The evening world. Newspaper, March 26, 1919, Page 15

Ti abcnscees*: $HE EVENING WORLD, WEDNESDAY, MAROH 76, 1919. $64,000,000 Worth of Chocolate Almond Bars Listen, New York!! Ever hear the facts about chocolate almond bars? — I can tell them to you. Pmthe “Touraine Cho- colate” man. Pve been in the chocolate business for years. I’ve watched this almond bar business from the start. “Some day,” I said, “Tl go into this almond bar business myself, I'll make a bar that is a bar. In the meantime ’ Tl look on, think a lot, and say little.” Well sir, half a hundred different makes or brands of chocolate almond bars came out. MADE THE REAL /7‘ench WAY J The almond bar idea car- ried the country by storm. Last year the American public consumed sixty-four million dollars’ worth of them. People bought them so fast that the makers didn’t stop to make them any better. In fact, it got so you had to hunt for the almonds. I said, “Now is my chance. Pll make my chocolate the French way (not the Ger- man way or the Swiss way— but the French way). “And I'll have it chock-full of almonds—fresh, best grade almonds. ‘Tll make a bar so crispy and good that when you sink your teeth into it you'll get a new sensation. “Yes, I'll make it so lickin’ good that you'll always reach for that yellow label with the word ‘Touraine’ on it. And you’ll remember Duane, the man who makes the chocolate almond bar that is different and better.” HARRY B. DUANE, President, The Touraine Company. (To be Continued.) P.S.—The next installment will tell how I went to France, how it took two years to perfect my automatic choco- late mixer, thermo, moulder and cooler, all-in-one; ‘and why they can’t follow me or match’ my almond bar at any price. CHOCK-FULL OF ALMONDS, The Touraine Company, Wholesale Distributors, 174 Franklin Street, Telephone Franklin 535