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} oa eR nen IE El ATER EL: WEE CUNT 10.00 AM. Noon Noou | 11.00 AM. Noon 11.00A.M. | 11.00 AM. | : 1100 AM A AUDUBON SOCI Gilbert Pearson of th vis nar: Was caid, by Mr. Ps This Popular No. 3 Vest Pocket Ansco Speedex CAMERA Our Price Is $5 Less Than Quoted by Any Other Store t in Town Former List Price $32.40 “Equipped with F.7.5 Modico Anastigmat Lens and New Model Gammax Shutter. Takes pic- tures on Roll Film 21(x3}4 inches. This Lens equipment provides plenty of speed for sharp snap- shots on dull days. Negatives made with this camera will make good enlargements up to 11x14 inches. (Not ated in Catalog by Mnfr.) IWILLOUGHBY 110 West 32nd St. Opposite Penn, Hotel Buys this world-famous Elgin Watch— watch you can ly $23.50—our low credit terms only @ week. Buy it now and Maife and’ Chain FREE cA Sale! Misses’ Daytime Frocks of Poiret Twill, *39.50 Above you may see the straight-of-line frock with lowered girdle that returns with many new features for street wear. The season’s flair for red braid is introduced in the first frock , alternating with black braid. The square neckline is good again. The uneven hemline of the center frock is accentuated with magenta chiffon facing echoed in the girdle. While the last two frocks show the lavish use of embroidery this Spring. Seldom are such frocks so reasonable. THIRD FLOOR Pandora is the Fabric of New Coats, #59.50 and *65 This soft new fabric in black, navy, grey and tan fashions many of our latest wraps and coats for women. Tt lends itself to graceful wraps and equally well to straightline coats with scarf collar. You will find them sufficiently warm for immediate wear and exceedingly reasonable at the above quoted price. THIRD FLOOR Correct Stockings For Tweed Suit Wear Of course, you want colored stockings of a harmoniz- ing or contrasting shade to wear with your tweed suit. They may be wool or silk and wool but they should be one of the accepted colors of the season. Thin Brushed Wool, $2.75 — This is something new! Very thin, soft brushed wool, wide ribbed. Ex- quisite light colorings — the new Cypress (rainbow col- orings) tweed blue, camel and silver grey. Silk and Wool, $1.95—A soft mixture in heather blue and brown, natural camel’s hair and black. |THE EVENING Lord & Tlaylor FIFTH AVENUE CA Special Purchase Necklaces, #3.50 The Misses’ Special Tweed Suit 539.50 This newest Spring version of the tweed suit outlines in a very tailored fashion with a heavy grosgrain rib- bon. Made of imported tweed in fascinating shades of rose and tan. THIRD FLOOR New! Tricotine Suits for Women at #47.50 Again tailored suits of tricotine are emphasized! Three new models have been specially tailored for us. Hand-made folds distinguish one model. Clever stitch- ing marks another, and a perfect braid binding out- lines the most strictly tailored of them all. Specially made and specially priced for Saturday at $47.50 THIRD FLOOR Smart Hats, #10 to #25 For Spring’s First Month The joyous spirit of the pussywillow — first messenger of Spring — is reflected in the mirrors of our Millinery Salons. So many beguil- ing new hats are here, each one particularly expressive of the first month of Spring. Lovely Flower Hats — Caressing, close-fitting styles like that sketched, swathed in flowers. Large drooping hats for afternoon and dinner wear, with clusters of flowers strewn over the brim. Hats with burnt peacock or other feather ornaments. All chosen for their becomingness and moderate price. FOURTH FLOOR The Season’s Favorite Sport Veil, #3.95 A very adaptable style—the kind that is being the most worn for sports at Palm Beach and other Southern resorts. And naturally enough, for it is an extremely be- coming style. Georgette crepe or chiffon with hemstitched border two yards long, 78 yard wide. All the high sports shades, Worn as shown in the sketch. GROUND FLOOR Long Black or White Glace Kid Gloves, #4.50 Women's New Spring Pumps, Oxfords 88.75 New sutts and frocks that come along at this season demand new shoes to complete them. You will find a most attractive variety here. Tailored oxfords with low heels in tan or black calfskin and patent leather, Strap pumps with low Spanish heels in patent leather or patent leather with grey suede. Colonial pumps in patent leather or patent leather and grey com- Satin Mules, $4 —These most popular boudoir slippers in red, Copen- hagen, light blue, pink, rose, have been materially reduced in price. SECOND FLOOR Spring Is Here with Roller Skates, $3.50 March means that skating time is back again, and every girl and boy will want a pair of skates before long. These are Winslow rubber cushion, ball-bearing skates. Heavily constructed, nickel plated, metal back for boys, leather for girls. Auto Racers, $5—For the small tot of 3 to5 years. A well-constructed machine, highly enameled in red and black. Bi-plane Flyers — Ball-bearing with one-inch rubber tire and swivel handle. Doubly reinforced foot base. 2 sizes, 3 to 10 years, $4; 7 to 12 years, $4.25 TOY DEPARTMENT— SEVENTH FLOOR Handicerchiefs That Match the Sports Suits or Contrast in Color French Linen — New importa- tions in bright colored handkerchiefs, 75c each. Dimity and Net —Dimity in vari- ous designs edged with net, 50c each. Linen for Sports—Fine linen in many lovely colors, 50c each. Also for Sports —Colored linen handkerchiefs in many designs and colors, 25¢ each. GROUND FLOOR cA Set for the Man Who Smokes $6.95 Pipe and ash tray, the latter with holder for mazch box. This 1s a complete set for the smoker. There is a choice of twostyles of ash trays. Both with crystal trays in metal frame, brass, bronze or nickel, and there 1s also a choice of pipes. These articles sold separately, if desired. Other styles in both trays and pipes at very moderate prices. GROUND FLOOR ‘This $7.95 Tt ts an imported tubular silk scarf, heavy and firm in quality, and it 1s shown in all the high sports colors mE to wear with tweeds and homespuns. A scarf like this is almost a necessity these days. GROUND FLOOR New Sun and Rain Umbrellas, #6.75 An unusually attractive umbrella, one that is very practical for rainy days but smart enough to be used later in the season as a sunshade. Novelty satin borders 2% inches wide, smart handles and stub’ends. Bright colors, garnet, green, blue, purple, and black and btown. The quantity is limited. GROUND FLOOR cA Very Unusual Corset Value, #5.50 It is made of flesh colored silk-figured broche and daintily trimmed with satin and lace around the top. Good straight back and velvet grip hose sup- porters are points that recommend it. It usually sells for a much higher price. Grolng Girls’ Dress Slippers Very comfortable and sensible in line and at the same time extremely smart in style. They are one strap slippers with medium round toe and low heel. You have your choice of materials, black satin, $7.50; silver cloth orbronze kid, $9.75. All sizes are 2% to 7. FOURTH FLOOR FOURTH FLOOR VALUES FOR SATURDAY Girls’ Tweed Coats and Capes, *16.50 Spring has come to our Girls’ Department in these attractive coats and capes, tweeds all of them. And all decidedly youthful in style. Full flair backs or neatly belted styles, set-in or English rag- lan sleeves —this gives an idea of the variety. Capes are circular, one hanging from a small yoke. Coats are Venetian lined, capes silk lined. Typical tweed colorings, tan, Cypress, corn-flower, orchid, Hollywood, goblin. 6-10 years. Sports Skirts, $4.95—Full-plaited, youthful models in plaids, checks and stripes. Sizes 6-12, made on body waists; 10-16 on a band. FOURTH FLOOR THE BOYS’ SECTION At $24.50 — His First Long Trouser Suit For that important step in the boy’s life, his first appearance in long trousers! Suits designed with special care to make that step as graceful a bne as possible. Mixed cheviots in grey and brown, also herringbones and tweeds. Single trousers with every suit. 17 to 20 years. breasted and sports coat models, Extra Such charming styles, with their ar- i French kid —and at such a very low price! This is an tistic designs and their clever use of opportunity you will not want to miss, even though Boys’ Wool Norfolk Suits, $12.50 imitation lapis, coral, jade and many you may not need long white gloves just now. For —All-wool cheviots, grey and brown. ie § Catalog Wi tc6. aes tor other stones. They are all novelty they are gloves of an cuca ee, soft quality, made Some sports models have one pair of i i Diamonds styles, the kind that you really need, with the utmost care, and beautifully finished. You golf and one pair of regular knickers, “= |From $25 to $5,000 Store Open Evenings Until 9 P. M. 1900-1660 BROADWAY, NEw YO. to wear with this season’s simple will probably need them soon —and they make a frocks. An exceptional opportunity. most welcome gift too! GROUND FLOOR Two pairs of knickers with each suit, 7-18 years. FOURTH FLOOR —_————— eo