The evening world. Newspaper, October 16, 1917, Page 9

al on REE LOO bs LP EVV LY DODO LIN = JE SRE Liberty Bonds Keep Our Soldiers at the Front Tid you ever stop to think of thet? the world fale for Demorracy Buy all the Litert Uncle Sam on to Vietory eee ne Meme oe Without money He rts eannet hope to 6 ow can alferd and be ee ee ee We Sell Dependable Merchandise at Prices Lower Than Any Other Store but for Cash Only A Review of What Our New Standardization Has Accomplished in Women’s Suits at $27.75 The aim of the new suit standardization, and we believe we have achieved it, is to offer better suits at that price than can be obtained elsewhere in New York City These three suits stand on the new, elevated plane. They exhibit a smartness of style, an elegance of fabric and an excellence of tailoring, that ne has in the past learned to associate with far higher priced garments. | Semi-fitted suit of velour de laine, wool velour or fine broadcloth with narrow shoul- ders and well fitting sleeves. Seal (Australian coney) forms the collar and trims the tabs that trim the sides, This mode! is made of v fine broadcicth in belted style with coat of correct lenj The full collar of seal (dyed mukrat) may be closed high at the throat or worn open if nt Maximum Suit Worth This suit is of fine burella cloth with snugly fitting back and sleeves, The velvet collar rolls high at the neck and but- tons picturesquely. To be worn with one’s own furs, Each of these suits has that quality of Smart, Chic and Tailored Distinctiveness Soft lambs’ cloth give desirable long lines. and pocketed. Comfort navy, mouse, rose, taupe. Sizes 14, 16 and 18 years. From That Embodics the Ideas of the Winter Mode and Still Is Moderately Priced $28.75 is the material used and the double rows of buttons Trimly belted is assured because of the silk lining and interlining and the closely buttoned collar. In Pekin blue, reindeer, brown, beetroot, —Third Floor, 85th Street, Front, Some Beautiful Coats that expresses Individuality. OTe Third Fleer, S4th Street, Broadway Paris Women \- ho Seek the Exclusive Should See Them _ There's a utility that is pleasing in the imported coats this season, imparting a bit of the serious dignity that is now a part of the French capital. This only serves to enhance their rich and simple beauty. We describe a few, but one must see them to understand their elegance. A Courtisien Model Shows An Elongated Waistline This coat is of the finest velour cloth in @ soft mole tone. Simple shirring at the low waistline gives grace to the ripple of the fabric. The collar and cuffs, deep border and inside facings are of beaver coney, Lined with adrabcolor silk of silver sheen. $274,00 A Drecoll Motor Coat With Huge Collar Like a Rug Hunter green wool cheviot | makes this coat and light tan wool velour its lining, which makes « smart contrast at the cuffs and front where it forms the facing. This coat has great, loose sleeves with armholes from shoulder to waistline and an unusually large rug collar of natural | raccoon. $149.00 | This Wool Plush Coat from Abiotty ts a Beauty The richest kind of » con- trast is achieved by combin- ing its fabric, which is a luxurious wool plush of light mocha, with a huge shawl col- lar of three-quar plucked beaver, an elegunt fur of soft, Warm brown, Narrow sashes tie through waistline at sides and end in silk tassels, Lined with satin finish corduroy, lustrous as a waterfall, $196.00 A Coat of Diagonal Velour ~from Callot It t ke color, a dignl- le, made on long, igh slenderizing lines. The deep border, cape collar and flare cuffs are of taupe dyed hare. ‘The pockets und silk braid frogs are unexpected, hence unusual, 49,00 There are other handsome coats, too numerous to describe, from Drecoll, Bulloz, Callot, Lanvin, Aoiotty and Courtisien Coure—Third Floor, roadway, fa) iatiraNi'veXtirent GLOVES THE USEFUL KINDS Priced Moderately As the ‘ thermometer drops, the need for gloves becomes more and more pressing. As accessories to a smart costume they are always @ necessity. $1.44 Women's white glace gloves, full pique sewn, one clasp. Round corners, Paris point backs. $1.69 Tan Prixseam sewn cape wal.ing gloves, One clasp, Paris point backs and gus: seted fingers, They are well suited for driving or walking. $1.69 Always practical Mocha glove, hand pique sew round corners, & Some Are Hand Embroidered and Hand Drawn Aiteeet at tee Peeve Quality Serdee INNA CES} The Sweater Department Takes New Headquarters on the Main Floor Larger space was necessary in order to take care of our growing sweater business since the inereased popu larity of these favored garments, We have therefore moved this department to the Main Floor, where, we believe, we can minister to the needs of cur customers with greater convenience and facility The stocks are complete with sweaters of wool, fibre artificial silk) and pure silk, in an excellent variety of styles, attractive weaves and almost endless colorings. Prices less than elsewhere —that's a good point to remember, Three Items of Particular Interest A loose weave sweater, of shetland knit, that looks a» if made by hand has xatlor collar, cuffs and buttons of self This warm sweater, of novelty striped shetland weave, comes in two-tone effects, com hese pretty voile blouses look as though cokes brushed eal. Gash, Ob bined with ‘The sailor tasselled ends. Hose, Copen- collar, belt hagen, purple, white green, gold, pink, $6.49 A practical sweater i ¢ ——~ SON re, $5.49 to $18.74. P Sweaters, $23.74 ifteial silk) Sweaters, $5. Main Floor, 84th Bt. Have a Candy Surprise Many of our customers are enjoying the plan. You don't know what's in the box until you open it. Half the fun is finding out, the other half is in eating the candy. An order left with us delivers a “sur * to your home on a speci- fied day of cach week. We select the —and we make sure that the best part of your surprise is the fact the candy is wholesome, pure home-made, and equal to the best you ever tasted. Send a Surprise Home Today awe — Main Moor, Rear Practical Serge Dresses The Kind Smart Women Appreciate $12.74 $17.74 The economy of pur- chasing a dress one of these is ev a glance. They are the nerally appropriate inds, in only ° are unusuully good dress at these low pri A—A latlored dress fushion- ed on straight lines. The belt threads through and buttons at the hips. The long, button trimmed col- lar of serge has an over- fy collar of white $12.74 satin, B—Serge and satin are & smartly combined in this dress. The deep border of serge is embroidered in black silk. White Geor- ette care collar, cuffs and vestee, lace trimmed. $17.74 Another straight line dress has | This dress has the effect of @ @ wide box pleat forming 4 | long waisted overblouse in the anel down the front and nee Pack. Small black buttons trim | W8Y that the waist is joined to the waist and sleeves, [m- | the pleated skirt. The waist broidery trimmed belt; | is attractively embroidered in white satin $1274) tandtene 617.74 Crerre—Third Floor, broadway, overcollar. Y Daintily Lace ee Thimmed || Sth Street ; . | . f : THE EVENING WORLD, TUESDAY, OCTOBER 16, 1917. rae B | MrT i i MEE BEDS BEDE IEMBIE 221 IE IIB ELE ABIES ISD” CANE TE G IO TREAT et TT r “ould cost considerably more than we at asking. They are cut on shapely lines and effectively trimmed with embroidery (a great number of them are hand embroidered) ,Val. or filet lace.fine tucks and hemstitching. Onsale to-morrow 9AM es Gey — Third 007 SS White Nainsook—For Lovely Lingerie 19 inches wide, $1.89 for piece of 10 yards heat duralle material for foshioning Hecause of ite width it will cut ad womens and children's underenr nyrously and ite coat ts decidedly medlerata, COO — erm Veet, | onto See Sa eee ‘‘Less Than Elsewhere’’— What Does It Mean? From time to time in our talks about Men's Clothes this pet phrase of ours trails along at the end. Here we give it the position that is due it. . Its importance is shown ina quick, analytical study of our Men’s & Young Men’s SUITS « $24.75 Compared carefully with suits offered at a similar price in other good stores we have learned that The quality, of. the all wool, unfinished worsteds, cheviots, cassimeres, fancy mixed worsteds and serges of which they are made, is far superior. The style range offers a wider selection, varying from the extreme to the conservative, yet never overstepping the boundaries of good taste. The tailoring, which we learned by actually taking the clothes apart, reflects more care and cl thes making skill than the average suit at the price, And all this is equally true of our other Suits from $16.50 to $39.75, That is why we say, “Quality for Quality— at Prices Less Than tlsewhere.” Ragve—rVritth Moor, Broadway, Front *Ten Shun!! BOYS’ CLOTHING With the Military Spirit The Duty of the Hour This war will cost a great deal of money, and no family, no matter how humble its station, will be exempt from its propor- tionate share of the burden. We are going to have a multiplicity of taxes, both direct and indirect, and they will levy their toll upon all of us. More than ever before will the need of avoiding personal debt be forced upon every wage earner, every salaried man, and every man with an income from investments. Fight shy of the bills that are due the first of the month! In an emergency like the present one the man of foresight will buy for cash, and, if he seeks the most for his money, he will buy in @ store which pays cash, and therefore ives more than a credit fo can afford to give. Buy at Gewe where your dollars will do a maximum of service Pay as you go, and then you won't owe, See them drill in imitation of their older brothers serving their country! Can you picture them in real mili- tary clothes tailored along the lines of maturer military appurel—clothes that will make them assume a military air, erect, straightforward and soldierly—clothes that will give them the manly spirit they will want to live up to. We have such clothes, well tailored and priced, as usual, “Lowest-in-the City” Boys’ Wool Khaki Army Suits, $7.49 An exact reproduction of the U.S. Army suit in khaki color woolen fabric of excellent quality. Sizes to 1 years, Ilus B. Boys’ Wool Khaki Army | Boys’ Wool Khaki Army Overcoats, $8.94. | Mackinaws, $3.94 Cut like the regular officer's Just the coat for the act ve, coat, trimmed with brass but- | manly youngster; belt all tons; convertible collar and | ground with metal buckle, con- red flannel lining insuring | vertible collar, and lined plenty of warmth; belt a with red flannel lining, 8 to 18 around with — metal buckle. | Years. flue Sizes 8 to & years. Jllus A Boys’ Felt Army Hats, $1.39 and 91.88 Real soldier hats for the bi Boys’ Army Officers’ Caps, $1.24 To match the above suits and overcoats in and ser- | boys Well eof gow vice. dines 644 to 7 quality army color felt AGO —teeond Floor, Bib Bt. Kear WELCOME To the Visit.ng Members of the Southern Commercial Cor gress Smart Suits For Young Men In Their ‘Teens irlenda from the So uthlane $14.75 to $19.75 the day he knickers for trousers. the who are holding the ‘Eegy From deserts his long young interest in clothes and style chap shows real s fifty-nine been due the gener nds in the To meet his ideas we have dN Fine Voile Indeed a large share of the handise in this great insti- The fabrics inet r Tweed, Worsted und compass a goodly wople from the ds Greetings and G iM s to the Southern Commercial Congress. Lewes —Pitth Voor, SAL Shy wey