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THE EVENING WORLD, MONDAY, FEBRUARY 5, 1917. ~~; ~{ _—— Pe Ls A Ae AY Pe bg ‘, f % The big crowd watches the players striving to reach the goal. 4 oom It’s a game in the Yale Bowl. You can see more ‘people there than = there are.in the entire city of. Schenectady. It’s the biggest crowd that can be seated anywhere in the United States. But fourteen Yale Bowls would not hold all the men who smoke \ Mecca in a single day. ‘ Mecca is the goal of all cigarette smokers, just as the big football games are the goal of all football fans. Mecca cigarettes were made to order for real men. . Smokers wanted a cigarette combining the fragrance of Turkish tobacco Mecca was the.answer.’ with the character of American. Iti isn’t the prite that makes Mecca so popular’everywhere. It i is the | ff ; fact that Mecca is a real man’s smoke. > Try Mecca today. See for yourself why it is the goal of all cigarette smokers. In the handy slide box 5c for i in the oval foil 4 a ; ‘ In 3/, Minutes — enough Meccas are made to supply every one of the 80,000 persons in the Yale Bowl with a Mecca cigarette Dene, THE SKYLINE OF THE ANCIENT CITY OF MECCA I dese % package 10c for 20. é i “Ton earl ‘mom @) unscawaan Rintehwoop ey Fhe ps ; ‘aa OR, tas Resta eG cane ) \ Sree SELES GN Hi oe eR EE