The evening world. Newspaper, November 1, 1921, Page 13

= | iva CROWN Phonographs G Phone Pennsyloania 5100 BE Other Gimbel News, See Pages 12 & 14 32nv STREET - BROADWAY - 33x0 STREET NEW YORK CITY An Amazing : A Million New Phonographs Created Fora Single Year’s Sale By a Chicago Piano House Famous Since 1870 This amazing offer is the direct result of a simple, yet tremendous idea. <A fine old Chitago piano house—George P. Bent Co.—famous for its musi- cal instruments since 1870—conceived the idea of creating 2 new phonograph of highest quality stand- ing—and of putting it at once at the top by building a million new phonographs for a single year’s sale. Daring—never before done. But not impossible. And to Gimbels—the recognized leader for driving through to accomplishment great and daring mer- chandise movements—the offer came, and the prob- lem. ‘They put it up to us. Satisfied as to Quality Standing, Gimbels Launches the Great Enterprise on the Basis PRICE and TERMS Gimbels set the price. Gimbels set the terms. Accepted the under- taking on a basis that can admit no doubt of success. An opening offer that will not only secure tremendous immediate distribution with its amazing terms and price—but secure at once the per- manent quality fame of an exceptionally high grade instrument. 3000 Machines Here Now To Meet the First Rush This ofier is by no means indefinite in duration, This price—and these terms—apply to the first great opening sale—limited to the first 8,000 phonographs sold. Prompt action brings the phonograph to your home at once—right in advance of a log list of gay holidays. Prompt action brings it to you at the extraordinary opening price of $65—on the extraordinary opening terms of $1 down—and $1 a week. GIMBEL BROTHERS, Music Salons, New York City. GENTLEMEN: Please send me at once full details of your amazing sale of the new Name Come Today : Tomorrow giving exact informatien as to price—terms—quality. Sale of Phonographs A History Making Merchandising Movement Now in Progress as a Result of a Combination of Gimbel Originality and Chicago Initiative +] DOWN $] A WEEK And We Deliver to Your Home the New (own Phonograph Of the Highest Quality Tone : Appearance : Construction Again Gimbels comes forward with an offer that brings the fine things of life within purse reach. At last—though for a limited time—a phonograph of the highest quality, on terms that every home can manage with ease. People who have always wanted a phonograph; people who would havenothing but the best, andhave foundthe best beyondtheir means; here—result of a combination of Gimbel original- ity and Chicago initiative—as the great merchandise story in the adjoining column explains—is their chance to fully satisfy years of desire for a phonograph of first excellence. On payment of $1 down and $1 a week. And the Price “65 Everyone knows the best makes of phono- doa great part in their growth to fa »w Gimbels comes forward with unqu sponsorship and absolute guarantee of the new Crown Phono- graph. An instrument created by an old piano house that has produced fine musical instruments since 1870—George P. Bent Co. A cabinet built by the best cabinet builders in the country. Beauty and richness of appearance. Careful, perfect finish. A tone clear, pure, free from surface sound After all, this test is final—tone, And the tone quality of the Crown Phonograph places it on the highest level of phonograph excellence. : At Once! Musie Salons: Eighth Floor. 00 Is a Third Less Than the Prevailing Market Price A full third less than the pre- vailing market price for phono- graphs of equal excellence. Not price alone, nor terms alone, but BOTH. And for a ma- chine that will take its rightful place in the aristocracy of the phonograph world at a price determined by its worth, Music Salons Remain Open Till 9 o’Clock Every Evening of the Sale If You Cannot Come at Once, Be Sure to Mail the Coupon for Full Information. After 5:30 Please Use 33rd St. Entrance, near B’way. “; GIMBEL BROTHERS New York City