The evening world. Newspaper, January 18, 1921, Page 10

ee nes Me er THE ao inerease of 40 per cent. in Mr. | Leyendecker's case ul 1 fore him OF TOOHIGHRENT = tal the Court ree only one excess rental, Hocause of the Importance | mended that the nm with ct to the! and it was ea the Cane be appes It would be. to rt Holds Leasing Com-| pany Must Stand Burden of Its Own Making. | fenting company may not pane Oa | WRG ite tenants tho burden of an un- BPavorable Ioase, according to an opli banded Munio TOMORROW ~ AND THE DAY AFTER HEN you are enjoying to the utmost this morning’s delectable cup of coffee, it is an added delight to know that tomorrow and the day after your coffee will be just as fra- grant, just as clear, just as flavorous. a wh in the Ninth Dis Juatioe (Court by nk ph C, Leyendecker, the Against L. K. Schwartz & Co,, lesseos | Def the Bryant Park Studio Building} © at Bixth Avenue and 40th Street, a | Jr in the ease z Hustrator, ter known as the Beaux Arts Bulld- hed who A. A. Anderson, on artist @fected the building in Merch, Jeased the structuro to the Schwarts | ‘Pompany for a term of years at $90,000 | ‘@ year, When Mr. Leyend rs lew: ve| ired he received notice that his ‘Pent of $3,300 a year had been doubled. | © Bimilar notices wore sorved on other | {|} attist tenants. | i case was heard by Justice } Coleman in December. Two weeks | he called for an appraisal of} ‘tie property and the value was at $675,000. On thik basis he Bt This is one of the many delights of Yuban. concern was paying | + $40,000 a your excess rental, This | @meess, the opinion held, could not ly be passed on to the tenants, | =; ed the case from another an- | wie, Jus' Coleman held that the uliding had not been paying and ‘that it was fair to ullow a sufficient "}Amorease to enable the company to | Peoeive a fair return above operating @xpenses. On this ground he granted {| fe St etn Moe yn ae ty tee Sia eet bie <> Spear’s Pre-Inventory Clearance An Absolute “Clean-Up” at Prices That Establish a New Low Level ES——a Furniture Clearance Sale at Spear's two large stores before taking our annual stock inventory, And that mcans a rare fur. niture-buying opportunity, yearly looked for and awaited by our customers. For this Sale includes a generous assortment of every conceiv- able kind of quality furniture for every room in the house - but only a limited number of each kind of article, That's the reason for the sale and the low prices. We want to clean up our stock of odds and ends and discontinued patterns. Come early and choose from a larger selection. You may pay for your purchases, as usual, on Spear's Liberal Credit Terms. “VITANOLAS,” in various models and wood finishes. The TAPESTRY OR DAMASK PILLOW ARM OVERSTUFFED LIVING ROOM SUITE. The loose cushion seats are fitted with Marshall Comty $ 3 7. 4 5 0 Springs; Sofa, Arm Chair and Wing Chair 4 = . Upholstered in Blue and Mulberry figured Velour $419.50 TEN-PIECF. QUEEN ANNE DINING ROOM SUITE, finished in Jacobean or Golden Qak, consisting of 54.inch Bulfet, 45-inch Dining Table, with 6A extension. China Clee Seiving Tale Arm Char and 5 Se Gi otaltaed 9 G6 5 in Brown DuPont Leather * PORCELAIN TOP TABLE, dur- ably made; 26x40 in. top, with twee... $16.50 a" $13.48 FIVE-PIECE MAHOGANY FINISHED BREAK. FAST ROOM OR SUN PARLOR SUITE, consisting of Gate Leg Table and four Windsor Side Chairs, 86.75,116.75, 128.50 TEA WAGON, finished in y. with rubber- tired wheels and remov- 2.6 ft sgl $39.75. ae 6th Avenue at 16th St. Fourteenth Street EVENING WORLD, TURSDA inypropristy of taxing the tenants for | (ESTABLISHED 1827 PA West of Fifth Avenue WEDNESDAY and THURSDAY Two-Day Sale Toilet Requisites This sale affords a good opportunity to buy all at one time, the many needs for perfect grooming and comfort. You will find your favorite brands represented in this list, wherein every item is reduced to give un- usual value, 60 ct, Eleaya Vanishing Cream or Witeh Hazel 60 ct. Bleaya Cold Cream 40 25 ot. Cutioura Soap 19 1 22 ct. Palmer's Skin Success Soap .-19 10 ct, Olivilo Soap a) Hear Shaving Cream 12 Set. Big Chief Soap. 5S 18 ct. Grandma's Washing Powder AS 6 et. Quick Suds Laundry bai * 46 ct. Large Bar White Cas- tile Soap. B82 2dct. Woodbury Facials 19 96 ct. Olive Oil Castile soap, «7A 25ct. size Peroxide AZ 10 et. Physicians’ and Surgeons’ Soap ¥ s 50 ct. Hearn Face Powder 36 60ct, Lia May Face Powder $1.00 Silmerine sthans Tooth Paste 50ct. Borine Mouth Wash #°.90 size Pyurchicide Tooth ‘aste 23 cL. Mbordon Tooth Paste Sample Tooth Brushes 25 to 28 et. values 3215 81.00 May's Hair Health +62 et. size Sulphar an -f4 size Wyeth's 67 R100 size | 82.96 Tree Chie Perfume 81,59 Portland Metal Water. Bottle . 1.19 Th ot. Purity Rubber Gloves, .O4 1.74 Ru Sheeting—1!y pith ral eet Bias 24 ct. Rapid Flow Syringes tubing 5ft 2 $1.23 Good Wear Hot Water Bottles . 10 ct. Venus Compact Napkin s 46 ct. Jiffy Baby Pants small sixe only 31 $1.58 Extra size Sanitary Napkins... . eee CE | $47.96 HAMA inthed et Set —in leather box—I1 and ‘$2.75 $3.74 Lvory Pyralin Mirror..2.96 an Brush, 2.74 yralin Pin Trey .6O 74 ct. Ivory Pyralin Taleum Holder 6 ct dar T4et, [vory Pyralin Soap Box 81.28 Ivory Pyralin Perfume Bottle and Holder 20 $1.40 Ivory Pyralin Perfume Bottle and Holder L223 $1.06 Ivory Pyralin Perfume Rottly and Holder, L744 $1.23 Lvory Tint Powder Box .74 $1.23 Ivory Tint Frame ae | 8123 Ivory Tint Bonnet Brush 7A Ivory Pyralin Salve 60 Special Prices on Our Special Make 1G $4.46 Tree Chic Perfume... 3.96 $3.28 Tree Chie Toilet Water, 2.51 $1.67 Tree Chie Toilet Ae 85,50 Marvel Syringes 2.39 % 84 ct. Rapid Plow Fountain | $1.10 Tree Chic Face Powder .S-4 Syringe, No.2 Bes 2 | s6 ct. Tree Chic Rouge 25 CE WEDNESDAY THURSDAY 1.66 Were $2.94 A special purchase of un- usttally attractive tub dresses makes it possibl > fo give an extremely ad- vantageous sale value. Dresses are of plaid, checked or solid — color gingham. Pretty new styles show- ing sash belts, pockets and white or col- ored trimmings. smart Sizes 6 to-14 years. 11,000 Yards CRETONNES 46 Were .67 and .77 Patterns include Japanese chintz, verdure, tapestry. pholon warp, bud, scenic and flock print effects. styles in all 75 charming decorati MORNING SPECIALS—-Wednesday and Thursday Until 1 P. M. Over To prevent cealers buying, quantities restricted. No Mail or Telephone Orders, $1.97 Little Tots’ Rompers Main or fancy gingham chanibray—sises to 6 years. BARBIES WEAIL- SECOND FLOON. $2.45 Men's Madras Shir! Woven stripes in sortment of col Loria on white ground MEN'S WEAK MAIN FLOOM $1.45 Crepe de Chine W In wide—-medium and dark volors, SILKS MAIN YLOOR. ham a Ke Vn attractive plaids WASH PAURICS ~ HASEMENT, and wplendid as- nd PAL- | 1.00 4%,¢t- Unbleavhed Sheetin, 84 | 48 ct. Brote de Ribbons 38 ‘% in, wide—light and dark col- o KIRDONS—MAIN FLOOR. 1,50 97 ct. Alhambra Overdraperies 66 New madras designs in rose blue, mulberry, brown er muitl colorings, DRAPERIES — BASEMENT. u“ Dds, wide—esten heavy quality AHHNTINUS ~ BAKEMENT $1.18 Storm Sergee M4 All wool 41 inches wide KUPHEL CopeN, navy and LLNS WOOLENE MAIN PLOOIK See Pages 14 and 21 for Other Hearn Advertising | , JANUARY 18, 1921. ADVERTISEMENT. al Thrift vs. This is addressed especially to the Retail Merchants, but we ho everybody will read it. This is Na- tional Thrift Week, and hundreds of men and women are earnestly at work and want as many More as possible to help them. ‘Thrift does not mean hoarding, but means wise spending either for the comforts of life or insurance or bank reserves or investing. On Monday I received the following letter: January 17, 1921. Mr. Henry L. Doherty, 60 Wall Street, New York City Dear Mr. Doherty: ' It has been brought to our attention that some of the retail merchants are not in sympathy with a Thrift Move- ment at this time, believing it will be harmful to their business. We are ask- ing a number of dur speskers to assure the merchants that we do not want to hurt their business but want to help. Will you please do what you can to help us promptly correct this matter? Let me suggest that you taxe this up in your talk at the Brooklyn Central Branch of the Y. M. C. A. to-night, and perhaps you would be willing to enswer this matter through the press by inter- view or in your own advertising space. Very truly yours, (Sd.) W. H. BAXLEY, Secretary, New York City Thrift Committee. This appeals to me as a vastly important matter, for we want the support of these merchants, and as we are already in the campaign and as we can reach so few people with our voices, I am glad to pay for the necessary space in the daily papers to say a little bit of the much we might say about what we hope to accomplish, All of us who are whole-heartedly supporting the Thrift movement be- lieve it is not only he!pful to busi- ness, but absolutely necessary for business. . : As a portion of Thrift Week is already gone we cannot get together and harmonize our differences of opinion; so the only thing left for us to do is to use space in the daily papers to present our views and in- vite those who dissent to present their views frankly and in a like manner. ' . We believe that Thrift and in- vestment is at all times helpful to business, and that it is particularly needed just now. Our non-sympa- thizers, we understand, think Thrift and Investment are generally good things, but that just now they will ac- centuate the so-called Buyers’ Strike. Some merchants seem to think that an American Federation of Re- teil Buyers has sprung up over night which in strength and deter- mination is equal to the American Federation of Labor, and that the first thing, the new Federation did was to declare a Buyers’ Strike. ‘There is no more of a “Buyers’ Strike” among the retail buyers than there is a’ Buyers’ Strike on the part of the retail merchants themselves. Don’t you think that figures would show that the public is buying more from the retail merchant than the retail merchant is buying from the jobber and the manufacturer? How many retail merchants do you think are willing to take the money their retail customer pays them and pass the proper share of it right along to the jobber and to the factory for more goods? How many merchants do you think are already carrying less than normal stocks?—and how many do you think of those who are carrying normal or abnormal stocks would resist the tempta- tion to reduce their stocks far below normal if they could create enough re- tail buying to enable them to do so? Now, we have all seen some wonder- fully clever advertisements telling why the people should buy merchandise lib- erally, I hope every merchant who is not in sympathy with the National Thrift Drive will et these advertise- ments and read theth over and make up his mind how much of the advice given to the retail buyer he will accept for himself. | Let me remind you that our present troubles were brought on largely by wild and extravagant buying on the part of the public. Retail merchants were en- couraged to place abnormally large orders to insure against depletion of stocks and rely on their banks to carry them. This, with the load the, ba were already carrying. brought a in on our banking systen) whieh carried it to its full elastic limit. Money thereafter 7 ADVERTISEMENT. | a Se A BUSINESS MESSAGE THE BUYERS’ STRIKE * _ ADVERTISEMENT. Spending had to be rationed. The public in some cases bought until they had become over- stocked and the retail merchants in other eases bought until they had become over-stocked. The retail customer does not buy in greater volume, first, because the man out of employment is not apt to have the money or credit with which to buy and the man who is still employed sees widespread unemployment and wonders how secure his efiployment is; second, because a, large portion of the public think we are going to have still lower prices. Now, some of the retail merchants do not buy, first, because they fear that the business depression has become so widespread that the future purchasing power of the American people has been seriously crippled; second, because they fear still lower p and, third, because they are having difficulty in raising the money yecessary to pay their obligations when they come due. There is nothing in the National Thrift movement which opposes judicious or conservative buying. There is no reason why the merchant should not strive to stimulate buying, and there is no reason why he should not tell his customer that it is his belief that prices have reached the bottom, if he really believes it himself. But, Mr. Merchant, let’s be fair again. We know prices have been abnormally high. We all hoped they would come back to normal in a gradual and orderly manner—that they would evolute, not revolute; but when we reached the limit of our banking credit, and the bankers had to call a halt, then, in many cases, factories, jobbers and retailers had to sell some of their goods for whatever they would bring—and here and there some commodities had to be sold at less than the pre-war cost of production. Now, what do you think is the greatest threat of further demoralization of prices? I think the greatest threat is to have further forced sales. Don’t forget that many and in fact most of these forced sales were not due to lack of capital but due to lack of cash. Don’t forget, either, that there are still many factories, jobbers and retailers who are still under a great strain, and although they have an abun- dance of capital yet they are finding it difficult to find the cash to meet their De aga Those of us who are supporting this National Thrift Movement believe that money applied to these strained situa- tions will do more to help the mercantile situation than a like amount of money applied to indiscriminate buying. Ilus- trating perhaps by exaggeration, we feel that if the man who has an appetite to smoke a one-dollar imported cigar would content himself with a ten-cent domestic cigar, and would say to the sound mer- chant who is under a strain: “Here is ninety cents that | will loan you to help prevent you from being compelled to make a forced sale of your goods,” we think that this would aid the entire business and mercantile situation more than if he had bought and smoked the one-dollar cigar. Now, we know that ninety cents would not help very much, and we know that this man, and the man like him, cannot deal direct with the merchant; but all of these people can deposit in some bank, which, in turn, will use it to help out these particularly strained business situations and prevent forced selling. I know a great many of the men who are working wholeheartedly behind this National Thrift movement. Many of them are merchants themselves. None of them want to interfere with the busi- ness of our merchants but to be helpful to them. If we are wrong, you can tell the peor why in the papers tomorrow. The foregoing letter is but little of what can be said in favor of support of the National Thrift movement, but if what has already been said sounds reasonable then take a chance and get behind the National Thrift Drive with your whole heart in it. Give the public the assurance that the business men of the country are fully cognizant of the situation, that they are not feartul about it and will not them- selves “hunt eoyer’’ and that they mean to correct the situation as rapidly as circumstances will permit, and you will change the mind of the retail buyer over night. Conservative buying will again start up and the buyer will pay what price he must whether he thinks it is the bottom price or not, and more will be accom- plished than by any attempt to break up the so-called buyers’ strike. Thursday, if | am not called upon to make further reply along this line, I will tell you some of the ons why | am a decided opuimist on the business outlook provided the employers will get behind a Thrift and Investment Movement and try to show why wise investing is in truth wise spending and will help more than the expenditure which buys something which is consumed, Faithfully vours, Henry L. Doherty, 60 Wall Street, New York.