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Wives: Sweethearts: If you will study the accompanying @ingrams, taken from Wilson M, Tay- lor’s remarkable little book, * you will learn —your own, your friends’, your oustomers’—yes, even your flancee’s. Mr. Taylor is a New Yorker, with offices at No, 35 West Thirty-Ninth Street, an expert on ales and employment efficiency and & practical psychologist of many years’ expertence, And he says there @re just six kinds of heads in the world, that each type goes with a : Fig. 1. special type of mind and character, and that a man's personality can be extracted from the bean, as it were. “Heads,” he explains in “The Science of Approach,” “may be classified into six groups—high, low, long, short, nar- row, wide. In studying the head, the opening of the ear (external auditory meatus) is the point from which your observations must be carried forward. Tt ts the little point in your ear that you can feel by placing your finger in the centre, and corresponds to the cen- tre of the brain. If a Une be drawn from the opening of ons ear directly through the head to the opening of the other it will lack, but a fraction of an inch of passing through the common centre from which all the brain fibres radiate. “To ascertain whether a man is Fig. 4 high headed (see Fig. No. 1) you measure from the external auditory meatus to the top of the head, That @istance should be the same length as the distance: from the point of the chin, D, to the eyebrows, C, to be high-headed; and if it is longer than that, he is very high-headed “High-headed men are ambitious and aspiring; they reach upwanl; they have high ideals and distinct wiews of right and wrong. Mon who accomplish great things and who up- fold lofty ideals to the world are those whose heads are high. “Low heads are not aspiring, A low-headed man may be successful in living up to his ideals, but they are not guch lofty ones. Low heads do the menial and coarser work of the world, “Long heads are far-secing, and @ Diagnosed From a Dicky- ~ Boy’s Diary. No. 5.—The Bookworm. The Bookworm! And here is another pretty plun- dorer of hearts—the girl who reads, On the hotel porch, on the stern deck, or nestled snugly inthe great- chalr which stands before the open fireplace of the lodge, she sits—and reads. (Bes few, ie her are poems by Lonefel- Ad the latest thrills of.fiction. Hho seoms to scorn them as she torns the pages that tell of the com- ing styles. ‘Bho is interested dn th that no one Will deny. But, after all, is that the reason why ehe sits there go charmingly, with eyes apparently lowered, with her eternal pile of books? Some say "And, in truth) they are right. Demure, quiet, deep in her pages, she has yet another purpose, For the o bookkworm reads other things than books. From beneath ther lowered “ie wie looks into the eyes of men and rads in them the spell which she has ost. She reaja thelr eyes, their winds, their hearts, And ghe rules thelr hearts, THURSDAY,AU Man’s Personality Can Be . “Extracted From the Bean.” If Your Husband Has a High Head, He Aspires to Lofty Ambitions. . Has Your Fiance a Shert Head ? He Will Not Consider the Future, i By Marguerite Mooers Marshall Copyright, 1920, by The Press Publishing Co. (The New York Evening World), RE you a low-brow, a high-brow, a long-headed Mr. Wiseman? Did you know that what's inside your head pretty much depends on the outside of it; that the shape and size of your skull determines whether you beliqve in the League of Nations or whether you are more absorbed in getting a place to live by October 1. he man with this classification will look SUMMER GIRLS OF 192 Cas Bes Doak ‘GUST 19, 1920 a All the far whead into the future. To deter- mine whether a man is long-headed (see Pig. No. 3) we measure in a line straight back from the external audi- tory meatus, B, to the back of the head, A, and this distance should be oneshalt of the distance from the bot- tom of the lobes of the ear, C, to the top of the head, D. i . “Short heads are short-sighted and mindful only of temporary gain. A man that is short-sighted is interested OVER A Cc WINGS 2 Fig. 3. A PAE in what 19 going to happen to him to-day. When a man is short-headed (see Fig. No, 4) the distance back from the auditory meatus, B, to the back of the head, A, should be the same distance as from the bottom or point of the chin, D, to the top of the upper lip, C. “The narrow heads are not very te- nacious of life, are inclined to be yielding and mild, easy-going and good-natured. They are not inclined to be combative or destructive in dis- position. The narrow-headed man, if other classifications point that way, will be very cautious. You must also watch him, as he tends to be a bit tricky. In other words, he would rather go around an obstacle than force his way through. “When a man is narrow-headed, Sho Sarr Family Poy fh. Ricardo! Copyright. 1 by The Pree Publis Co, inne 'Rew “York veatngs Work) = 667. AN you go to the Cheese Hill Country Olub with me to-morrow? asked Mrs. Jarr. ‘Mrs. Thornlelgh ‘Todhunter Beagle is going to give a piazza tea Fig 6. in honor of Lobelia Stickleback.” “Who's Lobelia Stickleback?" that distance across the eyebrows to asked Mr. Jarr, the tips of the ears, which is directly “She's the daughter of Mrs. Pinck- across the temples, should be the ney C. Stickleback, wife of J. Stick- same as from the top of his head to ney Stickleback, “The Complexion the ‘centre of his nose. If the Ine King,’ the man I was telling you does not come down to the centre, or wbout who made the fortune by put- above the centre, he is very narrow: ting “The Baby Vampire Vanity headed (see Fig. No. 5). Case for Schoo! Girls' on the market. “The wide heal is destructive, re- But Mrs, Stickleback says he expects sistant, combative, tenacious of life, to make several more millions out of grasping and selfish. Wide heads, Berit raeteer Vanity Case For atte Gin wler ‘Ten. when well balaneed by the high head, “i Que Ue dia idea in this have many good qualities, but when connection; the lip salve carmine will deficient in the higher qualities, as be compounded as a lollipop, and as they often are,make the crual, brutal the Little girls eat the lolipop it will ihiaagae en their lips, tures who dotlght im infiteting won't go to any such affairs!” 2 + , sald Mr, Jarr, somowhat sullenly. fler training your eve by a study “tron ; Mr. Taylor's diagrams, he says you ee ome SDR TOAD ACh Arey” n size up at a glance any headpiece ““vyes you ootild, if Mra, Jarr persisted. one who had lquor £ ‘ou wanted to," ‘If it was some to- offer you that comes within your range of vi- “und therefore you can always or elon to we either the high-brows brows, as you choose! * mind about that,” sala Mr. . “I'm not going to any piazza tea for Buby Vampires or anyone else!" Whereupon Mrs. Jarr began to whimper she got nowhere, and Mr. J rrondenst Sop: tly at $ IP, Mf afternoon Mr, Jarr, attired In his nat- tlest summer sult, was en route with Mrs. Jarr and Clara Mudridg ith in the Intter's open car—to Cheese Hill Country Club. 5 kiebacks, who were giving or rather paying for Beagle was giving it nd somewhat tt the next were what il at ® heat of the table, That 1s Gol. Andr n Bill- Ups of Memphis sitting by Clara Mudrkige-Smith,” Mrs, Jarre while pored cas “He knows a lot of funny 4 about Mike and Pat luhkey down South, Wait hear him speak. He'll be master of cor s the Kommissar from yovertnment.” will alt thia do Jarr. “We might as well make frienda with the B shevist Kommissar, Who oan tell what will happen these days!” BIG KUONK OF It’s a Land Where “the Play’s the Thing’’—And Everybody Plays Time. a dN Movie-Land an Enchanting Romance Land Of Opportunities and Golden Reward : Chance Meeting Reveals a Possible Mary Pickford . Where Humble Cottages’? Become Stately Palaces Owned by the Celeb- rities of the Screen World. Another of a Series by Mr. Green on Life in ‘The Heart of Movie-Land’’ TARY SHOWED WIM PLANS OF MAULSOLEUMS, DOLLAR SAVINGS BANKS PIEA ET¢ AMEMGER OF | THE COMPANY IN A LONG TE LLow Roce AND ANGELS SEAoIN (Staff Corr 0, by the P Conyrtent, N all the world there is no place lik open alr masque carnival. A _GRANDO DAME with POWDERED MAIR CUTS AE LA MOO WITH A ANO FO = KNIFE fe. LOS ANGELES IS TAFE Mome OP FAE TRICK By Martin Green pondent of The Evening World.) Publishing Company (The New York Evening World.) LOS ANGELES, Aug. 10. ¢ Hollywood, Cal. By day it is like an Yonder comes Pontius Pilate arm tn arm + with a cowboy and an Arabian Shick. Sweeps by’ a company of painted Indians on horseback. Trooping out headed for a cafeteria 1s a band of knocking off thelr hellish work for a of that studio gate across the street, pirates, some stripped to the waist, @nack at the noon hour, Young men in evening dress and young women in ball gowns move along tn the shade, perspiration showing through the make-up on ‘their faces, New England farmers, Western prospectors, with lo! bare coats and hats, elbow smartly hatboxes. A beautiful lady in ancten' ng Whiskers and dust on their threaa- dressed midinettes carrying gigantic t Spanish costume passes oscorted by @ tall coatless young man whose jean trousers, tucked in boots are held up by sweaty red suspenders, BUMPING INTO SCREEN CELEB- RITIES IN HOLLYWOOD. In and out of costume and make-up are peopie who thought a few years ago that they would spend tho rest of their Mves In and around York, making a good living thro: some connection with the theatrical profession, Look at this crowd com- ing out of the Fox studio gate and crossing Western Avenue to the lunch room where everybody connected with the organization assembles for the neon day lunch. Leading are Eileen Perey, movie stars w Shirley Mason and Brooklyn girls bot der the same manage- ment, and right behind them are William Farnum and J, Gordon Ed- wards, his director, Now comes Hampton De Ruth, director of Sun- ehine comedies, his ar wilted, shirt damp from the effects of super vising one of the twenty-six produc- his tions he will have to turn out this year. Lunch in a Hollywood cafeteria ts an experience replete with ‘ Three bur ra t over t tuble with two nun = grind dune, with powdered I 1 u& velvet gown cut down V shaped the imuse of hey xpine, cut 1 pie a la mode A director, sit % the whiskers." PROOF THAT ROMANCE LIVES IN MOVIE-LAND, there—t New ) rector for a preliminary confab about picking @ cast. Thero is a character in tia new film which calls for just such & girl as that little one I potted out and they have picked her to play the part, which 1s ene of the leads. » wonder dhe has @ startled look in sees herself on the way publicity director gloated over the little wirl with the startied eyes, for she ia destined to furnish a lot of copy for him, However, tt is not un- usual for an extra girl or an extra man to jump into a star's part over night in the movies, ork they muke quite an event xirl who is picked out of the merr: morry and given # part in a stag production Within a year movie patrona will a new fominine sereen idol, if the plans of a certian producer do not He was walking along tin Los Angeles one 4 a month ago with « van ey mot a little with long black curls hanging her ‘buck. Both mun were alruck iby the powuty of her face and «¢ wonderful live in her ey They stopped and talked to tox © home but the Hatt an or protested his way altogether charmin rimson with blushe + Inshos. A GENUINE “FIND” FOR THE AMERICAN SCREEN, fox elem ten lied the to conduct i) nly “This morning one of | directors gtarred ina feature film, which two of was handed @ mew ferlpt and went the scenayic writers are already work~ to conference with the casting di- ing om ‘ ‘This child is @ real find, In her eohool girl dress, with her hair down her back, she does not look to be over twelve, and sho can be made to look seven or clght years old for screen purposes. In the film ghe will grow up from seven to eighteen, and about all they will have to do to give the impresdon of the budding from ehild- hood to young maldenhood |8 change her dress and the style of putting up her hair, Romance! You sald it, gentle read- er. ‘There is romance in the movies, If this particular producer and his di- rector hadn't happened to be walking through Spring Strect, Los Angelos, at a particular mament on a particu- lar day last month the child, who ts destined for fame, popularity, a life fn the public eye and wealth beyond desire, would probably, judging from her station in life, have married a poor Tan and reared a large and in- teresting fumily in this climate, “BIG MONEY" EARNED BY ANI- MAL CINEMA STARS, A man who owns @ monkey that 19 almost human in the exercise of seoming Intelll¢oned gets $25 a day for the use of the simian and the mon- key works almost every day, Neod- to say, he f# a pam- pered monkey, A man in Hol- lywood makes a — specialty, of renting dogs and horses to the mov- Inve ple protucers, The magnifi- cent wolf hound whtoh fiurea so prominently in many productions and has been seen by mt f motion pleture theatre patrons earned $10,000 for his owner in two ye rs, | And even when all the world knows Paul Revere Advertised the Revolutionary War and Longfellow _ Advertised Revere; It’s Legal ‘to Laie Anything ‘Cept ¥ Booze, but Anyway, Booze Is on Every One's Lips. By Neal R. O'Hara. Copyrisht, 1020, by The Treen Publishing Co, (The New York Rrening World). T pays to advertise, Everybody does it now. Armour spends # million | dollars a year advertising that there's no money in the meat business. | Even the Kaiser fell for publicity. He started the war to advertise, open) ing up with a big campaign, The Kais had smaller ads, near the end of > — the war, Ho had a couple of lines running for about three months be». fore the Allies could catch up with ‘em. The only trouble with Willie's’ ‘g space campaign was poor judgment. He was advertising himself when: 5 he should have featured the help wanted column—and that was his slight* mistake, The Kals is now found in the amusement column, Advertising won't make the world go round, but It’s what keops the sextuple presses rotating. Few guys could ever be heroes if it wasn't for daubs of printer's ink, Gen, Julius Caoser advertised all his wars, and they're still selling books that he wrote about ‘em, Alexander adver- tlued for more worlds to conquer, and he certainly got quick results, Paul Revere advertised the Revolu- tionary War and Longfellow adver- tised Paul Revere, The guy that said the pen was mightier than the sword Pi t> tories, but never in the advertise- ments. Hooch never gets into play type except in the hair section. You can’t even ad formulas for home brew, but are ads, for accident insuranes, which ts the next best thing. Ya But aside from grog there practically no Mmits to advertis! A dame can advertise her shirt with one insertion—provided the sertion’s made of peck-a-boo Short skirts are used to advertibe: | silk stockings and are sure of @ DON’T EVER HIDE YOUR knew the value of his publicity department, Ink 4s mightler than blood because the more ink you #hed out of your system the better off LIGHT UNDER A BUSHEL, follow-up campaign by the boys. nm @ wren has swell lines vhe places © ‘em in preferred position on the) © beach, 4 you feel. The Bible itself warns A frail advertises her teeth with, | Ggalist hidlog your Nght under clekt gs smite, “A baby at es hunger with a ery, A souse advers [7 tises bis past by his nose and his,) thirst by a prescription, The det} k partment store birds aren't the only ones, A man advertises his back-" bone with his fist and a wo advertises her backbone with her filet lace. A guy advertises he’s good) by going to church and he's bad by! going to Canada. Magellan discovered the astral and Doe Cook the four-flush, but Doc got’ more dough because he : advertised. And) there’s Venus, i Who'd pick a dame with no head and two bum arms to be the world’s most RS beautiful frail if she wasn’t adver= tised in all the histories? Even Cox and Harding are going to advertiset., But we'd like to read Cox's ad. in’? the Marion Star and Harding’s stuff ' fn the Dayton News, You, bo! It pays to advertise! If. it didn't, you'd be reading this dope in a four-page newspaper and there'd be no name at the top of the | story. : pecks of wicker work, ‘The get-rich-quick guys advertise their ofl companies and they keep on going up. Rockefeller advertises his gasoline and that keeps on going up! Nothing ts impossible to boom on paper. California advertises its climate and Portland advertises its cement. Advertising has made Poughkeepsie more famous, for cough drops than Vassar College. { you, you continue to advertise, Like Henry Ford. Ford could still shake up the people without advertising, but does he? He does not! Henry would spend his last jitney on an agate line, And even the banks ad- vertise—sometimes for missing bank clerks, maybe, but they adver- tise just the samef It ts legal to advertise anything but booze, but anyway, booze is on every one’s Ips, You'll find the Green River in the geographies, Halg and Halg in the ‘histories, and Johnny Walker in the city direc- ARK VOU ALWAYS Fl ONr i OnRIE “=P ¢ vote % F ENE | a | t sag Lore E. reid Copyright, 1920, by The Pree Publishing Co, (The New York Rrening World), yi. ‘cc TAT gtr) will always so about it,” @he concluded, “and > through life on the fenke.” 5 ple up a bit.” 8 \ugreation, Fc friend of mine in speaking of some ® They ePiaw thes avid oumeacie’ r young woman foun es , 0 you never can get a decision trom jus Nay, Perhaps they do. but tes she continued, “When there \e eeute te thoroneh ly aane : any controversy and she ts asked porating than the individuals fron, or an opinion, her answer ts invarl- Whom sou are aeeldne some. esipress whly, ‘T won't take sides elther Way; gon that will ald or comfort you aad Lam neutral! “T wish you would write something be Recess her oem any burden, t George Is | Sallie She is the clan grandmother of the Onondaga tribe in Norihe em Ne Ww York. She has reached the venerable age of 102 years and is still healthy enough to smoke a pipe- ful of tobacco strong enough to knock a white man out, ele) lowe) Ko all the “starch’? * out of you and leave you weak and! ary, One would prefer having one dimgree with you rather! berwon who is forever neither, r there. Hi Ve ry ‘Contented — ee eee Te See ee Phey all went to f She tried to keap. them both by making each realize that she was not partiul to the” other On oceasions when each of the % m would n urged her to marry him tell him that she cared fo much fer ach that she couldn't? her eholc * it happened that these two® fy) men were initiated in they fraternity at the same time, saw considerable of each P whow began to compare notes: short, this, all. she keep both x story nurtied at trying te regret had done eld on ton plea two J nelphbors V to keep the Uherefore when one of the * o another for the prope. ving away from st out accordingly, H on is one of the worst of t mee pisoud who arrive ant who beld the Nigh places tn * achoma of thinge—are Relgnnied aa te 0 cup tales Weolaions,” a