brake and clutch control. STEERING GEAR—Irreversible steering gear:; full worm and wheel type, ball-bearing adjustable to wear. EQUIPMENT—Instruments conveniently grouped on jeather-covered cowl board, illumined by an electrical lamp concealed under the cowl. Instruments in- clude Stewart-Warner magnetic speedometer, bat- N ator, oil pressure gauge, carburetor con- ; gasoline gauge on tank in rear. Ignition and electric light switches and Yale Switch Lock on cowl board. Starting button at left of “H” plate, convenient to driver's right foot. Accelerator at right of pedal. Throttle and spark control mounted on steering wheel. High-grade, motor-driven Spar- mn1 Horn mounted under hood. Complete set of tools. The Four-Cylinder, Car Still- Remains a 7-Passenger 40-Horsepower Car The Six<Cylinder Car Still Remains a 7.Passenger B50-Horsepower Car The Most Powerful Cars in the World at Their Prices *figltrami _Avenue P 14 SR P WM. P. FOLEY Bemidji Mlnn. BUICKS OUTGROW LARGE QUARTERS (Continued from Page Five) the south side,” continued Mr. Ong- stad. The new addition will be equipped with a ladies’ waiting room, toilets and other modern convenences. The addition will be built in the earlyl spring and will be ready for occu- pancy about May 15. I Adds Dodge Line. Mr. Ongstad contracted for the Buick line of cars in 1912 and has been the local agent since. He re- cently added the Dodge cars to this popular line and has sold nearly fifty Buicks and eleven Dodges. Indica- tions for the coming year, according to Mr. Ongstad, are better than ever before. It will be a matter of get- ting the cars and not the orders. “I have now seven 1917 Buicks on hand,” said Mr. Ongstad. experience in ONE BASIC DESIGN, with all parts interchangeable for both the FOUR and SIX, except the motor. One equipment of machin- ery, tools, character of manufactur- ing operations and quality of mater- ial suiffces for both models. No revolutionary changes have been made in the basic Studebaker design for four years. The same group of EMINENT ENGINEERS AND DESIGNERS are responsible for the evolution of the new Series 18 models, yet the many improvements and refiniements adopted as the re- sult of experience have made these new models decidedly the best cars we have ever produced. They are sold with the guarantee of prompt and efficient service and the replace- ment without charge for defective parts, if any are developed, within one year from date of sale. They guarantee the cars to give absolute (Continued on Page Eight) Have Your Chickens Made Any Money This Winter? Do they EVER make money for you in the winter? Wouldn’t you rather have WINTER-LAYERS than summer layers? You can BUY eggs cheap enough in the summer time, but it’s the winter eggs that MAKE MONEY FOR YOU—if you have them. You can’t do much now to increase egg production for THIS WINTER, but you should PLAN NOW for next winter’s eggs. A folder at our office entitled, FALL & WINTER EGGS—HOW TO GET THEM tells WHY and HOW to plan. Call and ask for a copy—it’s free. St. Hilaire Retail Lbr. Go. Phone 100 Bemidji Minn. i s~ READ THE DAILY PIONEER WANT ADS i b M An extraordinary n J0GE BROTHERS OTOR CAR umber of owners have little or no occasion to call on the dealer for service. It is becoming clear that with a little care and a trifling expendi- ture a car built as Dodge Brothers car is built can maintain itself for an indefi nite period. This is not an accidental nor an occasional res:lt. It is the general experience.due to the design of the car. Its light, strong construction was carefully calculated to promote economy as well as capable performance. It will pay you to wvisit us and examine this car The gasoline consumption is unusually low. The tire mileage is unusually high. The price of the Touring Car or Roadster is $785. Winter Touring Car or Roadster, $950. Sedan, $1185. (Al prices £ o. b. Detroit) BEMIDJI AUTO CO. 0. ONGSTAD, Prop. | Defective