The evening world. Newspaper, December 16, 1918, Page 15

= _ ietdbidbrt bid tibidbidk tikidbitbidbidbidhs ¢. % AbMidbdbdbidbibdbdbis batbidbtter toStecteste » iabidkiditdbtibebrdt el br ber . i — ae pti Sahib Sa tect et at THE EVENING WORLD, MONDAY, DEOPABER 16, 1918, GUSCUIGES SCTIGTIETS cid biel bie LPS LOS eG ELPSTO RIOR Ep aba Ghe SEP Gt SPEEDS LOS LPG IP SIDR LDS ED Steals SiPGieSbeGieCin die cipal id bid bic cick bic ots td bid ESENTEBEN IEEE al te eee eases PTE Eee ee ee eae a a ad Lf Arty ATNATN id bid bid bid bid bid bid bid bid bid bid idk) SEVENPOLD-INCREASE. -: IN GILLETTE PRODUCTION IN TEN MONTHS B diy: TOO, have probably wondeed why the Gillettg Company did not pitch in and double up the production of Gillette blades. Men are so used to getting these blades freely ina hundred thousand American stores, that even the temporary shortage constituted a real hardship. The facts are that the Gillette output has been not only doubled, but doubled again--and then almost doubled still again. Before the War our normal output was four thousand razors every day. It just about kept pace with the day-after-day demand and the large but steady growth in the number of Gillette users the world over. Then America entered the War. Millions of men were called to arms. The Government stand- ardized the fighting man’s equipment. A depend: able razor was prescribed for every man with the Colors. The Gillette has proved itself in the Allied Armies and Navies and with our own men down on the Border. Our Canadian factory was already doing the impossible—exporting all over the world. This put the needs of Uncle Sam’s men squarely up to the home factory in Boston. Putting the Shoulder to the Wheel In TEN MONTHS this Company has supplied to the United States Forces three million, five hundred thousand Gillette Razors and seventy-eight million blades, Ground had been broken fora new blade factory adjoining the great Gillette factory in Boston—eight floors with thousands of feet of floor space, to’ be devoted entirely to blades. Thenecessary zestrictions of the War Yndustries Board could make no exceptions. W ork on the new factory was stopped. A great many of our men had joined the Colors. Only the wonderful spirit of the Gillette organization made this sevenfold increase possible—every man and woman, day shift and night shift, working whole-heartedly for pRopuUCTION. The Gillette Company's Obligation to You As a GILLETTE user, you know the responsibility this Company takes on itself with regard to every user of the Gillette Safety Razor. We havé always the feeling that there is some. thing peculiarly intimate about the relation be tween our customers and oursclves. It is a relation . of Service. You can understanu the concern we feel at even a temporary shortage of these blades— knoxving how so many men the world over depend on them for their daily shave. Beside the mandatory requirements of the Gov ernment it was up to us to take care of the millions of men doing essential war work here at home. The problem was to distribute the available blades as fairly as possible—to recall blades wherever they could be spared for the time being and put them where they were most needed. Shipments were even brought back from China and the Far East to meet the immediate needs of the home trade. New Factory a Service to 12,000,000 Gillette Users Just A LITTLE WHILE now, and you will be able to get Gillette Blades as freely as before the War. True, the boys are still overseas. They must con- tinue to shave. They will need millions of dozens of blades. The export civilian trade, which has been cut to § per cent of normal, must be resumed in behalf of the millions of foreign users of the Gillette in every country of the Globe. Our European factories are still closed—pending the reconstruction of in- dustry in the countries torn by four years of war. But the new blade factory in Boston is now being rushed to completion, \ore than Sixty-two Miles of Shaving Edge Every Day THIS NEW FACTORY will soon be ready to produce Gillette Blades. The home demand for Gillette Safety Razors and Blades has increased 80 per cent the past year. Much of this increase has been met. We shall be able to take care of all this, and more—much more. The new factory building will be devoted to blade production. We shall have a total capacity of one hundred and ten thousand dozen blades a day—or three hundred and fifty-six million blades a year. Blades for you—for the hundreds of men in every community who depend on the Gillette as you do —the thousands in every metropolitan city—the millions of Gillette users under the colors of the Allied Nations—the twelve million Gillette users the world over. Christmas Gillettes in the Stores THERE ARE dealers in almost every community fortunate enough to have in stock an assortment of Gillette Sets and Combinations suitable for Christ- mas gifts. The events of the past year have settled once for all the supremacy and proficiency of the Gillette as the razor for every man’s use. There is no more acceptable, practical or lasting Christmas remembrance. The variety of patterns now in dealers’ hands offers a selection that will meet any man’s require- ments, even if he isalready a Gillette user, replacing an old model with a new one: the regular Standard Set with a Pocket Edition, or a Traveller's Com- bination, The Gillette will be in greater demand this Christmas than ever. All available stock in dealers’ hands will be sold out early in the Christ- mas shopping season, A packet of 12 double-edged blades accompanies each Razor Set, and there will soon be an ample supply of blades in every store of the 143,000 Gillette dealers throughout the world. GILLETTE SAFETY RAZOR COMPANY New York—172 Broadway Guuerrz Sarety Razor, Ltd., 200 Great Portland St., London, W., England Gmuzrre Sarety Razor Co. of Canapa, Ltd., 73 St. Alexander St, Montreal, P,Q, Canada MPOTROCLOD IOC AChOChOC} OC ES Petit Pit Pit hi i et i BOSTON: MASS:*U°S: A: Vapova Tost Quramo & Fratt, Via Senato, 18 Milan, Itabe Cuicaco—123 South La Salle Street A.G, Micueres, 5; Liteiny, Petrograd, Russia Grutetra Savery Razor Sociers Anonyua, 17 Bis, Rue La Bootie, Paris, France MP el BS PREPS EP WEP SEAS ED SER GED SED GED ERG E a Lie tip at RIPE E21 SEDS (ris a BDCELIOLIOCAS t i Siscisciscsscssciscisciscig 4D 245 CISCISCISCIScISCISCIS TEEPE 9015045 Ppeibidcibidiend + dbitbed bie ted nel CIP CEY CIS LTT. SESE E ER Treteeiscisetretses IOCISCIOCIOCIOLIOCIOCIOCIOCISCIocIocIOcIOcIgCIS SCRSCISCIDCIDLE Bit as “4