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— aA THE BVERING WO LD, TUESDAY, wi a 10, 1916, 8 Seven Carloads of ‘'Princine Pure Phosphate Baking Powder ALN BROS. NEW YORK CITY SEEMAN BROS EVEN CARLOADS of Princine Pure Phosphate Baking Powder for one great grocery house in one year! Nothing like it has ever been heard of before in the baking powder business. And there is only one reason:--- The remarkable goodness of Princine. Unlike old-fashioned baking powders, Prin- cine requires heat as well as moisture to release its full powers. It rises in the oven instead of wasting its strength in the mixing bowl. This means sure rising and higher ning, It means that the dough is thoroughly baked--- at wade ats PRINCINE 2 GE Bought by FT (ab PRINGINE wns ce] fe a that it rises as it bakes and bakes as lm, lt rises. sa i | “Excellent,” Says Prof. Allyn; “Star,” Says Dr. Wiley; “Pure,” Saye Mr. McCann; “Right,” Says the Forecast Magazine. " PURE All pure food grocers sell Princine Pure eat PRINCINE wosP Phosphate Baking Powder---that is why mi ye Seeman Brothers have to buy in car- load quantities to supply the demand. 15c for a 4 lb. cup 80¢ for a 1 lb. cup Richmond, Va.