The evening world. Newspaper, April 2, 1918, Page 7

a ~ PR ER TT + THE EVENING WORLD, TUESDAY, APRIL 2, 1918. Lord & laylor 38th Street FIFTH AVENUE 39th Street AT THE SUNLIGHT STORE THIS WEEK—SPECIAL VALUES Fresh, new, underpriced merchandise to help our customers enjoy the utmost benefits from Personal and Household expenditures for the first of the Daylight Saving Weeks. Furs Stored In Dry Cold Air Inthe Lord & Taylor Vaults where they are well taken care of by thoroughly experienced furriers. Full insurance at a very small cost. TMrd Floor The ‘‘Nona’”’ Collar And Cuff Set 95c Made especially for Lord & Taylor, this charming Set is fashioned o} crisp French organdie with fluted, ruf- fled frills, In white, yellow, blue, sky, rose and lavender. Ground Floor. An Occasion Extraordinary Tomorrow and Balance of the Week—This Special Sale Presenting About the Best Values Lord & Taylor Have Offered in Years Morning and Porch Dresses An event of importance, the result of special planning and purchasing, Each garment has been made to the order of Lord &’ Taylor in every particular and accord- ing to definite specifications. First the fabrics were selected, serviceable Percales and Ging- hams, cool Lawns, Sheer ‘Tissues, and Voiles, of dependable qualities and fast colors. Outergarments Favored by Followers of Fashion. Smart New Capes |! Featuring Authoritative Models at Especially Appealing Prices Announcing for Wednesday Splendid Values in the | The Cape dominates the mode, and with its picturesque, swinging lines, its air of grace and elegance, possesses also practical features that make it almost an essential to the Spring and Summer wardrobe. Each model, whether selected for its prac- tical features or smart style touches, is cuton correct, new lines, perfectly proportioned and finished with due regard to every detail; col- lars and cuffs are new and pretty and all skirts have novel pockets and belts. Capes, though at a premium just now and correspondingly scarce elsewhere, are numerous here, for early advices of our Paris organization led us to anticipate the demand. _A splendidly varied showing for tomorrow. A Trio of New Capes—$29.50 and $35.00—iustrated All developed in Men’s WearSerges of fine quality and lined with Novelty Silks. The “Madonna” Gracefully draped model, with one sleeved effect and buckle fastened collar; the real vogue of the moment..... $35.00 The “Piping Rock” A waistcoat model with cross - over jacket front and flaring rippled back, $ The ‘‘Vivandiere”’ Quite military in its lines, with deep, stitched collar, yoke and full swinging back; fronts are belted smartly,..$29.50 Five Models—$1.85 Two Models—$3.95 Four Models—$5.95 $25.00, $29.50, $35.00, $39.50, $45.00, $50.00, $60.00 & Dressy Suits braid strapped; strictly tailored Suits; Sport Suits. Tinely ta Finer Suits at $35.00, $39.50, $45.00, $50.00, $60.00 tc Third Floor, A Cape Assortment—the Largest in the City—at $75.00 A Great Sale of Women’s Suits at $29.50 Exceptional values—in Serge. Tailor-made copies of higher priced models of extremely smart style. ilored and beautifully lined. > $150.00 ' Misses’ Coats and Suits From London, $35.00 to $59.50 Just reccived a Shipment of these Swagger London Coats and Suits clusive, particularly suitable for Country Club, Field Sports and Outdoor W: lowers gather. really worth coming to see. ‘ Third Floor. A Special Purchase of Pure Thread Silk Sweaters for Women Will be Offered Tomorrow, Wednesday—At Less Than Wholesale Cost $21.75 i nr Pure Silk Sweaters—Smartest and most distinctive novelties, original models from a leading maker whose productions set the standard. Plain and Fancy Weaves, Including Clever Innovations. Tuxedo fronts that give jaunty new lines; Sport colors prevail but tt 4 ere are also Coat models with Dutch collars, sailor and mpaigt \ineat in: all the NOW UNOS cccsg, aa ete cccecarescaian ofa Third Floor, $2.95 something different and ex- ear, where smart fashion fol- | The New “Whitney,” *‘Sandown” and ‘‘Kelso’’ Coats. | The New “Heriot’’ and ‘*Huntley’’ models in Suits. | Made of fine English Mixtures in distinctive patterns—not many in this shipment, but garments Tomorrow, Wednesday Check Percale in one piece belted and pleated model with Tuxedo collar. Striped Percale in model with white ne collar; another has chambray sailor collar and revers. Novelty Striped Lawn, with dainty Tuxedo collar of white embroidery. Striped gingham in a model with net. Three Models—$2.75 Blue Chambray in a model (centre il- lustrated) with scalloped, dotted collar of white; large pockets. Novelty Striped Percale in model with tucked waist and wide white sailor collar. Black and White Striped Percale in a very neat model with Sailor collar and broad girdle. Striped Tissue in black and white with colors; wide collar of organdie and pointed cuffs, Skirt with broad fold. Tissue Gingham in white with blue, fer or black stripes. Vest and paneled ront in one piece; collar of organdie em- broidery edged. Three Models—-$4.95 Striped Voile in colors on white ground, with large white voile collar, revers and cuffs lace edged. Skirt with tucks. Fancy Striped Voile in simple but pretty model, with organdie collar; trimmed in plain color. Chambray of superior quality in model with smart Tuxedo collar and cuffs of pique, chambray edged. Porch Dresses of the most charming styles. White Seeded Voile in a model with Tuxedo collar that crosses to form “bib” revers. Skirt with three deep tucks. Plaid Gingham in a new coat model on straight lines, white poplin collar and cuffs. Plaid Gingham with round vestee of organdie and plain colored collar, revers, cuffs and pocket straps. Scotch Plaid Gingham, fine quality and coloring. One-piece model trimmed with linene. One Model—$6.95 Fine white Voile in dainty model with deep tucks in skirt; the cape collar, fichu fronts and cuffs are of scalloped ore gandie. Remarkable Special Value—Bungalow Aprons—98c in white. In wanted colors. Beoond Floor The Most Unusual Purchase of the Year! A Dress Apron in neat stripes or plaids, with broad belt, deep pockets, wing sleeves and wide sailor collar bound The model is especially practical and on good lines and the material of excellent texture; will lauuder well. A Sale of Corsets Featuring Lord & Taylor Special Models at Much Below Actual Value Plans for this event have been under way for many weeks and orders placed long prior to the recent advance in Corset Materials. Belated ship- ments, however, have only just arrived, so that the Sale scheduled as a Pre-Easter occasion starts to-morrow with Complete Assortments of Models Designed for Every Type of Figure. All are on correct new lines of Fashion, finely made of beautiful novelty materials and daintily trimmed. Lord & Taylor Special Coisets Seven Models, Special at $1.95 Pekin Stripe, in pink, with low bust, short skirt, free hip. Silk Dotted Batiste, in white with pink; elastic girdle top model, lightly boned. : Broche, in white, well but lightly boned model for medium figures. Corded Batiste in white, medium bust and length, in well boned model. Broche, in pink and white; models with medium and slightly higher bust lines; elastic inserts over abdomen. Flowered Broche in pink, in lightly boned model with elastic inserts at top, and free hip effect. Three Models, Special at $2.95 A Complete Range of Sizes in All Models. econd Floor selection Tomo! A collectior hand sewn straw and Milan, 600 Untrinimed Hats $1.95 and $2.85 rrow. Tailored and Semi-Dress Shapes 1 of about 600 the finest Five-end Fourth Floor th Will be Placed on Sale Tomorrow—At Far Less Than Cost of Making — These Sale prices would seem ridiculous were we to quote the actual value of the splendid, very new and fashionable shapes which you will find here for They are beyond question the best values of the entire season all in black or the correct new shades and repre- senting the smartest accepted shapes of the season, Pale : All are in pink, are exquisitely dainty in finishing de- Hats at $1.95 Hats at $2.85 iS shawl collars; soft wide sashes, broad girdles, shadowy pastel toned plaids and stripes, tails, prettily trimmed and ‘lig tly but well boned. Close Hele Tox nes and Turbar | hava lee iad cal 33 Fringes and tassels ,lend picturesqueness to| Bayadere stripes, color contrasts both vivid Flowered Broche, silk patterned, medium bust and aries nB xe pein Pri Seta Inest ha ocked shapes, repro- Pe many models. and in subdued tones, free hip effect . TSM IE BIC). 2A ane come’ | ductions of the imported model Hats Ps Sweaters That the Most Critical Wanan will Flowered Broche, low bust model with elastic inserts Poke Bonnets, Sailors, exclusive odd | ‘ “ ie 4 ere ass . Recognize as the Finest Productions of the Year. at top dre Hips einen TPE eRe Re shapes. Me : used. by Faria fauliners, 5 Shetland Slip-on Sweaters—in models with both fish tail and fitted Lie ee Rt oe AB Of the best Swiss Milan hemp, Of brilliant Lisere straw and “ Milan,