The evening world. Newspaper, January 11, 1917, Page 10

{PEOPLE OF AUTO OUTPUT Motor + Car Evolution Has Worked Big Change in 5 the Farmer’s Life. ——— By John N. Willys Cretan of The Willye-Ovetand Company.) ‘The automobile show, now in full) ‘wing at the Grand Central Palace, magnet that draws thousands “et people the city each year from of farmers who visit tho be driving new care before’ \eoring. For these men of the soll late better than any one else many advantages of a motor oar. them it means more than pleasure comfort. They look upon it as 6 ess necessity without which iBhey would be seriously handicapped, f ‘More than half of this year’s enor- “mous output of Overland cars ts being ' to people who live in the country, | |Which is a pretty good indication of he farmer's appreciation of the auto- If any further proof is needed | F @ but to attend @ fow of the| tate or county fairs. The parking spaces that a few years) go were occupied by horses and rigs| Gre now filled almost solidly with row tter row of automobiles. Attendance igures show a remarkable increase, due entirely to the distance defying | ability of the motor car. The farmers | who did not caro to travel fifteen or “twenty miles behind a slow moving horse now think nothing of a forty or pixty mile spin in @ machine, At one of the big 5 faire in the Middle West last fall a careful record hee. kept of number of automo- ‘Biles that entered the grounds. The ya. average was close to 6,000. The ‘norses that were there seemed ‘out of place. They were hemmed in ma all sides and literally pushed to wall. Next to the big national automobile 8, I consider these fairs the most roductive from a selling standpoint all places where Overland cars are bited. The money spent in fitting 1p an attractive booth at any county fair is sure to pay big dividends to automobile dealer, Ht mobile. ou ONE.MODEL POLY S CANIN FAVOR AMONG CARMAKERS Yearly Changes for Sake of Something New Con- fuses the Public. By Hugh Chalmers. | On Sept, 80 last 1,600 distributers and dealers celebrated the first anni. | versary of the Chalmers Six-Thirty. This particular model had been on the market just @ year, Over 25,000 of them were in the hands of pleased owners. Our dealers were satisfied with the car as @ sales proposition. Why change? Briefly that te the attitude of the Chalmers Company, and I believe, also, of the majority of reputadie con- cerns in the automobile industry, to- wan the policy of yearly change of | models, To date the history of the @utomobile business has been @ con- stant struggle for perfection. We endeavored first of all to produce me-| chanical efficiency. When th | obtained In wome degree our ation. | tion was next turned to beautifying | the car's exterior. ‘The process of re. finement has gone on until there aro Practically no radical changes neces- sary in the present day automobile. The disadvantages of changing models simply for the purpose of | bringing out a new car each year are manifest even to the man with no knowledge of manufacturing. On the other hand, @ revoludon in the attl- tude of the public toward certain types of motors might necessitate an entire change in. the makers. plans I know of one big motor company whore sales head, some years ago, an- founced in a cfroular letter to the dealer organization that his particu. | lar company would never bulld six- | nder cars. But the public changed his mind for him. Inside of a yoar that concern was manufacturing exes exclusively, In deciding to eliminate yearly changes of model we are mereiy fol- lowing the dictates of good business. Costly experimental work, expensi:'s new dies and patterns, and other features attending the production of a new model will not be included in our overhead for the coming yeu Instead we offer the public product of known worth. Yearly modela were for @ long time considered a ales atimul ‘To-day this theory fa known to be fallacious, I believe the buying public has been educated to the point where motor h eas any | | i | GA Sensible MAXWELL BROUGHAM... other legitimate article of merchan- ise. Styles in motor car bodies, ike styles in millinery, may change with ho seasons. But it 1s entirely possible to make adjustments of this kind in mid-season, without waiting for an- other year to roll around, In othor words we believe the automobile manufacturer will incorporate refine- ments from time to time, without con- fusing the public with an interminable lne of new models. This policy will Tesult in two-fold @atisfaction, The car purchaser will know he ts receiv ing the latest thing in cars, whether buys in June or December. And the manufacturer will benefit because it will balance his selling season and enable him to turn out cars at an even pace throughout the twelve months of the year. caniaiaiiipienannnions CHANDLER’S BIG CONTRACTS, Will Turn Out 25,000 Cars te Meet the 1017 De As indicating the exceptionally sub- stantial development of the business of the’ Chandler Motor Car Company, Cleveland, Sales Manager Dunlap points to the fact that @uring the recent serie: of conferences at the factory with dis tributers from all sections of the United States, bona fide contracts for moro than $27,000,000 worth of Chandler Sixes, figuring all cars contracted for at touring car prices, were closed the year 1917. id The Chandler Compan; turing 1s manufac- 000 care to take care of its Se AUTOMOBILES. AUTOMOBILES. _ at the Waldorf Astoria Hotel Lower by hundreds of do! lars than any other truck of its size and quality made anywhere in the world. Deliveries af once FULTON MOTOR TRUCK COMPANY pf ond General Q fice: jactory FARMINGDALB — LONG ISLAND — NBW YORK STUDEBAKER "SIX" ROADSTER THE EVENING WORLD, THURSDAY, JANUARY 11 CARS THAT ATTRACT ATTENTION AT SHOW SMILL WHY HE SELLS SAXONS. Georg: ¥ George KR. General w Tells Why He ed the Machine for New York Sale. Morrow, Car Company of New York, that Saxon was the car he and his @ sell after # publi what the dealer looks at befor RKerardless of and to some selling cepts a terms with the extent irrespective of the automobile. wanted to n of the nance. bays Mr. Morrow line of cars. factory, of th the President Manager of the Saxon ar and a and Motor decided th and performance are the t sell A motor ear to the the car that ts most attractive to the bu DEALERS SAY IT IS IN THE WONDER CLASS price | picks out 1917. AND. EXPERIENCE AUTO. INDUSTRY IN THE Peerless People Installed Expensive Laboratories to Insure Good Material. To those students of the automobile industry who annually visit the New |York Automobile Bhow, the thought |must come to them, as they gase |upon the exhibits, “How litle does spectator appreciate the atudy, the skill and the experience necessary to produce each one of those beautiful offerings?” The aver- a ita countless pass unnoticed. For few show visitors pause to observe that for every stecl part used in the motor car there are two distinct steps necessary in its production, re- quiring costly experimente which must be observed if that car is to even approach its maximum effct- (eney. First, the steel must be properly manufactured. Second, it must be submitted to intelligent heating and cooling after it has been formed into the rough shape of the part dor which it {9 intended. ‘Dhis step is called “heat treatment,” and it ts distinctly the function of the motor vehicle manufacturer. The first atep is the work of the great steel mill At the outset of the automobile in- dustry, the science of heat-treatment nusly in tts infancy, These |conditions caused the Peerless Motor {Car Company of Cleveland, O., at igreat expense, to equip laboratories jwith the necessary apparatus not lonly to make commercial determina. Itions, but also for the purpose of acl- entific investigations into the proper- ticeg and treacnent of steel, 80 that }tie best alg could be selected and the maxuinum benefit secured {from their use, And the result of this care aad expense is the peerless Peeters are scores of other factors in line construction of the automobile |wtch have not been consideved, but Jail of which require the limit of bu- Rech eats Te le why the automobile its present is the wonder product of the worl | STUTZ MOTORS RESTING PON THEIR 1915 LAURELS Will Not Race Again Until Record Is Threatened by Other Makers, “when the automobile season ended loMcially and Dario Resta and his | French racing car were declared the winning combination for the past year, it had no effect whatsoever on the enviable reputation of the Btuts ‘oars for winning speed contests, a8 the Stutz records had never been equalled by any make of car,” said Harry C, Stutz, President of the Stutz Motor Car Company at the Stuts booth at the Grand Central Palace Automobile Show to-day. “Although a whole year has passed, during which time more than 4 score of big speedway and road racing events were run and in which several cars of one make, both of foreign end American manufacture, com- ed in an endeavor to eclipse or st to attain the Stutz record for endurance and consistency of winning consecutilvely four firats and four se onds in four of the big racing events jn 1915, our records have never been in danger, “When at | | was obvi but {t must be kept sold. There is more harm to the dealer in @ dissatis: er than in anything else. New York there 1a another ques- tlon—the standing that a car has with the motor-buying public. New York loads a arbiter of motor fashions, as ft is arbiter of all styles for this coun- try, and @ successful dealer 1s one who the publio back of him and his product at the Auto Show last year a ee OUTLOOK FOR 1917 GOOD, |retirea from racing until some one a *|make of car had equalled our record, I meant what I said, and no Stutz entry started in @ singe event during the past year. I believe in automobile racing and think it is @ good thing from both the manufacturing and sporting view- point.” Goodrich Tire People Are Busy Turning Out Rubber Auto Accennorte: One of the prominent visitors at the! show is W. O. Rutherford, general sales manager of the 1}. F, Goodrich Company, Akron, O. Mr. Rutherford 1s well known in the Inner circles of the big motor car manufacturers and ts one of the leading figures in the Motor and Accessor: Manufacturers’ Association, of which he ta a Director, When seen at the company's offices at 1780 Broadway, Mr, Rutherford said: “The business outlook for 1917 1s great, not only in our tire department, but 0 for the hundreds of other rubber clea which we manufacture, For in this last year we could not make alf enough straightline overshoes, 4 mots or Textan soles, Automo- look upon the B. I. Goodrich Co, asa tire manufacturer, whereas, outside of tires the Goodrich factory would still be the largest single manufacturer of rubber goods.” ——————_— WOMAN IS TO-DAY’S BUYER, Study Her Tastes Mayor Mitchel yester again ore in BK. Rosa Appleton of the atham and Phenix National Bank se of the Brooklyn Public Ppleton was one of the © library, and when he or which he now has Be been app trustee mo: “The woman 4s the critical automobile buyer to-day,” according to W. E. Stal- naker, Vico President of the Pathfindar Company, manufacturers of the new twelve-cylinder seven-passenger touring | roadster, ‘A woman enters into the | purchase of @ motor car to-day more | than ever before, We have designed and built our new twelve-cylinder seven- | passenger touring roadster with this| {dea in mind. A woman appreciates comfort in a motor car, whether she | drives {t or simply rides in it must have long great | “The woman to-da flexible springs, shock absorbers depth of upholstery, double spr the cushions, convenient of tools andthe safe guarding of the | tools and the whole car by means of | ture The ninth annual banquet of the | Motor and Acceswory Manufacturers | was held last night in the Waldorf. | Astoria, Almost 600 persons attended | the dinner, which was enlivened by Tho First Field Artillery Band, recently returned ) the border, supplied the music, | 4 EB. Thompson, Vice President | Association and President ot Stoel Products Company of Cleves | land, presided | ES | City’s Ferry Sheds No More Free) Garage at St. George, | Staton Islanders who have stored | | their autos under the ferry shed at St, George while they went to Manhattan | afoot will have to find another place, | An order posted by the Fire Commta- | sioner prohibits autos being lsft une ed on any part of the muntelpal 1 ty at St ree. A $10 fine te the announced penalty, ‘Twenty to thirty ‘autos day have been perked in the sheds. I stated that the Stutz Company had | THE JORDANS GIVE PEOPLE 85.0%: falttincr ef atecete at ANEW, DISTINCTIVE CAR Ohio Manufacturers Build Special Machines to Suit Public’s Varying Taste. ng. in the Vetle “Biltwel” line, these models have be cote Play as the space would comfort allow. The fi and seven-passenger touring bodies, the sedan with com- pletely concealed windows, the if town car for the ultra-fashionable fol milady's sociable bie? sporty Passenger roadster, doctor's ry ani Because among the 1,600,000 auto-| fact a iine containing @ car suitabl mobiles built during 1916 there were |every purpose. Apparently it makes no difference what your whim or Uo '’ Drobably not more than 10,000 of @lthere ix some one Velie model sul AUTOMOBILES. _ distinctive type in appearance, fin- | to_your wish. ish, comfort and mechanical quality, a big demand for that style of car and he forthwith started last sum- | mer the manufacturing of the Jordan | Luxury Car in Cleveland, 0. The Jor- dan exhibit at Grand Central Palace is one of the main points of interest for the thousands of spectators at the automobile show this year. | “The dovelopment of automobiles has eon so rapid and the demand the majority of the prominent man- e ufacturers are turning them out on a| clurer otf car- quantity production basis and ther |No other manuta di In Hes the reason of our success on | buretors cares to attempt to dis- Were ! Rot for the excessive cost, practically |Prove our statement. J every discriminating buyer would in-| Stop at | sist on @ custom-eade product. It! is human nature for the Individual | BOOTH 22 51) to want something out of the ordi- | bree Rabaea eat of oue f8 | ACCESSORIES DIVISION M. car tu! o ou j= | tory te mote or Tessa. special car,| AT THE, SHOW built to sult the taste of the buyer) " who prides himself on possessing the |and let us a to you unusual. | \( “the fashionable dresser has his|CaM save 2V7o On your fuel bi clothes made to order #o they will suit his individual taste and require ments. The fashionable motor car owner wants the sa service.” Edward & Jordan decided there was 90 great,” declares Mr. Jordan, “that nary. This applies to automobile by installing the ——— | VERSATILITY OF THE VELIE. | Nine Types of the “ntiIt Purchaser a Wide Choice. The Garland Automobile Company, local representatives for the Velie, are CARBURET 0 R proudly showine the full Velie “ruitwel”| The H. & N. Carburetor Co., seit NSA Ie ele hs TY | 1675 Broadway, New York ae AUTOMOBILES. | | MORE POWER WITH LESS FUEL ~ Moore Multip ¥ Exhaust System At theAutoShow See our exhibit at Booth -B, Automobile Show at Grand Central Palace A few open terri- tories for dealers LONGENECKER and SANDERS, Inc. ® Central Park Weet Tel, Colusabus 4903 Abbott ‘Corporation, Detroit ‘Copyright appiled for U (ihe Her |