Subscribers enjoy higher page view limit, downloads, and exclusive features.
Se THE EVENING WORLD, THURSDAY, MAY 5, 1921, aot pat | ed trees and fallen telegraph poles. [above the floor in a majority of, work diMeult. At Kockuway Beach tie streets in|thern. Most of the seashore towns| The score of persons in Manhattan, ia es are under four inches of | were in darkness last night and elee-| the Bronx and Brooklyn who were in ater a wers have backed up|tric service has not been fully re-|jured last night by falling signs are a Rockaway Point the | sumed. Electric wi e down, and| reported to-day to be in good shape t dd pureatewi ve reported no new RESCUE NINE MEN achts and power boats ried away, Near Edgemere the Long sland elvetric railway wacks ate flouded, t-af! ing forced to make mt & detour oy way of the steam lines | rom Far Rockaway to Hammills ———= Where There Is Justice, Co-operation, Economy and Energy, There 1s Service da con making repair “J FIPIILIE DILL SSSR 5th Avenue d rat G § Mi C iF ree ry & F 0. 34th Street J. GLASSBERG 290 Fifth Ave. outers Smart Spring Models at Lowest Prices Short & Medium Sx... Vamp Shoes Oy 1 ¢ hospitals c 4 = about two Station, e-kaway Heach. Poles and trees ar sown at Lawrence and Ce- | 1 darhurst, i i In New Jersey the storm in many Storm That Will Continue Al places tore trolley cables from poles ili ars’ and blocked streets with uprooted Day Causes Million Doiiars trees, The gale was responsible for Damage. @ fire in the Union Copper Refining ial Works at . The city's entire | Telephone Fitz Roy 3400 MeCreery Quality Merchandise, as Advertised, on Sale beginning Friday, May 6t OLS IE IA PEP AS LLL Lidshadade Aside from the ethical reasons why business concern should always maintain the lowest standard of prices possible, there is a clearly defined material reason for it It is more yrofitavie Horton of Newark, wa a falling a serious ot a letup to- reau report indi at the which reached a velocity of oighty miles, will continue to-day and to- night, with rain to-day and probab! ‘Yo-morrow. ere blown in , one falling into a crowd | rsons. None was serious- | everul feet deep | n of Frelingh LATEST MODELS LA PARISIAN in Gray, Brown and | in Brown and Gray Kid, Bane Stats ae a Brown and Black ent Co and White Kid. Satin; 3 Straps. a | Q0 fat om | Oded Sant Sizes 1 tof, Ato EE. No C. 0. Lae sin AN Branch Store: 511 6th Ave. BETWEEN. 107 3, ~. SS > cS EMS AAAI The one factor that makes a business Prosper is «tities custome Every satisfied customer means repeated sales. NARA MARANA Sas Trees and telephone poles are lying — Automobil: cross highways in New Jersey, Long and Asbury Isiand and Staten Island, and flood waters have placed many vessels in the harbors in jeopanty. Daring res- cues at sca have bee 01 @ number of small appeared The greater margin of profit a concern may temporarily gain in charging a higher price on am article, is more than offset by the dissatisfaction that inevitably results when the customer finds the price was higher than should have been asked. The customer is lost-—and with her, many sales, is demoralized, a ay belng under | was saved from ts new sea wall| ed a few months | e New York and) g Branch Railroad, running near | shore, were drenched by the | f s and the roadbed has | ndermined in place at Morgan Bi high water g SSS 3 3 3 S$ 3 a 5 WALSALL LY POPPA NAN b vy Because it is in aceordance with our ideals of Justice, Co-operation, Keonomy and Energy and because it would be poor mer chandising policy on our part to do other wise, we rigid y matnin te ver, ouent level ‘ of prices that tesal® coais rermit, In Our May Sale of White, which is now in progress, | 4 Leen erncsent prices are based on the latest wholesile re ancho soning ductions and everything is backed by the polestane cr toon ie i i lt Plucked From Fashion’s Summer Garden volunteer toloking | Life Savin rescue of f They gor a hurd out to the Very Specially Priced at 19.75 Wonderful Values in Just as the first flower, the arbutus, delights the most—so with ‘ the first Summer Frocks. To behold the freshness and delicate, Wavy Hair flower-like beauty of these new ones of ours is to fancy they just : blossomed forth from a garden of fashions. Transformations And their price! Teancat rlainly forecasts a much lower level For To-Morrow Only for the coming season. Frocks such as these last year would have : had to be priced much higher. Those of Imported Organdie are quite the loveliest any season has seen BH. Altman & Cn. AVENUE, NEW YORK Thirty-fifth Street MADISON AVENUE «FIFTH tty-fourth Street came cluse put back to the bea Then Equist we If your hair is any shade from Ghadsihs Waves. anil hex a blonde to black, you may purchase —deliente or vivid in tone, adorned in entirely new ways, The models of reached the barge and sent four met an exactly matched, superior — i™Perted Voile ure equally delightful, their fabrics are so soft and cloud-like, being s f combining pe rfectly with fine laces and nets. Q it and feminine are the quality hair transformation. shed sh: 4 creations of Imported Dotted Swiss in striking colors and the famous Ander- sean cucses a anaten Men’s Oxfords 5.00 and 6.45 Son Ginghais Staten Islind w hardest hit by If your hair is any shade from (Fourth Floor) the storm. © Richmond Light and p Power Company ned an uncer- sprinkled gray to white, we have transformations in the same ex- ice cellent quality. 7.95 and 9.95 Prices In Our (Third Floor) May Sale of White Are Down To Where Women May Buy With Profit Neyer was Lingerie merchandise so lovely—never were values greater. In eighteen different departments the May Sale of White offers unequalled opportunities to buy with profit. Of Silk-and-Cotton Fabrics Silk or Cotton Petticoats Simple or Effectively Trimmed $ due to lack in the fashionable lasts and leathers for street, dress and sports wear during the Spring of power. 2 und Beach 150 feet gna fom New Dern to verenvilel and Summer seasons h th cked by unroot- | are featured at prices ranging from $9.50 to 14.50 per pair (Prices above $10.00 are subject to War Revenue tax) | | Alluring affairs of Washabl = Night Gowns. . . 2.95 Satin in a rich Ivory White or Flesh Stepiin Drawerss.....s4 1.75 Pink, paneled back and front. ia Bloomers ..ccccccccccecse es 195 broidered scallops adorn them. 34 i ticoats 4 Alletoes sold by B. Altman & Co. are made of leather | Entirely Hand-Made Rae ae 4 nie anwtiratie di | Einbellished with Real Filet Lace lace trimmed, 3.95 throughout and represent the highest standard | Night Gowte... 2.98 and 3.95 White Tub Silk Petticoats, we vancliip. | Envelope Chemises. . coco Be shadow proof, in various attracti: of workmanchip | Ghemisen cars yvcln exis 12.95 styles. 2.95 and 3.95 Step-in Drawers 2.95 and 4.50 Extra sizes in Tub Silk Petti — (Sixth Floor) oo | Bodices .....+s:+e.++-+++04+250 coats, 3.95 rota Price $150 Third Floor) Little Tots’ Why have welgrown Summer Frocks In the May White Salé Maslin (Sheets to be New York’s At May White Sale Prices Cotton Fabrice and Cases Ae GB. Altman & Cn. Largest Exclusively Bloomer Dresses, made Victor Establishment? in Japan, of pure Pongee ; ; a MeCreery Standard Brands Stik, handsembroldered in Are Exceptionally Low in Prices at Radical Reductions soft colors. Sizes and 3 P AREY Gar ay HTemmed Muslin Sheets years. (One illustrated.) nielaeadi ibncaggd MS Hie 54x90 ins... 95e 72x108 ins. .1.65 ’ Sale price, 4.95 a choice assortment of desirable ggeo9 ins..125 81499 ins. .1.50 eee Paley Base weaves, such as Percales, Ginghams, D ins...1.40 90x90 ins. . 1.75 Dress & risp ph omen plain Suitings, Chambrays, Printed 90x99 ins.......1.95 trimmed with ruffles anc imme 1 1 Crepes, Japanese and Plisse Crep: wide tie-sash. Yellow, Pink slab) Printed) Valles in all. the Our intelBgent, satisfying service, with complete facilities for the con- venience and comfort of our patrons, is founded on years of Victor sales Hemmed Muslin Cases ..each, 30 ee and Blue, (One illustrated.) latest Spring and Summer colorings. 45 ; each, 35¢ A ae MADISON AVENUE - FIFTH E, NEW YORK Sale price, 4.50 Ai to 49 Inches wide. yard, 2e 80596. ns... 1... each, 408 - > a ‘ aie . z ‘andy stripe Voile Dresses White Cotton Poiret Twill fo: 8,000 yds. of Indian Head Mus- Ci AOLAS Thirty-fourth Street Thirty-fifth Street i 7 ae oe i hort suits, dresses and skirts; 54 inches lity 44 inches wide, Belfast Linen — $25 to $1500 — wilh ow neck ane shor its, ¢ oI n . . tinteh, yard, 29¢ Monthly Payments sle eves, finished with while wide vard, 1.10 plaitings. Pink or Blue. Second I Sale price, 2.95 (Third Floor) We reserve the right to limit quantities Second Floor) Misses’ Coats and Wraps These Women’s Coats Are Selling for Only im a number of fashionable models C ewil 29.50 .. : 7 At One of those rare offerings r 1 Special for Friday ! i ; 1e Yee a) » f— in which really high-class, su- from this season’s stock and Saturday! perior Coats are offered for an insignificant price, have been arranged in three groups Chic Fur Scarfs This is because we bought | A Vox Searfs of the better grade, in { them for a much lower-than- | and re-priced to Taupe or Brown, open er closed \ ; ‘n regular wholesale price and { a ss se teil ; 32.50 \ i ide marked them close to cost. Two-skin Mink Searfs, extra size \ ‘0 ( und quality-—dark, soft skins, 49,50 ‘ \ 4 Many are copies of costly $25.00, 39.00 & 58.00 Single-skin Mink Scarfs 25.00 vy models—all are distinctive in Hudson Bay Sable Scarfs, single 4 style and perfectly tailored of * ° . oe skin—Jarge, full-furred pelts. 85.00 fine quality Bolivia, embroid- ' offering exceptional values at these figures Dyed Blue Fox Searfs 85.00 Tisai hy vty ered Velour or Broadeloth, em- Baum Marten Scarfs-—single stin \ bellished with deep sil! -inge. orgie ee AL | All Our High Priced Wraps large lustrous pails, 38.00 ¢ a\ Y Reduced Below Cost! (Fourth Floor) Sv (Fourth Fwor) ; large, dark pelts 57.50 HWW) | (Second Ficor) ‘ {