The evening world. Newspaper, November 3, 1915, Page 9

(FHE EVENING WORLD, WEDNESDAY, FOVEMBER 3, 1919. GIMBELS— March of “Progress” “HerOwn Reasons” for Buying Three GIMBEL Paris Hats A ey ooman ote vesting oe shops came to ae over the of The Enlarged Lower-Price Fashion Store on the Subway Floor —Presents, Beginning Thursday— The Season’s First BIG Sale of 1,513 Coats, Dresses and Suits For Women and Young Women This Sale is BIG both in savings and variety. It is the result | | of a month of careful planning. Its exceptional opportunities were brought about by weeks of watchful waiting-—~a readiness to take , immediate advantage with cash of every opportunity the wholesale market offered. Fabrics Bought and Made Up to Order | In one instance an importer’s entire surplus collection of coatings was secured at a substantial discount from current market rates. We called u one of our most reliable manufacturers. We designated our own styla—the very ones we have tried out in our regular stocks this season. ‘These styles have proven the Medium Pri French Hate They were such hone thet whe rene 4 original Parke models. Only of her min. This again conclusively proves The Supremacy of GIMBEL- PARIS Millinery at $6.75to$10 They are displayed in our medium pa priced room, and every Hat is a copy " “ of adaptation of « French model Hat s 4 Exact Copy of Caroline NI Reboux's Velvet -and-Maline 7 Hat, $10 $10 Of fine blaek Velvet, with cl crown and the ods fey sanggerated y en soles po Rd 4 as illustrated Smart Tailleur Hats at $5 and $6.75 Displayed in @ special section, Third Floor, Thirty-second Btreet Side. GIMBELS — Floor 500 Women’s Broadcloth Suits Spirit of Commerce “Progress” §0ON after the GIMBEL New York Store opened a little more than 5 years ago a writer, in commenting on this business, said: “THE GREATEST FORWARD STEP IN AMERI- Copied from Costly Models At $29.50 Now Beltless Suits, button trimmed fob pockets, semi-fitted Coat, with full flare springing from beltless waist line are the newest features. They have high military collar, band on sleeves and bottom of Coat are of Hudson seal (dyed muskrat). In seal brown, black, green and navy blue. Braid and Fur-trimmed Suits at $29.50 Practically the same style Coat, with braided beit effect; belt and fashionable and practical. How Much We Are Saving Our Patrons by this one of many unusual transactions was brought to our eyes very forcibly only a few days ago. A certain large manufacturer of coats for women and young women offered us his entire surplus stock. We found these coats, already made up, were of thé same grade of materials as those in the coats we have secured for this sale. Many of the styles were duplicates of our own. But the price at which he was willing to sell them at wholesale (it represented a sacrifice of his normal profits) is the same as we are going to sell our specially-made coats tomorrow at retail. CAN RETAILING HAS JUST BEEN MADE BY THE NEW AND WONDERFUL GIMBEL STORE, OPENED THIS MONTH IN NEW YORK CITY “This new store is som: more than a mere 4 commercial structure stocked with merchandise : for sale, It is a store with a soul in it—s store of ideals—and strangely enough a store of ideals car- rie¢ almost to realization It typifies tho hopes and dreams of men who have been planning the ideal | N store for more than a generation and at last believe N they have it In an age of specialization it has carried N specializing in retailing to its logical limit. The so- called ‘modern’ idea (also sometimes called the ‘old-fashioned’ idca) of straightforward and square depling with the public is in ths new store to be carried to its ultimate refinement. It is not an idea that is modern in the GIMF-ZL sense, for it has been the GIMBEL policy for 68 years." And tn this Store as It ts to-day, you have the later, broader, bet- ter expression of the spirit of “progress” as applied to @ great retail business It isn't dificult to write rapidly of the most ént hi It ian't hard to p high collar edged with skunk opossum; full flare circular skirt Long Coat Suits, "or, Large Hip Pockets, 29.50 From another manufacturer we bought a group of coats made up over our models from his “odd” lengths of materials. Many of the Garments Will Be Sold Close to the Ordinary Cost of the Materials The 400 dresses in the sale represent first choice from a prominent maker’s entire surplus stock. With our regular stocks as a foundation for comparison, the least saving on any one dress is $4.75; a great many dresses are half (some less than half) regular Wanamaker prices. : The suits, mostly few of a style or material, are marked at prices that warrant calling this sale the first BIG Fashion Sale of the season in the Lower-Price Store— big in savings and variety. 495 Women’s Coats at $12.50 Generously cut coats of plaids, meltons, novelty coatings, and mixtures; some ideal for motoring; one model with large fur collar; others with fashionable Chin-chin collars of velvet; variety of colors. 375 Young Women’s Coats at $12.50 Wool velours in plain colors and novelty stripes, dark mixtures, plaid: meltons, fancy mixtures and novelty coatings. Large full-top collars of natu raccoon, chinchilla squirrel; some with high-standing collars edged with fur; belted and loose-fitting models. 100 Women’s Coats, $8.50 Self striped aibeline in black and navy; room, belted conts with high standing collars and trimmed with velvet. 400 Dresses for Women and Young Women at $10 Thirty-six styles for street, afternoon and evening wear. Velveteen and charmeuse combi- nations, charmeuse with Georgette crepe, velveteen with fur trimmings, faille silk, crepe de chine, serge and taffeta combinations, serge in plain tailored models, taffeta combined wikia char- meuse in pretty evening shades, taffeta or charmeuse over net foundations, black net over silk foundations, crepe meteor. Mostly few-of-a-kind. Besides numerous other smartly tailored suits with long, medium or box Coats, All are silk lined and interlined throughout and the majority are fur trimmed. GIMBELS—Third Floor “Progress”—Fivery Blouse Had to Present a New Feature to Be in This Sale at $2.95, $3.95 and $5 BEL store, for it 9 @ « word picture of this uge army of employee it Is difficult within the scope of a few sentences to paint a picture that will ADEQUATELY convey the right mental impression to a Squarely incing ember, prepared and preparing for sales that wi il further iumin: true meaning of the word ‘'progress” 88 applied to this business, the GIMBEL store hopes to achieve results hitherto unattained 1. this month, —Right merchandise. —Right prices. —A service constantly bettered. are some of the planks of the GIMBEL platfor 080 rm—and ich are helping to build a gigantic retail business in a feld con- sricuous for its large stores LMA nnn CAL ILLLLELLAL OOM DUL LYALL AE OL LULUALSLLLMO DULL PORTE 100 Young Women’s Coats, $8.50 Boucle in light and dark blues with plush collar and cuffs; loose belted back; duplicates of one of our most popular styles. “Progress” Young Women’s Broadcloth Suits at $29.50 B ECAUSE we are specializing Suits at $29.60 we offer splendid fur-trimmed Suits at this exceedingly low price. Hudson Seal (dyed Muskrat) trims the Coat and . embroidered arrow heads above belt and on long loop pockets are very effective. Sizes 14, 16 and 18 years, Brown, Green, Navy Blue, Black, Copenhagen Blue Numerous Other Styles at $29.50 Broadeloths and Whipcords, trimmed with various kinds of fur. GIMBELS—Third Floor $16.75 Blouse Sketched—Copied At from $16.75 French Blouse\ $5 Made of finest quality crepe de chine and quite original with its daintily hand embroidered fob pockets, Rich colorings of Joffre blue, Military rose, flesh pink, also white. Willow) At $5 Some with sleeves of dainty chiffon; others are prettily embroidered or trimmed with braid; some with lace collars; the evening styles are in a va of shades. This is without doubs the most unusual collection of dresses the Lower-Price Fashion Store has ever offered for $10. 86 Women’s Suits at $16.75 | 127 Young Women’s Suits Forty styles—so there are not many of any particular At $19. 75 . one. All are surprisingly low-priced, Excellent quali- ties of broadcloth, novelty miatures, whipcord; some Ail’ ane: wyactied 000. arash g¥iae Resanee Aeshna have fur collars; plain and fancy tailored models; won- | these made from materiale of which the manufecturer derfully good-looking and well-made for thie little | heaeniy-a few yards of ay one pattern kite Breeds laine, whipeord, kitten's ear; some price cloth, ¥ Tailleur Puss Blouses (labeled) We believe this is the first time that a Blouse of this quality and style has ever been offered as low as $5. ‘The hi sh collar is encircled with a black moire silk stock, but this can be removed and the collar “Progress”—Niotable Sale of 200 high low. 115 Women’s Suits at $10 ay ie ky ude er Ene linings of excellent qual- Women’s Afternoon — Other Splendid $5 Specials: Plain tailored. modele—mostly fow of a stylo—sorge ee ai d poplin; black, blue, brown; velvet trimmed—excep- | Zhvreday in the Greatly-Enlarged Lower-Price tae a browni velvet trimmed—esel | Fashion Store, Subway floor, Old Building, Other Special News Thursday in the Lower-Price Store “Odd” Groups of Boys’ Clothes Women’s Shoes, $2.50 at Very Little Prices | ‘The Lady Betty” shoes for women are made under Wana- Former prices have been entirely forgotten in order to clear maker supervision, ‘Their smart lines and good workmanship these few-of-a-kind garments for boys out in one day. They show their Wanamaker influence. . Dull calf aud patent le: id loth tops, laced or buttoned will be all grouped on one table at these remarkably low priecs at Ae BRERRE Nee SNATA! HES BIH SSD (OG OE laa $2.50 for long-trou : sites 14, 15 and 16 ye. ~ $2.50 for overcoats in sizes 16, 17 and 18 ys $2.50 fur Norfolk suits (some with two pairs trousers), medium weight sizes 7 to 11 and 14 to 18 years. $2 for military suite of blue cheviot, sizes 6 to 10 years. $2 for blue Balmacaan overcoats, medium weights, sizes 6 to 10 years ine i Subway floor, Old Building Special Millinery, $5 New purchase of smart velvet hats in sand, dark | plum, rose and black; some fur-trimmed; attractive sailor and close-fitting shapes. Fine White Georgette Crepe Blouses, with collar, vestee and band on cuffs of Joffre blue, maize and rose color taffeta. 100 Georgette Crepe Blouses, The fronts are of tucking and cross pleats, in flesh, helio- trope, plum, maize and black, Net. Blouses embroidered in Exceptional Lace Blouses combined with Crepe Georgy ette and adorned with an effective trimming of silk cords and fancy buttons that forms deep points at both back and front of Blouse, Shadow Lace Blousea over lining of chiffon cloth and wide ribbon banding of flesh lace m over flesh color pink satin; cuffs and triple chiffon, In navy blue, Copen- collar of layers of chiffon and hagen blue and brown. lace, Incomparable —-These $3.95 Blouses Washable Satin Blouses that Fasten High to Neck White and Flesh Pink Satin de Chine Blouses Two Pointed Front Blouse of Washable Satin, in flesh pink and white. Four Remarkable Specials! 1,200 Lingerie Blouses, 600 Crepe de C. & Evening Dresses At $19.75 No a dress in this interesting collection \ was made to sell for less than $35 to $40. They represent styles that are being i) made to-day by the very best dressmakers. % The materials are of the quality that will bring forth exclamations of genuine sur- prise—considering our sale price. suits (coat, vest and trousers), medium weight, | 800 New and Unusual Blouses $1.85 for crepe de chine blouses with prettily em- broidered fronts; flesh and white. 2 for another special purchase of plaid messaline and Roman striped tub silk blouses in dark shades, Subway floor, Old Building, “Sample” Dresses Only one or two of akind, All sizes in the lot, but not in any one style. Exquisite Evening Gowns | $19.75 $19.76 Take for example the gown sketched. Shimmering cloth of gold color forms the foundation, which is draped with black net and ruffled with gold embroid- ered net, Other charming frocks of satin and Georgette crepe combination besides taffeta dresses that are simply or elaborately draped with tulle or lace. Rich Afternoon Dresses, $19.75 At §2 Blouses, $2.95 Of tine voile; two models open ia back. One style is in- set with real Irish crochet, and the other with wide bands of Valenc.ennes lace; embroid- ered \volles; “Lady Dandy” | } ov and Tearnan Blouses with hematite! jinen chiffon; collar o ck Ince collar ond. cute: Salen tiveven of luck net with fr | Lat band tons and French bound button- = ~ - holes. The majority of the 600 Fancy Striped Voile Blouses have convertible Blouses, §. Women’s Underwear and Hosiery Embroidered black Net Blouses, $2.95 Over flesh and Roman platd S0c each for ¢ 35e each { bination suits of medium weight cotton, divin weight cotton vests and drawers; several styles; Subway floor, Old Building | New and Special for Children Corduroy Coats, $3—belted, pockets; brown and navy, sices ¢ to O— uousual, Bathrobes, $2—blanket ro! some # eoonds.”” d light weights; “second ay floor, Old Building, 18c pair {or black cotton stockings, medium Novelty Jewelry at 25c ris of 6 to IS years, i rized stripe satin trimmings; rose, navy, red, cadet in effects. Gold-front cuff links, sbirtwaist pins (3 on a card), hat pins with various Satin, velvet and fur combination is one of the colar oad long sieeen with | | The, hrond, mereesiaed tripe an Old uildi novelty tops-—ull specially priced at 40e. Subway floor, Old Building, many styles, as illustrated, ‘The stylea and novel cuffs, eround ina distingt novelty. y floor, Old Huilding: novelty tepe—ull specially priced at She ubway fo a materials are so varied that detailed description New Blouse Section—Here can be found exclu- sively Blouses in size 46 at $2.95 to $10.75. GIMBELS—Third Floor Blouse Shop is impossible, 80 we say come to be convinced that this offer is extraordinary. GIMBELS—Third Floor 910.75 Broadway and 33d Street | A fisah see]