The evening world. Newspaper, March 19, 1913, Page 13

M\ + H. Macy & Co.'s Attractions Are Thelr Lew Priess. Herald Square, eral Scare, Gee” Broadway .34thto 35t Sty) 24th te 388 St. ~~ Beautiful GOWNS GOWNS A Collection of Copies and Adaptations of Authentic Paris Models displayed last week in our Exhibition of Spring Importations are now shown in the Gown Salon, Third Floor, and are offered at Less Than Half the Prices of the French Originals The Paris Models—clever creations of the world's famous cous turiers—bear the authoritative labels of Paquin, ‘Paul Poiret, Agnes, Doucet, Premet, Worth, Beer, Callot Soeurs and others—of the most notable style creators. Duplicates and Adaptations of these strikingly individual models are shown in the favored fabrics and newest colors, or, if preferred, you may secure The Originals at Less Than the Actual Cost to Land Afternoon Gown, Copy of a Worth Model, $69.75 The graceful Costume, illustrated, is a perfect duplicate of a “Worth” model we | imported. The soft bodice and long sleeves are of cream embroidered lace net over flesh colored crepe chiffon, as is also the skirt’s foundation. Black satin charmeuse is employed for the deep- | _ pointed girdle, the long sash ends and | Ait the cascade draperies ot the skiri. Gold | bullion ornaments add a further noie of | style to the pointed ceinture. Aflernoon Gown, Copy of a Paquin Model, $69. 75 | In a sapphire blue printed radium silk —patterned with shadowy aosegays in rose ami green—this rming Frock is of extremely novel style. White batiste edged with dainty em- | broidery forms the collar, cufis and vest, and the sash draperies and picturesque sleeves are of blue chiffon. _ From the deep girdle of satin char- meuse a wide pointed draped panel falls over the soft folds of the skirt. Theatre Gowit, Copy of a Doucet Model, $59.75 shade known as “Pam-Green,” is employed for this charming Costume. The vest and soft surplice folds of, the bodice are of flesh colored tulle, and the girdle is of barbaric richness, with jewel-studded gold galloon and hand-em- broidery. Charming NEW BLOUSES in Sil, I Lace and Chiffon Dainty Spring models—clever in style and very econoinically priced are offered in this sale. —At Very Special Prices— Charmeuse, of the soft new Wash Silk Waists, $1.98 Smart tailored model of white Habutai silk, with low, round collar and wide cuffs of satinestriped wash silk. Three-quarter sleeves, pearl buttons, velvet bow finish at neck. Chiffon Blouses, $2.97 New waistcoat model with dainty vest of white shadow lace, trimmed with pleated frills and fancy buttons; lace cuffs finish the three-quarter sleeves. White satin revers, overlaid with chiffon revers, add a touch of smart style. In black, navy, gray and Copen- hagen chiffon over while silk mull, Shadow Lace Blouses, $6.94 An exquisitely pretty Blouse in which delicate shadow lace is eal with embroidered organdie panels. The low neck is finished with a frill and the tiny yoke trimmed with crystal and rhinestone buttons. Double frills of pleated net edge the cuffs of the short sleeves. Hecond Floor, 85th st. Messaline PETTICOATS At SPECIAL Prices From the many charming noveltiesdisplayed in the Petticoat De- partment. Second Floor, we have selected two typical Macy values for Easter Specials Messaline Petticoats, $2.97 Copy of a French model. cline in pretty Spring tints, or ble ack and staple Straight-line effect with deep pleated of narrow accordion pleating, Changeable Mes colors, heavy cuality. t flounce and’ festoon irimming: finished with roseties. Extra Heavy Messaline Petticoats, $3.96 In the newest Spring slieces in black and staple colorings Straight-line nodels, with deep box pleated flounce and silk underlay. | an adaptation of a Paris THE EVENING WORLD, HERE’S SOME EASTER NEWS The spirit of the unfolding Spring blossom is at Macy's, though the expensive, transient decorations and clap-trap of some other stores may SPRING’S Smartest HATS At SPECIAL Prices Easter Millinery in the new Millinery Salon, Second Floor, in- cludes a charming and comprehensive variety of Paris and Paris-inspired Chapeaux, ranging in price from $11.89 up to $50 Tailored and Semi-dress Hats Smartly distinctive at $9.89 to $19.89 _,. Especial attention is directed to the exhibit in the Second Floor Millinery Parlor where Eight Hundred Hats at $4.96 to $8.89 are displayed for your critical inspection. Chic, clever, correct in style, these Hats will convince you that at Macy’s a ‘at need not be expensive to be modish. From the hundreds of hats in the col- lection we have selected three, typical of Macy styles and Macy values: Dress Hat—Special $4.96 A most stylish Hat (as illustrated at the left), made of fine straw braid, finished with smart bows of silk velvet and trimmed with a very striking and effec- tive ostrich feather fancy, posed at just the right angle. $4.96 In black and the season's most favored colorings, Tailored Hat, $4.96 The smart Hat, illus- trated at the right, is model, and is made of fine Tagal hemp st:aw, trimmed with a large bow of wide silk ribbon at the back. A tiny cluster of fruit in vivid colors fin- ishes the front of this very chic Hat. cts $4 96 com inations is Semi-Dress Hat, $6.89 One of the season's most novel and graceful styles (as illustrated at the left) with brim of hand sewn hemp straw and oblong crown, covered with the new crepe Francais. Trimmed with silk moire rib- bons in the new bow effect this Hat has a touch of Bul- garian color in the flowers at the side. In black with various com- binations of new colors. $6.89 Spring COATS G&G FROCK for the LITTLE FOLK \In the New Department on Third Floor| Particularly fetching are the Spring frocks for “the younger eneration” in the sheer new summer fabrics., Especially dainty is d graceful little lingerie model in the finest white’ organdie, tastefully trimmed in tiny pin tucks and dainty Valenciennes inserting in the Roman key design. The long waist is belied with a soft blue satin sash, run under loops of Valenciennes inserting and tying in a big butterfly bow in the back. The pretty accordion plaited skirt is attached to an underbody of net. Dresses of Challie or Navy Serge $7.94 New, long-waisted model (illustrated) in pretty dotted and fancy patterned challie, light ‘and dark effects, or in navy blue serge. Sailor collar, cuffs and frilled panel tront are of sheer white embroidery and the wide belt of velvet ribbon, Sizes 6 to 14 years, Trim Top Coats $5.49 A jaunty little model in the finest, soft-finished serge or stripes, double-breasted and fastened with large white pearl buttons, round lingerie collar and turned-back cuffs made of fine batiste and Valen- ciennes lace. Lined throughout with extra quality Venetian cloth. Navy blue, Brown and stripes, in | sizes from 4 to 8 year: Children’ 3 $1.00 KID GLOVES Specially Priced at 79c Cape Gloves, made of imported leatiier, dressed in Europe, and in the most desirable tan shades for Easter and Spring wear generally. These Gloves are pique or Prix seam sewn and fasten with one clasp at wrist. Gusseted fingers insure both comfort and durability, and the backs are finished with double draw em- broidery, Main Fieer, Broadway. WEDNESDAY, } MAROE 1018, a zt 19, 1 not be. Easter season is a good time to save money by buying what you need at Lowest-in-the-City prices, is it not? For Your Increased CONVENIENCE We have been moving and enlarging some of the Departments of the store in accordance with a policy as old as Macy's itself, which is, in essence: A customer is a guest at Macy's and must have the utmost of comfort, convenience, safety and satisfaction. To post you with regard to these changes a list of the new locations of some of Macy's Departments is here given. You will find that we have provided well for you in these changes. Suits and Gowns for Women, Misses and Children —Have moved from the Second to the Third Floor, 34th St., Broadway. Millinery —Has moved to the 34th St. side of the side of the Second Floor, Broadway. ts, Rugs anc ugs and Linoleum —Have Car from the +h nird Third Floor to the Fourth. Furniture —Has moved from the Fourth Floor to the Sixth. Sewing Machines —Have moved from the Third Floor to the Fourth Floor, 35th St., Rear. Upholsteries —Have moved from the Third Floor to the Fourth Floor, 35th St., Rear. Mern’s and Boys’ Shoes —Have moved from the Fifth Floor to the Main Floor Balcony, 35th St., Rear. Music and Musical Instruments SieRy moved from the Fifth Floor to the Fourth Floor, 34th t., Rear. Groceries, Cigars, ,, Photographic Supplies iave moved ha position slightly, but are still on the Fifth loor. Artists’ Materials —Have moved from the Main Floor, Balcony, to the Fifth Floor, Centre. Pianos and Player-Pianos —Have moved from the Fourth Floor, Broadway, to the Music Department, Fourth Floor, 34th St., Rear. Pictures —Have moved from the Third Floor, to the Fourth Floor, 34th St. Wall Papers —Have moved from the Third Floor to the Fourth Floor, 35th St., Rear. MEN'S and WOMEN’S Easter HANDKERCHIEFS A Handkerchief for every purse is the rule at Macy's, In every case, from the least expensive to the finest, the price is lower than eisewhere for similar quality. Main Fl. Center. Women's $1.00 French Linen Men's 75¢ Ja Silk Handkerchiefs, each 79¢ Handkerchiets, each 49¢ These are imported. Made of Fine quality linen, with fancy col-} quality silk, Plain centers, with ge ored borders in light blue, pink, navy | variety of colored lored plaid | borders. and lavender. Elaborate hand-em- ., broidered designs in corners. Hems Men's mparied Fr Renn Lesee ere in Nae: ' $1.19, $1.49 cach Large variety of colored borders. Hems are "4 and 44 in, wide. Women's 50c Novelty Handkerchiefs, each 24¢ Men's Imported Silk-and- Of good quality linen, with pink, Uinen Honetorrasts, fe, $1.74 blue and lavender borders. Many of then) have hand-embroidered bow- knot and floral designs in corner. Of} Spring shades are salmon, buff, green, finer quality linen at 49c. lavender and blue. Macy's Handkerchief Department contains the choicest and rarest Handkerchiefs, as well as the ractical,everyday kind. The prices range up to $09.50 ie an Appenzell Handkerchief, made of hand-spun linen, and beautifully hand-embroidered. If obtain- able elsewhere, Handkerchiefs of this quality would be priced considerably more. Women’s SILK HOSIERY At Macy Savings Macy's has a comprehensive stock of the newest Spring shades. We are sure we have the shade to match your dress or shoes or both. The prices are, as always, ‘‘Lowest-in-the-City.’ Silly Hose at $1.39 Silk Hose at $1.89 In black and ail the newest} French silk, in black, white and Spring shades. Pure silk with cot-| colors. Side clocks, and white cotton ton tops and soles, or all silk. tops and soles, Silk Hose at $2.49 Light or medium weight silk, in black only. soles, with fine lace clocks, Various designs, woven on a solid color background, Among the new Silk tops and Silk Hose, at Macy’s, range i ‘8, range in | price from 69¢ pair to $49.50 for Real Venise and Rose Point lace Hose, which would be priced considerably more in other “stores. Main Wess. Cease, R.H. Macy & Co.'s Attractions Are Thete Low Pet TAILORED SUITS In Smartest MODELS | In the New Department—Third Fleer] Copied from a “Bernard” creation, just imported, are After- noon Suits of the richest silk Cotele in midnight blue or black at $94.75. In the charming little jacket are combined the pice turesque lines of the Mandarin coat with the blouse effect; the soft folded girdle is finished with fringed sash and the revers are oddly draped. Hand made corded ornaments trim the cuffs of the three- quarter sleeves. The shirt, smartly slashed, is in the most fash- ionable draped effect. Copyet Prana" Mott $49.75 In the very smart suit, illustrated, the clever coat has the high waisted bolero effect in front and the long swallow-tail back, trimmed with rows of novel ball buttons, satin covered. Bulgarian colored ratine heavy and ef- fective is used for the narrow collar and revers and the turnback cuffs of the three-quarter sleeves. The skirt is very gracefully draped with habit drapery at the sides and is trimmed with rows of satin buttons down the front. A deep fitted girdle top gives the high-waisted effect so fash- ionable. In Men’s-Wear serge of Superior Quality —navy blue or black or in Shepherd check. Directive Medd 934,79 Straight line coat on the most graceful lines, high waisted, cutaway front and shaped back elaborately trimmed with sous tache braid and embroidery in heavy silk. Regulation sleeves, braid trimmed. The square sailor collar is of black satin with a white moire overlay. Set-in panels, also braided, trim the straight line skirt. In Fine French Serge, navy and black. HOT CROSS BUNS «-~ 9c From our own Bakery. Ready Thursday noon. Not delivered. Bakery Section, Sih Fleer, 5th Smart SUITS & Top COATS jor JUNIOR Misses | tn the New Department—Third Fleer | Many clever Blouse Suits in modification of Balkan and Rus- sian coat styles are shown in the Macy assortment. A demi- tailored suit of poplin or charmeuse at $38.75 has many charming and youthful features. The folded girdle terminates in tassel sash ends and the round collar of embroidery batiste is essen- tially dainty and girlish. seats 12.74 (Navy Blue-—Brown—Black) Strictly tailored, cutaway suit—the coat on straight lines— very well lined with peau de cygne and trimmedwith buttons Mannish collar and revers, regulation coat sleeve. Jaunty girdle top skirt with stitched pleats at sides. (Sizes, 13, 15 and 17 years) for luke’ Masee_Specal "17674 (Copenhagen—Navy Blue) Smart long waisted Balkan blouse model—-with wide stitched belt about the hips The convertible collar of peau de cygne may be worn low or buttoned close toneck This stylish garment is lined to the waist with peau de cygne of contrasting color. (Sizes 13, 15 and 17 years) Newest SPRING Styles m WOMEN’S SHOES For the new seascn, Shoes with patent leather vamps and tops of soft gray suede or black cloth are high in favor. Berend Vicor. BBth Aévect. Ram. Patent Leather Shoes Black Cloth Tops $5.94 The very latest long vamp lasts- or a smart new style with welted soles and Cuban Louis heels, Gun metal Shoes, with gray suede, $3.96 Patent Leather Shoes Gray Suede Tops $3.96 Very smart last---In these shapely and stylish Shoes—whieh are of an excellent grade of patent leather and flexible suede. srecat Leather $9.97 and $3.49 With fine black cloth tops and strongly welted este, Spring lasts, »