Bemidji Daily Pioneer Newspaper, December 10, 1915, Page 7

AKX KKK KK KK KKK XS * RAILROAD TIME CARDS 7 KX R KKK KKK KKK KS MPLS., RED LAKE & MAN. 2 North Bound Arrives.. 1 North Bound Leaves.. S00 RAILROAD 162 East Bound Leaves.. 163 West Bound Leaves. 186 Bast Bound Leaves. 187 West Bound Leaves. GREAT NORT: 83 West Bound Leaves. 84 East Bound Leaves 86 West Bound Leave: 36 East Bound Leaves. H 'N. McKEE, Funeral Director 105 North Bound Arrives 106 South Bound Leaves. : 3 om||] Phone 178-W or R Freight West Leaves at o B Freight East Leaves at.... 5:00 pm MINNESOTA & INTERNATIONAL 82 South—Mpls. Etc. L *34 South—Mpls. Ete. L 81 North—Kelliher L Huffinan & O'Leary FURNITURE AND UNDERTAKING FUNERAL DIRECTOR M. E. IBERTSON due North Bemid, . 4:40 pm 45 Freight from Brainerd, due North Bemidji.......... 7:00 pm *Daily. All others daily except Sunday. Sunday night trains to and from Twin Citles, north of Brainerd, withdrawn for Cites, morth or UNDERTAKER Open’ dally, eseeny Suncas. 1 to 6 p.|| 405 Beltrami Ave. Bemidji, Minn. m, 7 to 9 p. m. Sunday, reading room only, 3 to 6 p. m. Advertisers who want the best results always patronize The Pioneer. They know, by experi- ence, that it has no equal in this section of the country as an advertising medium. to reach John Smith and nobody else. Much pulicity same thing—give our- selves strong jolly—not waste of money. but not publicity. “When ever in ieiling your story, you are able to get the other man’s point of view, and to put it up from that standpoint, you will approximate the.truth. If you are thinking only from your own standpoint, it will be impossible to tell the truth no matter how earnestly and honestly you try. | “The same message is not read by everyone in the same way. For that reason a great deal of the advertis- ing sent out in the past was perfectly adapted to bring failures. It would not mislead a capable man; it did mislead incapables. It let them fool themselves. I don’t know any way of preventing that and if a man is bound to fool himself I don’t know /4y, and Rubbers, values to urday only - - lin, worth 8¢ a yd. Sat. Saturday only - - - Saturday only - - - baskets for - . - TROPPMA One thousand pairs Men’s, Ladies’ and Children's Shoes 12 yds. best Outing Flannels, worth $1.50, Saturday only $I 20 yds. heavy Unbleached Mus- 100 Ladies’ and Childre.’s Cloaks, Fancy Keifer Pears, per bu. Fancy Eastern Jonathan Apples, reg. value $1.50, every apple a sound one, packed in bu. baskets, per basket 20 Ibs. Crackers, value SI1. Concord Grapes, last of season, six DEPARTMENT STORE $3, Sat- - 8 e, only $1 Three prs. Men’s Wool Socks, worth 50¢, Saturday only $I Mern’s Wool Underwear, val- ue $1.25 to $2, Saturday only $1 $1.50 CorsetsSaturday only $1 Ladies’ Shirt Waists, values to $2, A $l . $1 basket $1 | 50 for |$1 - $ N'S . that he ought 'to be deprived of the child pleasure he gets in life. But at the same time it is a mistake to advertise for failures exclusively. “If ‘'you advertise that just over the hill in your town is a pot of gold at the end of the rainbow and it is not even necessary to dig for it, all the failures in the United States will answer your ad. They will bring their own failure with them and raise another failure off the same stalk. In our enthusiasm we are apt {to issue an invitation to failures and they are the easiest people to accept invitations you can find anywhere. |When we are telling the story it is better to be under the mark than to bring failures. Their coming -will not help them and it will not help the rest of us. “To'avoid that error, find some way of testing your matter on another mind. Either by getting it to some- one outside, or by imagining how it would sound to the man you have mn your mind’s eye, you can keep away from the error of advertising for failures Otherwise we are very apt to talk about our country the way lthe writeup talks about John Smith. It doesn’t tell the truth to anybody but him—the same as looking in a mirror. ““The other essential to telling the truth is to get your message into the hands of the man you are trying to reach. Different Publicity. “Not long ago I was talking with a man about a publicity scheme and he said, “I don’t believe in publicity. Two years ago I was coaxed into buy- ing two hundred booklets, and I've got them all now back there in the closet.” “I don’t believe in that sort.of publicity either. It is not publicity. “Printed matter is not publicity. Printed matter is the tool of publi- city. Just as the hammer and saw are not carpentry, they are the tools of carpentry. ‘“The plan of distribution is in many cases the most different part of your publicity campaign. I took part once, if you will excuse a per- sonal experience, in a campaign where a large edition of booklets was issued. We had an excellent scheme of distribution as I thought then, but it did not work. Because most of the subscribers insisted on getting their proportion of the booklets. They could not realize that they were paying for publicity; they thought they were buying so many copies. of the booklet. got them, they did not know what to do with them and probably half of } ithe booklets were either stacked up on the back shelves or scattered round home. They were meant to tell the truth to the people in Iowa and Il- linois and Southern Minnesota about a splendid opportunity up here and they were distributed among people who were here already. They got the booklets and threw away the publicity. Distribution Important. “If you ask Fred Sherman or Max- field I think either of them will tell you that distribution is the hardest part of the scheme. I am not going to try to tell how to get good distri- bution because every plan has its own best way of getting results. Your own experience will often point out a practicable way or any man who has studied the problem can help you after he knows whom you are trying to reach and what you are trying to accomplish and what means you have of connecting your publicity with the selling end after you have got a man interested. But I do think we do not always realize the importance of distribution and we sometimes wast a good deal of effort and money for want of giving proper attention to the publicity end of a publicity campaign. Will Produce Results. “I have used up my time without set for me—Advertising as a force in development. I'm going to skip that. ‘We all realize that every phase of de- velopment must be aided by good ad- vertising if we expect results. Through this association, through {the Commercial Clubs and.county as- sociations. through the banks and land men, with the co-operation of the state immigration bureau and the co-operation of the railroads, North- ern Minnesota has been magnificently advertised. And we are getting mag- nificent results. “What has been accomplished should stimulate us all to work still harder for results still larger and bet- ter and happier.” KKK KKK KK KK KKK KKK * PINEWOOD. * ¥ (By Special Correspondent.) ¥ KEKEKXEKEKKKKK KK KKK K Oscar Thompson, who has been visiting with his brothers in'Derrick, N. D., the past few months returned ‘Wednesday. i 4 Miss Geneva Annonson of Aure spent Friday in Bemidji. ‘Mrs. (Li-Tegner and daughter, Jus- ‘When they [ saying anything about the subject: tine, spent Saturday in Bemidji shop- ping. E. H. Bass, who spent the past week with P. Holm, returned Satur- day to his home at Minneapolis. Miss Myrle Methven, who has spent the past week at home in Be- midji on-account of illness, returned Saturday and resumed her school du- ties here Monday. After spending their Thanksgiv- ing vacation in Bemidji, the Misses Mae Simenson, Zenda Bell and Elsie Klinger returned Saturday and re- sumed their duties Monday. Ben Meland left Tuesday for Be- midji where he will visit his wife who has been in the hospital the past few weeks. A. Magneson of Aure transacted business in Bemidji Monday. Miss Ida Bruun left Thursday for LIVERY JAMES L. POGUE 4th St. and Mississippi Ave. Phone 164-W — Res. 164-R. (6-INCH SLABWOOD * FOR SALE Softwood $2.00 per load Climax where she will be the guest|] Hardwood $2.50 per load of relatives for some time. g Mrs. B. Roen and som, Charles, B .d" Mf c ‘were Bemidji visitors Monday. eml ll g' n' Mr's. Charles Moller returned last| Phone 481 Saturday from a trip to Akeley, Ne- vis, Hubbard and Park Rapids where she delivered lectures on woman's|: suffrage, Severt Meland of Aure is employed at the C. A. Bye Cash store. Mrs. E. F. Ohman and Misg Maidie Sthol spent Tuesday afternoon in Be- midji. LIST Your city property with Clayton C. Cross HHEKKKKKKKKKK KKK * TURTLE RIVER, * % (By Special Correspondent.) % LA R R R R E R RS RS R B William Olson of St. James has purchased the John E. Carlson farm. Mrs. J. H. Locke has returned home from the Anoka hospital where she has been receiving treatment. She is recovering rapidly, according to reports. Mr. and Mrs. A. P. Reaves, Mrs. C. Fournier and children and Mrs. John Carlson called at the J. H. Locke home Sunday. 0. W. Olsen returned Friday from Redby, Minn., where he has been ‘—/ visiting with George Butler and CARBON PAPER family. et e e N Any Color —ATTEND— Bemidji Business College Day and Night Markham Hotel Building FOR SALE OR RENT Good Service Reasonable Commission 108 Sheets to Box PRICE $3.00 BEMIDJI PIONEER PUB. CO. BEMIDJI, MINN. Wholesale Stove Dealers Cook Stoves, Ranges, Wood Heaters, Combination Coal and Wood Heaters, Self Feeding Hard Coal Stoves. Anything you want in a stove All makes and all sizes. Liegler’s Second Hand Store 206 Minn. Ave. Bemidji, Minn. \ Business and Professional PHYSICIANS, SURGEONS LAWYERS DR. ROWLAND GILMORE GRAHAM M. TORRANCE, PHYSICIAN AND SURGEON ’ LAWYER Office—Miles Block DR. E. A. SHANNON, M. D, PHYSICIAN AND SURGEON Office in Maye Block Phone 396 Res. Phone 397 DE. C. R. SANBORN PHYSICIAN AND SURGEON Office—Miles Block DR. L. A. WARD PHYSICIAN AND SURGEON Over First National Bank Bemidji, Minn. DR. E. H. SMITH PHYSICIAN AND SURGEON Office Security Bank Block DR. EINER JOHNSON PHYSICIAN AND SURGEON Bemidji, Minn. A, V. GARLOCK, M. D. Miles Block Phone 660 D. H. FISK, Court Commissioner ATTORNEY AT LAW Office second tioor O’Leary-Bowser Building. VETERINARY SURGEON W. K. DENISON, D. V. M. : VETERINARIAN Phone 3 403 Irvine Ave. DRS. WARNINGER & HOEY LICENSED VETERINARIANS Phone 209 Bemidji, Minn. DRAY LINE AN A TOM SMART : DRAY AND TRANSFER Safe and Piano Moving Res. Phone 58 * - 818 America Ave. Office Phone 12. SPECIALIST Practice Limited DENTISTS. EYE EAR NOSE THROAT|DR. D. L STANTON, Glasses Fitted DENTIST Office Gibbons Bldg. Markham Hotel. Office in Winter Block DR. J. T. TUOMY, DENTIST Gibbons Block Tel. 250 North of Markham Hotel FRANCES VIVIAN KENNEY VOCAL TEACHER Phone 311-W. 1110 Bemidji Ave. Bemidji,: Minn. DR. F. J. DARRAGH OSTEOPATHIC PHYSICIAN Specialist of Chronic Diseases Free :Consultation Day and Night Calls Answered [111 Fifth St. Phone 949, North of Phone 106. A. DANNENBERG CHIROPRACTOR First National Bank Bldg. Graduate the Palmer School of Chiropractic Office hours: 10-12, 1:30-5, 7 to 8% Phone 406-W. THE LEGAL BLANK OFFICE Security Bank Bldg. All kinds of legal blanks. PHONE 31.