The evening world. Newspaper, February 10, 1917, Page 5

ICE COATED FIREMEN | FIGHT PORT CHESTER BLAZE WHOLE NIGHT Rye and Greenwich Aid in Bat-| tling Fire That Causes | $100,000 Loss. PORT CHESTER, N. ¥., Feb. 10.— With the mercury near zero, the fire. | men of this village, aided by detach- ments from Greenwich and Rye,| fought an all-night battle with a fire | which destroyed a block front in the business section and caused $100,000 damage. H The firemen were coated with tee and were hampered by a high wind, The fire started in the fashion shop of M. Mantell, No. 33 North Main, Street. An overheated stove in the, millinery departm is believed to have beon responsible. The firemen failed to hold the fire to the Mantell shop and help was sum- | moned. The flames swept through to the corner below The building in which the fire start- ed was a two-story frame Adjoin- Ing was a th vk building, ; formerly oceu y the Port Chester Furniture Com y. It was being | remodelled and unoceupted, but was filled with This was dam- aged. Back of t Lumber fire | worked fk wep the flames from etting & hold in the piles of lumber, The stores burned wer thur Schmidt, barber; W. H. Smith, | e Raphal, tailor; the Association, wines and liquors org's furniture store and the National Market. The last! two were in the three-story brick building. —— those of Ar-| GOOD BYE Sore Throat Forever! THE SAFE ANTISEPTIC, WILL DO IT +» $1.00. bottle, if ye ply vou » ©O., Depi. B Ceeaeenannamaaanl FIVE SPECIAL | a FEATURES a § ON SEPARATE SHEET IN SIX COLORS IN GREATER ABW YORK, AND VICINITY? ALSO Valentine Song: “HAVE A HEART,” Words and Music Complete LARGE ! PHOTOGRAPH OF OLD NEW YORK Gravure LAST OF THE BOILEAU GIRLS Art Cover, in Colors PORTRAIT OF LINCOLN Suitable for Framing TO-MORROW'S SUNDAY WORLD Order from Dealer in Advance Kdition Limited arr | CES EMBRO| RETROSPECT IE’'LY-NINE years ago this February, Rowland I. Macy established the Macy business in a little store on Sixth Avenue below Fourteenth Strect. He aimed to sell dependable merchandise at a reasonable profit. Te was the first merchant to mark the price of merchandise in plain figures, to sell at the same price to everyone and to give no discounts to any one. These methods have been the impelling policy of the store ever since. Fourteenth Street was the uptown retail centre in 1858. All about it were the residences of New York's first families. Thirty-fourth Street and Broadway, the site of the present store, was almost in the suburbs. ‘Thirty-fourth Street was lined with detached houses and no one thought it remarkable that the family cow kept down the grass in the front yard. A RAMBLING ROAD Broadway, above 42d Street, was a rambling road, improved only in spots. “3 It awaited the magic touch of Wm. M. 6 Tweed, who, later on, was to set the city’s idle laborers at work with pick, shovel and hand-drill creating the wonderful “Boule- vard” of which a popular street song of the day warbled: “—times are mighty hard, A dollar a day is very poor pay, Vor work on the Bou-le-vard.” Long Island City was Hunter's Point and Willianis burg considered itself a higger town than Brooklyn. Coney Island was a waste of sand with a few shacks at Norton's Point, now Seca Gate. WE SEE TITLEM NO MORE Stage coaches lumbered up and down Broadway and Harlem was an hour’s trip by horse-car from the City Hall. The streets were alive as early as 6 A, M. with workmen in top hats and carrying three- tiered dinner pails. The bottom held coffee, the middle tier meat and potatoes and the top a slab of pie. Every corner grocery had a bar in the rear and every man who aspired to political preferment first joined a hose or engine company and “ran'with the machine.” Ward lines were of greater importance to the average cilizen than international boundaries. While Greenwich Vill: the home of thousands of old New York families they referred to it as the ‘Ninth Ward.” The great upper West Side was a wilderness of rocks, shanties and goats. The man of means owned a trotter and showed his paces along Jerome Ave- nue. Theatre Alley justified its name in those days because the stage entrance of the old Park Theatre opened on it, just around the corner from Ann Street. THE EVENING WORLD, SATURDAY, FEBRUARY 10, 1917. BEGINNING AN EPOCH conga James Buchanan was President, John “<< 2 A. King, Governor, and Daniel I. Tiemann, aN 4 Mayor. New York’s population was about ~ to 750,000, In public places nen were beginning \ talk about a gaunt, stoop shouldered country lawyer > out in Hlinois, by name Abraham Lincoln. Women’s skirts were voluminous and their bonnets cavernous, Imagine a subway crush in 1858! We had two months of sleighing every winter in the 50's, Election day was usually cold and blustery, and Thanksgiving marked the beginning of real winter. By Christmas time the Broadway stages were on runners and women of fashion went shopping on Fourteenth Street in big sleighs or trim cutters, Buffalo robes were plentiful and cheap, THEN AND NOW This sketchy picture shows something of what New York was when this business started on its eventful career. ‘The stage coach gave way to the horse car, the latter to and later came the trolley, then the subway. ‘The elevated roads gave the metropolis a tremendous im- pelus and now the suburbs, old and new, are changing the map of the city. First the centre of retail trade jumped to 23d Street, and then, when AWS blazed the way, it settled at 84th Street and Broadway. And here it is certain to re- main for many years, for, with an express station of the Broadway subway in Herald Square and_a station of the Seventh Avenue subway at 84th Street, Aleeys is and will continue to be the eentre of New York's Department Stores’ activities, In 1858 f\eye delivery service consisted of a two- wheeled hand-cart, To-day deliveries are made by an equip- ment of 170 horse-drawn vehicles and 107 automobiles. 59 YEARS OF SUCCESSFUL STOREKEEPING Pebruary is @eys natal month, Events which we We are 59 years hope will emphasize young. In recogni- ' merchandising ) tion of thisanniver- 40) ‘supremacy, The Sunday sary we have ar- papers will give the de- ranged a Series of tails of some of the offerings,