The evening world. Newspaper, February 12, 1915, Page 6

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La ee rg iF, ii tN | DANCE New Fashioned | YoungWomen’s FROCKS little bodice X\, \) Ye. Stang patron 4 Bs eereered stitching on Main floor, Old Bldg. ‘The Family Music Book \ A dower wholesale rate on orders permits us to sell music book for 20 Blouses flundreds Ready for the Week-End Why not work some Spring magic in your costume. hn brand ie models of blouses French Blouse Duplicated Recent importations suc- cessfully copied in soft taffeta. Flesh pink or white. French model was $12; our copy is 85. Embroidered Georgette Crepe Blouses Whi and flesh color. With high of fow'ncek, 80. ry Shirtwaiete, $2.45 Go attractive that we had them pictured. Tab silk in flesh color and white. Notice the new flap pockets. Collar buttons high or may be worn low. Collars and cuffs of pique. Another model with the new boz pleats at the same price. So good that we know most of our customers will want one or two of each atyle. hird (loor, Old Building. Boys’ Clothing Sale —Suits and overcoats that were $7.50 to $16.50 in our own stocks—or are of those grades purchased under reg- plar prices—are now $5.50 and $7.50. Overcoats, $ to 18-year size. Suits, 8 to 18-year size. MEN-~-Saturday FOR POLICE ATHLETES Theatrical Stars to Ald Woods's Men in Equipping Station House Gymnasiums. | Under the auspices of the Police Department a big benefit performance to given at the Hippodrome it Sunday evening to equip station pay the ex- | Hi if i ibe: s c hi see Li i i music by the full Police Band. ot Ninth New Spring Suits 200 Charming Ones Have Just Come In Made of all the new mate- tials, gabardine, checks, check- plaids, serge and covert cloth. Fashioned with a nice regard for simplicity of line, com- bined with a modish arrange- ment of buttons, pockets and belts. New in colorings — navy blue, Belgian blue, sand, putty color, battleship gray, black. Skirts are very smart and as odd and distinctive as the coats. Prices are more moderate than we've ever offered so early in the season. $17.50, $18.50, 920, $25, $27.50 ~ and up to $55. Sines 14, 16, 18 and $0 years. Special Junior Suits for 15 and 17-year girls wee ‘are not yet young at who aren’t children either. Man: tt; with a toucl of oarlot Lapa ep Bue, to ‘ste jected, “Navy blac, some ges Cheeks.” $16.50, $17.50 and $18.50. Second floor, Old Building. Handkerchief Linen Striped, Dotted and Plain Going to be worn this sum- mer for both blouses and whole frocks. The narrow, medium and broad stripes will make stunning shirt waists and the dotted handkerchief linen very unusual ones. Dotted in black, blue, green on white, in blue, Dress Fabrics Salons, First floor, Old Building. Secondfloor, Old Building. Continuing, with plenty of choice, the close-out of more than a thousand Wana- AN ANSWER TO THE RESOLUTIONS RECENTLY PASSED BY THE NEW YORK RETAIL DRY GOODS ASSOCIATION. Manufacturers Retailers Consumers A Trinity of interests, all of which benefit directly by the use of Coupons _ An Explanation without an Apology System of National Service iqMin advertising covert threat to boycott the dy pn bog ir dictation, great icity given same, is to my mii dos to a failute of the few merchants who inst action to this method of: its The resolution the use of ing their profits i customers, as a means of increasing the volume of their sales, not only borders on an un- iawdul interference with the individual liberty of the manufacturer and merchant, but fails to rest on basic. principle of economy in trade. A take the position that it is within their province to refuse to sell goods in which coupons are packed manufacturers, and that they have a right to initiate a nation-wide move- further packing of wih mercbandion A Public Right Involved. the ques- Use of Coupon Reduces Cost to msumer. The idea of sharing profits with customers is 92 oil 0s oe Hills Se caving the past twenty veare Palthciveneec has | A i : odvortics has become a system which embraces committee i detrimental to the interests of the retailer, ag the cost of the coupons adds to the cost of the mer- chandise without increasing its value.” An analysis of this claim will show that the assertion is not in with the facts. It is well known that very few retailers will stock the product of a manufacturer until a demand has been Manufacturer and His Cus- tomer, the Consumer. Another fallacious appears in the re- draws a profit out of a transaction to which it does contribute.” ‘There are and always will be interests between the manufacturer and consumer. manu- facturer, to make known to the public his goods and popularize same, must use some or all of the various agencies available for that purpose, such and magazine advertising, bill- i yufacturer and other expenses of conducting its business. A Trade Stimulant That Protects Good Will Another reason advanced in the report of this committee is “that it creates competition between articles of the same sort, artificially stimulating the sale of goods which it may not be advantageous to ving is . ‘The manufacturer exert himself to give the highest quality and the greatest quantity at the lowest price, his entire output may be taken under a private brand for a year or so. The following season another manufacturer may supply this private brand, and the first manu- facturer has lost Fis business wit tecourse. The will he has striven so earnestly to build up be- to some one else, and, too late, he recognizes will—though intangible—is one of the greatest assets any manufacturer can hope possess. This, then, reduces itself to a question of policy between the manufacturer and the retailer in the handling of private brands, and the coupon enters into the matter only as a method used by the facturer to secure and retain the good will of the public, to which he is certainly entitled. Only Kind of Advertising Where Any Part of the Amount Expended Reaches Pocket of Consumer. “large profite is the best basis on which The world has long ago passed over five hundred pre: Larger Sales and Smaller Margin of Profit Slogan of Successful Manu- facturers and’ Merchants of Today. ts who i Pe re mgednphey mls Li with all manufacturers dwar distributors that sales wants to ii wants to be assured of hy rE F [ a rE pons are redeemable in dard merchandise of great variety at im stores and maker Overcoats and Suits at $13.75, re- gardiess of former prices. This season's stocks. Something to more than satisfy every man—don’t care how. exacting he may be. Burlington Arcade floor, New Building ° e es ° e e e s it is asserted in this committee's report le re A ene ae would impose a tax on business.” No argument can be brought affirmatively that does not apply to Meech pains alana te Pie arate ke it ts bre Goat all She Eapaeuat of he searadrnceanet ie pose a tax on jiness, whether it newspaper advertising, billboard, street car advertising, electric signs or any other system that he may adopt to make known to pubs bis prasocts and popatarie the a ad What the Retailer Wants Is In- creased Sales. It is obvious that any retailer would prefer to soll the rand of Sop, the ‘vrs hich is ing siving 29¢ advertising medium. the millions of their customers who col- safe. sand ams soe pret, share anes We axle and why we Jill continue © grow. jum ware— crear pam ware greasing, smoke and without pinch, $2.25; 8-Inch, ics onde seats same, but as been made clearly to ap- The Hamilton Corporation, George B. Caldwell, President. Bamiltan Coupons and *A(" Green Stamps. . The Oldest and Largest Profit Sharing System in the World. | Every mackinaw in the Sport’s Store will be $5 tomorrow. Original prices were $10 to $16.50. About 60 in a variety of good colors and sizes. Finest of coats for men and boys who walk, golf, skate, or live out of the city. Burlington Arcade floor, New Building oe in ALU Se RAR BE CN IE

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