The evening world. Newspaper, February 9, 1918, Page 5

THE EVENING WORLD, SATURDAY, FEBRUARY 9, 1918. Heeb Pebehe Lk nt tail nae — 1 feet anita matin 7 aie la ee Sys aia at er rR ry WD baie (After a Photssash tm Our Archives) In 1898, when the * Macy came down from uf od Maine was blown up in the Haverhill, Mass... 60 years ago to try out, , harbor of Havana, yrim- in the big New York field, his pet idea ot visaged War asserted himself again, but the turmoil left Macy's unruffled. f cash buying, cash se ling, and one price While other merchants were cither forecasting trouble or experiencing it, od for all, the nation was headed toward the owners of this business were planning to erect a mammoth new store a f civil war. mile further uptown The Fourteenth Street Store was a big institution, but big as it was it could not begin to meet the demands upon it. We needed more space and we found it at Stth Street and Broadway. Ours was the first department store in that neighborhood, but to-day we are surrounded by them. Political unrest always breeds business instability. His ex- perience as a merchant in Haverhill had taught him te go slowly when conditions were not propitious. But his faith in the economic soundness of his theory was so firm that the imminence of wat could not deter him from his great undertaking. Macy's has been an important factor in making Herald Square the f Within three years after his store at 206 Sixth Avenue opened its doors retail shopping centre of the greatest city of the Western World. Sumter was fired upon and the Republic was torn asunder. Two wars having failed to adversely influence Macy's, it faced a third, { and, by far, the most disastrous war in the world’s history, in 1914. The outbreak in Europe found immediate effect in New York, The immense business fabric built on eredit wavered, but so firm was the nation’s credit and so firm the government's grasp of the situation that no great harm resulted, There were no Liberty Loans in those days, but Lincoln, Stanton anil Chase were raising funds with the aid of Jay Cooke, and proportionately more money was taken from the channels of trade than the present World War has commandeered. Over the long, heart-breaking way to Appomattox business men as a rule could sce nothing but ruin and blasted hopes. What about Macy's? \s eredit had never played any part in its de But Rowland H. Macy was not of that kind. He had broken away velopment, nothing that war could do to the credit of general business could from tradition and blazed a new trail along which he was marching t) an adversely affect it. assured success, This business grew apace. The entry of the United States into the war thed as did the preceding wars. The fact that war had undermined eredit meant nothing to him. He Just. April left, Macy's uns neither asked nor offered credit. The fact that his neighbors were haggling Standing to-day cretail business which buys and sells for cash only and with customers over prices had no interest for him because his customers assures one price to e!l, not even a World War could affect it. On the con- knew that Macy’s had but one price, and no one could expect a discount. trary, our sixtieth year was the greatest in the history of the business, and there is nothing in the outlook to make us hesitate to predict that the sixty-first All during the Civil War the Macy business prospered. It grey ! year will surpass it apace when peace was restored. Even the nation-wide depression’ which followed the resumption of specie payments in 1873 had no ill effeet-—a And as a token of our appreciation for the Sixty Years of ever increasing a matter of fact it stimulated this pioneer of cash buying and cash selling patronage we have enjoyed we have planned and builded a Series of Events enterprises. which shall be called Watch the daily and Sunday newspapers for announcements of these events. Come to the store early and often. Buy as much as you think youcan use. The savings possthilities will surprise vou. This is our Service to the Public tor the Sixtieth Yeur of this Institution. Lack of space will of necessity preclude all the interesting econ » from finding a place in our daily and Sunday advertisements, but there is hardly a section in this immense institution but will have many money saving opportunities every day du r these great sales. First List of the Anniversary Sales in Sunday's Papers Shall Know the Ver chandise Offered / By This Sign You || | | From Day to Da | } |