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The Evenin PSTARLISHED BY JOSEPH PULITZER. *ubitehied Datty Except Supaay by the Press Publishing Company, Nog, 63 to 43 Park Row, New York, RALPH PULITZER, President, 6% Park Row. J, ANGUS SHAW, Treasurer, 63 Park Row. JOSEPH PULITZER, Jr. Sect Park Row, Entered at the Post-Office at New York as Second-Class Ma: ubseription Rates to The Evening) For Engiand and the Continent and World for the United States | All Countries in the International and Canada. Postal Unign. ine Year..... ine Month VOLUME 56........... THE CITY FIRST. HE huge, ill-adjusted, ever-increasing load of taxation under which the City of New York now staggers is its gravest, most pressing problem. Every real esiate owner, eve «NO, 19,810 y holder of property, every business with his landlord’s taxes, is face to face with that problem and deeply nterested in ite solution, | Solved it must be unless taxation is presently to reach an unbear-| ible point where real estate will find itself practically confiscated and} yasiness will begin to move away from the city. The Evening World has carefully investigated the situation. It} will publish the facts as it finds them. It will also outline the reme- dies to which equity, common sense and sound business principle all! point. It is unjust that the City of New York should bo subject yea! after year to levies recklessly imposed by up-State legislators to supply ‘unds for up-State extravagance, | It is unfair that real estate in this city should be taxed up to 22 per cent. of its gross earnings while public utility corporations that| earn a gross return of 331-3 per cent. on their assessed valuations get off with taxes amounting to only 6 1-5 per cent. of their total revenues. It is unreasonable that the city’s business should be conducted | with a confusion and a duplication of functions that waste every year millions of dollars of taxpayers’ money. Tf such injustice is ever to be overcome the whole city must rally to the task. If, as The Evening World believes, the annual burden of taxation can be lightened by $30,000,000, to be taken off real estate and used to strengthen the credit of the city, then every civic society, every real estate organization, every business men’s club should be ready to forget differences and work together to accomplish what is obviously for the good of all. Organizations that aim to put this city where it ought to be financially and as a self-governing municipality that contains half the population of the State, have got to learn to co-operate. The thing can be done, but it must be done by the people of the city pushing all together for the city—loyally, and with team play. —+——_—__—_—. Reccrding the closing of the Pacific Mail offices in Yoko: hama, the Japan Gasette says that among ihe employees ealling , for America was Mr. John Prussia, “the sole survivor of the Confederate cruiser Alabama, which figured so prominently in the Civil Wer, He jotned the vessel in Birkenhead, and left her when she was sinking off Cherbourg.” ‘The name does not appear in the roster of the ship given in Lieut. Arthur Sinclair’s book “Four Years on the Alabama,” but £ he might eastly have been there under another name. Others There were present for duty on the fateful morning of Sun- day, June 19, 1864, when the cruiser met the Kearsarge, cers and 122 men. Out of this number there should be at this date more than a single survivor. The adventurous are apt ‘ to live long if they once make port. — CANCEL THEIR LICENSES. HB EVENING WORLD has long maintained that to check! lawlessness among motor car owners and drivers the State should take steps to cancel the licenses of chronic offenders. We note that Police Commissioner Woods is now of the same opinion. Moved by the cases of four drivers—one convicted of driv- ing his auto while intoxicated and three found guilty of thrice vio- lating the speed laws—who ‘nevertheless all four retain their chauf- | tours’ jicenses, the Commissioner writes to Chief Magistrate McAdoo; “If these men with such records have still been permitted to retain their licenses, do you not think it would be a good plan, in order to reduce the great number of accidents and to curb reckless driving, to be more strict in these matters and to have the whole power of the trial judge exercised by recommending the revocation of licenses by the Secretary of State?” There is not the slightest doubt about it. Instead of diminishing, the motor peri! increases. The streets become more and more dan- gerous. Automobiles killed forty-three persons in the city during! October. Last Saturday a two ton motor truck going at a rate of twenty-five or thirty miles an hour on Amsterdam Avenue struck two little girls and their nurse and tossed them high in the air, killing one child and seriously injuring her sister and their guardian. The same afternoon auto trucks killed a man and a boy in other city. parts of the We demand strictest sobriety and good character in a wan who is to be engincer of a railway locomotive. What about the man who drives a vehicle with the destructive power of a locomotive through trackless streets crowded with men, women and children? Should we license hinfWvithout scrutinizing him and, even after we have re- @ peatedly fined him for criminal resklessness, still leave him behind the steering wheel ? on $$} __.. ene me . : Hits From Sharp Wits. If everybody realized his ideal; Money may talk all rij ‘ gat enough, Gierybodygwould reach the top. This | but sometimes tt seems to halt in its the world top heavy, | speech. ‘Macon Telegraph, other fellow's job, like a partly; A cold in the head is Uit of clothes, dosn't show Its | two in the feet.-Mencon, from across the street. | Appeal, better than Momphis Commercial control, 1 publiona, Who acce; nomination for District Attorne anything? Whitinan ty an excalons man in dealing with gunmen, What can he do along the higher 1 where the subtleties of stock trameten” ence mateh tho lightning of the thim. ble-rigger's passes before the farm. \m ‘Vo the Editor of The Evening World McCall's underpinning was jerked ot and his shoring toppied over by your editorial headed “The End, Mr. Mc@all." He may go on drawing pay, eomuleiing many another dead one on the city’s civil lst, but you have his ora even? scalp at your belt, un ; Joseph Pulitzer would have 1iked|meke non mse oy that editorial, full of smashing tacts, dusky with moral vigor, pted @ Tammany Whitman should forces of ‘Trutt have worked the poison to a running sore on the surface, where it must by pouring seon and serve as a warning, juaded | KINGS COUNTY, Brooklyn, N. ¥., Nov, 10,1915, " deadly scorn over the pretensions of 4 tat-wity6d and Tammauy $0.75, oy an, every citizen who is taxed, every wage earner whose rent rises! » 26 offi- | will Whitman, the Re- | g¢ World Daily Magazine, Tuesda y. Novemb Treasure | Fables of Ev —== By Sophie Her Husband's Parents. INCE upon a time there came to the office of a prominent lawyer a father and son. The lawyer had known the family for several years, and it was one of the most respect~ able in the community. The trouble Was this; It seems that a couple of years before the son, much against the wishes of his parents, had mar- ried a girl of the neighboruood—a working girl. When the family realized that the deed was done and they had to make the best of it they forgave the young man and urged him to.bring his young wife to live with them, Their interest was purely seifish, since they did not wish to be parted from the only son, But although they had forgiven the were Island »# eryday Folks Irene Loeb Copyright, 1915, by the Press Publishing Co, (The New York Evening World), realized that they were parted by the will of his parents and not by his own will, He took her in his arma, and the wise lawyer left. They found- ed a home by themselves and lived happily ever after. This fable is true, and sets forth the following moral: The marriage machine goes to smash when parents insist on running it, (The New York Evening Copsriht, 1915, by Toe Best inhien ing, yorid.) ow By J. H. Cassel oe BB, ag OORT oak, a] 4 ADVANTAGES OF MEDIOCRITY. By Sir William Bannatyne. T is an old and has been a frequent observation that men of genius seldom suc- ceed in the common busi- ness of life. I have nowhere, however, found it so happily illus- trated as by a question of Swift's in branch of Uncle Sam's war ser- vice? Think it over, The marines. There may be a better body of picked fighting men in the world than is to be found in the United | States Marine Corps, but as to that! Uncle Sam is distinctly a Missourian | and demands to be shown. D you know what is the oldest gon they had not forgiven the girl Their resenument of her was mani- | fested in various ways as a member of their household, ‘They found fault with her on all occasions. Many a time they flaunted |former poverty and how “elevated” she was at having married their son. ‘The girl bore it bravely at first, because of her gr [love for the boy, Yet, being @ sensi- tive soul, by and by her trials grew more than she could bear, It seemed {to her that everything was done to jpolfon the mind of her husband nat her, and she felt that her ‘sin his home were numbered, The young man, as the only child, |had for so long grown to look upon the judgment of his parents as final he: made her feel da that he seemingly lacked = nerve enough to combat them against the love of his wife. So one blue Thursday, the girl, re- liming this, “folded her tents like the Arabs and silently stole away,” 8! went to the home of one of her {friends and resolved to solve the probler. of her future some way, |somehow. ‘Then the parents began elr work, ‘They tormented the son pout his wife leaving him, and final- ly, gradually but surely, urged the » thing they desired for him—dl- voree, It was not long before he | agreed, When they put the case before the lawyer, who knew something about human nature as well as laws of court, he promised he would get the divorce, but suggested that it would \be wise for the son to see the young \woman. So (the son called on her, ace companied by the lawyer, The young we understanding what they had come for, and being a |wensible girl, received them without }malice and’ practically demanded nothing. When told what was want- led, and asked what she was going to swered : not for anything in the world! That is not what I want.” Looking at the wife he loved, he do about it (as this was a State where desertion was legal reason for di- voree), #he did not protest, but said: “If my husband wishes to get a divorce I will not fight it, I want whatever he wishes,” | ‘The lawyer turned to the husband ‘and asked, “Is that what you want?" And to the surprise of all he an-| ‘The United States Marine Corps 1s the first-born of Uncle Sam's mili- tary progeny, As a matter of fact it is scarcely proper to refer to the corps as the offspring of the old gen- Ueman with the variegated habili- ment, for in this case the child older than the father. The Marine Corps celebrated its 140th birthday | this year, for a resolution providing | for two battalions of marines was passed by the Continental Congress in November, 1776, some months be- fore the birth of the Republic. The Marine Corps js thus the oldest branch of the service. At Vera Cruz and in Nicaragua, Hayti and the Philippines the ma- rines have within the last few years | fully lived up to the traditions of the | corps. In the Boxer rebellion in China and in the Spanish-American | War the marines established a record | |for skill and daring which serves as an inspiration to the men who now wear the uniform and ineignia— | which, quite appropriately, is a globe |—in all paris of the world, British marines have had an equally brilliant history, and they |havoe given an excellent account of | | themselves in the present war, but | No other nation has attached so much | foparlance to the marines as the Uncle Sam’s First-Sorn War Baby United States. The satlor may sniff at the “sea soldier,” but down in his heart the tar knows that the marine often “has it on him” when it comes to efficiency in fighting. Not that the marine i# necessarily any braver than the sailor or soldier, but he has had the advantage of a much more thor- ough training; and so, too, has the officer who leads him, For the officer of the United States Marine Corps the full course at the Annapolis Na- yal School, which is quite good enough for a future admiral, is only the beginning. After that he must spend two years in rigorous study and drill at the Norfolk school gor marine corps officers. Only the fit- test survive that thorough course of training. When he gets through the $ officer knows a great deal of every- thing connected with the science of war, and there ta very little about either sea or land fighting, infantry, cavalry or artillery, that he doesn't k As for cavalry—well, the rse marines” have always’ been considered a joke, but on more than one occasion the marines of both Uncle Sam and John Bull have fought on horseback—and, what's more, fought well, In the battle of Santiago the ma- rines operated the smaller guns on the American fleet, and some of the Spanish officers have testified that the fire from the secondary batteries w more accurate and deadly than that of the big guns, On shore the ma- Fines ‘were Just as effelont, and one small body of marines defeated a vastly larger force of Spanish regu- lars.” In the defense of the legations in China the United States marines had the most difficult and dangerous ask, Take him as soldier, sailor, gunner, stoker, guard or even'as cav- alryman, and ‘the maring is a hard man to beat, - |Dollars and Sense se w ByH. J. Barrett Copyright, 1015, by the Press Publishing Co, (The New York Bvening World), \ 66] was not altruism which in- fluenced usin our cholee of a sales appeal,” said the proprie- tor of a bakery which has recently ch nally successful J a desire lines of least ra the bakeries of this city dvertising off and on, And y case the argument was di- rected against other bakeries by im- fieally, Bakery Obtaining Prepared Under atronize » Sure Wholesome Bread Sanitary Conditions'—that was the OUR of and Pure, dropped into my office, “'Mr, Chandler,’ he informed me, ‘I've heard that you're contemplating an advertising campaign.’ “*Yes, I admitted, “*The bakers of this clty have been thro’ & away their money for yeargg® was the reply. ‘You're all on | the~vrong track. Not one line of cre- ative advertising as applied to baker- jes has ever been run in this elty.’ “Creative?” I echoed, ‘Advertising directed to increa ing the use of the product you han- dle,’ was the response. ‘Your cam- paign should convince women who Wit, Wisdom and Philosophy == By Famous Authors a letter to Lord Bolingbroke. “Did you never,” says he, “observe one of your clerks cutting his paper with a blunt ivory knife? Did you ever know the knife fail to go the right way? Whereas if he had used a razor or penknife he had odds against him of spoiling a whole sheet.” The very idea of genius and of fine parts implies that they should be rare and uncommon, The ordinary course of society, therefore, has not been left to depend upon them, but it has been wisely ordered that the business of life almost in all its de- partments should admit of being car- ried on by such men and with such talents as are every day to be met with. The inexperienced and the vulgar are apt to judge of talents from the ecess with which they are attend- ed, to estimate the difficulty of situ- ations from their supposed import- ance or from the attention which they draw and the rank which they confer in soctety, * With them the lawyer or the phy- siclan who has obtained high repu- tation or arrived at high practice is concluded to possess more than ordin- ary talents for his profession, and if & person has commanded an army or a fleet with success, if he has figured in either House of Parliament, if he has made himself of importance to the Government and filled a high de- partment In the State, the public sets no bounds to their admiration and every one concludes the genius and talents of such a man to be of the highest magnitude. When we resist, however, the glare of success and the impressions of pub- Ne opinion and call experience to our aid, In the examination of particular Instances, we shall find not only that all these situations have been at- tained, but that they have beon filled with credit to the possessors and sat- isfaction to the public by men whose talents and whose virtues were in no wise extraordinar shall be convinced that such persons owed to the mediocrity of their tal- ents and the defects or weaknesses of their character that clevation which to many has appeared the attainment of genius and the reward of virtue, Were the characters of those who have attained stations of eminence al- ways drawn by well informed or faithful blographers we should find the elevation of such men ascribable to talents of a much lower rank than those lofty attributes with which thetr panegyrists invest them. And could the unsuccessful find historians, their stories would frequently coi of the numberlegs accidents w turb the coursé of society and dis- appoint the best founded hopes and most probable means of success, duction in quantity; savings in which the customer shares, A vast and u developed field for your product lies right at your doors, Mr. Chandler, A Nay, perhaps we | er 16, Sayings of Mrs. Solomon By Helen Rowland Copsriaht, 1015, by the Press Publishing Co, (The New York Bvening World), EARKEN, my Daughter, unto the Confessions of the Seven Hundredth H Wife of Solomon, that thou mayst learn the Secret of How to Train a Husband. For lo! there are arts and there are crafts, but THIS requireth both art and “craft.” I charge thee, keep thine husband BUSY! Yea, keep him so busy trying to live up to thine ideals that he shall have no time to wonder whether or not thou art HIS “ideal.” Keep him so busy wondering what thou wilt do next that he shail take no thought concerning what HE shall do next to amuse himself. Keep him so busy worrying as to how he shall get the money to satiety thy whims that he shall not worry as to how,smou shalt spend it. Keep him so busy earning the wherewithal to pay for thy purple and fine chiffons that he shall have no time to notice what OTHER women are wearing. Keep him so busy trying to discover how much thou lovest him that he shall have no inclination to stop and wonder whether or not he is ag much in love with THEE as ever. Keep him so uncertain as to whether or not thou considerest him “good enough” for thee that he shall never be tempted to consider whether or not thou art good enough for him. Keep him so busy endeavoring to keep pace with thine Intellectual puty suits that he shall have no time left in which to argue that woman hath not a brain wherewith to think. - Keep him so busy admiring the brand of thy NEW perfume each week that he shall never grow accustomed to it, nor find himself sighing for change. Keep thine house fo filled with rose-colored lights and with sunshine and laughter and gayety that he shall seek not after cabarets, but shall yearn for nothin, ve a funeral, for variety. Keep him so busy trying to be a good and faithful slave that it shall never occur unto him to pose as a sultan. Yea, lead him such a DANCE throughout the day that he shall be too weary at night to seek a tango parlor. . Verily, verily, when thy heart weakeneth and thy soul is smitten with, pity; when thou sayest within thyself, “Nay, it is a cold deal!” remember, even as HE remembereth when he chasteneth the baby, that it is “FOR HIS OWN GOOD!" For, behold! every man valueth a motor car according to the money which {t costeth him, and a woman according to the effort which it costeth him to win and hold her. Selah. The Jarr Family —By Roy L. McCardell-—— Copyright, 1015, by the Press Publishing Co, (The New York Evening World), POLITELY persistent ringing , graduate of Harvard, some years ago, at the bell—not from the|to be sure, but still fond memories of A hallway belowebut from the[alma mater linger—I first read ‘A door at the landing to the! Child's Garden of Verse.’ How aweet- apartment — aroused Mrs.|1y those rhymes recall ‘My Bed Is Jarr from her reverles of days of|Liko a Little Boat’ Excuse met wealth to come, when she could 60 ire I sayy onli arete and ch ae " she | of humanity as these, my tho’ \- ered Se Ge oat che aes vert to the literature that uplifts, Tt being Gertrude’s day out, Mra.|Iterature as it obtains in connection Jarr answered the polite but persist- | With happy, happy childhood: ent ring at the bell, There stood an} Mrs. Jarr was just about to ask the urbane and well-dressed man of thir- | Caller 1f he was a book agent, but he ty-five, all smiles and suavity. read her thoughts before the words But it was not a magazine editor| Were spoken. who had so persistently but politely} ‘There you mistake, my dear Ming rung the Jarr door bell. T should say, Madam,” he emilingty “Ah, good morning, young lady; @|continued, “I am a literary emissary beautiful morning, is it not?” (it was|not a book agent. Our firm (for I am not). “Will you kindly tell your|a member) {s introducing among the mother that a gentleman desires to|cultured classes in this informed speak to her?” manner a work that should be tm Mrs, Jarr had framed her Ips to|¢very home where high ideals-and re, say that she was her own mother, or] finement are the main resistance @@ words to that effect, but the suave | force, as the eminent Parisian phi caller anticipated her. osopher has fittingly said. “You the lady of the house? Now,| “No, Miss, Madam, there is se miss, really you are joking! I would| charge. We will feel repaid to know not care to contradict a lady—you|that our handsome tomes, are further have read Dickens, of course—tt is light that’ never was, seldom we meet in real life the char- I refer to the light of acter of Dora, the child-wife, in| literature—in homes of grace, refine- ‘David Copperfield’. Of course you| ment and cultivation. They are given are a young lady of more decision of |away without charge—co-educational character; I can tell that by yourjand self help to higher things is the firm yet classical features,” ideal that actuates us. A nominal “Why have I my foot against the| fee to cover cost of compilation, pub- door?” dontinuea the caller, as he saw/|tication and introduction. Thank Mrs. Jare’s gaze was now downward, | you, I will come in and sit down.” “Ah, habit, habit! We are the slaves/ And he held them with his glittering of habit, It comes from the dance,| eyes and came in and sat down. the popularity of the dance, the grace| “The price? There is no price! of the tango, even the rhythm of rag-| With an epidemy of this sort issued time, Constant wearing of dancing |for and introduced solely to the cul- pumps, the fashionable pointed danc-|tured and fashionable there is no ing pumps, you know! These points|price. Ibsen, Tolstoy, Nietzsche of the moderns; Shakespeare, Thomas « we endeavor to keep turned uP, and |i empis and Herodotus of the classle so we get the habit of pressing the| ancients, were all men of books like points against solid objects, Now, myself and would have scorned to speaking afliterature,” continued the haggle over Iterature. You simply caller, although no one had spoken| Pay & dollar down and a dollar a on the sybject till now, “reminds me week, and you sign here. Yes, I have a fountain pen. Do not hesitate, it ls of Steveffson’s classic ‘A Child's Gar- den of Verse.’ And you the mother unleakable and will not stain such dainty fingers. The dotted line of two children—such cherubs"—here his gaze fell to the children—"it 1s here, ‘Thanks, And now I must depart.” almost Impossible to believe. Yet I remember when in college—oh, yes, 1915 Ay 1% Q And ho was gono before Mrs. Jarr could realize she was out a dollar and had not gotten a word in edgoways, True Love Stories The Evening World will pay $5 apiece for all true love stories accepted, The stories must be 250 words or less in length and truthful in every detalt, Address “Love Story Editor, Evening World, New York City.” f An Old Love Revived. admirer’s death he had broken bis HEY. had known each other engemement because he loved her I since early schoo! days. They| They married and are very happy. Then came a They have both learned to be more patient and considerate. B. DAVIDSON, No, 1049 Simpson Street, Bronx, A Thanksgiving Memory, NTY years ago I was en-' pel to a young lady, the lovelles creature In human form, ig hay to be married Thanksgiving became engaged. bitter quarrel and they parted, Some time later he became engaged to another girl, She also met a second jlove. She and this other man were jattracted to each other almost im- mediately. He became very attentive and in due time proposed. It was the evening he was to call for his answer, She waited—but he did not arrive. She wondered why. |The next day the news came to her bi The Saturday before our wedding she caught cold and died four days y creative campaign will reap rich re- sults.” It took me about five minutes to now do their own baking of the ab- usual argument. The idea, apparent- ly, Was to obtain the business which had previously been going to com- petitor: | "One day » © an advertising man surdity of that obsolete method. Em- phasize the saving in time, bother, fuel and general labor due to the pur- y f bread from bakeries, ture the @eavings duo to pro- grasp tho truth of these claims. A month later we launched our creative campaign, ‘The results were simply amazing, From one of the smallest of the local bakeries we eventually be- came the largest.” that he was subject to epileptic fits, and that one had seized him while ‘he was on the way to her home, He had fallen down a flight of stairs and bad been instantly killed, | Almost a year later at a summer resort she met her old lover. He broke the long silence, and confessed that when be bad heard of her other! 6 after, How J suffered then and still suffer no words can deser jl 1 am now forty-fiy single, She is always And when the good Lord « hope to mect h Tong I have lost, + years