Bemidji Daily Pioneer Newspaper, December 10, 1915, Page 6

i If you are on thn lookout i for new nourishing dishes that are better, you will like Creamettes. Creamettes can be pre- | pared in many delicious new ways, and is moretenderand more dglicious than ordinary mnuronl mul? made !rom “i: uhyu three fime,s the nummnt dbaelltlesu than half the cost. Fot' the Sunday night lunch Creamettes can be quickly pre- pared in'many delicious ways. HG'I'BERS MACARONI COMPANY Micosspolis fimmm‘ coumav | 'NEEDS PUBLIGTY "l élubs ‘and - ind)vidua]s, I know what John Pardee of Dulnth Former Secre- tary of Economy Commission Gives Address on “Advertising.” John S.-Pardee of Duluth, former secretary of the state efficiency and economy commission yesterday after- noon told the delegates to the North- ern Minnesota Development associa- tion convention that by advertising Northern Minnesota intelligently, re- sults would be received. Mr. Par- dee’s address is as follows: “Better publicity work is being done now than ever before, and es- pecially in this north country. The whole business of advertising has been revoluntionized half a dozen times since most of us can remember and community advertising, the new- est species of all, has gone through the swiftest changes. I suppose none of our advertising is perfect—in fact I know it is not—but when any of you start out now to advertise his town or his country or his distriet, Overshoes and Rubbers Here ara some prices we are making for the next ten days on this good seasonable merchandise: . Lumberman’s 8 inch rubbers 10 tnch rubbers at 12 inch rubbers at Low rubbersat ......... Men’s heavy rolled edge over- shoe at ............. $1.25 Heavy Bew’s overs .reinforced | § Ladies’ #tece lined rubbers 85c B Ladies’ light rubbers .....50c # Boy’s 10 inch top rubbers up ) [ SR P . Boys’ rubbers without tops Also all sizes in men’s ito help you when it takes all the :senses to tell one the truth, and then {bread and a napkin ring and a chunk you are going to get a much more in- telligent. result than ever before. Must Have Goods. “Now I am going to léave out en- tirely the first and most important thing in 'any publicity campaign. The first thing is to have the goods. A man who advertised soap or sau- 'sage or a circus when he did mnot ‘know where he was going to get them or it, would be a prize chump. If he had the goods but they were packed up out in the warehouse when people came to see them, he would be about as badly off. He must not only have the goods but he must be able to show them. Every man who has anything to do with || community work has come to realize | that ‘the first thing is to make con- ditions right and business will de- velop. I'll not go into that; I take it for granted that every community is doing its mightiest to make condi- tions right. " I" um not taking much for granted' at that ‘From these meetings I have had the ‘privilege ot 1 attendmg, from the glimpses I have of a thousand forms of activity alang the llnes of community develop- { ment, by countnes and’ towns’ and |l Splendld and earmest work is bemg done everywhere in this country to make conditions right. Must Have Story. “Y¥ou have got-to have a ‘good story. to tell. Up here in the cut-over country we have it. You have got to deliver the goods. Northern Min- nesota’can do it. : “And then—tell the truth. “That sounds easy but-it is the hardest part of ‘the job.’ It is éasy enough to refrain from lying. You very seldom see copy nowadays tll:at [ is wildly exaggerated, never any. that is deliberately false. It is not done.] And the men who are promoting publicity work don’t want it dome. | Every man in this room when he'is talking about his land and his town will say, The truth is good enough. “Still it is a good deal of a trick to tell the truth. I knew a fellow who was engaged to be married, who wrote home to his folks all about the girl. Now that boy told his peo- ple the truth and the whole truth and nothing but the truth so help him. But do you suppose any of his folks would have recognized the girl if they had met her on the street! Or do you suppose when they came to know her she was anything like what any of them had imagined? “It is as hard to make a stranger |® understand about the country you |= love as it is hard to describe the girl fto the folks. The man you are talk- ing to may not even speak the same language that you do. The words you use, call up a very different pic- ture to him from what they do to you. Must Tell Truth. “You have only the printed page you will guess wrong half of the time. Did you ever play that fool game where they pass round a piece of of soap and the rubber stopper from the wash bowl and ask you to guess what they are in the dark. “Telling the truth is a whole iot of a job. The most brilliant adver- tising that was ever done in the Unit- ed States by any city, I suppose, was i the Des Moines campaign a few years [{ ago. The copy was great and there was not a word of untruth in it. They used whole pages in World’s ‘Work and Saturday Evening Post and those publications. And yet most || people in Des Moines admit that the campaign was a failure. The most noticeable result was that a lot of people came to Des Moines saying, “Here we are, now come along with that ten thousand dollar job.” Two Essential Things. “Now there are two things neces- sary to telling the truth besides knowledge and facts. Whom are you trying to reach? How are you going and boys’ moose moc= casins, sheep mocca= sias, wool sox, insoles; etc. Mail orders promptly attended to and de- livered by parcel post, postage prepaid. All above rubber goods new fresh stock just in and some of the very best makes. tlabout him for, two reasons. ; i ead it, except John Smith lgnd the 1 o b, m I 313 Bolt, v, Bamicji | to get to them? i1 “You can’t tell the truth unless |} you keep in mind what it is you are § talking to. “For instance, I picked up a paper | yesterday telling about, we’ll say, John Smith. It told about his in- tegrity, his high character and all the rest of the things that appear either in a man’s obituary or in a ten dollar write up and nowhere else. I suppose it cost John Smith ten dollars and it was worth it. It would make him feel good at least ten dollars worth. But it did not tell the truth One was [that nobody who read it would know the difference between John S‘m‘i‘th land any other of the worthy men :whose virtues were celebrated in the same edltion—thnugh it told the truth abqut all of them. And the}] second reqson was that nobm;y would‘ members of, his family, who were, 8 al- H eady convinced that he was, the man in the world. Now there was a message that was addressed to all the world that was really designed] Free Hose 1 pair of dollar silk hose, 2 pair of cash- mere or cotton hose, or 4 pair of cashemere or cotton hose. Free with each pair of ladies’ shoes from $4 a pair and up. | Ladles Handker= chiefs 28 Ladies’ soft fin- ished, hemstitched haadkerchiefs for $1. Girls’ - Dresses - 25 girls’ and Misses’ dresses, made from petcales and ging- hams, $1.25 to $3.00 values. Choice $1.00 eash. Cash Only 'BEMIDJI DAILY PIONEER Ladies’ and Girls’ Coats 30 coats will be offered at $1 each. These arecoatscarried over from last sea- son. There are a few coats in the lot worth $3.50 to $5.00, the balance are worth from $7.50 to $15.00. Qur object in offering these coats at the nominal price of $1. 00 is to give those who need a good coat and are not in a position to pay the price, a chance to secure a comfortable garment for $1.00. In order to obtain the desired resuits the coats will be sold under the following rules and regulations: 1—Sale will be held in basement. 2—O0nly one coat will be sold to a customer, except charitable organizations. 3—Under no circumstances will a coat be sold to anyone to be cut up, or for the buttons or tnmmmgs. 4—We ask the aid of our customers in assisting us in placing these coats where they will do the most good. 5—S8ale of Coats will start at 11 o’clock. Bemidji, Minnesota 1 Boy’s Under- 1 boy’s wool shirt and 1 pair of drawers to match $1.00 for the sult Everwear Hose 4 pair of ladies 35c¢ Everwear hose for $1. Corsets 1 lot of Kabo and Nemo corsets $1.25 to $5.00 models, choice to close $1.00 a pair. No Telephone Order. AY, DECEMBER 10, 1915. ' December wear Big Dollar Bargains For Saturday, Dec. 11 ALONG WITH OUR REGULAR SALE FOR THIS ONE DAY, WE ARE OFFERING SIX BIG DOLLAR BARGAINS YOU SHOULD NOT MISS 1. $350 to $6.00 Fancy Nests, choice only $1.00 -$2.50 to $3 Silk and Wool Underwear, two-piece, size 32 and 34 drawers and 34 and 360 shirts, while they last $1.00 3. Choice of any 50c tie and $1 and $1.25 soft detachable collar and French cuff shirt, the ELGIN $1.00 make, for Yoi1 will find us by looking for the green and white for collar at signs in front. 4. Any $1.50 Hat in the store $1.00 5. Two pairs 25c Wool Mitts, white, grey or red, also two pairs heavy Wool Socks, 50c kind, white or grey, all for 6. Any $150 soft detachable and French cuff Shirt $1.00 Minn. Bem|d1|, ,-7'“ L