The evening world. Newspaper, January 13, 1922, Page 23

Does your husband ever ask: s this the same coffee + a - rh ASTOR COFFEE is Definitely Guaranteed Astor Vac-kept Coffee is guar- anteed to stay fresh and de- lictous, no matter how long it remains in a grocer’s store. If, at any time, you buy a can of Astor Vac-kept Coffee which has lost even the tiniest bit of its fresh, full strength, your grocer will immediately give you another can, free. THE NEW cs ae ed anladeeendae Cac aaNet er Here’s the Answer: You know what a disappointment it is when your coffee doesn’t taste just right. And what a warm pleasure it gives you when your husband smiles appreciatively over his cup and compliments you on its goodness. Don’t you often wonder why the same brand of coffee tastes fine sometimes—and not good at all an- other time? The Reason Is AIR Just the very small amount of air which is inside a sealed package of coffee is enough to tob it of its freshness. That is why the so- called air-tight packages—ordinary tin cans or cardboard—cannot adequately preserve the deli- cious flavor, aroma and strength of fresh coffee for any length of time. If you are lucky and get your coffee soon after it is packed—it will be good. But if you're not, you wiil probably find it flat, insipid, weak and lacking in the true coffee delightfulness. Coffee roasters have been trying for many years to find a way of preserving all of the deli- cious coffee flavor for you. But, until lately, it has been considered impossible. You have had to take a chance— Now, you are guaranteed fresh, full strength coffee always. Astor Coffee (Vac-kept) is sealed HE EVENING WORLD, FRIDAY, JANUARY 13, 1922, ' we've been getting?” or “What's the matter with the coffee —it’s not as good as usual?” in a vacuum can. Directly after roasting, it is put into the container and every bit of air is drawn out by a special vacuum process. The can is immediately sealed. It is impossible for even the slightest bit of air to reach the coffee and start robbing you of its full, fresh flavor. The Vac-kept Can When you get a can of Astor Coffee, in the Vac-kept Can, it must be opened with a key which is attached to the ; 2 container. Take this key off and turn ! A acer ke it up as shown in the illustration. You ' ‘STO can then open the can very easily. The ‘ coffee will not fall out, for a special inner-lining gives the Vac-kept Can a snug fit all the way to the top. Astor Coffee is never sold in bulk. It is always protected for youin the Vac-kept Can. This is the only way in the world to positively guarantee you ground coffee that stays fresh. You can also get Astor Coffee in the bean if you prefer. Serve Astor Coffee with confidence— it is certain to please. Not only because it is properly protected, but because the coffee is selected, roasted and blended with the most scrupu- lous care by experts with over 60 years’ experience. The very finest coffee beans grown are selected by our experts. They are then shipped to us, where they are regraded, roasted a rich, dark brown from edge to center. The blend is the famous Hotel Astor formula—known throughout the world as coffee of exceptional delightfulness. No other coffee is served at the Hotel Astor. Order Astor Coffee today. It does not cost a cent more in the Vac-kept Can than it did in the cardboard container. Sold by good grocers everywhere. B. FISCHER & CO., Inc., New York City Retabliched 1889 20,000 Dealers / ISCHER & CO.INc.NewYor ESTABLISHED 1859 IMPORTERS Are Ready to Serve You Note the Way the Vac-kept Canis Made It contains an inner-lining—a thin wall on the inside of the thicker outeide tin that extends all the way to the top of the caa. So that, when you open the can, by rolling the key. you still have a snug fit that will keep Aster Coffee im a tight container. This is an exclusive Aster Vac-kept feature and is another evidence of the thoughtful way in which every detail has been cared for to give you perfect coffee in the one perfect container. } 4