The evening world. Newspaper, July 9, 1918, Page 11

ge Do you know why you wash your hand What happens when you wash them? Washing means much more than just having your hands look clean This shows the struc- ture of the skin on your |. When you see all the tiny, open mouths you realize how import- ant it is to keep your skin antiseptically clean © Lover Bros. Co. i918 a A ct Its antiseptic lather soothes chafed skin—keeps the skin healthy. Women who wash their babies’ skin with Lifebuoy know how it soothes, com forts, heals, When you see how Lifebuoy helps the chafed skin, you realize why it keeps your skin glowing with health Most people place very little im- portance on washing their hands. If they look clean, they are satis- fied. It means more than that. As a matter of health, it is hard to exaggerate the importance of washing your hands properly and at the right time. The nature of your skin tells you why proper washing is important. If you have ever looked at your skin through a magnifying glass you know why. The picture on” this page shows you how the skin is covered with little openings. They are the mouths of the fat and sweat glands. Every inch of skin on the palm of your hand, for ex- ample, contains 2700 of these little mouths. Through these mouths the skin gives off oils, perspiration, waste matter from the system. This cast- off matter is thrown off at the rate of 2 pints every 24 hours. It accumulates on the skin, gathers up dust, dirt and Se . ‘yn ee impurities. This is why—when you come home from work—from shopping —the movies—and most of all before eating—it is of the greatest import- ance to wash your hands properly. What soap really does The momert soap and water come in contact with the skin, the soap separates into two parts. One part dissolves and absorbs the impurities in the mouths of the skin. The other part forms a lather which takes up these impurities to- gether with dirt and dust and cary ries them off into the water. A new standard for cleansing— antiseptic cleanliness It was the need of keeping a on ; , healthy skin, these mouths in give me Lifebuoy.” the skin thor- , oughly clean, purified, that gave the big- gest soap makers in the world their do more than cleanse. They undertook to make a soap “T thoroughly enjoy Lifebuoy— it gives the skin the protection idea of making a soap that would ‘vrvone needs” that would leave the skin antisepti- cally clean—what doctors call clean. They selected for their soap the anti- septic which is considered by medi- cal authorities as one of the greatest aids known for the health of the skin. This antiseptic soap was so suc- cessful that it was called Lifebuoy —the saver, the protector—when it was introduced in England. Today, in America, the name “Lifebuoy Soap” means the soap that saves the skin, protects it. Keep your skin clear and smooth — prevent skin troubles People are coming to realize more and more the value of protection. Health authorities are teaching that the best way to keep well is to guard the health every day. Your skin needs protec- tion. To neglect the skin is to invite trouble. Improper cleans- ing means that perspiration acids and im- purities are left in the pores, yy’ x which clog iP yah THE HEALTH SOAP them, preventing the skin from casting off further waste matter. Thousands of men and women could tell you that washing with Lifebuoy keeps their skin in such fine condition that it glows with health. The odor tells you why The “health” odor in Lifebuoy is « found in no other soap. It is nota perfume — not the odor of a medi- cine—but a pure, hygienic odor that tells you instantly why the soap benefits your skin. Stimulating, invigorating, refreshing! One whiff of Lifebuoy, and you realize why it cleanses so thoroughly, and protects. Begin to use the “‘health’’ soap today for your face, hands and bath. Get a cake at any grocery or drug store. Start now and watch your skin improve. Lever Bros. Co., Cambridge, Mass. Test its antisep- tic power on a bruise. You will be surprised to see how quickly the broken skin heals