The evening world. Newspaper, January 18, 1915, Page 7

a FAB paige neg aos ier ‘A 6 7 Pate i de Sigg fighter oT eihltics cs toscabisiahe incase UC sea haat atl i THE EVE NING WORLD, MONDAY, JANUARY 16, 1915, fa URER YS ON RE Te lcd keiiaaa animals tia Pee AeA ' WE GIVE AND REDEEM SURETY CorroNs, il)'7 To earn, to spend, to work, # to earn, to spend again— The store-wide sale which will be inaugurated to-morrow moming is “entirely without precedent. There is no measure by which its magnitude may be compared. We present this all-embracing merchandise event to give such impetus as we may to a condition which we believe has already begun to assert itself. This great nation of ours is all more or less a gigantic co-operative society—much as though we had all agreed to consume the products of each other's endeavor to theend that great markets and tremendous production might be created and sustained and lucrative employment thus assured toall. To earn, to spend, to work, to earn, to spend again—a great, wonderful cycle of constant earning capacity and purchasing ability, each entirely dependent upon the other. That you cannot spend if you do not earn, Every Department in the store and how each is affected (Exception—The Victrola Department.) Price reductions cannot be made on Victor Talking Machines, Victor Records or Victor Accessories. ‘The Easy Way to Purchase’ — Simpson-Crawford Convenient Payment Plan—will be available to all intending Victrola purchasers. Silks 15% to 50% Off Advertised Tuesday, Jan. 19 ON SALE BEGINNING TO-MORROW Women’s and Misses’ Coats, Suits, Dresses, Furs 15” to 50% Off Advertised Wednesday, Jan. 20 ON SALE BEGINNING TO-MORROW Muslin Under- wear, Blouses,Cor- sets, Infants Wear 15% to 35% Off Advertised Thursday, Jan, 21 ON SALE BEGINNING TO-MORROW Men’s & Boys’ Clothing and Furnishings 10% to 50% Off Advertised Friday, Jan. 22 ON SALE BEGINNING TO-MORROW Furniture, Rugs, Upholsteries ‘20% to 50” Off Advertised Sunday, Jan, 24 ON SALE BEGINNING TO-MORROW Household & Fancy Linens 15% to 35” Off Advertised Monday, Jan, 25 ON SALE BEGINNING TO-MORROW Dress Goods and PieceWoolens 20% to 50% Off Advertised Tuesday, Jan. 19 ON SALE BEGINNING TO-MORROW ‘Gloves, Hosiery, Wrappers, etc. 10% to 50% Off | Advertised Wednesda , Jan. 20 ON SALE BEGINNING ‘O-MORROW | Women’s & | ‘Children’s Shoes | '20% to 50% Off | Advertised Thursday, Jan. 21 i ON SALE BEGINNING TO-MORROW) |Men’s and ‘Boys’ Shoes | 10% to 35% Off Advertised Friday, Jan. 22 ON SALE BEGINNING TO-MORROW, } | Pictures, Silver- ‘ware, Jewelry, etc. | 20% to 35% Off | Advertised Sunday, Jan, .24 ON SALE BEGINNING TO-MORROW}! Blankets, etc. 10” to 35% Off Advertised Monday, Jan, 25 |ON SALE BEGINNING TO-MORROW Wash Goods 15% to 30% Off ¢ Advertised Tuesday, Jan. 19 ON SALE BEGINNING TO-MORROW Notions and Dressmaking ‘Supplies 115” to 30% Off Advertised Tuesday, Jan. 19 ON SALE BEGINNING TO-MORROW 'Chinaware and - Crockery '10% to 35% Off Advertised Sunday, Jan. 24 ON SALE BEGINNING TO-MORROW Kitchenware 10” to 35” Off Advertised Sunday, Jan. 24 |ON SALE BEGINNING TO-MORROW White Goods, Towels, Sheets, ‘Bed Spreads 15% to 35% Off Advertised Monday, Jan, 25 ON SALE BEGINNING TO-MORROW Toilet Articles 10% to 35” Off ON SALE BEGINNING TO-MORROW SURETY COUPONS FREE WITH PURCHASES | DOUBLE COUPONS FREE With I Forenoon Purchases Simpson 6; aujord SINT tH AVE. 19° T020" “STREET. SINGLE COUPONS FREE With Afternoon Purchases $2.50 IN GOODS FREE for Each Filled Book of Surety Coupons to share,Prosperity: ‘will see on the day the items are put in print. is evident enough. But that you cannot earn if you do not spend is a thousand times deeper and more vital truth. , Every department in the entire store (one exception elsewhere noted) has been focussed in this titanic selling event. Thousands of articles in the various departments have been subjected to a cunpelling discount. Asan instance: Our joi Sale of Silks was scheduled to open nis Ist. Great, new stocks were brought from the mills. Prices were to be very low indeed. Now here is the point—these silks will go on sale to-morrow at reductions of 15 to 50 per cent. See Tuesday’s Evening Journal and World. Just so with the Housefurnishings, Dresses, Undermuslins, Gloves, Shoes, Hosiery—everything. Why, the whole store is on sale—simply ablaze with big events—and every stock will be replaced, as fast as sold, with new goods which, too, will be marked just as we have marked these! What this country needs is work—new orders for new factory goods. Orders mean factory employment, office employment, transporting employment, selling em- Bore —thes earning capacity and purchasing ability all along e dine. We believe the “hard times” are becoming “‘better times" —and growing better every, day. : We believe that the Fear-of-Reduced-Income has lost its hypnotic stare—that you are ready now to “live” again, enjoy again—work and carn and spend again. Upon our ability to earn and our liberality in spending is built the structure of our national prosperity. To wear good clothes, and good shoes; to live in a real home with real home comforts; to te and enjoy the camforts which our iy creates for us that he may enjoy the comforts which we create—to live fully, freely, respectably—that is what makes the wheels go round! Industries everywhere are eager to make profit-concessions to get their factories under way and to give employment to their organizations. is store and every other store is willing to make concessions to the same end. This great event is only a starter. We trust there will be many others of as high conception in all lines of industry. We trust that earners will lend their aid in purchasing such goods as they have put off purchasing for the past year, and take advantage now while every help is needed, and every opportunity is given. At least one department will be itemized in the papers’ every day—will be listed in a plain-fact and plain-price manner that you may see and compare. But the prices in every department every day of this sale will be the same as they are to-morrow, when the sale opens. You can buy in any de- y partment to-morrow at the same unexampled savings that you y “Bu | the things you have: put off buy-~ ing-buy them NOW. share,and a help your neighbor: We Will Advertise Specific Items as Follows: TUESDAY, JAN. 19—Silks, Dress Goods, Wash Goods, Notions, and Dress- makers’ Supplies. WEDNESDAY, JAN. 20—-Women’s and Misses’ Coats, Suits, Dresses and Furs, Gloves, Hosiery and Underwear. THURSDAY JAN. 21—Women’s Muslin Underwear, Waists, Corsets, Infants’ Wear, Wrappers, Petticoats and Women’s Shoes. FRIDAY, JAN. 22—Men’s & Boys’ Clothing, Men’s & Boys’ Shoes, Men’s Furnishings. SUNDAY, JAN. 24—Furniture, Rugs, Upholstery, Kitchen Goods, China, Pictures, Blankets, Clocks, Silverware. MONDAY, JAN. 25—Linens & White Goods, Toilet Goods. THE PIANO DEPARTMENT has made wonderful pur- chases from the Laf- fargue Company and the Autopiano Company, especially for this Geant all Evening Journal ,