The evening world. Newspaper, November 17, 1921, Page 13

KAS <2. LQ >. +, SQ << esas Ss ~~ , AE> aS _ The Commercial of 1921 Romance HE human race took a long step for- ward when this country made it respectable for a man to earn his own living. Today, if Americans couldn’t talk busi- ness at lunch, most of us would prefer to go off and eat by ourselves. Even at social gatherings, men manage ~ to drift together for some touch-and-go business gossip to finish the day. Probably your own boy, long before he is able to vote, feels the national instinct to start something. American characteristics that may ex- plain in part the peculiar public interest in All the circumstances surround- - ing the New Improved Gillette stir ‘ a man’s feeling for commerce. The radical new invention. An improvement so basic that nothing GILLETTE SAFETY RAZOR ‘Uses the same fine Gillette Blades as you have known for years—but now your Blades can give you all the luxury of the finest shaving edge in the world A shaving edge guarded from the face, but free to the beard. Identify the New Improved Gil- lette by its Fulcrum Shoulder Overhanging Cap Channeled Guard Micrometric Precision Automatic Adjustment Diamond Knurled Handle Diamond Trademark on Guard Finer Shave—Longer Service More Shaves from your Blades In SILVER and GOLD Shaving Sets and Traveler Outfits RI Se Kem Ke SS S in the Patent Office con- tained even a hint of its slightest detail. The courage to put this newinvention on the mar- ket—risking the twenty- year-old Gillette prestige ° on faith in the public under- standing and appreciation. The New The immediate response of theGil- lette public. 600,000 New Improved Gillettes in America. Nearly 400,000 to England, France, Holland, Belgium, Denmark and Italy. And thence to the remotest parts of the earth. - Night-shift production in the Gil- lette Factory, meeting the demand as it doubled, and doubled again. = a 3 You may often hear it said that “The way this New Gillette is going over reads like a romance.” Times may fluctuate. Improved ae 2 <5 Po eS et the New Improved Gillette. Human beings do not. The reward is still to the pioneer. Pioneering in the field of enlarged service to men in their restless human. ambition to go forward. Important About the New Improved Gillette —A Word About the Blades Most men prefer to screw the razor up fight to get the most satisfactory shave. Gillette deems it proper to ask the public to use Gillette Blades only in genuine Gillette Razors. The Gillette Blade and Gillette Razor are developed to work together. No Gillette Blade can deliver its full shaving quality unless used in a genuine Gillette Razor —built by Gillette, in the Gillette way and up to Gillette standards. . GILLETTE SAFETY RAZOR COMPANY, BOSTON, U.S. A. KNOWN THE WORLD OVER ee ma a oe